Microgreens Market Size, Share, Growth and Industry Analysis, By Type (Broccoli, Cabbage, Arugula, Basil, Fennel, Carrots, Sunflower, Radish, Peas and Others) By Application (SuperMarket/HyperMarket, Restaurants and Others) and Regional Forecast to 2033

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MICROGREENS MARKET OVERVIEW

The Microgreens Market, valued at USD 2.861 billion in 2024, is forecasted to grow consistently, reaching USD 3.096 billion in 2025 and ultimately hitting USD 5.830 billion by 2033, at a steady CAGR of 8.23% from 2025 to 2033.

Vegetables that are young and its growth is in between the stage of a sprout and baby leaves are generally considered as microgreens. They are usually 1 to 3 inches tall when plucked for use.

They are preferred mainly because the stem and leaves of these vegetables are highly concentrated with nutrients. This potentially makes them a superfood and as a result they are very expensive. The general use of the microgreens include garnishes, adds flavor and as toppings. Consumers' preference towards healthy alternatives has greatly helped the microgreens market growth globally.

LATEST TRENDS

New Farming Techniques Fueling the Market Growth

Due to the urbanization in the developing countries, consumers are opting for vertical farming and hydroponics farming methods. These methods use less resources which is a gain for the consumers.

These methods take up less space compared to traditional farming methods and use less water which can be recycled. Due to these factors the microgreens can be produced throughout the year under a controlled environment. This has immensely helped the microgreens market growth.

US TARIFF IMPACT

The implementation of tariffs will have a negative impact on the microgreens market. Tariffs cause an increase in the cost, so the countries that depend on these imported microgreens will be affected as it could lead to delay in the supply and reduced sales.

Although some domestic microgreens companies may thrive with increase in the competition, it can also affect the small scale microgreen businesses. It could also lead to delay in research and innovations. As a result, the tariffs could cause a significant impact on the microgreens market in the long run.

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MICROGREEN MARKET SEGMENTATION

BY TYPE

Based on Type, the global microgreens market is categorized into broccoli, cabbage, arugula, basil, fennel, carrot, sunflower, radish, peas and others.

• Broccoli: In broccoli microgreens, the planet is usually harvested 7 to 12 days after germination occurs. The reason for the demand of the broccoli microgreens is that it is rich in sulforaphane which has been widely linked with various health benefits. Compared to mature broccoli, the microgreen broccoli is packed with vitamins and nutrients and are preferred by consumers and health conscious people.The broccoli microgreens are relatively easy to grow and harvest even in homes. These factors have led to the demand for broccoli microgreens in recent years. Due to these factors the broccoli microgreens market is expected to have a significant growth in the coming years globally.

• Cabbage: Microgreen cabbages are young cabbages that have a slight sweet and crunchy texture. The demand for microgreen cabbages arises as it is a rich source of minerals, iron, calcium and vitamins A, C, K and E. Due to its nutritional value it has been increasingly used in sandwiches, salads and many other foods as a dressing. The demand for cabbage microgreens rose with the consumers globally shifting to healthy and vegan alternatives. The US and Canada have become the dominant players in the cabbage microgreens market. The cabbage microgreens market is expected to have an upward trajectory with increase in the demand globally. The market in 2024 was valued at 210 million USD and with demand it will rise and is expected to reach a value of 267.18 million USD by 2030 at a CAGR of 3.5% during the forecast period.

• Arugula: This is a leafy vegetable which is widely used in salads, pizzas and sandwiches. Arugula microgreens are young plants that have a nutty and peppery flavor to them. These microgreens are known to control diabetes and blood pressure of the consumers. The arugula microgreens are found to have high calcium content and are a rich source of vitamins such as A, E, B and C. These nutritional values have played a key role in the growth of the arugula microgreens market. The arugula microgreens market is also flourishing with the demand for healthy and vegan alternatives from the food industry. In 2021 the arugula microgreens market was valued at 165.2 million USD and with growing demand it is expected to rise and reach a value of 402.6 million USD by 2031 with a CAGR of 9% during the forecast period.

• Basil: One of the easiest to grow microgreens. They are a rich source of vitamins A, C and K and minerals. These microgreens are known to be heavily packed with nutrients and can be harvested within 2 weeks of planting them. Basil microgreens have a wide variety of uses such as in smoothies, salads, sandwiches and many more. The market for the basil microgreens is in a steady growing phase. With the rising health concerns and vegan alternatives the market is expected to have a significant growth in the following years.

• Fennel: Fennel microgreens are young fennel plants that have a high antioxidants and nutrients value due to which these microgreens are having a wide demand in the global market recently. These microgreens are used widely in the food industry, in salads, sandwiches and smoothies. Since it has numerous health benefits it is being increasing used as a healthy alternative by consumers. Due to demand, the fennel microgreens market is growing rapidly and it was valued at 304.4 million USD in 2022 and it is expected to grow and reach a value of 416.59 million USD by 2030.

• Carrots: The carrot microgreens market is growing rapidly in recent years. This is due to the demand and interest for the microgreens in the consumer’s diet. Carrot microgreens are known to have vitamins A and K and are also a rich source of amino acids. These microgreens have mild sweet carrot flavor and are used as an ingredient in food industry. The market growth is mainly due to need for healthy alternatives and consumers demand for vegan alternatives in the food industry.

• Sunflower: The sunflower microgreens are becoming popular as it is rich in proteins and has huge amount of minerals and vitamins such as B complex, A, E and K. As a result of its rich nutrients contents the sunflower microgreens market is gaining a significant market growth. It will continue to grow as its demand increases in the global market. 

• Radish: Radish microgreens are young radish plants that are harvested within 7 to 12 days. They are known to have a slight peppery taste when consumed. They are widely used due to their rich antioxidants, Copper and vitamin C. The market for radish microgreens increases with increase in its need in food industry, every day diet of the consumers. They are also now widely used in fine dining industry as well for garnishing and decorating.

• Peas: The peas microgreen market is growing rapidly due to their health benefits. They are harvested within 7 to 12 days and have a slight pea flavor. They are also packed with vitamins such as C, K, potassium and antioxidants. These health benefits have attracted the younger generation. These reasons have resulted in the growth of the peas microgreen market.

• Others: Some other types of microgreens include herb, grain and legume microgreens. Herbs microgreens are preferred as they are more nutritious compared to matured herb microgreens. It has been noted that they are 40% more nutritious compared to matured one due to this, the demand for herb microgreen market is increasing in the recent years. The grain and legume microgreens are known for having a concentrated flavors and high nutrition density and as a result the demand for these microgreens is increasing in recent years.

BY APPLICATION

Based on application, the global microgreen market is categorized into hypermarket/supermarket, restaurants and others.

• Hypermarket/ Supermarket: The sales of microgreen in the hypermarket and supermarket have increased in the recent years. This is mainly due to the increase in the availability of the microgreens. Consumers need for vegan foods and healthy diet are the key factor for the market growth. Microgreen can also be easily grown and harvested so their availability has also increased. Now the microgreens are available even in the off seasons as a result they are now increasing available in hyper and super markets. Grocery stores, department stores, retail stores and local markets have now started selling microgreens of different varieties. This is mainly due to the consumer’s demand and the growing microgreens market globally.

• Restaurants: Microgreens are now a key ingredient that has become popular in the restaurant industry. They are widely used as garnishes, decorating and as a key ingredient in new innovative dishes. The increase in demand in the restaurants is due to the customer’s interest in microgreens due to their health benefits. This has played a vital role in the microgreens market growth in the restaurants industry.

• Others: Microgreens are also used in cosmetics industry as well. Some of the products which uses microgreens include hair masks, face masks, shampoos and other cosmetic products. This is mainly because the microgreens are packed with proteins, minerals and nutrients. Some of the widely used microgreens in cosmetics industry include sunflower, peas and broccoli microgreens. The microgreens in cosmetic industry will continue to grow with consumer’s demand and it will have a steady upward trajectory in the coming years.

MARKET DYNAMICS

Market dynamics includes driving and restraining factor, opportunities and challenges stating the market conditions.

DRIVING FACTORS

Healthy Alternative Propelling the Market Growth

Microgreens are considered as a healthy alternative to the fast foods and junk foods. They are rich in proteins, vitamins, iron and minerals and easy to grow and harvest. The consumers increased interest in healthy and nutritious diet especially after the covid-19 pandemic has played a vital role in the microgreens market growth.

Raise in Microgreens Demand

The microgreens are not only used in the food industry, it is also used in cosmetics industry and also in residential homes. This has resulted in the demand for the microgreens in recent years and has become a major contributor of the microgreens market growth globally.

RESTRAINING FACTORS

Environmental Factors Restraining the Market Growth

Microgreens are sensitive to temperature and light as they can wilt and decay easily which can lead to lose of the microgreens product and leading to the decline. Humidity and too much water causes the micro greens to grow fungus even before germination. This is a major restraining factor of the growth of the microgreens market.

Sustainable Means of Harvest Opening New Opportunities for the Market Growth

Opportunity

Microgreens are grown through easy farming techniques compared to the other vegetable that require traditional farming techniques. Micro greens require less water, less maintenance and less wastage compared to traditional farming methods. They can be also grown in less space such as vertical farming. This sustainable property open new opportunities for the microgreen in the global market and results in market growth.

Contamination of Food Pose as a Challenge for the Market Growth

Challenge

Microgreens are also known to easily contaminate when not stored properly. This leads to the growth of bacteria such as E-coli, Salmonella and when these contaminated microgreens are used in foods could cause food poisoning to the consumer. This poses as a challenge for the microgreen market.

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MICROGREENS MARKET REGIONAL INSIGHT

NORTH AMERICA (US)

The US microgreen market is a rapidly growing market which is fueled by the consumer’s demand, healthy alternative, nutritious produce and urban farming options. It is especially experiencing a surge after the pandemic as the people have become more health conscious.

The US dominated the microgreen market and the market value is projected to reach 1.42 billion USD by 230 with a CAGR of 10.9% during the forecast period.

EUROPE

The Europe holds a significant position in the microgreen market share. This is mainly due to its diverse use in the food industry. The most popular microgreens in the European market include sunflower followed by pea and radish. Germany holds the dominant position in the microgreen market in Europe which is followed by Spain as it has shown a significant growth in recent years.

The Europe microgreen market in 2024 was valued at 662.9 million USD and it is projected to grow and reach a value of 1.23 billion USD by 2030.

ASIA

Microgreens are now increasingly becoming popular in the Asia market. This is mainly due to its various health benefits, urbanization, increase in disposable incomes and easy farming. China holds the dominant position in the Asia microgreens market which is then followed by India.

The market value in Asian region was at 745.4 million USD in 2023 and due to demand and popularity it is expected to reach a value of 1.69 billion USD by 2030 with a CAGR of 12.4% during the forecast period.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Key industry players are the companies and countries that dominate the market. They are responsible for setting up the market in the global scale. Key players invest in research and development to align the market with current trends. They also play a vital role in the smooth supply and distribution in the market globally.

LIST OF KEY MICROGREENS COMPANIES

• 2BFresh (Israel)
• Bowery Farming (US)
• The Chef's Garden Inc. (US)
• Farmbox Greens LLC (US)
• Gotham Greens (US)
• Living Earth Farm (Canada)
• Madar Farms (United Arab Emirates)
• Fresh Origins (US)
• AeroFarms (US)
• GoodLeaf Farms (Canada)

KEY INDUSTRY DEVELOPMENT

April 2023: A microgreen company called as AeroFarms in New Jersey made an announcement about its acquisition of FarmedHere. The main aim was to promote and boost its vertical farming methods and benefits.

REPORT COVERAGE

This report covers the basics of microgreen and their market growth in the recent years in a global scale. It also briefly covers the latest trends that boost the market growth and the impact of US tariff on the global scale.

The article covers the segmentation of the microgreens market based on type and application and their contribution to the global market growth. The driving factors and opportunities, the restraining factors and challenges and their impact on the global microgreens market.

It also briefly explains the regional insight of the microgreen market, the key industry players and the recent developments in the market that fuel the market growth.