Motorcycles Market Size, Share, Growth, and Industry Analysis, By Type (Standard, Cruiser, Sports, Mopeds and Electric), By End Users (IC Engine and All Electric), and Regional Insights and Forecast to 2034

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MOTORCYCLES MARKET OVERVIEW

The global motorcycles market size was USD 156.95 billion in 2025 and is projected to touch USD 282.10 billion by 2034, exhibiting a CAGR of 6.72% during the forecast period 2025–2034.

The United States Motorcycles market size is projected at USD 48764.15 million in 2025, the Europe Motorcycles market size is projected at USD 50192.39 million in 2025, and the China Motorcycles market size is projected at USD 37432.41 million in 2025.

The motorcycle market encompasses the global network of manufacturing, marketing, sales, and distribution, involving manufacturers, dealerships, suppliers, and consumers. Motorcycle, motorbike or bike, a vehicle with two wheels, usually powered by a motor, an internal-combustion engine, but in growing numbers propelled by an electric motor. They are treasured as affordable, fuel-efficient and small, which is used particularly in developing parts of the world as the main mode of transportation, but as touring or recreational vehicles in more economically privileged countries. They have been divided into street bikes, off-road and dual-sport units and their design includes a steel/aluminium frame, bars, saddle-style seat design and basic safety features of brakes, headlights, and turn indicators. Bikes are simple, needs balance and skill, they are also manoeuvrable but not much protection.

History of motorcycles has its roots in the invention ofthe bicycle which saw the first steam powered two-wheeler to appear in 1860s. This was yet another milestone and in the year 1885, Gottlieb Daimler and Wilhelm Maybach brain stormed the Daimler Reitwagen that was considered to be first of its nature to be powered by gasoline. Mass production also began and the motorcycle would be produced in 1894 by Hildebrand & Wolfmuller who were the first leaders in the industry. The history of the global motorcycle began to take shape in the early 20th century with the legend of American motorcycle manufacturing, such as Indian Motorcycle in 1901 and Harley-Davidson in 1903. Gradually, the idea of the motorcycles developed as a convenient and durable means of transportation, which became one of the cultural symbols of freedom, adventurism and technological achievements in various parts of the world.

COVID-19 IMPACT

Pandemic caused severe disruptions, reduced sales and weakened demand, affected the market

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pandemic severely disrupted the motorcycle market, causing widespread challenges across manufacturing, supply chains, and sales. Factory closures or lower capacity were introduced because of lockdowns, and production was disrupted, leaving companies struggling to obtain essential components. Dealerships closed down and sales opportunities became narrow, due to the closure of dealerships and consumers were afraid of investing in the new motorcycles because of the economic instability. The restrictions on travel further reduced the demand, with the number of commuters and leisure riders plummeting. Also, riders were challenged by the maintenance problem, whereas garages and service centers were closed, leaving motorcycles idle or wearing out. In general, the pandemic caused a long-term shock, undermining growth and stretching the global motorcycle industry.

LATEST TRENDS

Rise of electric cycles to drive the market

The rise of electric motorcycles will be one of the most substantial changes in the two-wheeler market, with sustainability and a smaller carbon footprint being a major concern for governments, manufacturers, and customers equally. An ever-increasing battery technology is providing ranges, faster charging capacity and more efficiency, ultimately making the electric motorcycle viable as a primary mode of transport every day or even long-distance trips. Favourable policies, subsidies, and rewards are also speeding the adoption and investments in charging networks worldwide are lowering range anxiety and enhancing ride comfort for riders. Dominating producers are introducing new models which combine efficiency with environmental friendliness, and reforming the preferences of consumers. This transition indicates an agenda for the future where electric motorcycles occupy a more prominent status in the world market.

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MOTORCYCLES MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into Standard, Cruiser, Sports, Mopeds and Electric

• Standard: Standard motorcycles are known for their versatility and simple design. They are fitted with the upright riding position, providing comfort when commuting or just done as an outing. These motorbikes can be used by riders of any experience level and are frequently found to possess a middle range of engine power. Standard motorcycles are simple to handle and maintain something that attracts people who desire a smooth riding experience. They are classic in style and functional which makes them very popular worldwide in the markets.

• Cruiser: Cruiser motorcycles are characterised by their relaxed, laid-back design and low-slung seats. They have the advantage of being comfortable and are preferred in recreational use, and long-distance cruising, and have commonly been seen to have wide bars and the foot controls set forward. The bikes are unique with a typically American brand style and create a feeling of freedom on the open road. Cruisers are focused on comfort, smooth riding and daring style which feature large frames. They are attractive to the riders who do not focus so much on speed but rather on the ease of riding as well as style.

• Sports: Sports motorcycles are designed to be fast, nimble and powerful. They are made with aerodynamic bodywork and light frames and are ridden in a forward-leaning stance, ensuring optimal use in spirited riding and precise responses. The models are popular among enthusiasts expecting a sporty thrust and fast cornering on the roads and racetracks. Highly advanced braking and suspension systems contribute towards maximising control and safety. The class of motorcycles are considered the best suited to riders who enjoy excitement and high-performance.

• Mopeds: Mopeds are miniature, light motorcycles which mix attributes of bicycles and motorised vehicles. They are made to be convenient in nature, with step-through frames, and simple throttles/controls, and are easy to ride about in urban environments. Mopeds contain relatively weak engines well-suited to travelling short distances and economical fuel expenditure. The compact size also suits young or inexperienced riders. The affordable nature and practical approach turn mopeds a valuable mode of transportation.

• Electric: Electric motorcycles are powered by rechargeable batteries and electric motors instead of conventional engines. They provide a silent, green riding experience with low emissions. They have improved acceleration, high torque and reduced parts movement, hence reduced maintenance. Electric motorcycles are gaining in popularity, which is confirmed by the increasing infrastructure and technological advancements. Their attraction to riders is their sustainability, contemporary design and performance advantage.

By End Users

Based on end users, the global market can be categorized into IC Engine and All Electric

• IC Engine: IC Engine motorcycle end users prefer traditional gasoline-powered bikes for reliability and performance. They enjoy the classic sound and feel that connect to motorcycle heritage. It is convenient to travel great distances with less effort to reach fueling stations. These are motorcycles which have easy maintenance and a variety of models that fit different riding demands. IC Engine bikes are popular with commuters and others who want both functions, practical and entertaining.

• All Electric: All Electric motorcycle end users focus on eco-friendly, sustainable, and modern commuting options. They appreciate quiet rides, zero emissions, and support for cleaner urban environments. They have fast speeds, smooth designs, and high-tech digital functions that improve their own riding experience. Maintenance is easier and cheaper than IC engines due to a reduced number of moving parts. These are tech-savvy riders who are hoping to cover long distances on the expectation of continued charging infrastructure expansion.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Increasing urbanisation and traffic congestion to boost the market

Urbanisation and traffic congestion are increasingly shaping mobility trends, and motorcycles have emerged as a practical and efficient solution in highly populated urban areas. With urban sprawls and road systems unable to handle the growing and increasing number of vehicles, motorcycles offer a space-saving, fuel-saving and affordable means of transport where the rider can be able to bypass the rush hour along the streets without any problem. Their smaller size and ability to move fast can get them to commute at high speeds, which are faster than cars, it saves much time during travelling. Their prices are also affordable, further adding to their popularity, especially in the developing parts, where there might be inadequate public transport. The increasing urban commuter interest in motorcycles is responsible for spurring the motorcycles market growth, a trend that will prompt the manufacturers to innovate the products by coming up with new features, fuel-efficient models and green, eco-friendly models.

Rising smart and connected technology to expand the market

Smart and connected technology is revolutionising the motorcycle industry, transforming traditional two-wheelers into advanced mobility solutions. Current motorcycles incorporate a digitised dashboard, which links into the GPS navigation, Bluetooth, and smartphone applications, meaning that the rider can check performance and route mapping along with remote diagnosis of issues in real time. The predictive maintenance and maintenance warning improve reliability, and the rider-to-rider communications enhance group riding. Innovation in safety is enhancing the motorcycle in dense traffic areas with a range of cutting-edge technologies such as adaptive cruise control, collision warnings and anti-collision sensors. There are also motorbike manufacturers considering augmented-reality connected helmets where the navigation network and safety data are displayed in the field of view of the rider. These developments are transforming the marketplace growth by attracting tech-savvy customers who desire new, intelligent and safer journeys.

Restraining Factor

Safety concerns remain a major hindrance to the market

The safety concerns are a significant setback in the motorcycle business since the accidents and injuries of riders result in an increased level of threats that continue to dampen market conditions. Motorcycles are less safe than cars when it comes to collisions because of the lack of protective mechanisms of protection that can cause serious accidents or death in most cases. The increasing accident rates make many potential buyers fearful and, thus, reduce consumer confidence and gradual adoption in some areas. For these safety issues, governments and regulatory agencies have place even stricter regulations and compliance requirements in place, and are limiting the cost burden to manufacturers and growth in the market. These persistent safety concerns cast a negative shadow over the industry, impacting overall demand and expansion.

Customisation and factory-custom options to create an opportunity for the market

Opportunity

Customisation and factory-custom motorcycles are shaping a significant trend in the motorcycle industry, as riders increasingly seek individuality and self-expression through their machines. Personalisation is not just about appearances, going all the way down to custom paintwork, seating, exhausts and even accessories, to complex software settings that could alter performance, riding modes and related connectivity features. Factory-custom models that are directly available through the showroom are being offered by manufacturers, thus eliminating the need for unsafe aftermarket modifications, yet not depriving riders of the personalised experience.

This movement not only increases consumer activities but also helps solve the problem of brand loyalty, because riders would enjoy closer contact with bikes, adjusted to their preferences. This market is growing globally due to such demand.

Competition from other modes of transportation challenges to the market

Challenge

Competition from other modes of transportation poses a growing challenge to the motorcycle industry, particularly in urban areas with strong transportation infrastructure. Subways, buses, and trams provide cheaper and convenient substitute transport systems and such resources lead to a decrease in individual two-wheelers. Meanwhile, bicycles and e-bikes are becoming popular as more environmentally friendly, healthier because not involve a car trip, and economical modes of commuting at least in the short distances.

Terminating the use of motorcycles. Shared mobility services, such as ride-hailing and helmet-swapping scooter-sharing systems, also reduce demand for motorcycle ownership by offering flexible on-demand travel options. This consumer preference switch defeats motorcycle sales, and targets to weaken market growth and present long-term issues to manufacturers who rely on urban commuters.

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MOTORCYCLES MARKET REGIONAL INSIGHTS

• North America

North America, led motorcycle market especially the United States motorcycles market, holds a significant share, shaped by strong demand for premium cruisers, touring models and high-performance bikes. Riding is not considered a daily transportation but rather a way of life or entertainment, and the imprints of iconic brands such as Harley-Davidson and Indian Motorcycle have a profound effect on the consumer culture. The region has a lower sales volume in comparison with the Asia Pacific since it concentrates on higher market value volume motorcycles that guarantee market leadership and expansion.

• Europe

Europe has a mature but fragmented motorcycle market, which is ascribable to the strong manufacturing position, including legendary brands such as BMW, Ducati, KTM, and Triumph. Demand includes commuter scooters at metropolitan areas, high-end specification touring scooters, and high-performance sporting and adventure scooters. The innovations in the conventional as well as the electric motorcycles are emerging under strict environmental regulations and sustainability objectives. Even though it is faced with the challenge of the emission rules, Europe is still one of the most profitable markets that show a stable demand with diverse demographics and the desires of riders.

• Asia

The Asia Pacific region has dominated the global motorcycles market share in production and sales. Such preeminence is supported by the fact that the consumer base in the markets of India, China, Indonesia, and Vietnam is exceptionally large, and motorcycles represent the most popular way to commute across the country. The extreme urbanisation, the purchasing rates and the rising demand for cheap and highly economical bikes and scooters. It has the most advanced manufacturers, such as Honda, Yamaha, Suzuki, Kawasaki, and Hero MotoCorp, who make it the global center of production and innovation. The increase in demand for different models such as premium and electric motorcycles continues to hold strong in the Asia Pacific.

KEY INDUSTRY PLAYERS

Key industry players are prioritising the development of advanced safety technologies for market expansion

Key industry players are increasingly prioritising rider protection through the integration of advanced safety technologies, reshaping the motorcycle sector. These are now almost fitted with Anti-lock Braking Systems (ABS), which avoid the chance of wheels locking up when one abruptly brakes, particularly on a slippery surface. Traction Control Systems (TCS) is another safety device that assures that the spin wheel speed is not faster than necessary taking into consideration the type of road one is driving on adding to the stability. Similarly, the Electronic Stability Control (ESC) enhances the performance of any car as the power and braking adjust dynamically to compensate. All combined technologies show that the industry players are motivated to reduce the risk of an accident, comply with the regulations and increase the trustworthiness of both commuter and premium motorcycle riders.

List Of Top Motorcycles Companies

• Hero MotoCorp Ltd. (India)
• Vmoto Limited (Australia)
• Triumph Motorcycles Ltd. (U.K.)
• Yamaha Motors Co., Ltd (Japan)
• Honda Motor Co., Ltd. (Japan)
• Bajaj Auto Ltd. (India)
• Ducati Motor Holding S.p.A. (Italy)
• TVS Motor Company Ltd. (India)
• Bayerische Motoren Werke (BMW) AG (Germany)
• Suzuki Motor Corporation (Japan)
• Harley-Davidson, Inc. (U.S.)
• Eicher Motors Limited (India)
• Piaggio & C. SpA (Italy)
• KTM AG (Austria)
• Zero Motorcycles, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENT

August 2025: Ola Electric also announced its globe-aspiring ₹ 5 lakh Diamondhead EV motorcycle, updated scooters such as the S1 Pro Sport, and price reductions across products. It introduced indigenous 4680 “Bharat” cells, a rare-earth-free motor, and MoveOS 6 with advanced features. Despite declining sales and regulatory challenges, Ola plans large-scale localisation, Gigafactory expansion, and 10,000 hyperchargers by 2026.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

Motorcycles market is witnessing a transformative shift as key industry players intensify their focus on advanced safety technologies to enhance rider protection and meet rising regulatory standards. The widespread adoption of Anti-lock Braking Systems (ABS) has become crucial, reducing the likelihood of wheel lock-up during sudden braking, especially on slippery roads. Traction Control Systems (TCS) further add stability by preventing excessive wheel spin, while Electronic Stability Control (ESC) improves handling by automatically adjusting braking and power distribution. These innovations not only minimize accident risks but also strengthen consumer confidence, positioning safety as a central element driving growth in both commuter and premium motorcycle segments.