Meal Kit Delivery Services Market Size, Share, Growth, and Industry Analysis, By Type (Ready-to-eat Food, Reprocessed Food, and Other), By Application (Household, Office, and Other), Regional Insights, and Forecast From 2023 To 2030

Updated On: 20 November 2023

Meal Kit Delivery Services Market REPORT OVERVIEW

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The global meal kit delivery services market size was 8820.3 million in 2020. As per our research, the market is expected to reach USD 34990 million by 2027, exhibiting a CAGR of 21.8% during the forecast period.

Meal kit delivery services are subscription-based services that deliver pre-portioned ingredients and recipes directly to your doorstep. These services aim to make cooking convenient and accessible by providing all the necessary ingredients and step-by-step instructions for preparing meals at home. You sign up for a meal kit delivery service and choose a subscription plan based on your preferences. Most services offer a variety of options, such as the number of meals per week and the number of servings per meal.

Meal kits save you time on meal planning, grocery shopping, and measuring ingredients. They eliminate the need to search for recipes and buy large quantities of ingredients that might go to waste. They often offer a wide range of recipes and cuisines, allowing you to try new dishes and flavors. They can help you break out of your culinary routine and expand your cooking skills. Meal kits provide pre-portioned ingredients, which can be beneficial for those looking to manage their portion sizes and control their calorie intake.

COVID-19 IMPACT: Increased Connectivity to Boost Demand Significantly

COVID-19 had a life changing impact globally. The meal kit delivery services market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for meal kit delivery services experienced an increased demand.

The meal kit industry faced supply chain disruptions due to the pandemic. The availability of certain ingredients became inconsistent, leading to occasional substitutions or menu adjustments by the meal kit providers. Additionally, increased demand put pressure on the supply of ingredients, causing occasional shortages.

Meal kit delivery services implemented enhanced health and safety measures to protect their employees and customers. This included implementing contactless deliveries, enhanced sanitization protocols, and ensuring the safety of workers involved in packaging and delivery. With lockdowns and restrictions on dining out, more people turned to meal kit delivery services as a convenient and safe way to enjoy home-cooked meals. The market is anticipated to boost the meal kit delivery services market share following the pandemic.

LATEST TRENDS

"Expansion to Customization to Broaden Market Growth"

Meal kit delivery services have been offering increased customization options to cater to individual preferences and dietary restrictions. This includes the ability to choose specific ingredients, swap proteins, and select meals based on dietary preferences such as vegetarian, vegan, gluten-free, or low-carb. Many meal kit providers have been prioritizing sustainability by adopting eco-friendly packaging materials, reducing food waste, and sourcing ingredients from local and sustainable suppliers.

To provide more convenience, some meal kit delivery services have started offering ready-to-eat or heat-and-eat options. These meals require little to no preparation and can be enjoyed immediately or with minimal cooking, making them suitable for busy individuals or those who prefer less time in the kitchen. These latest developments are anticipated to boost the meal kit delivery services market share.

Meal Kit Delivery Services Market SEGMENTATION

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• By Type

Based on type, the market is divided into ready-to-eat food, reprocessed food, and other.

Ready-to-eat Food holds a major share of the global market.

• By Application

Based on application, the market is bifurcated into household, office, and other.

Household as application holds a major share of the global market.

DRIVING FACTORS

"Convenience to Boost Market Share"

Meal kits offer a convenient solution for individuals and families who want to enjoy home-cooked meals without the time-consuming tasks of meal planning and grocery shopping. By delivering pre-portioned ingredients and recipes directly to customers' doorsteps, meal kits save time and effort in meal preparation.

"Health & Nutrition to Boost Market Size"

Many meal kit services emphasize the use of fresh, high-quality ingredients and provide balanced, nutritious meal options. This appeals to individuals who prioritize health and want to ensure they are consuming well-rounded meals with the right portion sizes. Meal kits provide pre-portioned ingredients, which helps minimize food waste. Customers receive exactly what they need for each recipe, reducing the likelihood of unused ingredients ending up unused or spoiled in their kitchens. These factors are anticipated to drive the meal kit delivery services market share.

RESTRAINING FACTORS

"Lack of Spontaneity & Creativity to Hamper Market Share"

While meal kits offer convenience, they may limit the spontaneity and creativity associated with cooking. Some individuals enjoy the freedom to choose recipes on the spot, experiment with ingredients they have on hand, or adapt recipes based on personal preferences. Meal kits, by their nature, restrict this flexibility. The added convenience and pre-portioned ingredients often come at a higher price point, which may make them less affordable for some individuals or families. The factors are anticipated to hinder the growth of the meal kit delivery services market share.

Meal Kit Delivery Services Market REGIONAL INSIGHTS

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"North America Dominates the Meal Kit Delivery Services Market "

North America is the largest market shareholder for meal kit delivery services market share. North American consumers have embraced the convenience and time-saving benefits offered by meal kit delivery services. The fast-paced lifestyles, busy work schedules, and a desire for convenient meal solutions have contributed to the adoption of meal kits in this region. Additionally, North American consumers have been open to trying new food trends and flavors, making them receptive to the diverse recipe options offered by meal kit services. Europe is the second major shareholder for the global meal kit delivery services market share.

KEY INDUSTRY PLAYERS

"Market Players Focus on New Product Launches to Strengthen Market Position"

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.   

List of Market Players Profiled

• Hello Fresh [Germany]
• Blue Apron [U.S.]
• Home Chef [U.S.]
• Marley Spoon [Germany]
• Sun Basket [U.S.]
• Abel & Cole [U.K.]
• Riverford [U.K.]
• Gousto [U.K.]
• Quitoque [France]
• Kochhaus [Germany]
• Middagsfrid [Sweden]
• Allerhandebox [Netherlands]
• Chefmarket [Argentina]
• Kochzauber [Germany]
• Fresh Fitness Food [U.K.]
• Mindful Chef [U.K.]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.