Mobile Anti Malware Market Size, Share, Growth, and Industry Analysis, By Type (Android OS, Apple OS, Window OS, Blackberry OS, Other), By Application (BFSI, Public/ Government, Healthcare, Retail, Media and Entertainment, Utilities, Telecom and IT, Others), Regional Insights, and Forecast From 2024 To 2032

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Mobile Anti Malware Market Report Overview

The global mobile anti malware market size was USD 6.84 billion in 2023 and is projected to grow from USD 7.92 billion in 2024 to USD 25.99 billion by 2032, exhibiting a CAGR of 15.8% during the forecast period. Asia-Pacific holds leading position in mobile anti malware market share in 2023.

A program called mobile anti-malware shields cellphones from unwanted applications like malware, spyware, worms, and adware. A mobile device's anti-malware checks for harmful software to protect the system and the data on it. Either the program comes pre-installed on a device or it can be bought using a cloud service. It focuses on stopping unwanted and unsolicited programs, push notifications, infections, malware short message services, and Trojan viruses. During the projected period, it is anticipated that the BFSI sector will dominate the market and account for the greatest market share. During the anticipated period, the market is also expected to experience expansion in the government, telecom and IT, and retail sectors.

COVID-19 Impact: Imposed Restrictions in the Economy Resulted in Decline in the Market

The global COVID-19 pandemic has been unprecedented and staggering, with the global mobile anti malware market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID-19 outbreak caused temporary business closures as well as supply chain and manufacturing disruptions, which in turn reduced the development of telecom infrastructure and had a negative effect on the sales and marketing efforts of rugged phone companies competing in the market. The effects were severe, particularly for startups and small- to medium-sized businesses operating in this industry. Companies did, however, make a lot of restructuring efforts to address the supply chain difficulties and improve collaboration with suppliers and partners to lessen the negative market impact.

LATEST TRENDS

"Growth of the market in recent years"

In the next five years, the market for mobile anti-malware is anticipated to grow at a CAGR of 18.4%. The demand for mobile anti-malware solutions is increasing as BYOD is being used in businesses for convenience, talent retention, and enabling mobile workstations. Over the past ten years, malware has been a significant menace to mobile users. Cybercriminals frequently employ trojans because they are hard to detect, have a wide range of capabilities, and are widely employed. Demand is also being driven by the fact that smartphone usage is quickly overtaking that of other home appliances. The penetration of the internet into people's life and their growing reliance on it as a communication tool have also led to an increase in cyber-attacks, which has prompted the deployment of anti-malware software.

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Mobile Anti Malware Market Segmentation

• By Type

Based on type the global mobile anti malware market is classified as android OS, apple OS, window OS, blackberry OS, other.

• By Application

Based on application the global mobile anti malware market is classified as BFSI, Public/ government, healthcare, retail, media and entertainment, utilities, telecom and IT, Others.

DRIVING FACTORS

"The Utilization as a Catalyst to Boost the Market Growth "

One of the main factors propelling the market growth is the rising use of smartphones and the internet. Increased internet usage exposes a device and raises the possibility of malware assaults because malware is downloaded into a device through the internet. Additionally, customers' reliance on smartphones has increased due to the growing popularity of cloud storage and Internet of Things (IoT) platforms, making the devices more susceptible to malware attacks. Malware can also attack through unapproved sources like spam emails and specific social media platforms.

"Extensive Application in Laundering Process to Multiply the Production and Market Growth"

The demand for mobile anti-malware programmers is thus being greatly fueled by incidents of personal data breaches and cloud data breaches. Additionally, the introduction of more user-centric features as a result of technical improvements is helping the industry expand. Higher disposable incomes and the expanding trend of digitization are other variables influencing product demand. A good outlook for the market is also anticipated as a result of the increased adoption rate of Bring Your Own Device (BYOD) technology among businesses, which mandates the installation of anti-malware to avoid unauthorized user access and data theft.

RESTRAINING FACTORS

"Several Challenges Associated with the Local Irritation to Restrain the Market"

The adoption of mobile antivirus on devices is being constrained by malware threats and worries about mobile device security. However, as new gadgets often come with free anti-malware software and many businesses provide awareness campaigns, this issue should be resolved. People are now more inclined to work from home or even remain at home thanks to limitations put in place by the government in reaction to the coronavirus outbreak. Technology now plays a bigger role in both personal and professional lives as a result. Many organizations continue to lack a "cyber-safe" remote working environment despite increased demand for technology. Traditionally, business meetings were held in person, but now most are conducted virtually.

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Mobile Anti Malware Market Regional Insights

"North American Region to Dominate the Market with Extensive Utilization and Multiplying Manufacturers"

China is vulnerable to a range of malware threats due to the country's substantial regional mobile user base. For instance, since July 2022, about one-third of Android apps in the Uyghur language posted on social media platforms or downloaded from independent app stores have been infected with malware. According to researchers at the San Francisco-based cybersecurity firm Lookout Inc., the apps are mostly compromised by two new malware strains that allow hackers to stealthily view and share contacts, messages, and private photographs. Indian banks are warning Mumbai customers that malware posing as a Flash player may steal their mobile banking credentials.

KEY INDUSTRY PLAYERS

"Financial Players to Contribute Towards Expansion of Market"

This market is extremely competitive and consists of various global and regional players. Major players are involved in strategizing various plans such as mergers and acquisitions, partnerships, introduction of new and enhanced products, along with joint ventures. The report is extensive research of a list of market players who contribute towards the expansion of the market. The information is a collusion of latest technological developments, trends, production lines mergers and acquisitions, market study and others. Other factors such as regional wise analysis and segment wise analysis are also considered to understand the market share, product growth, revenue growth and others during the forecasted period.

LIST OF TOP MOBILE ANTI MALWARE COMPANIES

• Symantec (US)
• Sophos (England)
• Mcafee (US)
• Avast Software (Czech)
• AVG Technologies (Czech)
• Malwarebytes (US)
• Bitdefender (Rome)
• Lookout (US0029
• Kaspersky Lab (Russia)

REPORT COVERAGE

The SWOT analysis and information on future developments are covered in the study. The research report includes a study of several factors that promote market growth. This section also covers the range of numerous market categories and applications that could potentially affect the market in the future. The specifics are based on current trends and historical turning points. The state of the market's components and its potential growth areas over the following years. The paper discusses market segmentation information, including subjective and quantitative research, as well as the impact of financial and strategy opinions. Additionally, the research disseminates data on national and regional assessments that take into account the dominant forces of supply and demand that are influencing market growth. The competitive environment, including market shares of significant competitors, is detailed in the report along with fresh research methodology and player strategies for the anticipated time.