Movie Merchandise Market Size, Share, Growth and Industry Analysis by Type (Apparel, Home Décor, Toys, Accessories, And, Others) By Application (Men, Women, And, Youth) Regional Forecast To 2031

Updated On: 01 April 2024

Movie Merchandise Market Report Overview

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The movie merchandise market size is anticipated to be worth USD 29.850 billion in 2022 and the market is projected to touch USD 1287.72 billion by 2030 with a Compound annual growth rate (CAGR) of 2.3% during the forecast period. The sudden rise in CAGR was brought on by the market's expansion and the demand levelling down after the pandemic is over.

Movie merchandise refers to the products, and, commodities that are based on a particular movies location, themes, characters, and sets. Movie merchandise is basically a tool that helps in promoting a film. Using a movie merchandise can increase the fame of the movie. It can increase the performance of a movie in the box office. This promoting tool can be of great help in increasing the popularity of a movie.

The growth of OTT platforms as well as E-commerce platforms during pandemic increased the sale of movie merchandise. This is considered as the latest trend in the market.

Apart from being excellent promoters of movies these merchandises also add up as a source of revenue. Licensing of these products can generate a permanent source of income. All these factors are generating a robust movie merchandise market growth.

COVID-19 impact: Low Performance of Movies During the Pandemic Reduced Market Growth

The pandemic of COVID-19 created barriers in the functioning of all the industries. Every market had to face some or the other kind of obstacles during the pandemic. Movie industry was adversely affected during the COVID times. Many regulations were imposed by the government during the pandemic regarding social distancing.

Lockdowns were prevalent during this time. This did not allow people to move out of their houses. As a result, people could not make it to the movie theatres to watch movies. This became the major reason for the low performance of the movies. Therefore, many producers and distributors did not take the risk of releasing movies during this particular period. This in turn affected the movie merchandise market and brought down its share.

LATEST TRENDS

"Noticeable Growth of OTT Platforms During Lockdowns to Increase Market Growth"

During pandemic E-commerce platforms gained a lot of popularity. OTT platforms became the mediums through which people started streaming movies. This was not only a safer option for people to watch movies, but it also helped in entertaining people when they were stuck at their homes.

All the movie makers saw this opportunity and started releasing a lot of movies on the various OTT platforms. Also, the increase in the sale of different products through E-commerce platforms helped in the growth of the market. This was observed to be the latest trend in the market.

Movie Merchandise Market SEGMENTATION

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• By Type:

The market can be divided on the basis of type into the following segments:

Apparel, home décor, toys, accessories, and, others. Apparel segment is anticipated to dominate the market during the forecast period.

• By Application:

Classification based on application into the following segment:

Men, Women, and, Youth. The men segment is predicted to dominate the market during the research period.

DRIVING FACTORS

"Increased Source of Income Through Movie Merchandising to Accelerate Market Growth"

Movie merchandising is very important for promoting a movie. It makes everyone very familiar with the movie. Along with providing the advantage of advertising movie merchandising helps the studio in earning an additional source of income. When people buy t-shirts, mugs, cups and other things with the movie’s name on it, this not only promotes the movie but it also counts as an added revenue.

With increasing technological developments many E-commerce platforms have emerged providing a support to sell the market merchandise. These merchandises have a mass appeal. They can be created based on the dialogues, songs, and even the stars of the movies. This is considered as a factor propelling the movie merchandise market share.

"Licensing of Movie Merch to Propel Market Growth "

Some of the potential movie merchandise that can be marketed by production houses include, T-shirts, toys, clothes, video games, and even comic books. The presale of merchandising rights can generate a lot of income. Sometimes it happens so that a lot of movies generate more income by selling movie merchandise than at the box office.

If the producers license their movie merchandise, they have the potential to earn profits even after the movies have stopped running in the theatres. Another advantage is that this merch makes the movie immortal. All these factors have contributed in the growth of the market.

RESTRAINING FACTOR

"Quality Concern of Movie Merchandise to Decrease Market Growth"

Even though movie merchandise act as a promotional tool and helps in generating revenue there can be certain issues regarding these products. When the quality of the product is bad it can create a bad impression in the minds of the movie viewers.

There is no certainty regarding the sales of these products as well. Unsold stock can become a problem for the market. When a movie does run well it can in turn affect the sales. Moreover, not all movies are merchandise friendly. This can be considered as a major factor restraining the industrial growth of the product.

Movie Merchandise Market Regional Insights

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"North America to Dominate Market Share in The Upcoming Years"

North America is the major shareholder of the movie merchandise market. A lot of factors have contributed in this. One of the major factors that has helped in the growth of the market is the presence of some of the TV and movie giants like Warner bros, Cartoon network, Disney, Universal studios, NBC and, many more.

The number of people buying this merchandise are also more in North America. The majority of customers are children. The high scope of such merch in North America is the major factor increasing the sales in this region

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profiled

• Sony Picture (U.S.)
• Paramount Pictures (U.S.)
• Warner Bros (U.S.)
• Huayi Brothers (China)
• Enlight Media (China)
• Lionsgate Films (U.S.)
• NBC Universal (U.S.)
• Nickelodeon (U.S.)
• TOEI COMPANY (Japan)
• Alpha Group (China)
• The Walt Disney Company (U.S.)
• Twentieth Century Fox (U.S.)
• Toho Company (Japan)

Report Coverage

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations