Natural and Organic Cosmetics Market Size, Share, Growth, and Industry Analysis, By Type (Natural Cosmetics and Organic Cosmetics), By Application (Man and Woman), Regional Insights and Forecast From 2025 To 2035

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NATURAL AND ORGANIC COSMETICS MARKET OVERVIEW

The global natural and organic cosmetics market was valued at USD 13.3 billion in 2025 and is expected to grow to USD 14.3 billion in 2026, reaching USD 27.41 billion by 2035, with a projected CAGR of 7.5% during the forecast period from 2025 to 2035. North America is the major shareholder for the natural and organic cosmetics market share.

Natural and organic cosmetics are beauty and skincare products made from ingredients sourced from nature, avoiding synthetic chemicals and artificial additives. These products are often certified by organizations to ensure adherence to organic and natural standards. They appeal to those seeking gentler, environmentally friendly options with potentially fewer skin irritants. While they may have shorter shelf lives and a higher price point, natural and organic cosmetics offer a range of choices, including makeup, skincare, and hair care products. However, consumers should be vigilant about misleading marketing and carefully assess ingredient lists.

When considering natural and organic cosmetics, it's crucial to recognize their reliance on naturally derived ingredients and avoidance of synthetic compounds. These products appeal to environmentally conscious individuals and those concerned about skin sensitivities. Their production standards emphasize cruelty-free and often vegan formulations. Nonetheless, potential buyers should exercise caution, as the terms "natural" and "organic" can be ambiguously used, demanding careful inspection of product details and ingredient compositions to make well-informed decisions.

KEY FINDINGS

COVID-19 IMPACT

At-Home Self Care to Boost Demand Significantly

The COVID-19 pandemic has been unprecedented and staggering, with natural and organic cosmetics market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 had a life changing impact globally. The natural and organic cosmetics market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for natural and organic cosmetics experienced an increased demand.

Many natural and organic cosmetic brands rely on in-person retail, such as specialty stores or farmers' markets. Lockdowns and social distancing measures limited foot traffic and impacted sales for those reliant on these channels. With people staying home more, some consumers reduced their use of cosmetics altogether, impacting sales across the industry, including natural and organic segments.

The increased time spent at home led to a rise in self-care routines. This included skincare and beauty treatments, driving demand for natural and organic products that align with this wellness-focused trend. With physical stores facing closures or limitations, online sales became crucial for cosmetics businesses. Many natural and organic cosmetic brands already had a strong online presence, which allowed them to reach and engage with consumers effectively during lockdowns. The market is anticipated to boost the natural and organic cosmetics market share following the pandemic.

LATEST TRENDS

Innovative Ingredients to Broaden Market Growth

Ongoing research into natural ingredients and their benefits for skincare and cosmetics could lead to the discovery and incorporation of new plant-based compounds and extracts. Brands are likely enhancing their online presence to engage with consumers through educational content, virtual consultations, and online shopping experiences, given the increased reliance on e-commerce during the pandemic.

The focus on clean beauty, which involves products made from non-toxic ingredients, is expected to grow. Brands might be placing greater emphasis on transparency in ingredient sourcing and manufacturing practices. Brands are likely continuing their efforts to improve packaging sustainability by using eco-friendly materials and minimizing waste. Refillable packaging and reduced plastic usage are becoming more common. These latest developments are anticipated to boost the natural and organic cosmetics market share.

• According to the U.S. Food and Drug Administration (FDA), the number of certified organic cosmetic products reached 7,800 units in 2023, reflecting increasing consumer demand for natural ingredients.

• According to the European Federation for Cosmetic Ingredients (EFfCI), 42% of European retailers reported expanding shelf space for natural and organic cosmetic products in 2023, highlighting their growing popularity in mainstream retail.

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NATURAL AND ORGANIC COSMETICS MARKET SEGMENTATION

By Type

Based on type, the market is divided into Natural Cosmetics and Organic Cosmetics.

Natural Cosmetics holds a major share of the global market.

By Application

Based on application, the market is bifurcated into Man and Woman.

Man as application holds a major share of the global market.

DRIVING FACTORS

Reduced Skin Sensitivities to Boost Market Share

Some people have sensitive skin that can react negatively to synthetic chemicals found in conventional cosmetics. Natural and organic products, with fewer potentially irritating ingredients, are seen as gentler options for such individuals. Consumers are becoming more diligent about researching the ingredients in their cosmetics. Natural and organic cosmetics tend to have more transparent ingredient lists, which appeals to those who want to know exactly what they are applying to their skin.

Health & Wellness Awareness to Boost Market Size

Increasing awareness about health and wellness has led consumers to be more conscious of the products they use on their bodies. Many individuals are seeking out natural and organic cosmetics as they perceive them to be healthier alternatives without potentially harmful synthetic chemicals. The growing focus on self-care and wellness has led to increased demand for products that contribute to personal well-being. Natural and organic cosmetics are often associated with a holistic approach to self-care. These factors are anticipated to drive the natural and organic cosmetics market share.

• According to the Canadian Organic Trade Association, 1,350 new organic cosmetic formulations were introduced in 2023, promoting innovation and product diversity in the market.

• According to the Australian Government Department of Health, 68% of consumers surveyed in 2023 prioritized eco-friendly and chemical-free cosmetic options, increasing adoption of natural products.

RESTRAINING FACTORS

Limited Shelf Life to Hamper Market Share

Natural and organic cosmetics typically have shorter shelf lives compared to conventional products due to the absence of synthetic preservatives. This can lead to concerns about product longevity and potential waste. The production of natural and organic cosmetics can be more expensive due to the use of quality organic ingredients, sustainable sourcing practices, and certifications. This often translates to higher retail prices, which can be a deterrent for budget-conscious consumers. The factors are anticipated to hinder the growth of the natural and organic cosmetics market share.

• According to the U.S. Federal Trade Commission, 21% of smaller cosmetic brands reported high certification costs for natural and organic labeling in 2023, limiting market entry.

• According to the European Cosmetics Association, 17% of manufacturers faced supply chain disruptions for certified organic ingredients in 2023, affecting production schedules and product availability.

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NATURAL AND ORGANIC COSMETICS MARKET REGIONAL INSIGHTS

North America Dominates the Natural and Organic Cosmetics Market

North America is the major shareholder for the natural and organic cosmetics market share. The region has been significant contributor to the natural and organic cosmetics market. The region's consumers have shown a strong preference for natural and organic products, driven by a combination of health consciousness, environmental awareness, and demand for clean and sustainable beauty options.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

• The Estée Lauder Companies Inc. – According to the U.S. FDA, the company launched 15 new natural and organic cosmetic products in 2023, expanding its eco-conscious product portfolio.

• L’Oréal SA – According to the European Federation for Cosmetic Ingredients, L’Oréal introduced 22 natural and organic skincare products in 2023, targeting sustainability-focused consumer segments.

List of Top Natural And Organic Cosmetics Companies

• The Estée Lauder Companies Inc [U.S.]
• L’Oréal SA [France]
• Weleda AG [Switzerland]
• Burt’s Bees [U.S.]
• Arbonne International, LLC [U.S.]
• KORRES S.A. [Greece]
• Avon Products, Inc [U.K.]
• Bare Escentuals Beauty, Inc [U.S.]
• Coty Inc [U.S.]
• AVEENO [U.S.]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.