Metal Beer Kegs Market Size, Share, Growth, and Industry Analysis, By Capacity(Below 20L, 21-50L, and Above 50L), By Application (Alcoholic Products and Non-Alcoholic Products), and Regional Insights and Forecast to 2031

Updated On: 20 November 2023

metal beer kegs market REPORT OVERVIEW

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The global metal beer kegs market size was 559.1 million in 2022 and is expected to reach USD 707.4 million by 2028, exhibiting a CAGR of 4.0% during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with metal beer kegs experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s demand returning to pre-pandemic levels.

Metal beer kegs, primarily made of stainless steel or aluminum, are essential containers for storing and dispensing beer in commercial settings. Available in various sizes, such as half-barrel, quarter-barrel, and sixth-barrel kegs, these vessels maintain the freshness and quality of beer by pressurizing the contents with carbon dioxide. They are equipped with taps for serving, ensuring that draft beer remains a popular choice for bars, restaurants, and events.

Regular cleaning and maintenance are crucial for preserving the quality of beer, and the reusability of these kegs aligns with sustainability efforts in the brewing industry. Metal beer kegs play a pivotal role in the storage, transportation, and serving of draft beer, offering durability, efficiency, and environmental benefits in the beverage sector.

COVID-19 IMPACT : Disruption in Beer Supply Chain to Hamper Demand Significantly

COVID-19 had a life changing impact globally. The metal beer kegs market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for metal beer kegs experienced a reduced demand.

The closure of bars, restaurants, and event venues during lockdowns and restrictions significantly reduced the demand for beer served from metal kegs. This led to a disruption in the beer supply chain, affecting breweries and distributors. Many kegs went unused, and some breweries faced difficulties in emptying and collecting kegs from establishments. As the hospitality industry struggled, the sale of new metal beer kegs declined. Breweries and distributors held off on purchasing new kegs due to the uncertain market conditions. This affected keg manufacturers and suppliers.

With consumers shifting their beer consumption from bars and restaurants to home consumption, breweries redirected their production to bottled and canned beer, which became more popular. This further reduced the demand for kegs. Some breweries adapted by offering kegged beer for takeout and delivery, which helped offset some of the losses incurred during the pandemic. Innovations in packaging and distribution strategies emerged as the industry looked for ways to stay afloat. The market is anticipated to boost the metal beer kegs market growth following the pandemic.

LATEST TRENDS

"Smart Keg Technology to Broaden Market Prospects"

The brewing industry, including the metal beer keg sector, has been increasingly focused on sustainability. This includes efforts to reduce the environmental impact of manufacturing and using kegs, such as improving recycling processes and designing more eco-friendly kegs. Some companies have been working on incorporating technology into kegs for better tracking and management. Smart kegs can provide real-time data on keg location, temperature, and remaining beer levels. This can improve supply chain management and quality control.

The refurbishment and maintenance of existing kegs have gained importance. Keg refurbishment services help extend the life of kegs, reducing the need for new manufacturing and contributing to sustainability efforts. Enhanced safety features and quality control mechanisms are being implemented in keg design to ensure the safe storage and transportation of beer. This is crucial for maintaining the integrity of the product.

metal beer kegs market SEGMENTATION

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• By Capacity

Based on capacity, the market is divided into Below 20L, 21-50L, and Above 50L.

Below 20L holds a major segment by type of the global market.

• By Application

Based on application, the market is bifurcated into alcoholic products and non-alcoholic products.

Alcoholic Products as application holds a major segment by application of the global market.

DRIVING FACTORS

"Economic Efficiency to Boost Market Demand"

Metal beer kegs are a cost-effective means of packaging and distributing beer in bulk. They have a long lifespan and can be reused multiple times, reducing packaging costs over the long term. The reusability of metal kegs aligns with sustainability efforts in the brewing industry. Breweries and consumers are increasingly focused on reducing waste and their carbon footprint, making metal kegs an environmentally friendly choice. Metal kegs help maintain the quality and freshness of beer by protecting it from light and oxygen, which can negatively impact the flavor and shelf life of beer.

"Consumer Preferences to Boost Market Flux"

Many consumers prefer draft beer for its freshness and taste, and metal kegs are the primary vessels for serving draft beer in bars, restaurants, and at events. For large breweries and distributors, metal kegs are essential due to the economies of scale. They can efficiently store, transport, and serve large quantities of beer, especially for commercial use. Metal kegs are suitable for global distribution and shipping, making them a practical choice for breweries that export their products to different regions. These factors are anticipated to drive the metal beer kegs market share.

RESTRAINING FACTORS

"Logistics and Transportation to Hamper Market Necessity"

Moving metal kegs, especially when full, can be challenging and costly due to their weight and volume. Breweries and distributors may face logistical challenges in transporting kegs, especially over long distances. Storing kegs, whether full or empty, requires adequate space. Breweries, bars, and restaurants need to allocate storage space for kegs, which can be a limiting factor in smaller facilities. While metal kegs have a long lifespan, they require regular cleaning and maintenance to ensure they remain in good condition. This ongoing cost can be a burden for breweries and businesses with large keg inventories.

metal beer kegs market REGIONAL INSIGHTS

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"North America to Dominate the Market Owing to Large Brewing Industry"

North America is the major shareholder for the metal beer kegs market. The region is a significant market for metal beer kegs due to its large brewing industry, including a growing craft beer sector. It has a well-established tradition of draft beer consumption in bars, restaurants, and at events, which drives the demand for metal kegs. The craft beer movement in North America has contributed to a surge in demand for smaller kegs, such as sixth-barrel kegs and quarter-barrel kegs, which are popular among craft breweries.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Market Players Profiled

• The THIELMANN Company[Germany]
• Blefa GmbH [Germany]
• Zhejiang Ningbo Major Draft Beer Equipment Co. [China]
• SCHÄFER Container Systems [Germany]
• NDL Keg [Poland]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.