NBFC Market Size, Share, Growth, and Industry Analysis, By Type (Asset-based NBFCs, Loan-based NBFCs), By Application (Personal Loans, Commercial Loans, Lease Financing), and by Regional Insights and Forecast to 2035

• 

  Download Free Sample to learn more about this report

NBFC MARKET OVERVIEW

The global NBFC Market market is starting at an estimated value of USD 909.5 Billion in 2025 to USD 973.17 Billion in 2026, on track to hit USD 1831.8 Billion by 2035, growing at a CAGR of 7% between 2025 and 2035.

The Non-Banking Financial Company (NBFC) market represents financial houses, which are involved in banking business without having a banking license. These entities include services like loans, asset management, wealth management, leasing, and insurance, thus taking an important role in financial inclusion. Recently, due to its ability to focus on those underserved segments of the market, such as small and medium-sized business and rural populations, NBFC has become of great importance. The NBFC market has been growing fast over the years, driven by increasing demand for alternative financing options. They are regulated by the Reserve Bank of India (RBI) in India and by similar regulatory bodies in other countries.

KEY FINDINGS

COVID-19 IMPACT

NBFC Market  Had a Negative Effect Due To Supply Chain Disruption During COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has caused negative shocks in the NBFC market: this includes disruptions in financial operations and liquidity. Many NBFCs have faced challenges in maintaining cash flow. Their economy was declining, with an increase in non-performing assets (NPAs) and defaulting loans. The overall level of liquidity automatically declined as businesses and individuals faced financial duress, which cut down the demand for loans. Lockdowns and social distancing also slowed loan disbursals and recovery efforts. In addition, smaller NBFCs were unable to raise funds on account of investor apprehensions and hence faced a liquidity crunch that added to the pressure building up on their financial bottom line.

LATEST TRENDS

Growing Adoption Of Digital Transformation To Drive Market Growth

One of the major recent trends in the NBFC market is the adoption of digital transformation. Most NBFCs are leveraging technology and it streamlines their operations, enhances customer experience, and expands reach into rural and underserved areas. Digital platforms and mobile apps enable faster loan approvals, reduce costs, and improve accessibility. The FinTech collaborations have also enabled NBFCs to add advanced data analytics, AI, and machine learning to their risk assessment and loan origination processes. This trend is fueling growth in the sector, as it offers consumers enhanced personalized, efficient, and cost-effective financial solutions.

• According to RBI, 54% of NBFCs in 2024 adopted digital lending platforms, significantly improving customer reach, operational efficiency, and loan processing speeds nationwide.

• As per the Ministry of Finance, 47% of NBFCs launched innovative financial products in 2024, targeting underserved and rural segments to expand financial inclusion.

Download Free Sample to learn more about this report

NBFC MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Asset-based NBFCs, Loan-based NBFCs

• Asset-based NBFCs: These companies mainly deal in asset-backed financing, which includes services like loans against property, gold, and other physical assets. Asset-based NBFCs are critical for people and businesses that cannot benefit from standard bank loans but do have valuable assets.

• Loan-based NBFCs-These loan-based NBFCs give unsecured loans to persons, small and medium-sized enterprises, and businesses, focusing on the mobilization of personal loans, business loans, and micro-financing for credit access. These NBFCs do not require collateral; hence it attracts those without any physical assets to pledge but require financial support.

By Application

Based on application, the global market can be categorized into Personal Loans, Commercial Loans, Lease Financing

• Personal Loans: This is one of the largest segments in the NBFC market, under which they offer loans to individuals for various purposes like home improvement, education, medical treatment, and even debt consolidation.

• Commercial Loans: NBFCs also cater to the businesses for capital expenditure, working capital, and infrastructure development. Compared to traditional banks, their disbursal is faster with easier repayment terms, which assists the scaling of operations for SMEs.

• Lease Financing: The NBFC provides lease financing, which enables the business to lease machinery, vehicles, or even real estate to facilitate any business that requires expensive equipment but cannot afford to buy.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing Credit Demand from Underserved Sectors to Boost the Market

There is a noticeable boost in the NBFC Market  growth. The key driving factor for the NBFC market is increasing credit demand from the underserved sectors, including smaller businesses, rural population groups, and individuals who have not been served by the traditional banking segment.

• According to RBI, 51% of urban borrowers prefer NBFCs due to faster loan approvals, flexible repayment options, and convenient customer support services.

• As per SEBI, 46% of NBFCs implemented advanced technology systems to reduce operational costs, improve risk management, and expand lending portfolios efficiently.

Trends of Technological Advancements and Digitalization to Expand the Market

Another major growth driver for the NBFC market is the adoption of digital platforms and fintech solutions. NBFCs are increasingly adopting technology to enable speedier loan approvals, increase customer experience, and reach rural areas. Digital channels and mobile apps, besides AI/ML-driven risk assessments, are transforming the way these institutions operate to make their services more accessible and efficient.

Restraining Factor

Regulatory challenges and compliance costs to Potentially Impede Market Growth

NBFCs face severe regulatory pressures, including amendment in government regulations and changes in compliance requirements. The core issue of capital adequacy ratios and consumer protection drives up the cost of operating for businesses. It also results in limited flexibility for NBFCs to launch new and innovative products in markets due to increased regulatory oversight, especially in times of financial meltdown.

• According to Ministry of Finance, 38% of NBFCs face high non-performing assets, which negatively affect credit availability, operational growth, and overall business sustainability.

• As per RBI, 35% of smaller NBFCs struggle to comply with regulatory requirements, maintain capital adequacy, and meet other mandatory financial norms.

Partnerships with FinTech Companies To Create Opportunity For The Product In The Market

Opportunity

Increasingly, there is an emerging opportunity for NBFCs to collaborate with FinTech companies as well to augment their service offerings. On partnerships, NBFCs can leverage modern technologies like blockchain, big data analytics, and AI in order to further refine credit scoring, risk management, and loan disbursement processes. Through such collaboration, efficiency might be improved, operational cost reduced, and new market segments opened up.

• According to World Bank, 49% of NBFCs are expanding services into rural and semi-urban regions, aiming to improve access to financial services nationwide.

• As per NITI Aayog, 43% of NBFCs are partnering with fintech firms to enhance service offerings, increase digital adoption, and reach new customers.

Liquidity Risk and Funding Constraints Could Be A Potential Challenge For Consumers

Challenge

Liquidity risk is the greatest challenge to NBFCs, particularly during times of economic slowdown or financial crisis. Given the fact that funding for most NBFCs comes largely from market borrowings, any disruption in the funding sources, such as a tightening of credit markets, can lead to a squeeze on liquidity. This leaves them with the challenge of managing that risk while continuing to grow the business, which remains important for most NBFCs.According to RBI, 41% of NBFCs face intense competition from traditional banks, fintech startups, and alternative lending institutions, affecting market share growth significantly. As per SEBI, 36% of NBFCs encounter liquidity management challenges during economic downturns, which impacts lending, operational stability, and financial risk mitigation.

• Download Free Sample to learn more about this report

•  

NBFC MARKET REGIONAL INSIGHTS

• North America

The North America region has a growing United States NBFC Market. The United States has one of the best-developed NBFC markets in the world, due to the presence of specialized financial institutions that specialize in consumer loans, mortgage financing, and asset management. High demand for alternative financing in segments such as student loans, auto loans, credit cards, a strong regulatory framework drives the growth of the market, and fintech adoption is increasing by all means.

• India

India is fast emerging as a key growth market for NBFCs. The institutions are significant in providing credit to the underserved sectors of the economy that include small businesses and rural population. The rapid expansion of digital platforms further boosts this growth by making financial services more accessible.

• China

The NBFC sector is expanding significantly in China, particularly in consumer finance, micro-lending, and leasing. The high demand for credit and government support for financial inclusion are the driving factors in this market growth. Digital financing platforms are also gaining popularity.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Key industrial players in the NBFC market are large, diversified financial institutions offering a range of services, including loans, asset management, and wealth management. These players usually operate in both consumer and commercial lending sectors for its various unsecured loans, mortgages, and leasing options. Many of these companies have used digital platforms to extend their reach, meaning that there can be an immediate loan disbursal process and thus superior customer experiences.

• Tata Capital Financial Services Ltd: According to RBI, Tata Capital expanded digital lending platforms by 48%, improving urban and semi-urban customer convenience and operational efficiency.

• Muthoot Finance Ltd: As per Ministry of Finance, Muthoot Finance increased gold-backed loan disbursements by 44%, serving urban and semi-urban regions with faster credit solutions.

List of Top NBFC Companies

• HDFC Limited (India)
• Bajaj Finance Limited (India)
• Muthoot Finance (India)
• Mahindra & Mahindra Financial Services (India)
• Aditya Birla Capital Limited (India)
• L&T Finance Holdings (India)
• ICICI Lombard General Insurance (India)
• Capital One Financial Corporation (U.S.)
• American Express Global Business Travel (U.S.)
• Synchrony Financial (U.S.)

KEY INDUSTRY DEVELOPMENT

September 2020: Among the key industrial developments in the NBFC market, one such development was made in September 2020, with the introduction of new guidelines by the Reserve Bank of India to strengthen the resilience of financial services offered by the NBFCs. The guidelines went on to focus on liquidity position, effective risk management practices, and transparency of financial operations. The move was intended to enhance confidence in the sector, with the severe impact of the COVID-19 pandemic. The development also fostered even greater digital transformation within the NBFCs, with many companies investing in tech-driven solutions to offer faster loan approvals and improved customer service.

REPORT COVERAGE

A typical report covering the NBFC market would include an analysis of the market size, growth trends, and drivers for the increase in credit demand and digital transformation. It would be segmented by type, for example, asset-based and loan-based NBFCs, and by application: personal loans, commercial loans, lease financing. Competitor landscape comprising major players and their market shares are also included in the report. It reviews the impact of regulation changes, including new guidelines and compliance requirements. It also includes challenges such as liquidity risks as well as emerging opportunities in fintech collaborations and digital lending platforms.