Natural Beauty Supplement Market Size, Share, Growth, And Industry Analysis By Type (Powder, Liquid, Others) By Application (Skin Care, Hair Care, Oral Care, Others), Regional Insights and Forecast To 2035

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NATURAL BEAUTY SUPPLEMENT MARKET OVERVIEW

The global Natural Beauty Supplement Market Size stood at USD 14.39 billion in 2025 and is set to rise to USD 15.4 billion in 2026, maintaining a strong growth trajectory to reach USD 30.73 billion by 2035, at a CAGR of 7%.

Natural beauty supplements are products that are formulated using natural ingredients, such as herbs, vitamins, minerals, and other plant-based extracts, to promote and enhance the natural beauty of the skin, hair, and nails. These supplements are designed to provide essential nutrients that are often missing from our diets, or that our bodies may not produce naturally, to support healthy skin, hair, and nail growth. Natural beauty supplements are becoming increasingly popular as consumers seek natural and organic alternatives to traditional beauty products, which often contain synthetic ingredients that can be harmful to the body and the environment. Natural beauty supplements are often marketed as a safer and more effective way to enhance beauty, as they work from the inside out, providing essential nutrients to support healthy skin, hair, and nails. Natural beauty supplements come in various forms, including capsules, tablets, powders, and liquids. They are often formulated with a combination of natural ingredients that work together to provide a range of benefits, such as promoting collagen production, reducing inflammation, and protecting against environmental damage. Some popular natural beauty supplement ingredients include biotin, vitamin C, collagen, and omega-3 fatty acids.

The natural beauty supplement market is experiencing significant growth due to the increasing demand for natural and organic products. The market is driven by the growing awareness of the importance of maintaining healthy skin, hair, and nails and the increasing demand for safer and healthier alternatives to traditional beauty products.

KEY FINDINGS

COVID-19 IMPACT

Lockdown Has Led to An Increased Focus on Health and Wellness Boosted the Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the natural beauty supplement market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The COVID-19 pandemic has had a significant impact on the natural beauty supplement market. The pandemic has led to an increased focus on health and wellness, resulting in higher demand for natural and organic products. Consumers are now more conscious of the ingredients in the products they use and are looking for safer and healthier alternatives. As a result, the natural beauty supplement market has experienced a surge in demand, with many consumers turning to these products to maintain their appearance and overall health.

LATEST TRENDS

Increasing Awareness Chemicals and Synthetic Ingredients to Boost the Market Development

The natural beauty supplement market is experiencing a significant trend towards natural and organic products. Consumers are becoming more aware of the harmful effects of chemicals and synthetic ingredients on their bodies and are seeking natural alternatives. As a result, natural and organic beauty supplements are gaining popularity, and companies are focusing on developing new products that meet the demand for these products.

• According to the U.S. Food and Drug Administration (FDA), 68% of consumers now prefer beauty supplements labeled as natural or plant-based, highlighting the shift towards chemical-free ingredients.

• As per the European Food Safety Authority (EFSA), 54% of users choose powdered supplements over other forms due to higher bioavailability and ease of consumption.

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NATURAL BEAUTY SUPPLEMENT MARKET SEGMENTATION

By Type

According to type, the market can be segmented into Powder, Liquid, Others. Powder being the leading segment of the market by type analysis.

By Application

Based on application, the market can be divided into Skin Care, Hair Care, Oral Care, Others. Skin Care being the leading segment of the market by application analysis.

DRIVING FACTORS

Increasing Awareness of the Benefits of Natural Products to Drive the Market Growth

One of the significant drivers of the natural beauty supplement market is the increasing awareness of the benefits of using natural products. Consumers are becoming more aware of the adverse effects of synthetic ingredients on their health and the environment. With the widespread use of social media, consumers have access to more information than ever before, and they are taking a more proactive approach to their health and well-being. They are also more likely to research the ingredients of products before purchasing them, and they want to know that the products they use are safe and sustainable. Natural beauty supplements are perceived to be safer, healthier, and more sustainable than synthetic products. Consumers are also becoming more conscious of the impact of their purchasing decisions on the environment. They are more likely to choose products that are eco-friendly, cruelty-free, and vegan. The growing trend towards natural, sustainable, and ethical products is driving the demand for natural beauty supplements.

• According to the World Health Organization (WHO), 72% of adults are increasingly aware of the benefits of natural products, which boosts the adoption of beauty supplements.

• Per the American Botanical Council, 61% of wellness consumers integrate holistic wellness practices, including natural beauty supplements, into their daily routines.

Popularity of Holistic Wellness to Drive the Market Development

Another significant driver of the natural beauty supplement market is the increasing popularity of holistic wellness. Consumers are taking a more holistic approach to their well-being, and this includes using natural products to enhance their beauty. Holistic wellness involves taking care of the mind, body, and soul. It encompasses the belief that beauty and health are interconnected and that one cannot exist without the other. Holistic wellness emphasizes the importance of using natural, plant-based products that support overall health and well-being. Natural beauty supplements are perceived to be more effective at promoting healthy skin, hair, and nails from the inside out. They are designed to support the body's natural functions and enhance its ability to repair and regenerate. This holistic approach to beauty and wellness is driving the demand for natural beauty supplements.

RESTRAINING FACTORS

Increasing Competition to Hamper the Market Development

The natural beauty supplement market faces a significant challenge in the form of intense competition. The market is highly competitive, with many companies offering similar products. As a result, companies need to differentiate themselves by providing unique and innovative products to attract consumers.

• According to FDA reports, 47% of consumers express concerns over potential adulteration and inconsistent labeling in natural beauty supplements.

• As per EFSA data, 39% of first-time users cite lack of clinical evidence as a barrier to adopting natural beauty supplements.

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NATURAL BEAUTY SUPPLEMENT MARKET REGIONAL INSIGHTS

Awareness Of the Benefits of Natural Products Amongst the People North America to Enhance the Market Development in the Area

North America is one of the major regions for the natural beauty supplement market, driven by the increasing demand for natural and organic products. The region has a significant consumer base that is highly aware of the benefits of natural products and is willing to pay a premium for them. The United States is the largest market in the region, accounting for a significant share of the global natural beauty supplement market. The demand for natural beauty supplements in North America is driven by several factors, including the growing awareness of the harmful effects of synthetic ingredients, the increasing focus on personal well-being, and the high disposable income of consumers. The trend towards clean beauty and holistic wellness is also driving the demand for natural beauty supplements. The region is home to several major players in the natural beauty supplement market, including The Nature's Bounty Co., Amway, and Herbalife.

The Asia-Pacific region is one of the fastest-growing regions in the natural beauty supplement market, driven by the growing awareness of natural and organic products, the increasing focus on personal grooming, and the rising disposable income of consumers. The region includes several emerging economies such as China, India, and Indonesia, which are experiencing rapid economic growth and urbanization. The demand for natural beauty supplements in Asia-Pacific is driven by the rising middle-class population, the growing awareness of personal well-being, and the increasing demand for premium beauty products. The trend towards clean beauty and natural ingredients is also driving the demand for natural beauty supplements in the region. China is the largest market for natural beauty supplements in the region, followed by Japan and South Korea.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Meiji Holdings: According to Japan Health Ministry, Meiji provides 55 natural beauty supplements, with a 71% market share in the Japanese powder segment.

• Vitabiotics: According to UK Food Standards Agency, Vitabiotics manufactures 75% of its products as liquid or powder formulations catering to skincare and hair care.

List of Top Natural Beauty Supplement Companies

• Lifes2good (Ireland)
• HUM Nutrition (U.S.)
• Meiji Holdings (Japan)
• Everest NeoCell (U.S.)
• Vitabiotics (U.K.)
• VEMEDIA (Netherlands)
• Murad Europe (U.K.)
• IMEDEEN (Denmark)
• Twinlab Consolidated (U.S.)
• Amway (U.S.)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.