Meal Planner Market Size, Share, Growth, and Industry Analysis, By Type (Breakfast, Lunch, and Evening Meal), By Application (Private, and Commercial), and Regional Insight and Forecast to 2032

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MEAL PLANNER MARKET OVERVIEW

The Meal Planner Market size was valued at approximately USD 12 billion in 2024 and is expected to reach USD 28 billion by 2032, growing at a compound annual growth rate (CAGR) of about 11.4% from 2024 to 2032.

The meal planner market has been enjoying some ground in the last few years with rising demand for personalized meal solutions, convenience, and healthy eating trends. Then, the various meal planning tools, applications, and services have been designed to cater to a diverse range of needs such as dieting, food restrictions, budget-friendly, and saving time. Ensuring that people have healthier lifestyles with convenient meal preparation, the company has expanded into electronic meal planner apps, subscription services, and customizable meal kits for personal or commercial use.

A hectic lifestyle coupled with a rising interest in healthy eating across the globe fosters considerable demand for meal planners among markets worldwide. AI-driven meal planning tools, further fuelled growth by factoring in dietary preferences and nutritional requirements. Still, the market will continue to expand because people still want to optimize their daily lives through meal planning tailored to their needs.

COVID-19 IMPACT 

Shift towards home-cooked meals and healthier choices

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic did bring about a lot of changes in consumer behavior and the market for meal planners. Despite the challenge that most people faced with dining out, even as people experienced supply chain disruptions, they began relying on more home cooking. Fueled not only by necessity but also by health consciousness, people improve their diets to boost their immunity during health crises. Thus, demand for meal planning tools and services went sky-high. Consumers looked for answers to making varied healthy meals on a shoestring and created the explosion in digital meal planning and applications. These tools streamlined planning saved time reduced food waste, and grocery shopping could be made easier for everyone. Commercial meal planning services also adapted to the changes brought by the pandemic, as food delivery companies came up with customizable pre-planned kits for meals as the shifting demands of the consumers required. These were a much more accessible alternative to dining out since they ensured a balanced meal-to-cook which was updated by the growing demand of the pandemic for safety and convenience.

LATEST TREND

Due to personalized meal planning the market is adopting AI and smart technology

Consumer demand for personal diets, allergies, and health objectives drives the incorporation of AI and smart algorithms within the meal planner market. Advanced technologies make personalized menus more expansive by adding individual preferences, nutritional requirements, and lifestyle habits analyzed by meal planning tools. They also provide a live grocery list that makes meals less frustrating and more convenient to prepare. The trend has also led to the innovation of the most recent use of features designed into meal planners such as features tracking calorie intakes or recommendations on portion control and reminders for meal preparations. It brings in a more comprehensive integration with the user's fitness apps and wearable devices and puts effort into health and wellness efforts. In this respect, it has increased user satisfaction and offered a wider range of support meal planners to solve problems for living the modern lifestyle.

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MEAL PLANNER MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Breakfast, Lunch, and Evening Meal

• BreakfastConsidering the increasing demand for healthy, quick, and easy morning options, breakfast meal planning solutions will address fast recipes, portion-controlled meal kits, and customized menus associated with diet goals such as weight loss or energy boosts that fuel the demand in this segment. Growth in the preference for intermittent fasting and high-protein breakfasts is further shaping up this segment.

•  LunchLunch meal planners offer balanced mid-day meal options for easy, easy preparation in the office or at home. Included tools include packable lunch recipes, meal prep guides, and calorie-conscious menus. These tools are perfect for the time-constrained individual or a strict diet type.

• Evening MealThe main users for dinner planners are families and healthy-seeking, efficient-dinner-inclined individuals. This target population is likely to react well to comfort foods, international offerings, and vegetarian options. Meal kits, prepped ingredients, and slow cooker recipes facilitate customers in cooking dinner.

By Application

Based on application, the global market can be categorized into Private and Commercial

• Private Private users include consumers and households. They may be using a meal planner that saves time, prevents food waste, and health preservation. There is a high number in this market because of high health consciousness and busy lives. Under this category, digital meal-planning apps have been popularized by being convenient and personal.

• CommercialThis segment comprises food service providers, catering establishments, and corporate wellness programs that consume a lot of food planning in order to break down the menus for easier management of the inventory. This solution delivers efficient systems to streamline operations and boost customer satisfaction while also maintaining dietetic regulations, which is further valuable for the food industry.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, and challenges stating the market conditions.

Driving Factors

Rise in Health and Nutrition Awareness

Health and wellness awareness of the people drive the meal planner market growth. For instance, increased health consciousness among consumers in terms of the healthy food they consume has made the demand for balanced and nutritious meal planning high. Such tools assist users with dietary guidelines to manage weight, reduce chronic health conditions like diabetes and heart disease, and control other related conditions. It has also become possible to have specialized meal plans tailored to health goals and preferences, thereby increasing the market share of meal planners, and these solutions are definitely in high demand given the health-conscious population.

Need for Convenience with Busy Lifestyles

The growing importance of work-life balance with hectic lifestyles. Again, in such busy lives, hardly any time is left to sit and deliberate over what to prepare for mealtime and then go shopping for groceries. Consumers seek quick fixes. Apps and services that do meal planning provide advanced pre-planned menus, cut down grocery shopping time, and provide easy meal preparation. This saves time and effort but enables healthy diets for customers, which is one way through which the market is enhanced and meal planner market growth is accelerated in different groups.

Restraining Factor

Extreme Competition and Cost Barriers

Despite the growth, challenges still exist for the meal planner market, the huge competition from free alternatives provided by online recipes and social media influencers to even DIY meal planning. These freely available alternatives reduce meal planner market share of paid meal planner services. Additionally, these premium fee-charging meal planning applications and platforms tend to deter price-sensitive consumers, especially in regions with relatively low disposable income. Other barriers, like these cost-related ones, are still a challenge to the growing market.

Opportunity

Connecting with E-Commerce and Grocery Delivery

Integrating meal planners with e-commerce sites and grocery delivery companies represents an important growth opportunity. The process through which meal preparation is made possible by ordering ingredients directly as part of a user's meal planner. It also involves a seamless user experience. In this respect, innovation makes it more convenient to prepare meals and can prove suitable for driving consumer loyalty. The market will further increase its revenue streams through partnerships with grocery retailers and delivery services and add to the growth prospects.

Challenge

Cultural and Dietary Diversity

The meal planners market certainly brings the challenge of catering to a wide mix of cultural and dietary requirements. Research and adaptation in developing localized meal plans and recipes in a region can be quite an investment. Balancing diversity for scalability is complex, and providers may find this problematic in the rapid growth of their meal planner market share.

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MEAL PLANNER MARKET REGIONAL INSIGHTS

• North America

The meal planner market is North America, where the United States meal planner market is one of the most important contributors. High adoption rates of digital tools and subscription services are driving the market. There is an increasingly health-conscious population seeking convenience by determining meals in advance to save time. In Canada, there is an increasing urge for the development of eco-friendly meal-planning solutions.

• Europe

In Europe, a lot of interest in sustainable and organic consumption of food drives the market. The early followers are countries like the U.K., Germany, and France, where consumers are seeking out products that speak to health-related objectives and environment-friendly attitudes. A further motivation has been created in terms of demand for vegetable-/plant-based lifestyle-specific meal planners because of the growing trend of plant-based diet.

• Asia

It is gaining tremendous Importance in the Asia-Pacific, driven by urbanization, a rise in disposable incomes, and the awareness of healthy eating patterns. Consumers in India, China, and Japan are increasingly going to meal planners in trying to top up their hectic lifestyles and traditional, diverse diets. It is also witnessing considerable investment in mobile apps and digital platforms catering to users who are looking at more technology-enabled solutions.

KEY INDUSTRY PLAYERS

Key Players and their strategies

Various strategies are used by market leaders in the market to sustain their market presence. Most of them are focused on innovation through artificial intelligence and machine learning to bring user-specific meal plans with personalized preferences and nutritional requirements. The others continue developing the offering by teaming up with grocery delivery companies that allow users to order ingredients through their meal planning capabilities. Others focus on sustainability, offering environmentally friendly meal kits and cutting down on the amount of packaging waste. More recently, companies are putting investments into digital marketing and subscription models to attract and retain loyal customers. Most of them also partner with fitness and wellness platforms that enable meal planners to offer more holistic health solutions through complementing workout routines with dietary advice.

List of Top Meal Planner Companies

• Eat This Much (United States)
• YoloFoods (Singapore)
• Platejoy (United States)
• Terra (United States)
• Big Oven (United States)
• Rasa Malaysia (United States)
• Yummly (United States)

KEY INDUSTRY DEVELOPMENTS

October 2023: Yummly Corporation, United States. Yummly incorporated artificial intelligence personal meal-planning features into the application. Features Users could thus plan their customized weekly meals based on their choice as long as it addressed their nutritional needs, cooking ability, and readily available ingredients. This further enhanced the usability of the application as well as consolidated its share in the digital recipe and meal planning markets.

REPORT COVERAGE 

This report provides a comprehensive insight into the meal planner market covering size, trend, segmentation, and regional analysis. It focuses on crises all over the world and dives into deeper market dynamics and an overview of key industry players and developments. The study also includes FAQs regarding market drivers, driving regions, and key segments that are emerging.