Nail Art Tools Market Size, Share, Growth, and Industry Analysis, By Type (repair type and decorative type) and by application (home use and commercial use) and Regional Insights and Forecast to 2033

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NAIL ART TOOLS MARKET REPORT OVERVIEW

The global nail art tools market is anticipated to witness consistent growth, starting from USD 0.31 billion in 2024, reaching USD 0.34 billion in 2025, and climbing to USD 0.68 billion by 2033, at a steady CAGR of 9.5%.

The nail art tools market is a small part of the larger beauty and personal care market. These markets have been growing steadily due to increasing interest of the consumer in grooming. In the global market, North America, Europe and Asia-Pacific are important participants. The tools used in nail art creation contribute to a considerable extent in the overall beauty market. With increasing disposable incomes and social media influence around beauty trends and rising DIY culture the market is growing. The market encompasses of nail polishes, nail art brush and tools, decorative material, nail care tools, UV/LED lamps and other such tools.

COVID-19 IMPACT

Market Growth Restrained Due To Salon Closure Amid Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

During COVID-19 pandemic, there was trend of do it yourself or popularly known as DIY. As the salons were shut down people started purchasing nail art kits as a way to keep up with their nail care routines and learn new hobbies. The increase in sales from e-commerce platforms increased during the lockdown. Content creators and influencers made tutorials on social media which made DIY nail art more accessible and appealing for all.   

LATEST TRENDS

Rising technologically advanced and sustainable nail art tools impact consumer preferences

There is rising demand among consumers for nail art tools which are environment friendly and sustainable. The focus is on reduction of carbon footprints by the brands. They want to offer products which are in line with environment conscious consumer’s preferences. Due to developments in nail polish formulas, the new products in market offer long-lasting gel polishes, fast-drying options catering to consumer’s choices about durability.

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NAIL ART TOOLS MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into repair type and decorative type.

• Repair type: these tools are designed for nail repairing and strengthening.

• Decorative type: they are accessories to decorate and make nail art creative.

By Application

Based on application the global market can be categorized into home use and commercial use.

• Home use: it consists DIY nail art tools and supplies at home manicures and nail art.

• Commercial use: supplies and tools specially designed for professional nail art studios.

DRIVING FACTORS

Influence of content creators and social media on the increasing demand of creative nail art

The content creators and influencers are talking about importance grooming, increasing awareness in the minds of young generation. The social media platforms such as Instagram and TikTok has effectively expanded the visibility of nail art creativity and expanding the nail art tools market growth. It has made the consumers want to try things themselves, hence increasing demand for creative nail art and expanding the market. it is easier to get access to these services nowadays as just as everything else even nail art is delivered at home as a DIY kit or by a salon professional doing it for you.

Technological developments in nail art tools driving increased demand

With advancements in the nail art tools and other related products it is now easier to get excellent results in the comfort of one’s home. This is driving force and helping in market expansion. Now in the market there are available precision brushes, stamp kits, better nail polish formulas which last longer. It is much easier to create fine designs or decorate nails with nail accessories. The availability and accessibility, of advanced nail art technology has enabled the market for nail art tools and services to expand.

RESTRAINING FACTORS

Economic uncertainty restraining growth in the nail art tools market

There are high chances of economic uncertainty at individual or global levels which may act as a restraining factor to the nail art tools market. During times of financial instability its natural the consumers will choose to spend on essential items. This cautious spending behavior can lead to slowed market growth.

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NAIL ART TOOLS MARKET REGIONAL INSIGHTS

High capacity manufacturing units in Asia-Pacific drives global dominance in Nail art tools market

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

There are manufacturing units in the Asia-Pacific region which have capacity to manufacture extensively. This makes the region a global dominator in the nail art tools market share. The production infrastructure is capable to produce on large scale which enables to keep prices low and invest in innovation to keep up with the market. Nowadays as the e-commerce platforms are growing it is adding fuel to the market growth.

In china due to extensive production units, the cost of production is significantly low. Cheap labour and raw material allows these manufacturers to sell the nail art tools at a competitive price. It has helped in gaining a consumer base in the country and abroad.

KEY INDUSTRY PLAYERS

Strategic innovation and market adaption sustain success of key players in the market

The key players made it a point to keep adapting to the changing requirements of the market and they kept making strategic innovations according to them. The key players invest in research and development to give consumer new things and drive innovation. They make strategic connections to help establish suppliers’ network. Marketing to the right audience via social media marketing and well-planned partnerships have helped attract consumers and establish their market position.

List of Top Nail Art Tools Companies

• KOBOS (South Korea)
• Kowell (China)
• Wusthof (Germany)
• KAI (Japan)
• BOYOU (China)
• Victorinox (Switzerland)
• RIMEI (China)
• Zwilling (Germany)
• Zhangxiaoquan (China)

INDUSTRIAL DEVELOPMENT

March 2023: OPI products Inc from United States is a well-known brand for their nail care products. They made a significant move, and launched ecofriendly nail art tools. This is a important announcement for eco-conscious consumers. By doing this they have now launched a series of nail art tools that are environmentally sustainable as per market’s demands. OPI Products Inc. is now positioned as leader in environmental responsibility in nail care industry. 

REPORT COVERAGE

The report provides a thorough SWOT analysis and gives insights on to the future developments. It discusses the latest trends and new innovations in the medical soft tube market. It sheds light on the impact of COVID-19 on the market. It runs through various factors and their contribution to the current market. It explains the segmentation of the market on basis of type and application. It presents the driving factors of the market while not ignoring the restraining factors. National and regional evaluations are also included. Overall, it offers valuable insights to the market dynamics in a formal and easily comprehendible manner.