Mountain Bikes Market Size, Share, Growth, and Industry Analysis, By Type (Aluminum Alloy Bike, Steel Bike, Titanium Bike, Carbon Bike, and Others), By Application (Profession, and Amateur), Regional Insights and Forecast From 2025 To 2035

Last Updated: 17 November 2025
SKU ID: 20745282

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MOUNTAIN BIKES MARKET OVERVIEW

The mountain bikes market, valued at USD 7.8 billion in 2025, is forecasted to increase to USD 8.23 billion in 2026 and surpass USD 13.19 billion by 2035, expanding at a CAGR of 5.4% from 2025 to 2035.

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The term mountain bikes market pertains to the sector and commercial arena associated with mountain bikes, which are a distinct kind of bicycle meticulously crafted for off-road cycling ventures and demanding landscapes. These bikes incorporate attributes that render them well-suited for conquering diverse outdoor trails, encompassing routes laden with dirt, rocky pathways, abrupt downward slopes, and densely wooded regions. Renowned for their robustness, resilient build, and tailor-made components, these bikes enable riders to adeptly maneuver through taxing terrains.

KEY FINDINGS

  • Market Size and Growth: Valued at USD 7.8 billion in 2025, projected to touch USD 13.19 billion by 2035 at a CAGR of 5.4%.
  • Key Market Driver: The increasing popularity of mountain biking in outdoor sports and adventure tourism, which accounts for 50% of market demand, is a key driver.
  • Major Market Restraint: High cost of premium mountain bikes, with top-end models priced between $1,000 and $10,000, limits affordability for mass adoption.
  • Emerging Trends: The rise of electric mountain bikes (eMTBs) is a key trend, with 25% of new mountain bikes now being electric-powered.
  • Regional Leadership: North America holds the largest market share at 40%, driven by a strong biking culture and extensive biking trails in the U.S. and Canada.
  • Competitive Landscape: Leading players such as Trek Bicycle Corporation (18% market share), Giant Manufacturing Co. (15%), and Specialized Bicycle Components (12%) dominate the market.
  • Market Segmentation: The market is segmented by frame material, with aluminum alloy bikes holding 50%, followed by carbon fiber bikes at 30%, and steel bikes at 20%.
  • Recent Development: Recent advancements include the development of lightweight, high-performance carbon fiber bikes, leading to a 20% increase in demand for performance-oriented models.

COVID-19 IMPACT

Increased Outdoor Activities among Population to Fuel Market Growth

The COVID-19 pandemic has been unprecedented and staggering, with experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden decline in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The mountain bikes market experienced a significant favorable effect from the COVID-19 pandemic, characterized by a surge in outdoor recreational pursuits, with mountain biking taking center stage. The promotion of social distancing led to a heightened interest in outdoor activities as a means to stay physically engaged while reducing proximity to others. Mountain biking, perfectly suited for individual or small-group engagement within expansive outdoor settings, emerged as a prime choice for exercise and leisure.

The functioning of manufacturing facilities was impeded by lockdowns and restrictions, resulting in disruptions across the supply chain. This, in turn, caused production delays and scarcities of essential components, ultimately impacting the accessibility of mountain bikes in the market.

LATEST TRENDS

E-Mountain, Sustainability and Eco-Friendly Initiatives to Fuel Market Growth

E-Mountain Bikes, commonly known as E-MTBs, constitute a segment within the realm of these bikes, enhanced by the integration of electric-assist mechanisms. This innovation comprises a built-in electric motor and a battery system that supplements the rider's pedaling endeavors. E-MTBs have broadened the reach of these bikes, accommodating a diverse spectrum of riders, including those with physical constraints or varying fitness levels. The augmentation provided by the electric motor empowers riders to conquer demanding landscapes and cover greater distances with reduced physical strain. This equilibrium in effort has fostered inclusivity, inviting participation from individuals who might have been apprehensive about conventional mountain biking pursuits.

  • According to a 2022 report by the U.S. Consumer Product Safety Commission (CPSC), approximately 47% of the population in the U.S. participated in some form of cycling activity, with mountain biking being a key category within the cycling market.
  • According to the European Cyclists' Federation (ECF), 5.2 million bicycles were sold across the European Union in 2020, with mountain bikes making up approximately 25% of that total, showing a growing demand for off-road cycling options.
Global-Mountain-Bikes-Market-Share-By-Type,-2035

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MOUNTAIN BIKES MARKET SEGMENTATION

By Type

Based on type, the market is classified as aluminum alloy bike, steel bike, titanium bike, carbon bike, and others.

By Application

Based on application market is classified as profession, and amateur.

DRIVING FACTORS

Outdoor Recreation Trend to Fuel Market Growth 

The dominant surge in outdoor recreation significantly impacts the market, assuming a pivotal position in shaping consumer preferences and propelling mountain bikes market growth. This trend encapsulates the escalating preference of individuals to engage in outdoor pursuits, offering a hiatus from routine and nurturing a harmonious connection with nature, thereby propelling the expansion of the market.

Health and Wellness Awareness to Stimulate Market Progress

The growing recognition of the significance of physical fitness and well-being has prompted individuals to embrace cycling as a means of staying active. Mountain biking, with its capacity to deliver a comprehensive workout and an enjoyable avenue for nurturing a healthful lifestyle, has gained particular appeal in this context.

  • According to a 2020 survey by the National Bicycle Dealers Association (NBDA), 42% of Americans who purchased mountain bikes in the last year did so to enhance fitness and outdoor activities, contributing to a strong demand for mountain bikes in the U.S.
  • According to the Outdoor Industry Association’s (OIA) 2021 report, over 140 million Americans participated in outdoor recreation activities in 2020, and mountain biking was one of the fastest-growing outdoor activities with an increase of 12% in participation.

RESTRAINING FACTORS

High Costs to Harm Market Growth

High-quality mountain bikes, especially those incorporating advanced technology and features, often come with a substantial price tag. The initial financial commitment needed for these bikes might discourage certain prospective buyers, especially newcomers to the sport or individuals with limited budget flexibility.

  • According to the International Mountain Bicycling Association (IMBA), despite the growing popularity of mountain biking, there are fewer than 1000 bike parks in the U.S., which limits access to off-road trails for mountain bike enthusiasts.
  • According to the U.S. Department of Transportation, only 0.7% of U.S. roads are classified as off-road, limiting the potential for widespread mountain biking infrastructure in urban areas, which can restrain the growth of the market in certain regions.

MOUNTAIN BIKES MARKET REGIONAL INSIGHTS

North America offering a diverse array of trails to Drive Market Share 

In North America, prominently the United States and Canada, a dynamic mountain biking culture flourishes, boasting a diverse spectrum of trails tailored to varying skill levels. To comprehend this market, a profound grasp of regional idiosyncrasies is imperative. Various locales wield distinct inclinations, trends, and influences that mold this market. Here, the prevalence of substantial disposable incomes and a penchant for outdoor pursuits has propelled noteworthy interest in upscale bikes, securing a commendable market share. Noteworthy as well is the ascent of E-Mountain bikes, particularly within urban landscapes and among seasoned riders who seek trail exploration, capturing a considerable mountain bikes market share. Additionally, the popularity of mountain biking events, competitions, and festivals fosters a robust sense of camaraderie within the devoted enthusiast community, further solidifying their market presence.

KEY INDUSTRY PLAYERS

Multitude Of Companies That Played A Pivotal Role In Expansion Of Market

In the mountain bikes market, there were significant industry leaders encompassing well-known manufacturers, brands, and retailers that played a pivotal role in shaping the sector. One notable example is a prominent American manufacturer renowned for its extensive array of bicycles, including those designed for these bikes. This entity is celebrated for its reputation in innovation and commitment to producing high-quality products.

  • Giant: According to a 2021 report from Giant Bicycle, the company shipped over 5 million bicycles globally in 2020, with mountain bikes accounting for a significant portion of their overall sales.
  • Trek: As per Trek’s 2021 annual report, Trek has introduced over 20 models of mountain bikes since 2020, and their MTB line saw a 15% increase in sales globally during 2021, highlighting the brand’s strong presence in the mountain biking segment.

List of Top Mountain Bikes Companies

  • Giant (U.S.)
  • Trek (U.S.)
  • Merida (Taiwan)
  • Cannondale (U.S.)
  • GT (U.S.)

REPORT COVERAGE

The future demand for this market is covered in this study. The research report includes the impact of increased outdoor activities among population due to the COVID-19 Impact. The report covers the latest trends these bikes. The paper includes a segmentation of the mountain bikes market. The research paper includes the driving factors that are outdoor recreation trend to fuel market growth. The report also covers information on regional insights where the region which has emerged leading market for these bikes.

Mountain Bikes Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 7.80 Billion in 2025

Market Size Value By

US$ 13.19 Billion by 2035

Growth Rate

CAGR of 5.4% from 2025 to 2035

Forecast Period

2025-2035

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Aluminum Alloy Bike
  • Steel Bike
  • Titanium Bike
  • Carbon Bike
  • Others

By Application

  • Profession
  • Amateur

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