Natural Vanillin Market Size, Share, Growth, And Industry Growth By Type (Vanilla Bean Extract, Eugenol Synthesis, Ferulic Acid Synthesis and Others) By Application (Chocolate and Candy, Beverages, Medicine and Others), Regional Insights, and Forecast To 2031

Updated On: 13 November 2023

NATURAL VANILLIN MARKET REPORT OVERVIEW

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global natural vanillin market size was USD 374.4 million in 2022 and market is touch USD 840.3 million by 2031 at CAGR 9.4% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the natural vanillin market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels.

Vanillin is a crystalline phenolic aldehyde produced found in the extraction of vanilla beans. It is native to the Mexico region, however, after the popularity of this aromatic flavouring agent, it is now been cultivated in almost all tropical regions around the world. Natural Vanillin has been the foremost flavouring ingredient for decades.

As the world has moved towards a healthy conscious lifestyle favouring low calorie and approved healthy items the demand for natural vanillin has reached new heights. It is considered to be rich in anti-oxidant and has nutritional benefits. These facts are yet to be scientifically proven but the lack of regulation for consumption has favoured the natural vanillin market share.

COVID-19 Impact: The Slow Growth of End User Industries to Hamper the Market Demand.

The onset of COVID-19 hampered the growth of the natural vanillin market. The pandemic shifted the market patterns and amidst the chaos and confusion at the initial stages, the market became dysfunctional and the demand for natural vanillin was twenty years low. The food and beverage industry witnessed a slow growth in some categories. The consistent lockdowns impacted the bakery industry as well as the sale of chocolate and ice cream. The research and development on vanillin took a back seat as the major concern shifted towards the production COVID vaccine. Moreover, the difficulty in sourcing raw materials and labour shortage was a major setback during the pandemic time.   The e-commercial shopping ventures helped to revive the demands. Although there have been issues in the supply chain, however, as the situation continues to improve the stability in the market is restored and the natural vanillin market is projected to see high demands in the upcoming years. 

LATEST TRENDS

"The Integration of Technology to Improve Production and Boost the Market Demands."

The production of natural vanillin and achieving the clean label has been a long path for the manufacturers, As the global appetite for organic vanillin is increasing the production remains below 1 %. The key players are focusing on research and development to improve the efficiency of the product. Modern fermentation procedures are acting as a catalyst for the faster development of the product. The key players such as Solvay is using technology for greater productivity and the company claims to provide sustainable and 20 % higher efficient product with minimum wastage in raw materials.  Most companies adopting greener methods and have devised strategies to improve the market availability of natural vanillin in the forthcoming years.

NATURAL VANILLIN MARKET SEGMENTATION

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• By Type

Based on type, the market is divided into vanilla bean extract, eugenol synthesis, ferulic acid synthesis and others. The vanilla bean extract is expected to lead this segment in the forecasted year.

• By Application 

Based on the application, the market is divided into chocolate and candy, beverages, medicine and others. Chocolate and candy are anticipated to lead this segment in the forthcoming years.

DRIVING FACTORS

"The Rising Food and Beverage Industry to Accelerate the Demand of Natural Vanillin. "

The food and beverage industry has invariably witnessed a steady demand. The population expansion and the development of third-world countries have skyrocketed the valuation of the food and beverage industry. According to the latest analysis, the industry has the potential to grow at a CAGR of 8.7% by 2026. The trends in the industry have geared toward sustainability and healthy consumerism. Industrialization and the encouragement of small business ventures have led to the establishment of a high number of bakery businesses worldwide. The contemporary consumer prefers plant-based or natural products over artificial flavouring.  The highest contributor to the natural vanillin market growth is chocolate, ice cream and candy with a market share of approximately 75%. The vanilla flavour is widely appreciated and popular and considered the foremost choice of the consumer. Moreover, the FDA and EU approval has boosted the demand for natural vanillin. The clean label tag associated with the natural vanillin has amplified the product market size. The health-conscious market, the improved lifestyle and the popularization of bakery products have impeded the sale of natural vanillin. Furthermore, the consistent gain in the beverage industry and rising popularity of flavoured foods will further intensify the demand for the product.

"The Use of Natural Vanillin in a Diversified End-user Industries to Propel the Market Demand. "

The use of vanilla has been limited in the pharmaceutical industry due to the unavailability of information and limited research efforts. However, recent reports and developments have thrown light on the potential future use of natural vanillin in medicines.  The latest study suggests that natural vanillin exhibits anticarcinogenic and anticlastogenic properties. The researchers have suggested the utilization of technology to improve the efficiency of the product.  The promising research reports hint at the possibility of new opportunities in the food and medicine industry. Vanillin is used in the drug preparation of Parkinson's disease, and respiratory tract infection. Scientist is conducting high-scale research and trials to increase the incorporation of vanillin in the pharmaceutical industry.

The aromatic essence of vanillin has paved its way in the high-growth cosmetic industry. It is widely used in fragrances and various end products. The cosmetic and private care industry is a fast growing sector with multiple new products. The use of natural vanillin is expected to increase due to the consumer preference for natural ingredients.

RESTRAINING FACTORS

"The Limitation in the Production of the Natural Vanillin to Hamper the Market Growth. "

Natural vanillin production has its limitations. It is a labour-intensive process and requires a longer period considerably years. Not only it is hard to grow but also requires hand pollination on the same day as the flower bloom. The temperature and the environment also play an important role. Vanilla is popular in the Mexico region however, deforestation has reduced its production further escalating the availability of the natural vanillin. The unavailability of natural vanillin has paved the way for higher demands for synthetic vanillin.  Moreover, the constant shifting market prices and increasing expense has been the major restraining factors in the natural vanillin market size.

NATURAL VANILLIN MARKET REGIONAL INSIGHTS

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"North America to Dominate the Market due to High Consumption."

The trend towards healthy and low-calorie eating has favoured the market gains of natural vanillin. Vanillin is being incorporated into various food and beverage products due to its antioxidant properties. The rise in disposable income and high living standards has contributed to the sale of natural vanillin products. The good economy has significantly boosted the research and developments in this region and the presence of many key players has changed the market dynamics and helped in the marketing of the product. 

Europe substantially contributes to the consumption of vanillin. Due to the large-scale establishment of food and beverage production in the region along with the global popularity of European beverage, confectioners especially ice cream and chocolate has magnified the potential for the growth of natural vanillin products in the forecasted year.

Market Players Focus on New Product Launches to Strengthen Market Position

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and the launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.   

List of Market Players Profiled

• Givaudan SA (Switzerland)
• Firmenich (Switzerland)
• Symrise (Germany)
• Kunshan Asia Aroma Corp (China)
• Mane SA (France)
• Solvay (Belgium)
• Synergy Flavors (U.S.)
• Shank's Extracts (U.S.)
• Nielsen-Massey Vanilla (U.S.)
• Lesaffre (France)
• Fujian Zhiyuan Biochemical (China)
• Apple Flavor and Fragrance (China)
• IFF (U.S.)
• Xiamen Caogenlan Industry (China)
• Aurochemicals (U.S.)
• Xiamen Oamic Biotech (China)
• Advanced Biotech (U.S.)
• De Monchy Aromatics (U.K)
• Axxence Aromatic GmbH (Germany)
• Comax Flavors (U.S.)
• Moellhausen S.p.A (Italy)
• Berje (U.S.)

REPORT COVERAGE

This report covers the analysis of the natural vanillin market providing a comprehensive market insight focusing on the existing key players who would play a crucial role in the forecasting period. It also analyses based on segmentation, industrial developments, trends, growth, size, share, restraints and revenue. The report covers an overview of the latest driving factor in the industry, dominant region, latest innovations and opportunities.