Mobile Event Apps Market Size, Share, Growth, And Industry Analysis, By Type (Cloud Based and Web Based), By Application (Large Enterprises and SMEs), Regional Forecast By 2032

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Mobile Event Apps Market Report Overview

The global mobile event apps market size was USD 0.323 billion in 2023 & the market is expected to reach USD 1.07 billion in 2032, exhibiting a CAGR of 14.33 % during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the mobile event apps market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

An event app is a designed software for mobile and desktop to provide information about events. Through this event app, attendees can get information about occurring events, interact with organizers, and improve stakeholders’ engagement, participation, and satisfaction. Primarily, the app is developed for mobile, tablet, laptop, and desktop. Also, this app can function efficiently in iOS, Android, and widow operating systems.

Mobile event apps are gaining popularity among consumers due to their advanced features such as schedules, presenter information, exhibitor & sponsor listings, and maps of the facility. Additionally, its type and application segment boost the demand for mobile event apps as the number of enterprises and SMEs are growing and require a tool to reach out to their customers. The mobile event applications market is separated based on the marketplace, app category; cloud-based and web-based, and geographical data of the market.

COVID-19 Impact: Pandemic Restrictions Generate Opportunities for Mobile App Industry

The Covid-19 pandemic has affected millions of small and medium business industries adversely all over the world. However, it has impacted the mobile app industry positively and created opportunities to grow during the lockdown period including; e-payment, online gaming, online entertainment, and online shopping. Besides, the business industries are reviving post-COVID-19, and are expected to continue in 2022 and in the coming years. Therefore, the mobile event apps market is projected to flourish over the forecast with a steady growth rate of the market.

Latest Trends

"Expansion of Digitization for Business Promotion Influence the Demand for Mobile Applications"

Lately, the expansion of the mobile event app industry is growing rapidly which surges the upgradation of applications to enhance the customer experience. Therefore, VR (virtual) & AR (augmented) realities are the latest trend and the best innovation which stretch out numerous opportunities including the mobile event application industry and others. This transforming technology allows a customer to interact with event organizers, colleagues, and the world better, and provide the best experience to customers. In addition, its latest application updates such as digital badges, activity feeds, push notifications, and others features help the companies to know more about their customers and allow to collect data to set their strategies based on the customers’ information.

Mobile Event Apps Market Segmentation

• By Type Analysis

According to type, the market can be bifurcated into Cloud Based and Web Based.

• By Application Analysis

Based on application, the market can be separated into Large Enterprises and SMEs.

Driving Factors

"Growing Usage of Smart Phones & Demand for Real Time Information Inflate the Market Growth"

Mobile event apps are gaining traction among customers with the growing usage of smartphones, the usage of mobile applications which is anticipated to drive the demand for mobile event apps. Also, the market is driven by the popularity of the event app and its advantages which increases the opportunities for various businesses, and organizers to promote events, brand promotion, attendees’ engagement with live surveys and polls, networking, real-time content management, and others. These factors are anticipated to inflate the mobile event apps market growth over the forecast period.

"Need for Digitization to Revie Dead Small & Medium Business to Fuel the Growth of the Market"

Various small and medium businesses shut down in 2020-21, resulted, to revive these small businesses, requiring these sorts of mobile event apps. Along with this, the rising number of large, small, and medium-sized enterprises particularly in developing nations demand for these apps for expansion and promotion will drive the market in the future. The highest mobile user population in emerging countries is expected to mobile event apps market.

Restraining Factors

"Software Glitch and Technical Failure May Hamper the Growth of the Market"

The mobile events apps are useful for SMEs to expand their business; however, it has disadvantages that may restrict the growth of the market such as malware in the software which can cause trouble using the application, data leakage possibilities, extra effort to update and maintenance, and the extra market pressure on the business holders which can increase the expanses for the small and medium enterprises.

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Mobile Event Apps Market Regional Insights

"North America Dominates the Market due to the Existence of Large Enterprises and Aware Consumers in the Region "

In terms of regional insights based on market revenue, North America dominates the mobile event apps market shares as per the previous years’ data. U.S. and Canada are the largest markets in the region due to the growing trend for event applications and a large number of aware consumers, highest number of large enterprises in the region influences the demand for mobile events apps. Furthermore, Asia Pacific is predicted to be the fastest growing market for mobile event applications with the growing mobile user population, transforming economy & development in the emerging countries are expected to contribute to the expansion of regional market growth in the coming years.

Key Industry Players

"Key Players’ Competitive Strategies and Mutual Agreements with Buyers to Stimulate Market Revenue"

The successful major players’ emphasis to understand market scenarios and improving competitive strength accordingly. Leading players in the mobile event apps market are anticipated to own significant shares of the market over the forecast period. The key industry players such as Whova, DoubleDutch, Core-apps, Aventri, Eventfuel.io, SpotMe, Yapp, EventMobi, Attendify, Socio, Whova Inc, and CrowdCompass are leading the market prominently. These vendors stimulate market growth with their strategies of mutual agreements with large, small, medium size enterprises to maintain their position and generate the highest revenue in the market.

LIST OF TOP MOBILE EVENT APPS COMPANIES

• Whova
• DoubleDutch
• Core-apps
• Aventri
• Eventfuel.io
• SpotMe
• Yapp
• EventMobi
• Attendify
• Socio
• Whova Inc
• CrowdCompass

Report Coverage

This report concentrates on the mobile event apps market and highlights the market value, expected CAGR, and USD value over the forecast period. The COVID-19 impact on the market at the beginning of the pandemic and the post-pandemic effects on international market restrictions and how the industry is going to turn the corner are also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.