Mochi Market Size, Share, Growth, and Industry Analysis, By Type (Strip Mochi & Spherical Mochi), By Application (On-line Sales, SuperMarket & Retails), and Regional Forecast to 2033

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MOCHI MARKET OVERVIEW

The global Mochi Market size was USD 4.33 Billion in 2024, is expected to rise to USD 4.62 Billion in 2025, and is forecasted to reach USD 7.48 Billion by 2033, expanding at a CAGR of 6.2% throughout the period.

Mochi Market is a vibrant and busy market located in the heart of the city, focusing on selling many types of shoes, but especially handmade mochi slippers. The market has many different stalls for selling shoes, along with some for accessories and textiles or local foods. The market is vibrant as it attracts pedestrians passing by and tourists wanting culturally rich and unique products. It has a good reputation for selling shoes at reasonable prices made by artisan designers who are trained in their craft. Mochi Market illustrates a historical yet commercial city feel to Kanazawa while communicating a portion of the Kanazawa culture through its crafts and new businesses.

COVID-19 IMPACT

Mochi Industry Had a Negative Effect Due to lockdown and social distancing during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic greatly affected Mochi Market, resulting in a decline in foot traffic and sales on the whole. With a slew of lockdowns and restrictions, many small vendors at the market found financial strain impossible to deal with, unable to attract customers due to social distancing and fears of the virus, having never encountered such obstacles. Traditional handcrafted goods typically sold in crowded stalls were not in demand as much as consumers focused their attention on essential goods. With businesses shut down and suppliers struggling to deliver their goods, it was increasingly difficult for local artists to obtain anything to create and for their customers to find their work. Many vendors fought to survive, yet several were only able to either close temporarily or never anticipated closing permanently, making the pandemic an understandably tough time for Mochi Market specifically.

LATEST TRENDS

Market growth surged as the Market embraced sustainability and digital expansion

Recently, Mochi Market has gone through an evolution of modernizing traditional handicrafts, as demand increased for eco-friendly, sustainable products. With this rise has come the introduction of upcycled and repurposed materials. Upcycling has made a huge impact on footwear and artisan shoes. Artisans are taking discarded fabrics and rubber and making brilliant, purposeful designs that are fashionable and mindful of the environment. This trend has arrived through an upsurge of eco-conscious consumers and reduced waste, and it aligned with other movements globally led by a sustainability culture. The market has also seen an increase in online shopping, which has been readily accepted by vendors; by taking their offerings online, the marketplaces reached the world of e-commerce. Combining eco-friendly practices and going digital has rejuvenated The Mochi Market and attracted a younger consumer seeking fashionable but sustainable products.

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MOCHI MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Strip Mochi & Spherical Mochi

• Strip Mochi: The strip mochi consists of a very sleek, long, and narrow shape usually called sandals or some version of flat slipper. Strip Mochis are usually built by weaving together strips of leather, fabric, or synthetics for a sleek, streamlined departure from traditional sandals or casual shoes. Strip Mochi are known for being stylish and super comfortable, allowing a person to wear them as a simple everyday slip-on shoe and to wear them with your subtler outfits for casual or semi-formal everyday occasions. A simple slip-on, the sleek profile of a Strip Mochi makes it one of the most lightweight types of shoes to wear to and from your workplace or to wear with family and friends, especially during good weather.
• Spherical Mochi: The Spherical Mochi is all about shape, illustrated ideally as the mochi slipper, however, with a rounded toe & cushioned soft base. Spheric Mochi designs concern aesthetics, comfort, and, possibly more importantly, an adventure, protecting snug fits. Since Spherical Mochi are cushioned, most designers use cushioned material or soft products that give sensation to their topsoil cushion. This is a feature that gives Spherical Mochi a lot to wear. The shape, with a load of material, is a fun and whimsical finish, unlike the original mochi, but it can and will appeal to every generation and ease casual users and collectors alike.

By Application

Based on application, the global market can be categorized into On-line Sales, SuperMarket & Retails

• Online Sales: The online sales of mochi are emerging as a growing segment of the Mochi Market. Online sales present an opportunity for sellers to reach beyond local customers. Online selling platforms offer consumers the comfort of browsing a range of mochi products and the convenience of purchasing from the comfort of home. This trend has boomed in the post-pandemic world as customers are used to shopping online and have adopted it into their everyday lives. With the advancement of delivery systems and a focus on digital marketing, online sales have proven to be a growing opportunity to expand market potential.
• Supermarket: Mochi is getting a permanent space on supermarket shelves; it is a common sight for shoppers, offering buyers a retail space offer. Supermarkets often carry a range of mass-produced mochi shoes and accessories for customers looking for easy, affordable, and ready-to-buy items. Supermarket retail space offered a brand opportunity to access a wider audience beyond specialized markets, often including customers who are more price sensitive or make less authentic purchase decisions. Supermarkets allow a wider reach and access for products, making them an important segment to grow mochi products.
• Retail: Both independent and chain retailers will continue to take a prominent position in the Mochi Market, as retail is still a tangible experience in the customer journey where customers can physically try on products. Many retail stores have a curated collection of quality, handmade mochi products, which is appealing to consumers who appreciate craftsmanship and unique style. Retail uses human interaction with in-store service that allows customers to engage with staff with expertise, interact with other styles in the store, and ask questions they may not have online. Retail will be a major aspect of continuing to move the traditional shopping experience towards fulfilling the wants and needs of modern consumers.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factor

Market growth thrives as consumers prioritize sustainable, eco-friendly, and ethical purchases

The consumer desire for safe and sustainable eco-friendly products is one of the strongest leverage points in Mochi Market and many other platforms. Never has there been more global consciousness around the significance for consumers to consider the environment. Consumers understand their buying habits include items produced through recycling, upcycling, and sustainable sourcing practices. Consumers track the number of products they buy which come from recycled and upcycled materials as well as sustainable sourcing. The growing market for sustainable products has motivated creative professionals to develop practices which evaluate and use materials to create safe and sustainable footwear designs. This transition of consumption towards sustainable products moves towards "considered purchase," it supports the urgent global demand for reduction of waste plastics, and it supports better sustainable fashion. This shift in consumption towards sustainable products aligns with "considered purchasing," aligns with the urgent global demand to reduce waste plastics and aligns with better sustainable fashion.

Market growth accelerates as Market expands through online and digital sales

Another strong driver for the Mochi Market Growth is the rapid expansion of online sales and digital platforms. Much of this growth has occurred because mochi vendors and other artisans have been able to make better use of an online presence to share their goods openly with clients around the world. Online shopping is almost too convenient, and as social media marketing continues to take over, the use of online platforms for catalogue-style shopping increases, allowing for many more customers to engage with mochi products. Online and social platforms allow for browsing styles and comparisons of products across vendors while attempting to find the best price available. This is allowing the Mochi Market to grow evermore.

Restraining Factor

Market growth faces restrain as raw material access affects production quality

The Mochi Market has a key limiting factor in accessing high-quality raw materials. A quality raw material source will dictate the production, quality, and price. In many cases, the traditional mochi makers utilize resources from local providers, and a shortage of suppliers or disruption to supply chains can lead to delays or limits on product quality. Also, sourcing sustainable materials can put a strain on small producers, as sustainable materials are an increasing customer demand. This will affect pricing, volume of production, and the ability to meet consumer needs in the expanding market.

Market growth expands as Market embraces personalization and sustainable innovation

Opportunity

Adding personalized footwear and accessories to the product line is a development opportunity in the Mochi market. Offering customers the option to choose colours, fabrics, and designs could draw in a larger clientele given the growing demand in customized fashion. Additionally, new revenue streams might be created by focusing on foreign areas where traditional footwear is valued. Additionally, the growing number of environmentally concerned consumers offers a chance to further incorporate sustainable production methods. The Mochi Market can prosper and expand its product line by capitalizing on these developments.

Market growth struggles as mass-produced footwear competes with artisanal craftsmanship

Challenge

One of the biggest problems faced by the Mochi Market is the competition from cheap, mass-produced shoe companies. Because they are widely accessible and reasonably priced, these products frequently replace traditional mochi items. When faced with increased manufacturing expenses, small-scale artists find it difficult to hold onto market share as consumers place a higher value on affordability and convenience. It has also become more difficult for the market to hold on to consumers who value craftsmanship over price due to the growing popularity of quick fashion.

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MOCHI MARKET REGIONAL INSIGHTS

• North America

Market growth thrives as North America leads in sustainable, artisanal mochi demand

North America is the present leader of the market in Mochi due to heightened ecological principles awareness, with reasons such as a growing preference for unique, artisanal goods. There is a growing demand for high-end mochi items made by hand, and this is one of the few major areas driving market growth. The increasing retail distribution and e-commerce opportunities in the US have made the mochi market an easier and more accessible place to do business. The rising demand for eco-friendly products is hence well suited to the increasing demand for sustainable mochi footwear in the US. North America, hence, mostly the United States Mochi Market, is thereby well poised to bring a significant contribution to global market expansion because of this trend.

• Europe

Market growth flourishes as Europe drives demand for sustainable, handcrafted mochi footwear

Europe has been a major contributor to the Mochi Market Share, as it respects traditional skills and cultural products. The trend toward sustainable fashion in these countries has fuelled the demand for eco-friendly and handmade mochi footwear. Additionally, European consumers are more and more attracted to customized and handcrafted products, hence the growth in the UK, France, and Germany. Europe, with its rich history of artisanal products and circumstance in ethical manufacturing, continues to be a much bigger player in the global Mochi Market.

• Asia

Market growth accelerates as Asia leads in tradition, quality, and sustainability

Asia is in the forefront of the Mochi Market, due to its traditional craftsmanship and cultural significance. Japan, China, and India have all had a history of mochi manufacturing with production of footwear and accessories done with traditional techniques. With the expansion of the middle class and individuals with more disposable income in nations such as China and India, there is a high demand for high-quality and stylish mochi products. The growth of sustainable and green practices all over Asia is also boosting the Mochi Market globally to be an essential region to watch out for.

KEY INDUSTRY PLAYERS

Market growth thrives as industry leaders innovate, sustain, and expand globally

Mochi market growth depends heavily on industry players who drive development through innovative concepts and trend-setting designs and sustainable business practices. Leading companies in the industry implement sustainable production processes and use environmentally friendly resources while expanding their product range to meet customer demands. Companies at the top of their industry establish market dominance by implementing creative advertising techniques as well as maintaining superior website quality and effective social media marketing that enhances their brand recognition among consumers. These companies actively collaborate with designers and artisans to preserve traditional production methods through modern adaptations, which enables them to penetrate worldwide marketplaces. Market leaders reshape the Mochi Market through their implemented measures.

List Of Top Mochi Companies

• Three Squirrels (China)
• Royal Family Mochi Tourist Factory (Taiwan)
• Senjyurs (Japan)
• BamBoo House (Japan)
• Usagimochi Co., Ltd (Japan)

KEY INDUSTRY DEVELOPMENT

October 15, 2023: Mochi Retail Pvt. Ltd. implemented Augmented Reality (AR) fitting rooms throughout its Mumbai and Bangalore stores. The company implemented this technology to create better shopping experiences through virtual shoe trials that both shortened in-store times and deepened customer engagement with products. Mochi Retail implements this technology as part of its retail store expansion strategy, which follows a current industry-wide practice of technological integration. Customers can now try on footwear through digital means thanks to the implementation of AR technology, which eliminates physical product contact.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.