Natural Air Fresheners Market Size, Share, Growth, and Industry Analysis, By Type (Liquid and Solid), By Application (Residential, Commercial and Automobiles), Regional Insights, and Forecast To 2032

NATURAL AIR FRESHENERS MARKET REPORT OVERVIEW

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Global Natural Air Fresheners Market size was USD 0.67 billion in 2023 and market is projected to touch USD 1.11 billion by 2032 at a CAGR of 5.9% during the forecast period.

Air fresheners are typically used in homes and other establishments to release scents that will be nice to the nostrils. Generic aerosol air fresheners have been well known to contain artificial fragrances, which eliminate or hide the smell and may adversely affect health. As a result, natural air fresheners are preferred by many since they are made from all-natural ingredients as well as essential oil to spread the good smell that is needed without causing harm. These products are far healthier and have fewer adverse effects on the environment compared to other chemical-based products used in fresh flowers as they use the fragrance provided by essential oils which also has health benefits in curing ailments among people.

Natural air fresheners are effective in the process of eradicating or concealing the smell using natural and friendly substances. They usually include scented agents, called essential oils that are believed to have health benefits and produce pleasant smells. Some of the usual techniques of using natural air fresheners at home are boiling potpourri, using essential oil reaper, spraying solution with water, baking soda and some oils. Baking soda eradicates odours while essential oils are used to make a lasting scent. These natural solutions not only help to freshen the air but don’t expose customer or their families to the dangerous chemicals that some products contain and as such, are healthier for the environment and to live in.

COVID-19 Impact: Market growth slow downed by the pandemic due to supply chain interruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Due to the pandemic, movements were brought to a halt and lockdowns were imposed, this has impacted the supplies of natural raw materials that are usually incorporated into air fresheners. These disruptions have failed to provide for raw materials that are essential in the manufacturing of products hence causing delays and scarcity of raw materials. Companies face challenges in meeting clients’ expectations together with the timely delivery of goods owing to disruptions and poor performance. The availability of the ingredients has also become an issue, especially for essential oils and other natural parts and has made the costs rise making operations hard. Businesses are compelled to look for other suppliers which means changing their portfolios or removing products completely depending on the ever-changing nature of the market. These supply chain problems clearly show the risks of the product’s dependency on procuring natural items from overseas.

LATEST TRENDS

"Market expansion as influenced by heightened consumer preference for natural and organic products"

Customers are now shifting to natural and organic-based products in air fresheners as there is an increase in consciousness of health and environmental problems. Consumers are aware of potential dangers associated with the synthetic compounds used in regular air fresheners, including respiratory disease and environmental pollution. This awareness is driving the need to find goods made with natural plant-derived materials and scented with natural plant oils, which are considered safer and less intrusive to the environment. Natural air fresheners have advantages, such as no toxic components to human health and biodegradable materials, which are appealing to the health and environmentally conscious consumer. Thus, several companies are directing their attention to updating their products and adding new natural and organic products, deeming non-toxic and environmentally friendly ingredients. Such a shift is indicative of the general trend toward reducing the carbon footprint on the environment and adopting an environmentally friendly lifestyle.

NATURAL AIR FRESHENERS MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Liquid and Solid.

• Liquid: These liquid air fresheners are sold in different brands and scents, which can be used in spray, diffuser and other related equipment for constantly emitting scents. Well-known for their efficiency in removing all types of odours and within a very short duration, these are used in homes, offices and cars. They are cheaper and have a wider variety and more options of scents than these solid air fresheners and they are suitable for different consumer types in homes and businesses.

• Solid: Hard air fresheners, which come from natural organic products such as sodium bicarbonate, activated charcoal and scented oils are used in potpourri, saccharose and traditional decorative items. They give a long-lasting and light scent and are also effective at neutralizing unpleasant smells which makes them ideal for use in closets, drawers and other places. They provide an herbal solution to chemical-based products as they are preferred by people who want a mild fragrance.

By Application

Based on application the global market can be categorized into Residential, Commercial and Automobiles.

• Residential: Natural air fresheners enhance the home ambience, commonly used in living rooms, bedrooms and bathrooms. They maintain freshness in closets and drawers, especially where clothes are stored. In kitchens and bathrooms, they combat odours, ensuring a clean scent. These products neutralize pet odours in pet areas and litter boxes. In-home offices and study spaces, eliminate distractions and foster a productive environment.

• Commercial: Most people use commercial air fresheners in the offices to boost morale and increase productivity in the workplace. In commercial environments, they provide comfortable and appealing contexts, improving consumer experiences. Hotels use natural air fresheners to ensure a refreshing ambience for guests. In healthcare settings, these products maintain cleanliness and hygiene. Public spaces and transportation systems utilize them to uphold freshness and cleanliness, contributing to a pleasant environment for all.

• Automobile: Natural air fresheners are essential in cars, ensuring fresh interiors by eliminating odours from upholstery and carpets. They also maintain freshness in trunk and cargo areas. These products are used in air conditioning systems to ensure clean, fresh air circulation. Furthermore, they protect leather and fabric surfaces from damage and odours, enhancing the overall cleanliness and pleasant scent of vehicles during detailing and cleaning services.

DRIVING FACTORS

"Growing consumer awareness regarding fresh indoor air and a healthy lifestyle to boost the market"

Customers are more conscious of the quality of air in their households and at the workplace due to the awareness of its influence on health. This growing consciousness originated from people’s awareness of indoor pollutants and the impacts they have. Therefore, an increased focus is observed on the expansion of the global natural air fresheners market growth, which is considered a beneficial factor for improving the quality of the microclimate and contributing to the health of the population. While traditional air fresheners are made up of chemically produced substances, natural air fresheners from plants and odourless oils are more effective and safer. With the use of natural air fresheners, the consumer looks forward to reducing toxic compounds in their indoor spaces while at the same time obtaining fresh air. This tendency can be explained by the overall tendency of the population to tune in to a healthier, less toxic lifestyle and the desire to create environments for living and working that are as safe as possible.

"Rising opportunities for aromatherapy and the use of essential oils to expand the market"

There is a rising trend in aromatherapy coupled with the inherent therapeutic properties of essential oils thereby translating into higher demand for natural air fresheners containing such ingredients. Aromatherapy, which has been used as an effective healing tool for many years is now widely available and in demand as people look for biological and holistic-relief methods to improve their health. These are scents that are believed to have been extracted from different plants and other natural sources due to their powerful aroma combined with medical qualities that can calm, uplift or even energize. With a growing tendency among consumers to opt for natural and holistic health and wellness solutions, customers are shifting to natural air fresheners that incorporate the use of essential oils to not only produce a fragrant and clean smell but also help promote a positive atmosphere at home or the workplace. Such a trend shows a rising awareness of the interconnection between smell mood and general health, thereby increasing investment and use of natural air freshener products.

RESTRAINING FACTORS

"Synthetic air fresheners also pose a threat to challenge the market"

Natural air fresheners are struggling to compete with synthetic air fresheners due to the high availability and relatively cheaper synthetic products. Artificial air fresheners tend, for the most part, to be mass-produced and promoted through aggressive campaigns and natural ones are up against a difficult time in displacing synthetic ones in the market. However, knowing the health complications and environmental impacts linked with the use of synthetic fragrances many people always opt for these solutions due to their ease and cheapness. Furthermore, there is a wider selection of fragrances from synthetic air fresheners and people are similarly to overlook the smaller range of fragrances produced by natural air fresheners. In addition, the perceived low efficacy and limited durability of natural air fresheners compared to conventional synthetic ones can be a major turn-off to some consumers. These challenges can only be countered if the natural air freshener brands seek to adopt strategies that aim at creating awareness to the consuming public on the benefits of natural products and or agents with outcompeting the efficacy of chemical-based products for freshening the air within homes and working places because these natural products are safer for human health and environment in the long-run.

NATURAL AIR FRESHENERS MARKET REGIONAL INSIGHTS

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"North America dominate the market because of the increased use of aromatherapy and essential oils"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The increasing interest in aromatherapy and the benefits of essential oils as the key components of natural air fresheners are also stimulating global natural air fresheners market share, especially in North America. Aromatherapy is a system of healing that has gained popularity in modern society since individuals are turning to natural ways to lead healthier, happier lives. Natural oils and extracts from different plant and botanical sources can be enjoyed in their completely genuine aroma as well as their therapeutic benefits such as relaxation or alertness. This increasing demand is in line with the trend of extending and advancing the concept of a healthy and environmentally friendly lifestyle. As more consumers begin to look for products that can enhance their quality of life and the environment they live in, there is a steady growth of the natural air fresheners that use essential oils as the natural scents are believed to have curative effects.

KEY INDUSTRY PLAYERS

"Key industry players are undertaking potent marketing and advertising strategies for market penetration"

Key industry players are engaging in aggressive marketing and advertising to increase awareness of natural air fresheners and enhance uptake. These campaigns are also aware of the increasing concern about environmental sustainability and healthier living as they tend to publicize the benefits of using natural products over synthetic materials. It focuses on aspects that might include the use of plant-based products and essential oils among others. Stressing on no use of hazardous products and substances that the consumer is eager to avoid. Using social media, TV and print media, and working with influencers, the goal is to guide consumers to change their night air freshening habits and embrace natural ways that are healthy for customers. Through carefully crafted brand-building appeals and endorsements these campaigns aim to create demand for natural air fresheners as a responsible and environmentally friendly consumer product.

LIST OF TOP NATURAL AIR FRESHENERS MARKET COMPANIES

• Moso Natural (U.S.)
• Essence Of Vali (U.S.)
• Eco-Me (U.S.)
• Aura Cacia (U.S.)
• Sort of Coal (U.S.)
• Earthkind (U.S.)
• Citrus Magic (U.S.)
• Fresh Wave (U.S.)
• PURGGO (U.S.)
• Natural Flower Power (U.S.)

INDUSTRIAL DEVELOPMENT

January 2024: The National Coir Research and Management Institute (NCRMI) introduces Cocoaura, an organic air freshener made from coco pith, a natural material derived from coconut husks. Director Abhishek C. emphasizes its safety and chemical-free composition, with added benefits of anti-microbial and anti-fungal properties. Tested by over 400 individuals, Cocoaura boasts a 22-day fragrance lifespan. Minister P Rajeeve praised the product on social media, garnering significant industry interest. Available in various forms and fragrances, Cocoaura prices range from Rs 80 to Rs 250.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.