Mixed Drink Blender Market Size, Share, Growth, And Industry Analysis, By Type (Non-vacuum Blender and Vacuum Blender), By Application (Online Sales and Offline Sales), Regional Forecast To 2031

Updated On: 15 April 2024

Mixed Drink Blender Market Report Overview

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The global mixed drink blender market size is expanded rapidly in 2022 and market is expected to generate substantial revenue by 2031, exhibiting a high compound annual growth rate (CAGR) from 2022 to 2031.

An appliance used in the kitchen to combine and blend ingredients for mixed drinks and cocktails is called a mixed drink blender. A container, a lid, and a set of blending blades are normally attached to a motorized base. The purpose of a drink blender is to efficiently blend and combine various ingredients, including ice, fruits, juices, and liquors, to produce a smooth and consistent cocktail. Moreover, they can be used to purée foods and sauces, smash ice, and combine frozen drinks. Blenders for mixed drinks are frequently used at bars, restaurants, and other food and beverage venues, but they can also be used in kitchens at home to prepare beverages for guests or for one's own consumption.

The market for mixed drink blender is expanding as a result of a number of causes, including the rising popularity of home entertaining and DIY mixology as well as the rising demand for cocktails and mixed drinks at bars and restaurants. Also increasing demand are versions that have been created as a result of blender technological developments that are more effective and user-friendly. The market has expanded as a result of consumers looking for blenders to produce nutrient-dense drinks including smoothies and other nutritious beverages, which have also been fueled by the rise of health and wellness trends.

COVID-19 Impact: Rise in Home Entertainment Led to Rise in Demand for Home-use Blenders

On the market for mixed drink blender, the COVID-19 epidemic had a big effect. Many people stayed at home during the epidemic and searched for new ways to mimic the pleasure of going out, which resulted in a rise in home entertainment. The demand for home-use blenders, such as cocktail blenders for creating smoothies and cocktails at home, increased as a result. The market for internet blenders expanded as a result of the large number of consumers who used online shopping during lockdowns to buy blenders and other household goods.

Latest Trends

"Development of Personal Blenders Offer Users a Wide Variety of Benefits "

The development of personal blenders is among the most recent advancements in the mixed drink blender industry. These are tiny, single-serve blenders that can be used to create smoothies, juices, and other blended drinks. They are made for individual usage. With straightforward one-touch controls and transportable cups, personal blenders are often small and convenient to operate. Consumers who wish to produce blended beverages at home without spending a lot of money on high-end appliances may find them to be an appealing alternative as they are frequently more affordable than bigger, more sophisticated blenders. A lot of personal blenders also come with a range of attachments and extras, such travel lids and recipe books, to increase their functionality and adaptability.

Mixed Drink Blender Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Non-vacuum Blender and Vacuum Blender

• By Application Analysis

Based on application, the market can be divided into Online Sales and Offline Sales 

Driving Factors

"Growing Emphasis on Health and Wellness is Increasing the Demand for the Blenders "

A greater emphasis on health and wellness has emerged in recent years, which has increased demand for goods that might encourage people to live healthier lives. Due to their ability to make a range of nutritious drinks, such as smoothies, juices, and protein shakes, mixed drink blender are particularly well-liked by consumers who are concerned about their health. Demand for mixed blenders is projected to increase as more people learn about the advantages of these beverages.

"Due to the Time-Saving and Convenient Characteristics the Blender Industry is Expanding"

Blenders for mixed drinks are particularly well-liked due to how convenient and efficient they are. Consumers don't have to spend time chopping and prepping ingredients when using a blender to quickly and conveniently make a drink that is packed with all the nutrients they require. This is especially enticing to time-constrained consumers who want to maintain a healthy diet but don't have a lot of free time. In addition, a lot of blenders today include pre-programmed settings that enable users to quickly make a variety of drinks with the push of a button, such as frozen cocktails or smoothies. The demand for mixed drink blender is likely to be driven by this convenience factor in the future.

Restraining Factors

"High Blender Prices May Dissuade Buyers from Investing in Them"

The price of some of the more expensive models in the drink blender market is a restraint. Although there are numerous inexpensive alternatives, there are also high-end blenders that can cost several hundred dollars. Some customers may find it challenging to justify the cost as a result, especially if they only seldom use the blender or only use it for simple tasks. Furthermore, some buyers might be hesitant to make the investment in a high-end blender if they are unsure of how frequently they would use it or if they lack confidence in their ability to utilize it properly. On account of this, some consumers may be constrained by the high price of various mixed blenders. Thus, hinder the mixed drink blender market growth

Mixed Drink Blender Market Regional Insights

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"Increase in Popularity of Healthy Eating and Lifestyle are Growing the Market for Blenders in the Region"

First, there has been an increase in the popularity of healthy eating and lifestyle in North America, and drink mixers have become a crucial tool for customers who want to make their own homemade smoothies and healthy drinks. Second, a significant home cooking and baking tradition exists in North America, which has boosted the market for drink blenders. Many consumers in the area love experimenting with various flavors and ingredients, and combined drink blenders offer a practical and adaptable approach to make a variety of drinks and recipes. Also, the region's huge population and high level of disposable income have contributed to the growth of the mixed drink blender market share.

Key Industry Players

"Key Players Focus on Geographical Expansions to Increase their Customer Base"

To expand their customer base, some businesses in the mixed drink blender industry are opening up new geographic markets and widening their distribution networks. Online sales channels and collaborations with merchants and distributors in new areas are included in this. To generate co-branded items or to diversify their product offerings, several businesses are now collaborating with other producers or beverage companies. Long-term sales can be boosted by doing this since it fosters consumer credibility and confidence.

List of Market Players Profiled

• Vita-Mix Corporation (U.S.)
• Blendtec, Inc. (U.S.)
• Philips (The Netherlands)
• Omega Products Inc. (Switzerland)
• Waring Commercial (U.S.)
• Hamilton Beach Brands Holding Company (U.S.)
• JTC Electronics Corp. (China)
• Newell Brands Inc. (U.S.)
• Sammic S.L. (U.S.)
• Hanssem (South Korea)

Report Coverage

This report covers the mixed drink blender market. The CAGR expected to be in during the forecast period, and also the USD value in 2022 and what it is expected to be in 2031. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.