Men Innerwear Market Size, Share, Growth, And Industry Analysis, By Type (Top Innerwear, Bottom Innerwear and Shapewear), By Application (Residential, Commercial, Industrial and Utility scale), Regional Insights and Forecast From 2025 To 2033

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MEN INNERWEAR MARKET OVERVIEW

The global men innerwear market size was USD 0.81 billion in 2024 and market is projected to touch USD 1.38 billion by 2033, at a CAGR of 6.28% during the forecast period from 2025 To 2033.

Men Innerwear, which is a form of personal clothing, to protect their genitalia and to help with hygiene. Mens underwear keeps their private parts dry as they are prone to becoming wet and gives them the proper forms. Additionally, wearing underwear helps keep your outer clothing from getting soiled from sweating and causing harm. Men's underwear comes in a variety of styles, including trunks, boxer briefs, briefs, and boxers. These items are made from fabrics like polyester, modal, cotton, and nylon. They can be found generally in mass merchants, department stores, mono-brand retailers, and online marketplaces.

Innerwear is clothing that is worn closer to the skin and underneath other clothing. The factors anticipated to boost market expansion include improving fashion trends, rising disposable income, and shifting consumer lifestyles and tastes. One of the key aspects influencing the market is the rising awareness of the fabric used to make underwear. The demand for the product is being driven by the availability of goods made of various textiles, including cotton, polyester, nylon, rayon, silk, and cotton blends. To appeal to a wider market base, manufacturers concentrate on intimate product designs and patterns such thongs, C-string, tanga, and jockstraps among others.

COVID-19 IMPACT

Pandemic Hamper The Demand Men Innerwear To Market Growth

The clothing sector had a small dip. The COVID-19 pandemic has significantly hampered the men's innerwear sector, as firms have been forced to closely abide by the state-wide lockdown. The crisis has caused a mismatch between supply and demand on the market. However, producers are making masks out of the material used in shoe linings to actively support the COVID-19 infrastructure throughout the crisis.

LATEST TRENDS

Rising Awareness Regarding Personal Hygiene Among the Male to Boost Market Growth

The market for men's innerwear is expected to develop more quickly as male knowledge of personal hygiene increases. Additionally, a growing male youth population that is increasingly physically active and prefers to wear functional underwear when exercising and participating in other sporting activities is anticipated to fuel market expansion throughout the projection period. Additionally, rising consumer awareness of the health risks linked to prolonged underwear use is anticipated to fuel market expansion.

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MEN INNERWEAR MARKET SEGMENTATION

By Type

According to type, the men Innerwear market can be segmented into Top Innerwear, Bottom Innerwear and Shapewear.  

In terms of type, top innerwear the is anticipated to be the largest segment during the forecast period.  

By Application

Based on application, the men Innerwear market can be divided into Online Sales, Hyper/Supermarket, Specialty Stores and Others.

In terms of application, Online Sales market is projected to hold the largest market share through upcoming period.

DRIVING FACTORS

Manufacturers are making comfortable and customized product patterns to Drive Market Growth

Growing consumer knowledge of the uses and advantages of various fabrics is a major element impacting market expansion. Men's underwear is made from a variety of materials, including polyester, rayon, silk, cotton, and nylon. To meet shifting consumer expectations, manufacturers are concentrating on creating cosy and customised product patterns and styles such C-strings, jockstraps, thongs, tanga, and others.

Increasing brand awareness through retail and internet marketing Market Growth

Major market players are spending in promoting their product lines through a variety of social media platforms and celebrity endorsement, which will assist businesses in building an impressive brand image, getting a competitive advantage, and opening opportunities for greater sales. As modern retail formats like supermarkets, bargain shops, and drugstores become more prevalent, product visibility is rising. The expansion of the men's innerwear market is also being facilitated by the availability of a broad range of personal apparel-related products for men at discounted costs.

RESTRAINING FACTORS

The expansion is constrained by fierce rivalry and an unorganized market.

The difficulties consumers face while purchasing underwear in stores since their preferred brands are not widely available, particularly in emerging nations, are anticipated to restrain market expansion. Another significant aspect that is anticipated to restrain the market expansion for men Innerwear is the fact that the online platform does not permit customers to touch, feel, or sample the goods before making a purchase.

Consumers have a high level of brand loyalty, which makes them hesitant to transition to fresher products. The new and emerging brand in the market is facing difficulties as a result of this circumstance. Men Innerwear market share was hampered as a result during the forecast period.

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MEN INNERWEAR MARKET REGIONAL INSIGHTS

Asia-Pacific Region will Dominate Market Growth Due to Rise in the Number of Males Living

Due to a rise in the number of males living there, Asia-Pacific currently controls the men Innerwear market. The expansion of the market in the region will also be aided by the presence of important international players during the forecast period. because major people are present and limited editions and luxury brands are highly favored.

The market for men innerwear is predicted to rise significantly in North America. The demand for different fabrics, design, and patterns will also increase as businesses place a greater emphasis on innovation and fabric quality, which will fuel the expansion of the men Innerwear market in the years to come.

KEY INDUSTRY PLAYERS

Adoption Experiential Marketing Services by Key Players Influencing Market Development

The top key players in the market such as Cottonil, Delta Galil Industries Ltd., Hanesbrands Inc., Diesel S.p.A., Next plc, Jockey International, Schiesser AG. Most of the top players hold the experiential marketing service market shares. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the men Innerwear market growth in the competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates men Innerwear market in the region.  

List of Top Men Innerwear Companies

• Cottonil (Egypt)
• Delta Galil Industries Ltd. (Israel)
• Hanesbrands Inc. (U.S)
• Diesel S.p.A. (Italy)
• Next plc (UK.)
• Jockey International (U.S.)
• Schiesser AG (Germany)
• Polo Ralph Lauren Corporation (U.S.)
• Fruit of the Loom, Inc. (U.S.)
• PVH Corp. (U.S.)
• Kreol Group (Dubai)  

REPORT COVERAGE

This report examines an understanding of the men Innerwear market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.