Natural Food Colors & Flavors Market Size, Share, Growth, and Industry Analysis by Type (Natural Food Colors & Natural Food Flavors), By Application (Beverages, Bakery, Confectionery, Dairy and Frozen, Meat Products & Others) Regional Forecast From 2022 To 2028

Updated On: 11 September 2023

NATURAL FOOD COLORS AND FLAVORS MARKET REPORT OVERVIEW

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The global natural food colors & flavors market size was USD 41.2325 billion in 2021 and the market is expected to reach USD 66.8962 billion in 2028, exhibiting a CAGR of 8.4% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with natural food colors & flavors experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

The liquid form of natural food colors & flavors is widely available, easy to spread, and suitable for a variety of formulations. Natural food colors are made from the raw materials of fruits, vegetables, and naturally occurring extracts from those foods. Natural food colors are derived from a variety of natural sources depending on the need for coloring. Common sources of color raw materials include beets, carrots, oranges, grapes, spinach, nettles, and turmeric. The main factor fueling market revenue growth is the growing demand for natural flavors made from fresh, whole foods that preserve the flavor and aroma of the original ingredients and are used as wholesome spices in a variety of culinary products.

Natural flavors are used to give processed goods their distinctive flavors. They come from both plant and animal sources, including fruit, vegetables, meat, fish, dairy products, herbs, spices, leaves, roots, bark, and buds. Because they are either non-toxic or less toxic and have fewer side effects, natural colors and flavors are also being used more frequently in therapeutic settings. Governments also encourage the use of food colors and flavors because they are biodegradable and do not harm the environment when disposed of. For the food industry, which is currently being fueled by value-added goods and ethical consumerism, it has proven to be nothing short of a revolution.

COVID-19 Impact: Industry Shutdown Causes Market Distortion

The COVID-19 epidemic caused problems for food companies like volatile markets, a drop in customer confidence, and difficulties with import and export transactions. Markets were shut down and people stayed at home due to the lockdown. However, this sudden demand disrupted the entire market because the necessary materials were not readily available. In addition to having an immediate influence on markets, supply chains, supply and demand, and all of these other things, it also had a financial impact on the markets for food and beverages. Food manufacturers are concentrating on safeguarding their personnel, business processes, and supply chains to deal with this severe scenario. The pandemic impacted the industry dynamics, forcing organizations to revamp their entire operation structures to maintain stability amid the disruptions. Aside from that, the companies' business operations have been affected by the outbreak, which has an effect on the overall beverages industry. This has partially impacted the natural food colors & flavors industry.

LATEST TRENDS

"Food & Beverages Industry to Boost the Market Growth"

The main trend accelerating the food and beverage industry is the market. Natural food colors & flavors are used as additives in the food and beverage industry to enhance the color and flavor of cooked or processed foods. They are a crucial, non-toxic, and environmentally friendly ingredient in the creation of liquids, gels, gel pastes, and edible powders. They are frequently used in both residential and commercial cooking, giving food a decorative appearance and assisting in preserving its freshness for an extended period of time. Food colors are employed in the production of flavored juices, beverages, baked goods, and confections. The growing demand for natural food colors & flavors in the food and beverage industry is the main factor currently driving the market expansion. The demand for natural food colors is also expected to rise as consumer awareness of the health benefits of natural ingredients rises. The market is growing due to increased consumer awareness of the benefits of using clean-label products, increased demand for product appeal enhancement, increased R&D efforts in the food industry, and increased use of microencapsulation technology. The industry is anticipated to grow during the forecast period thanks to this trend. Thus, it is anticipated that the food and beverages industry will increase overall market sales. These new developments and varieties in product are mostly to blame for the market's overall growth.

NATURAL FOOD COLORS AND FLAVORS MARKET SEGMENTATION

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• By Types 

Based on type, the market is classified into Natural Food Colors & Natural Food Flavors.

• By Application

Based on the market is categorized into Beverages, Bakery, Confectionery, Dairy and Frozen, Meat Products & Others.

DRIVING FACTORS

"Growing Public Awareness that Gives the Market Extra Boost"

The main factor driving the market is the rising level of public health consciousness and benefit about the organic food color and flavors. Reliance on organic food colors is impressively increasing as consumers become more aware of the health advantages and immunity-boosting qualities of the food they consume. A number of FDA regulations governing products made by adding additives—some certified, others exempt from certification—are encouraging a greater use of natural food colors. Government restrictions on the manufacture and sale of synthetic colors have prompted food and beverage manufacturers to switch to natural alternatives, which has helped to boost market sales. Rapid adoption of artificial production methods to increase food output has brought about a number of health risks. Global demand for naturally produced food is currently rising as a result of factors like increased health consciousness and a preference for eco-friendly goods. The market demand is anticipated to be driven by all of these factors. As a result, the growth, and the rise in public awareness regarding health will boost the market. It will contribute to the expansion of the food and beverages sector industry and it will improve the overall natural food colors & flavors market growth.

"Dairy Products & Beverages to Encourage Market Expansion"

Rising consumer demand for natural flavor in dairy products and beverages is another factor expanding the market. This demand is the main driver of market revenue growth. Tea is frequently flavored with various plant essential oils, such as lemon, bergamot, rose, and fragrant olive, to bring out the tea's natural flavor and add a pleasant floral note. Other teas are flavored with dried leaves, spices, and flower petals, including rosemary, peppermint, chamomile, and chrysanthemum. The appropriate label disclosure must be present for tea with flavoring added. This promotes the growth and income of the entire market. Tea pairs beautifully with natural flavors. Per pound, a teaspoon of flavor is needed. Over the course of the forecast period, the aforementioned factors are anticipated to affect sales of the industry. This will increase demand for the product and help the industry as a whole to expand. The product line expansion is helping the market to grow.

RESTRAINING FACTORS

"Fluctuations in Price to Impede Market Expansion"

The high reliance on raw materials like fruits, vegetables, and spices as well as the notable price variations of the aforementioned products are expected to restrict market growth. The high cost of extraction and raw ingredients deters food producers, particularly those in developing nations, from being as innovative as big businesses and brands that are constantly pushing for healthier food items. This factor is impeding market growth. Therefore, this element might limit market expansion. Therefore, during the forecast period, these factors are anticipated to restrain market growth. But as time goes on, this issue will be resolved in some way. If this problem is fixed, the market will start to grow right away.

NATURAL FOOD COLORS AND FLAVORS MARKET REGIONAL INSIGHTS

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"North America Dominating the Market Across the Globe"

The market for natural food colors & flavors in North America has benefited from the region's expanding industrial development and a number of driving factors that have boosted the potential sectors because this region is the product's primary user. The rising product use in beverages, bakery, confectionery, dairy and frozen & meat products sector is boosting the natural food colors & flavors market share. Trends toward rapid urbanization will support the market as a whole even more.

KEY INDUSTRY PLAYERS

"Leading Manufacturers to Boost Product Demand"

Study includes information on the market players and where they stand within the sector. Data is being collected and made available through proper research, mergers, technical advancement, growing production facilities, and cooperation. The study on materials offers details on manufacturers, regions, types, applications, sales channels, distributors, traders, dealers, research findings, and more.

List of Market Players Profiled

•   DuPont (U.S.)
•   The Food Flavors (U.S.)
•   Synergy Flavors (U.S.)
•   International Flavors & Fragrances (U.S.)
•   Besmoke (U.K.)

REPORT COVERAGE

The market segmentation by type and application is covered in great detail in the study. A wide range of participants, including current and potential market leaders, are examined in the study. A number of significant factors are expected to lead to a sizeable market expansion. In order to gain market insights, the research also looks at factors that could raise the share of natural food colors & flavors market. Forecasts for market growth over the anticipated time period are made in the report. Explaining why one region dominates the global market is the goal of regional research. A number of properly considered factors limit the industry's ability to expand. A strategic analysis of the market is also included in the research. It contains comprehensive market data.