Mens Grooming Products Market Size, Share, Growth, and Industry Analysis, By Type (Shaving Products, Skin Care Products), By Application (Beard Care, Hair Care, Fragrances and Deodorants) and Regional Insights and Forecast to 2033

MENS GROOMING PRODUCTS MARKET OVERVIEW

The global Mens Grooming Products market size is predicted to reach USD XX billion by 2033 from USD XX billion in 2025, registering a CAGR of XX% during the forecast period.

The Men's Grooming Products Market has seen tremendous growth over the last few years, fueled by rising awareness of personal care, changing fashion trends, and growing disposable incomes. Once restricted to plain shaving products, the market now encompasses skincare, haircare, fragrances, and beard grooming products, serving varied consumer demands. Increased focus on self-grooming and looks among men has driven demand for high-end and niche grooming products. Grooming products like moisturizers, anti-aging creams, beard oils, and natural grooming kits have picked up pace, especially among millennials and Gen Z consumers. The growth of e-commerce and direct-to-consumer (DTC) brands has also helped drive market growth, providing convenience and access to a large range of products.

Its primary drivers are social media, celebrities, and transition towards eco-friendly and natural formulation. There is growing demand globally for organic, vegan, and cruelty-free skin care, leading to high-demand grooming products being witnessed by the market. Geographically, the industry is controlled by North America, Europe, and the Asia-Pacific region, while India and China are new growth markets. As consumer habits change, the men's grooming market is set to see sustained growth with innovation and new product developments.

COVID-19 IMPACT

"Mens Grooming Products Market Had a Negative Effect Due To Supply Chain Disruption During COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pandemic of COVID-19 considerably negatively affected the Men's Grooming Products Market, owing to supply chain disruptions, less spending by consumers, and changing grooming patterns. Lockdown and social distancing measures caused salons, barbershops, and retail outlets to shut temporarily, lowering the demand for such grooming products as shaving products, styling gels, and aftershave lotions. As people adjusted to working from home and social distancing, men cut back on grooming habits, and sales of razors, beard trimmers, and hairstyling kits fell off. Many consumers scaled back discretionary spending in favor of staples, and the market took a dip, especially for high-end and luxury grooming products.

The pandemic also affected global supply chains, leading to production and distribution delays. Brands experienced raw material shortages, higher logistics costs, and volatile demand, further impacting profitability. Economic uncertainties also resulted in lower disposable income, deterring consumers from spending on non-essential grooming products. In spite of these setbacks, the market recovered with the resurgence of DIY grooming trends and online sales. Customers began buying grooming products online, fueling a trend toward digital retailing and subscription-based grooming kits, which helped to somewhat counteract the long-term effects of the pandemic.

LATEST TREND

"Rise Of Sustainable And Eco-Friendly Grooming Products To Drive Market Growth"

One of the newest Men's Grooming Products Market trends is the emergence of eco-friendly and sustainable grooming products. Consumers are looking more and more towards natural, organic, and cruelty-free formulations, compelling companies to create environment-friendly products. The market for grooming products with no harsh chemicals such as parabens, sulfates, and artificial perfumes has witnessed a huge upsurge, as men increasingly become aware of skin care and sustainability. Companies are making green the new black with biodegradable packaging, reusable containers, and waterless skin care products to minimize environmental footprint. Plant-based infused products, essential oils, and botanical extracts are popular, providing skin-friendly alternatives to conventional ingredients.

Another element of this trend is the increasing demand for vegan and cruelty-free beauty products. Customers are searching out brands with ties to ethical sourcing and responsible manufacturing methods. Further, the popularity of zero-waste shaving kits, bamboo toothbrushes, and plastic-free deodorants also points towards greater demand for sustainable body care. This change is most notable among millennials and Gen Z shoppers, who are behind the demand for sustainability and transparency. Consequently, leading grooming brands are reformulating products and implementing environmentally friendly marketing practices to remain competitive in the changing market environment.

MENS GROOMING PRODUCTS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Shaving Products, Skin Care Products

• Shaving Products: Shaving products like razors, shaving creams, gels, and aftershave lotions have been intrinsic parts of the men's grooming regimen. The growth in shaving products comes from the desire for convenience, comfort, and innovative design, for example, electric razors and shaving sets. High-end brands are more concentrated on delivering high-quality, sensitive-skin-friendly products with moisturizing benefits.

• Skin Care Products: Skincare products like moisturizers, cleansers, toners, anti-aging creams, and sunscreen are turning out to be a leading category in the men's grooming market. Men are growing more concerned with skincare for enhancing skin texture and fighting pollution, aging, and stress effects. Anti-aging products and men's night creams have been the most sought-after products, an indication of increased awareness of the need for skincare.

By Application

Based on application, the global market can be categorized into Beard Care, Hair Care, Fragrances and Deodorants

• Beard Care: Increased culture of beards has fueled demand for beard products like beard oil, balm, shampoo, and combs. Men now make use of special grooming items to maintain the facial hair as healthy, neat, and properly styled. Such items give conditioning and moisture so as not to get dry or irritate, fueling a market segment on the rise.

• Hair Care: Hair care falls under products such as shampoos, conditioners, styling gels, pomades, and hair treatments. As the concern about hairstyling and the health of one's hair is becoming greater in men, markets for shampoos against dandruff, thickening shampoos, and volumizing shampoos are increasing. Furthermore, greater demand for naturally derived hair care products has forced businesses to resort to developing ingredients that are natural-based.

• Fragrances and Deodorants: Fragrances, such as colognes, perfumes, and body sprays, are an important segment of the men's grooming industry. As awareness of personal hygiene and attractiveness increases, men are opting for premium and long-lasting fragrances more and more. Deodorants and antiperspirants also remain the leaders in the application segment, with increasing demand for aluminum-free, natural, and alcohol-free deodorants going hand in hand with the sustainable grooming trend.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Growing Awareness of Personal Grooming to Boost the Market"

There is a noticeable boost in the Mens Grooming Products Market growth. The increasing consciousness regarding personal grooming and self-care among men is one of the major drivers of the market. New-age men are more aware about skincare, haircare, and overall looks, which has raised demand for luxury grooming products. Social media, influencer endorsements, and celebrity endorsements have played a key role in defining the trends in grooming. Increased disposable incomes and urbanization have also helped in adopting high-end grooming products, supporting market growth further.

"Growth of E-commerce and Subscription Services to Expand the Market"

The e-commerce platform and online retailing have dramatically transformed the men's grooming sector in recent years. Consumers are increasingly getting access to a wide range of grooming products, such as organic, vegan, and personalized skincare, through online shopping. Subscription-based grooming kits are also becoming popular, where men get customized grooming products delivered monthly, making it easier and building loyalty among customers. The presence of DTC (Direct-to-Consumer) brands is also expanding the market by providing differentiated and innovative products.

Restraining Factor

"Excessive Cost of Premium and Organic Products to Potentially Impede Market Growth"

As demand for quality grooming products is increasing, the premium and organic formulations' cost continues to be a significant deterrent. Most men continue to opt for simple grooming staples rather than high-end skincare or haircare solutions, restricting luxury brands' market penetration. Further, in cost-conscious markets, customers tend to go for cheap substitutes, thus making it difficult for brands to price higher. The cost issue also impacts penetration in emerging economies where purchasing power is relatively low.

Opportunity

"Increasing Demand for Natural and Sustainable Products To Create Opportunity For The Product In The Market"

The shift towards environmentally friendly and natural skincare products is an attractive opportunity for market players. Consumers are going out of their way to look for paraben-free, sulfate-free, and cruelty-free products, compelling brands to innovate towards sustainable packaging, biodegradable materials, and plant-based products. The trend towards zero-waste skincare products, refillable packaging, and waterless products is likely to pick up further, offering a competitive advantage to brands that reflect ethical consumerism and sustainability agendas.

Challenge

"Tough Market Competition and Brand Distinction Could Be A Potential Challenge For Consumers"

The men's grooming industry is competitive, with entrenched brands, new startups, and private-label players competing for market share. The existence of several brands selling similar products at different price points renders differentiation a key challenge. Businesses need to constantly innovate with innovative formulations, high-tech skincare technology, and targeted marketing efforts to differentiate themselves. Customer loyalty is also difficult to sustain, as men tend to switch brands depending on availability, price, or product performance.

MENS GROOMING PRODUCTS MARKET REGIONAL INSIGHTS

North America

The North America region has a growingUnited States Mens Grooming Products Market. The United States ranks among the prominent markets for men's grooming goods due to high consumer knowledge, wide distribution of premium brands, and a well-developed e-commerce landscape. The growth of male skincare regimens, beard care trends, and organic and sustainable grooming product demand has greatly boosted market growth. Social media personalities, celebrity endorsements, and subscription grooming services further fueled demand for high-quality and personalized grooming solutions.

United Kingdom

The UK market has experienced steady growth as a result of growing momentum in the adoption of luxury grooming products, sustainable skincare products, and male-specific beauty products. UK men are increasingly becoming passionate about anti-aging solutions, beard care kits, and haircare solutions, fueling demand for salon-quality and dermatologically tested grooming products. One of the primary trends has been the expansion of vegan and cruelty-free grooming companies in the UK, with customers specifically looking for products that meet ethical and sustainability criteria.

India

India is an emerging giant in the men's grooming industry, driven by urbanization, growing disposable income, and a changing consumer attitude towards personal care. The increasing demand for ayurvedic, herbal, and natural grooming products has helped increase the presence of local and global brands in the Indian market. The emergence of DTC (Direct-to-Consumer) brands, budget-friendly grooming kits, and influencer marketing has played a major role in influencing buying habits, making India a high-growth grooming product market.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The Men's Grooming Products Market is competitive, with a few established and emerging players dominating growth and innovation. Major industrial players involve global manufacturers, niche firms, and direct-to-consumer (DTC) startups that serve different segments like skincare, haircare, shaving, beard care, and fragrances. The players concentrate on product innovation, high-end formulation, and eco-friendly packaging to appeal to new-age consumers. With the growing demand for natural, organic, and chemical-free grooming products, numerous players are making investments in plant-based ingredients, cruelty-free testing, and biodegradable packaging. Moreover, growing subscription-based grooming kit and personalized skin care solutions have enabled companies to increase their customer base through digital media and e-commerce platforms.

A number of industrial participants are also taking advantage of technological innovations by integrating AI-backed skin analysis, virtual try-ons, and personalized grooming solutions to increase consumer interaction. The increased focus on men's well-being and self-care has prompted companies to expand their product offerings, providing solutions for anti-aging, sensitive skin, and professional hair treatments. Local and regional players are also increasing their footprint in emerging markets, riding the growing awareness of male grooming habits. The market is likely to expand further, with advancements in sustainable practices, gender-neutral grooming, and dermatologically tested products defining the future of the industry.

List Of Top Mens Grooming Products Market Companies

• Procter & Gamble (P&G) (U.S.)
• Unilever (London, UK, and Rotterdam, Netherlands)
• L'Oréal Group (France)
• Beiersdorf AG (Germany)
• Coty Inc. (U.S.)
• Edgewell Personal Care ((U.S.)
• Energizer Holdings Inc. (U.S.)
• LVMH Moët Hennessy Louis Vuitton SE (France)
• Colgate-Palmolive Company (U.S.)
• Johnson & Johnson (U.S.)

KEY INDUSTRY DEVELOPMENT

November 2021: Release of AI-Augmented Shaving Technology A major company in November 2021 introduced the Norelco Shaver Series 9000, integrating artificial intelligence for an intelligent shaving experience. This innovation was focused on the urban customer base with tailored grooming options that respond to the user's shaving routines and face shape.

REPORT COVERAGE

The Men's Grooming Products Market Report is an in-depth analysis of market trends, industry dynamics, competitive analysis, and opportunities for growth. It examines the major product categories like skincare, haircare, shaving products, beard care, and fragrances, noting the most recent innovations and consumer tastes shaping the market. The report also examines segmentation by type, distribution channel, and end-user demographics, providing insights into premium and mass-market grooming products. The research features a comprehensive analysis of regional market performance by markets in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. It determines leading country-specific markets based on such factors as consumer behavior, expenditure patterns, and regulatory environments.

In addition, the report discusses major driving forces like the growth of e-commerce, growing awareness of personal grooming among men, and the need for eco-friendly grooming products. It also discusses restraining forces like the premium pricing of high-end products and stiff market competition. Additionally, the research addresses post-COVID-19 market recovery patterns, recent industry advancements, and emerging trends like AI-powered personalization, organic products, and subscription grooming services. The report is an essential guide for investors, stakeholders, and businesses intending to ride the rising men's grooming market.