Mobile Ticketing Market Size, Share, Growth, and Industry Analysis, By Type (Ticketing as a Service, Software, and Open Mobile Ticketing), By Application (Sporting Events, Concerts, Movie Theaters, Transportation, and Others), and by Regional Forecast To 2031

Updated On: 22 April 2024

Mobile Ticketing Market Report Overview

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The global mobile ticketing market size was USD 1443.3 million in 2021 & the market is expected to reach USD 6434 million in 2031, exhibiting a CAGR of 15.9% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the mobile ticketing market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Mobile ticketing, also known as m-ticketing, refers to the use of mobile devices (such as smartphones or tablets) to purchase, store, and present electronic tickets for various events, transportation services, concerts, movies, sports events, and other activities. Rather than carrying physical paper tickets, mobile ticketing enables users to access their tickets digitally through a mobile app or a website.

The market is predicted to grow exponentially due to increased smartphone penetration, user convenience, contactless solutions, environmental considerations, and technological advancements. These factors are attributed to support the growth of the market with outstanding CAGR over the forecast 2022-2031. Additionally, with respect to the service, ticketing as a service, software, and open mobile ticketing types of services are available in the market. On the other hand, sporting events, concerts, movie theaters, and transportation are the prime applications in the market to spike in demand for the service.

COVID-19 Impact: Event Cancellations Curbed the Market Potential during the Pandemic

Initially, the COVID-19 pandemic halted the growth of the market due to several challenges such as event cancellations, reduced public transportation usage, and financial constraints. However, the pandemic also augmented the adoption of contactless solutions, including mobile ticketing, as people sought safer options. Mobile ticketing facilitated remote ticketing for virtual events, and apps provided real-time updates about event changes and safety guidelines. As restrictions eased, the market presented opportunities for recovery and growth, emphasizing its resilience and adaptability during challenging times, which is expected to continue to boost the growth of the market.

Latest Trends

"Trend of Biometric Ticketing Amplify the Market Possibility"

The market has been experiencing rapid growth due to several emerging trends and developments including the adoption of biometric authentication, integration with mobile wallets, exploration of blockchain technology, and the use of AR and VR experiences in mobile ticketing. Besides, IoT devices and dynamic pricing models are also gaining traction. The market expanded beyond events to encompass public services, while data analytics enabled personalized recommendations. Apart from this, multi-modal integration, sustainability initiatives, and mobile ticketing for health passports are also noteworthy trends. To avail of these trends and advancements, service vendors are expanding their market reach. Illustratively, on May 2022, DICE, a cutting-edge London-based ticketing platform, made a momentous announcement about its strategic expansion into the vibrant German market. Recognizing Germany's immense potential for growth, the company took a bold step by establishing its headquarters in the vibrant city of Berlin. Four seasoned industry experts were carefully selected to spearhead the company's efforts in forging strong partnerships with venues and promoters, paving the way for an exciting journey of innovation and accessibility in the German ticketing landscape.

Mobile Ticketing Market Segmentation

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• By Type Analysis

According to type, the market can be bifurcated into ticketing as a service, software, and open mobile ticketing.

• By Application Analysis

Based on application, the market can be divided into sporting events, concerts, movie theaters, transportation, and others.

Driving Factors

"Increased Smartphone Penetration Uplift the Demand for the Service"

The market is driven by several factors such as the widespread use of smartphones which has expanded the user base, making mobile ticketing accessible to more people. Its convenience and seamless user experience have made it a preferred option for purchasing and storing electronic tickets which also contribute to aid the mobile ticketing market growth throughout this projection period.

"Convenience and Contactless Solutions Propel the Market Growth"

Another significant driving factor is the accelerated demand for contactless service solutions. During the COVID-19 pandemic the demand for contactless solutions boosted the adoption of mobile ticketing as a safer alternative. Additionally, the market benefits from its eco-friendly nature, technological advancements, integration with transportation services, loyalty programs, and real-time updates which make it a more popular choice among consumers.

Restraining Factors

"Digital Divide Can Curb the Market Extension"

Despite the widespread use of smartphones, there are still segments of the population with limited access to mobile devices or unreliable internet connectivity, which can restrict their ability to participate in mobile ticketing and can hinder the expansion of the market. 

Mobile Ticketing Market Regional Insights

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"North America Dominates the Market Due to Early Adoption of Mobile Ticketing Solutions "

According to a market review, North America, particularly the U.S. and Canada, is the dominating region in the market. Due to factors such as high smartphone penetration, advanced mobile technology, a tech-savvy population, a thriving entertainment and transportation industry, and early adoption of mobile ticketing solutions, the region is leading the market globally.

Key Industry Players

"Key Players Adopt Strategic Partnerships with Event Organizers and T- Companies to Expand Market Reach"

Key players influence market growth through their robust market presence, technological advancements, and trusted brand recognition. Their marketing efforts create awareness and drive user adoption, while strategic partnerships with event organizers and transportation companies enhance the ticketing experience. Furthermore, the top three global companies occupy the highest mobile ticketing market shares. Also, these companies prioritize user engagement and loyalty through loyalty programs and innovative user experiences, fostering repeat usage. Expanding services to new regions and offering additional features also contributes to driving the market's growth and adoption.

List of Market Players Profiled

• Siemens Mobility
• Corethree
• Eventbrite
• Thales Group
• Masabi
• ShowClix
• Margento
• Scheidt & Bachmann
• StubHub
• WTW AS
• Dejamobile
• Paragon ID
• Softix
• TIXNGO

Report Coverage

This report defines the mobile ticketing market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner is also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.