Mouthguard Market Size, Share, Growth, and Industry Analysis, By Type (Pre formed Mouthguard, Thermoformed Mouthguard, Custom Mouthguard), By Application (Sport Enthusiasts, Player, Medical) and Regional Insights and Forecast To 2031

Updated On: 22 April 2024

MOUTHGUARD MARKET REPORT OVERVIEW

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The global mouthguard market size was USD 216.2 million in 2020 and the market is projected to touch USD 322.6 million by 2027, exhibiting a CAGR of 6.9% during the forecast period. 

The mouthguard market has witnessed sustained growth due to various factors influencing consumer behavior and industry dynamics. One of the primary drivers of this expansion is the increasing emphasis on sports and physical activities, leading to a higher demand for protective gear. Mouth guards, crucial for dental safety during contact sports like football, hockey, and boxing, have become integral to injury prevention strategies. Technological advances in materials and design have significantly impacted the market landscape. The development of custom-fitted guards, utilizing shock-absorbing materials, has gained popularity for providing enhanced comfort and effectiveness.

This trend aligns with a broader consumer preference for personalized protective gear, showcasing a shift toward customized solutions in the mouthguard market. Rising awareness of dental health and the importance of preventive measures has also contributed to the market's growth. Athletes and individuals participating in various activities now recognize the significance of safeguarding their oral health, further fueling the demand. Moreover, compliance with regulations and safety standards set by sports organizations has become a key driver, prompting athletes to prioritize the use of mouth guards as mandatory protective equipment.

COVID-19 Impact: Market Growth Restrained by Pandemic due to Supply Chain Disruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The widespread cancellation or postponement of sports events and activities during the pandemic has directly affected the demand for sports-related products. With fewer sports competitions and practices, the need for protective gear like mouth guards diminished temporarily. Global supply chain disruptions, including manufacturing delays and logistical challenges, affected production and distribution. This led to difficulties in maintaining consistent supplies and meeting consumer demand.

The pandemic has heightened awareness of personal health and safety, leading to a potential increase in demand for protective gear, including mouth guards, as individuals prioritize their well-being during physical activities. Companies in the mouthguard market may have responded to the health crisis by innovating their products. This could include the development of guards with antimicrobial or antiviral properties, addressing specific health concerns associated with the pandemic.

LATEST TRENDS

"Personalization and Customization in Mouthguard to Drive Market Growth"

Eliminating uncomfortable and messy traditional methods for obtaining mouth models. 3D scanning captures individual tooth shapes and jaw contours, leading to guards that mold perfectly and offer superior protection. Vibrant colors, trendy patterns, and team logos increase appeal to children and teenagers, promoting use. Collaborations with artists and designers create unique and aesthetically pleasing guards that transcend purely functional use. The trend towards personalization and customization is revolutionizing the market. 3D scanning and printing empower individuals to achieve optimal fit and comfort, while direct-to-consumer platforms and a focus on aesthetics make guards more accessible, appealing, and even fashionable. This personalized approach encourages broader adoption, promotes oral health and safety, and opens up exciting possibilities for future innovation and design in the mouthguard industry.

MOUTHGUARD MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into preformed mouthguard, thermoformed mouthguard, custom mouthguard.

Preformed Mouthguard: These are mass-produced and come in standard sizes, offering a convenient and cost-effective option for immediate use without customization.

Thermoformed Mouthguard: They are created by heating and molding a thermoplastic material to the user's teeth, providing a semi-custom fit for improved comfort and protection.

Custom Mouthguard: They are individually crafted based on a user's dental impression, ensuring a precise fit and enhanced protection tailored to the unique contours of the wearer's teeth and mouth.

• By Application

Based on application the global market can be categorized into sport enthusiasts, player, medical.

Sport Enthusiasts: Sport enthusiasts are a key consumer segment driving the market, seeking reliable and comfortable protective gear to safeguard their oral health during various physical activities.

Player: Athletes, as primary users of mouth guards, prioritize these protective devices to prevent dental injuries during sports and competitions, emphasizing the role of mouthguards as essential equipment for player safety.

Medical: From a medical perspective, these guards are recommended by dental professionals to prevent injuries and reduce the risk of oral trauma, underscoring their significance in maintaining oral health and minimizing the need for extensive dental interventions.

DRIVING FACTORS

"Increasing Awareness and Technological Advancements to Boost the Market"

One of the key driving factors in the global mouthguard market growth is the increasing awareness and technological advancements in urban areas. Heightened awareness of the importance of oral health and preventive measures has led to a greater understanding of the role mouth guards play in preventing dental injuries during physical activities. Ongoing advancements in materials and technology, including the development of custom-fitted and shock-absorbing materials, contribute to the creation of more comfortable and effective guards, driving consumer interest. Increasing consumer demand for personalized and custom-fit solutions has led to the popularity of customizable mouthguards.

"Educational Campaigns and Innovation in Design to Expand the Market"

Another driving factor in the global mouthguard market is the educational campaigns and innovation in design offered by these products. Educational initiatives and campaigns by dental professionals, sports organizations, and manufacturers contribute to informing the public about the importance of mouthguards, influencing purchasing decisions and market growth. Companies continually innovating in terms of design, incorporating features that enhance not only protection but also overall performance and user comfort, contribute to the attractiveness of mouth guards in the market. The availability of guards through online platforms expands market reach, providing consumers with convenient access to a variety of products and options, thus driving sales.

RESTRAINING FACTOR

"Cost Considerations and Accessibility Issues to Potentially Impede Market Growth"

One of the key restraining factors in the global mouthguard market is the cost considerations and accessibility issues of these products. Higher costs associated with customized and technologically advanced guards may act as a restraint, limiting adoption among certain consumer segments, particularly in regions with economic constraints. Limited access to quality mouthguards in certain regions or communities may hinder market growth, especially where distribution channels for sports equipment are not well-established. Economic downturns or uncertainties may impact consumer spending on discretionary items like sports equipment, potentially leading to decreased demand during challenging economic periods.

MOUTHGUARD MARKET REGIONAL INSIGHTS

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"North America Region Dominating the Market due to Presence of a Large Consumer Base"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America has emerged as the most dominant region in the global mouthguard market share due to several factors. The North American region, including the United States and Canada, is often a major shareholder in the sports equipment market, including mouth guards. The region has a high prevalence of sports participation, stringent safety regulations in sports, and a strong culture of organized sports, all contributing to a significant market share. Additionally, a high level of awareness regarding dental health and safety during sports activities can drive the demand. The market is also influenced by a growing awareness of dental health, especially among athletes and sports enthusiasts. The presence of various sports leagues and events further contributes to the demand for protective gear like mouth guards. The rising middle class, urbanization, and the influence of global sports trends contribute to the expansion of the mouthguard market in this region.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The mouthguard market is profoundly impacted by influential industry players that play a crucial role in shaping market dynamics and influencing consumer choices. These key players boast extensive distribution channels, including both traditional retail outlets and online platforms, facilitating convenient consumer access to a diverse range of options. With their robust global presence and well-established brand recognition, these market leaders have fostered heightened consumer trust and brand loyalty, consequently stimulating the widespread adoption of mouth guard products. Furthermore, these industry giants consistently allocate resources to research and development, introducing cutting-edge designs, advanced materials, and intelligent features to meet the evolving needs and preferences of consumers. The collaborative endeavors of these major players significantly shape the competitive landscape and future trajectory of the mouthguard market.

List of Market Players Profiled

• ShockDoctor (U.S.)
• ATI (U.S.)
• Decathlon (France)
• Nike (U.S.)
• Opro Mouthguards (England)
• Mueller (U.S.)
• Venum (France)

INDUSTRIAL DEVELOPMENT

December 2023: Decathlon launches a line of mouthguards with integrated antimicrobial technology, minimizing bacteria growth and promoting hygiene.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.