Moist Toilet Paper Market Size, Share, Growth, and Industry Analysis by Type (Portable Packaging and Family Packaging) By Application (Online Retail and Offline Retail), Regional Forecast To 2031

Updated On: 08 April 2024

Moist Toilet Paper Market REPORT OVERVIEW

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The global moist toilet paper market size expanded rapidly in 2022. The global COVID-19 pandemic has been unprecedented and staggering, with the moist toilet paper market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

Among all the tissue goods, toilet paper is one of the most necessary. These papers are mainly separated into two groups, at-home, and away-from-home, and the rise of the global market are being supported by booming demand from both categories. In developed markets, premium products featuring embossed, ultra-soft, scented, and printed toilet tissues are becoming more popular. On the other hand, the prevalence of clogged septic systems is leading to an increase in flushable toilet paper use. The development of online distribution channels has also helped the moist toilet paper market grow.

Volume consumption has increased in many nations as a result of a tendency for multi-layered tissue papers. Suppliers are implementing environmentally friendly manufacturing techniques, such as buying wood from well-managed forests. Vendors of moist toilet paper are being forced to implement sustainable manufacturing procedures due to rising worries about the level of sustainable business operations. Vendors who use sustainable manufacturing practices can reassure customers that their items were made in an environmentally favorable manner. Customers will embrace moist toilet paper more readily as a result, propelling the expansion of the worldwide moist toilet paper market.

COVID-19 Impact: Halt on Manufacturing Operations to Slower Market Growth

Despite the economic and health crises brought on by the COVID-19 pandemic, moist toilet paper remains a necessary consumer good with consistent demand. Since the beginning of the pandemic, the demand for moist toilet paper has significantly increased as a result of consumers stockpiling the commodity out of concern for shortages. The COVID-19 epidemic has changed customer preferences for daily use products, which is likely to further assist the expansion of the global toilet paper market.

LATEST TRENDS

"Expansion of E-Commerce Channels to Boost Market Growth"

Increased use of e-commerce sites for supermarket shopping is anticipated to boost the moist toilet paper market through online channels. Furthermore, it is anticipated that the growing emphasis on hygiene and cleanliness would increase demand for premium toilet paper, which has a soft texture, excellent absorbency, and is devoid of harsh chemicals. This would provide luxury toilet paper makers the chance to overtake budget-conscious brands in market share. The growing demand for premium, sustainable products as well as the expansion of e-commerce channels is likely to drive the moist toilet paper market growth in the upcoming years.

Moist Toilet Paper Market Segmentation

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• By Type Analysis

As per the type, the market is classified as follows: Portable Packaging and Family Packaging. The portable packaging segment is expected to lead the moist toilet paper market share.

• By Application Analysis

Based on application, the market is segmented as follows: Online Retail and Offline Retail. The online retail segment dominates the moist toilet paper market share.

DRIVING FACTORS

"Expanding Demographics and Urbanization to Facilitate Market Development"

Due to expanding demographics and urbanization in developing nations, the moist toilet paper market is anticipated to expand moderately in the future years. moist toilet paper market is still mostly untapped, but demand is likely to increase as consumers want more sustainable and ecologically friendly products. In comparison to other countries, industrialized countries like the United States, Canada, and Europe have relatively greater per capita toilet paper use rates. Nonetheless, the expanding distribution channel infrastructure is anticipated to boost moist toilet paper market penetration and offer simple access to such basic grocery goods in developing regions.

"Rising Concerns about Hygiene and Health to Promote Industry Progress"

The rising concerns about hygiene and health are one of the major factors propelling growth in the moist toilet paper market. The shopping habits and patterns of customers have changed recently in growing economies like those in Asia. The availability of a large choice of products on internet portals, higher discretionary money, and high brand penetration all have an impact on consumer purchase behavior today. The moist toilet paper market will benefit from factors including the rising population and increased awareness of hygiene in developing nations. The pandemic increased consumer demand for cleanliness and health items, which benefited the moist toilet paper market in 2020 and 2021.

RESTRAINING FACTORS

"High Cost of Raw Materials to Hinder Market Growth"

It is now necessary to reduce the use of this paper due to growing awareness about the preservation of natural resources. The moist toilet paper market has several significant options, including bidet toilets, which should reduce the demand for toilet paper. Also, the growing cost of paper pulp as a raw material would hurt moist toilet paper market size.

Moist Toilet Paper Market REGIONAL INSIGHTS

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"Increase in Demand to Propel Market Progress in Asia"

Throughout the forecast period, Asia will account for 30% of moist toilet paper market growth. The two biggest moist toilet paper markets in Asia are China and Japan.  Throughout the course of the forecast period, the moist toilet paper market will expand in Asia thanks to new launches, consumers' growing reliance on online shopping sites to buy household goods like toilet paper, increased awareness of toilet paper's accessibility, and rising adoption.

KEY MARKET PLAYERS

"Market Players Focus on New Product Launches to Strengthen Market Position"

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and the launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.   

List of Market Players Profiled

• Gold Hongye Paper (China)
• Natracare (U.K)
• Cottonelle (U.S.)
• Essity (Sweden)
• Kimberly-Clark (U.S.)
• Hengan (China)
• Andrex (U.K)
• Hakle Feucht (Germany)

REPORT COVERAGE

The report covers overall market aspects, including market segmentation based on its type and application. The report depicts a diverse group of participants, including the market and potential market leaders. Major factors that are expected to drive major growth in the market. The factors anticipated to expand the market share are also included in the report to offer market insights. The estimated growth of the market in the forecast period is also included in the report. The regional analysis is completed to explain the region's dominance in the global market. The factors hindering the growth of the market are discussed in detail. The SWOT analysis of the market is depicted in the report. It contains all-inclusive market details.