Multi-Screen Content Discovery Engines Market Size, Share, Growth, and Industry Analysis, by Type (Based on Tablet, Based on Smartphone, Based on Internet, Based on Television), By Application (IPTV, OTT, CATV), Regional Insights, and Forecast To 2032

Updated On: 29 April 2024

Report Overview

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The global multi-screen content discovery engines market size was 25894.87 million in 2021. As per our research, the market is expected to reach USD 49038.78 million in 2027, exhibiting a CAGR of 11.23% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with multi-screen content discovery engines market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market growth and demand returning to pre-pandemic levels once the pandemic is over. 

Multi-screen content discovery engine is an implemented software platform for end-users to browse for television content online. Content discovery engines help users discover content based on their individual likings. This supports user select appropriate content for their needs and reduces the time disbursed superficial for content. This technology has aided users to access their desired content quickly and easily, prominent to amplified customer satisfaction. The growing perception of smartphones and tablets has allowed users to access content across multiple screens. This has led to an increase in the demand.

The growing investment by media companies in content discovery solutions is additionally expected to drive the growth of the market. The growing demand for real-time and modified content has led to an upsurge in the acceptance of content discovery engines by media firms. Participating are fixing their efforts on encouraging R&D. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Technological development are supporting the regional market growth. Companies coming up with progressive technological solutions for firming their positions.

COVID-19 Impact:  Pandemic hampered the market due to unexpected disruption in the sector

COVID-19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID-19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

Latest Trends

"Use of innovative products to boost the market growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

Segmentation

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• By Type Analysis

According to type, the market can be segmented into based on tablet, based on smartphone, based on internet, based on television.

Based on television will capture the maximum market share through forecast period.

• By Application Analysis

According to application, the market can be segmented into IPTV, OTT, CATV.

Multi-screen content discovery engines market players cover segment as IPTV will dominate the market share during forecast period.

Driving Factors

"Increase in demand for personalized and interactive content to boost the market growth"

Consumers are progressively observing for more personalized and interactive content that can be accessed from multiple screens. This demand is focussed by the growing accessibility of streaming services as well as advancements in technology which allow for modified content references. As an outcome, content providers are now able to create more targeted and communicating content that can be delivered to consumers across different screens. This has helped to increase the demand for multi-screen content discovery engines. The growing demand for interactive content discovery solutions across mobile platforms is anticipated to motivate the growth of the multi-screen content discovery engines market.

"Technological advancement and development to upsurge the market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the multi-screen content discovery engines market growth. Growing investment in research and development activities and growing awareness about benefits of multi-screen content discovery engines are expected to deliver profitable opportunities for the market. Constant developments are one of the trends in the market in variety of practices.

Restraining Factors

"High cost to hamper the market growth"

High cost is hampering development of multi-screen content discovery engines market. The cost of integrating multi-screen content discovery engines into existing systems can be high, as businesses need to invest in the necessary technology and personnel to complete the integration. High cost of implementation, data privacy and security concerns, and the lack of awareness among end-users are depleting the business. This can be a limiting for companies to invest in the technology, as the cost and complication of integration can be high. Technical difficulties will reduce the industry revenue.

Regional Insights

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"North America to dominate the region due to increasing demand"

North America is further expected to witness growth in the multi-screen content discovery engines market share. The region is dominating the market due to increasing demand for content discovery solutions that enable users to access content across multiple devices. Growing need for personalized content experiences, as well as the increasing availability of streaming services is increasing the demand. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

Key Industry Players

"Key players focus on partnerships to gain competitive advantage."

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger.

List of Market Players Profiled

• Miappi (U.K.)
• Google  (U.S.)
• Red Bee Media (U.K.)
• Viacess Orca (France)
• Contentwise (Italy)

Report Coverage

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.