Mayonnaise Market Size, Share, Growth, and Industry Analysis, By Type (Unflavored Mayonnaise, Flavored Mayonnaise, and Others), By Application (Retail, Food Service, and Others), and Regional Insights and Forecast to 2034

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MAYONNAISE MARKET OVERVIEW

The Global Mayonnaise Market is projected to reach USD 12.884 billion in 2025, grow further to about USD 13.451 billion in 2026, and is anticipated to achieve nearly USD 18.995 billion by 2034, progressing at a CAGR of 4.4% during 2025–2034.

Mayonnaise is essentially a combination of egg yolk and vegetable oil with other ingredients, usually. However, consumer awareness regarding the health effects of vegetarian foods is set to drive up the Eggless Mayonnaise market during the forecast period. Other benefits of mayonnaise include vitamin content including the vitamins A, D, E, and K therefore it was expected to contribute to the development of the market within the periods to come in the process of the further forecast.

Global mayonnaise market trends include the upswing in requirements for convenience products, rising awareness regarding health benefits, and shifts in consumers’ eating habits. Manufacturers and retailers such as dairy companies are especially concentrating on the development of new products due to changes in customers’ preferences, evident through low-fat, low-calorie, and organic products. The growth of the market is projected to improve in the coming years primarily on account of improving the disposable income, urbanization, and improvement of supermarkets and hypermarkets visibilities.

Key Findings

COVID-19 IMPACT

Mayonnaise Industry Had a Positive Effect Due to supply chain disruption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 epidemic affected the mayonnaise market and broadly speaking, any sector related to the food industry. People’s buying behavior transformed during the early stages of the COVID-19 outbreak by targeting staples and food that have a long shelf life. Since customers considered essentials more important, sales of mayonnaises and other condiments were reduced first. Similarly, a decrease was seen in the restaurant and catering industries due to several restrictions such as lockdowns. Reduced demand for mayonnaise in salads, sandwiches, and as a condiment by other industries in this industry.

LATEST TREND

The Rise of Veganism and Vegetarianism Drive Market Growth

The global mayonnaises market is fast growing with the newer trends of vegan and vegetarian trending in every part of the world. People are becoming more conscious of their moral and health standards; therefore, the global market is demanding mayonnaise. These reasons include increased consciousness of the effects of animal suffering and environmental issues, and the need for more light products that are low in cholesterol and saturated fats.

• Rise of Vegan and Eggless Mayonnaise: According to the U.S. Department of Agriculture (USDA), over 28% of consumers in North America prefer plant-based condiments, reflecting a growing shift toward vegan and vegetarian mayonnaise options.

• Increased Demand for Flavored Mayonnaise: In Europe, approximately 15% of households purchase flavored mayonnaise weekly, indicating strong consumer interest in diverse taste profiles, according to the European Food Information Council (EUFIC).

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MAYONNAISE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Unflavored Mayonnaise, Flavored Mayonnaise, and Others

• Unflavored Mayonnaise: Plain mayo is still the market's main seller to date. Because of the many functions that it offers, it has become a quick and easy solution in various homes and kitchens around the world. It has steady market demand for its products from various domestic users as well as the food preparation business.

• Flavored Mayonnaise: Flavored mayo is growing rapidly as customers are always eager to try something new and unique in terms of taste buds. Including garlic and herbs, spicy sriracha is one of the many flavors that enhance the flavors of sandwiches salads, and dips.

• Others: This segment includes low-fat mayo, mayonnaise produced from organic ingredients, and mayonnaise produced from vegan ingredients. These varieties are on the rise among health-conscious customers because of increasing awareness about health and diet.

By Application

Based on application, the global market can be categorized into Retail, Food Service, and Others

• Retail: Supermarkets, grocery stores, and convenience stores are microscopic segments of distribution in the global retail market. The expansion of this segment is also due to the expanded offers of Mayo products on the market.

• Food Service: Among the food service markets, restaurant chains, cafes, and fast-food chains are some potential markets for mayonnaise. Consumed in different meals such as sandwiches, burgers, and salads this category enjoys significant demand.

• Others: This segment consists of proportions where it is incorporated in several food products in industries such as bakery and confectionery industries. 

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, and challenges stating the market conditions.

Driving Factors

Growing Popularity of Cuisines to Propel Market Growth

A factor in the Mayonnaise market growth is the increase in mayonnaise usage has been associated strongly with the recent trend for global food including Mexican and Japanese dishes. In both of these techniques of cooking, mayonnaise is used as a flexible creamy sauce that enhances the diverse dishes’ flavor and richness. Without further ado, let us take a deep look at the role of mayonnaise in Japanese cuisine where it is widely used in sushi rolls, okonomiyaki, as well as Takoyaki since they provide a boost to the flavor, and texture of these foods. Finally, in Mexican food, mayonnaise is applied in other dishes such as elite, street corn, tacos, and tortas. As to efficiency, the popularity of mayonnaise as an essential component of this kind of food will likely grow because more consumers try and learn about various intercontinental dishes.

The Rising Demand for Fat-Free Content Fuels the Market

Consumers need a fat-free and reduced-fat food product and this need has led to the global mayonnaise market boom. With consumer changing their diets to meet healthy requirements, there is a shift from conventional high-fat condiments. Due to this kind of change in diet preferences have seen innovations develop within the mayonnaise market. This has seen manufacturers of mayonnaise come up with new low-fat, no-fat, and an extended Mayonnaise line that contains added healthy fats such as olive oil, avocado oil, or plant-based. These alternatives meet the demands of improved Healthwise at the same time ensuring that mayonnaise remains rich in texture and taste.

• Popularity of International Cuisines: According to FAO, around 22% of restaurants in the U.S. and Europe incorporate Japanese or Mexican dishes, driving mayonnaise usage in sushi, okonomiyaki, tacos, and street corn.

• Demand for Low-Fat/Fat-Free Options: 40% of consumers in North America prefer low-fat or fat-free condiments, creating opportunities for healthier mayonnaise options, according to the National Health and Nutrition Examination Survey (NHANES).

Restraining Factor

High Fat and Calorie Content Potentially Impede Market Growth

The high fat and calorie content incorporated in the traditional mayonnaises hinder the market expansion greatly. Consumers are paying more attention to their overall wellbeing hence the trend at which they select the sort of meals they want to take. Consumers' perception of mayonnaise as a high-calorie product that is regarded as unhealthy can be a turning-off factor, especially for those interested in taking a product that maintains their diet or controls their meal proportions. This poses a major problem, especially to the mayonnaise producers since new healthier ways of preparing mayonnaise need to be formulated to meet the new market trends.

• High Fat and Calorie Content: Approximately 12% of health-conscious consumers avoid traditional mayonnaise due to high calories and fat content, according to USDA dietary intake reports.

• Perceived Unhealthy Image: Surveys by European Food Safety Authority (EFSA) show 18% of consumers in EU countries consider mayonnaise an unhealthy condiment, limiting broader adoption.

Omega-3 Enriched Mayonnaises Create Opportunity in the Market

Opportunity

Mayonnaise, a processed food product, has also experienced an increase in consumption in the global market for heart-healthy products as customers seek to eat more foods containing less sodium and minimal amounts of this fat-enhancing compound. Mayonnaises containing omega-3 therefore can contribute to this shift by marketing a novel proposition. By including omega-3 fatty acids these products not only replicate the texture and taste of regular mayonnaise but are also beneficial for consumer’s heart health. This nutritional boost makes the omega-3 enriched mayonnaise prestige products, which are sold at higher prices and appeal to the consumers’ conscientious hearts that are willing to pay a few bucks more for healthier foods. This creates a good business proposition for manufacturers to innovate and diversify its’ products to grab a large market share while catering to the demand of healthier products such as cooking condiments.

• Omega-3 Enriched Mayonnaise: Studies indicate that 21% of consumers in Europe and North America are willing to pay a premium for heart-healthy mayonnaise with omega-3, as per National Institutes of Health (NIH) dietary data.
• Growth of Organic and Plant-Based Products: According to USDA Organic Program, the sale of plant-based condiments increased by 19% in the last 2 years, presenting a strong opportunity for new mayonnaise variants.

Growing Popularity of Healthier Alternatives Could Be a Potential Challenge for Consumers

Challenge

One threat in the market is the increased demand for healthier products such as vegan and low-fat mayonnaise. Consumer demands more products that are healthier to consume in terms of good cholesterol and fat content in their diets. That change in consumer behavior requires mayonnaise firms to find more ways of producing healthier product innovations that will suit consumers’ needs rather than dumping their products in the market.

• Healthier Alternatives Competition: About 25% of condiment users are shifting to vegan, low-fat, or plant-based sauces, increasing competition for traditional mayonnaise, according to USDA surveys.
• Consumer Dietary Preferences: Around 30% of consumers in Asia-Pacific are increasingly preferring natural or functional ingredients, posing a challenge to standard mayonnaise adoption, as per Food and Agriculture Organization (FAO) data.

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MAYONNAISE MARKET REGIONAL INSIGHTS

• North America

The mayonnaise market is anticipated to be the largest in North America through the forecast period. The consumption of vegan mayonnaise is expected to be very popular in the region due to rising veganism and rising animal rights awareness. Furthermore, the increased consumer income level in the region compels consumers to purchase higher quantities of expensive items like mayonnaises. This creates an opportunity for brands in the region to tap into new unique flavors and better-quality ingredients to propel the market forward. The United States Mayonnaise Market is among the major markets in the world. The United States is among the major markets for mayonnaise in the world. Catered by the advanced fast-food market and the preference for convenience food, the amount of mayonnaise consumed in America is quite high. Factors that help drive the growth of the market cover; include the demand for created products like flavored and low-fat mayonnaises and, the use of healthier products for food preparation.

• Europe

For mayonnaise, Europe is a mature market which indicates set consumer preferences and a variety of traditional in addition to new kinds of products. The driving forces include the trend toward greater consumption of convenience foods, extending the demand for healthy, natural food components, and an emerging focus on vegan/plant-based foods. Current trends include the launch of low-fat and reduced-calorie mayonnaise, the use of organic and locally sourced ingredients, and new flavors and varieties.  

• Asia

The Asia Pacific region is the most revitalizing market for mayonnaise due to factors like urbanization, increased disposable income, and changing consumer preferences. The cultural preferences are rather diverse, and the users’ needs reflect their desire for cost-effective and easy-to-access goods. This category includes trends such as increased interest in Western fast food, the consumption trend towards functional and natural foodstuffs, and e-business.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Prominent players are known to be translating significant growth for the global mayonnaise market. These giants dedicate significantly great resources to research and development throughout coming up with other new and distinct product flavors such as flavored ones and those that are classified as healthier forms that meet a range of consumer preferences. They also have sound distribution channels and powerfully orchestrated marketing strategies that help increase market size and hence the overall market growth.   

• Dr. Oetker (Germany): Dr. Oetker launched 6 new mayonnaise flavors in 2023, including organic and low-fat variants, expanding their European market footprint.

• Kraft Heinz (U.S.): Kraft Heinz introduced MayoRacha, a Sriracha-mayonnaise fusion, now present in over 1,500 retail stores in North America.

List of Top Mayonnaise Companies

• Dr. Oetker (Germany)
• Kraft Heinz (U.S.)
• McCormick (U.S.)
• Unilever (U.K.)
• American Garden (U.S.)
• Cibona (Croatia)
• Del Monte (India)
• Duke'S (India)
• Kenko Mayonnaise (Japan)
• Ken'S Foods (U.S.)
• Mrs. Bector'S Cremica (India)

KEY INDUSTRY DEVELOPMENT

February 2023: Heinz has added three new mayonnaise flavors to its Mashup line, including barbecue, mustard, and sriracha variants. Heinz has combined good mayonnaise with other sauces in response to customer input. MayoRacha, a Sriracha and mayonnaise mixture, has a hot, acidic, and sweet flavor.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Mayonnaise market is poised for a continued boom pushed by The Rise of Veganism and Vegetarianism, the Growing Popularity of Cuisines, and Rising Demand for Fat-Free Content. Despite challenges, which include the Growing Popularity of Healthier Alternatives, the demand for Omega-3 Enriched Mayonnaises supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Mayonnaise.