Non-profit CRM Software Market Size, Share, Growth, and Industry Analysis, By Type (Cloud Based & Premise Based), By Application (Large Enterprise & SMB), and Regional Forecast to 2033

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NON-PROFIT CRM SOFTWARE MARKET OVERVIEW

The global Non-profit CRM Software Market size was valued at approximately USD  billion in 2024 and is expected to reach USD  billion in 2025, progressing steadily to USD  billion by 2033, exhibiting a CAGR of about % over the forecast period.

The Non-profit CRM Software market is a growing segment of the larger customer relationship management market, specifically designed for non-profit organizations. The software in the non-profit CRM Software market gives non-profits a way to organize and manage donors, fundraising, volunteer management, and event and project management. The Non-profit CRM Software market is poised for growth as non-profit organizations continue to find and implement digital applications to keep pace with their growth and operational effectiveness. Non-profits' ability to use growth to further connect with and build community peripheral uses of the software that create space to humanize digital engagement are on the rise. Cloud-based CRMs and AI-powered CRM analytics are becoming more prevalent due to their cost-effectiveness, scalability, and track record for providing insight. Non-profits are increasingly becoming more mission-oriented in the technologies they find and use, while also remaining conscious about cost. Non-profit CRM Software buyers are expected to fuel continued growth in the Non-profit CRM Software market in the coming years.

COVID-19 IMPACT 

Non-profit CRM Software Industry Had a Positive Effect Due to higher demand for cloud technology and innovative, user-friendly CRM solutions during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic had a distinctly favourable influence on the improvements and progress of the Non-profit CRM software market and also sped up the digital transformation of non-profits. The pandemic halted in-person fundraising and engagement and in-person volunteer opportunity management; therefore, nonprofits adopted CRM software to manage virtual donor engagement and manage remote donations and visibility. The pandemic created a higher demand for cloud technology and innovative, user-friendly CRM solutions that were significantly beneficial for the online campaigns and were able to capture contacts and donor engagement support for real-time data. The pandemic also pushed vendors to integrate even more features, including virtual event engagement and deeper analytics, that immediately benefitted the nonprofits by keeping their stakeholders engaged in a time of uncertainty and change. Because of the changes that were put in place to help non-profits stay connected with their donors and funders, the non-profit market experienced rapid modernization and change, which created a whole new digital engagement landscape in the non-profit sector.

LATEST TRENDS

Market growth is driven by AI, ML, cloud, and mobile solutions

The Non-profit CRM Software Market is expanding according to technological advancements and the growing need for suitable donor management practices. In particular, we are observing changes to system characteristics, putting more emphasis on AI (artificial intelligence) and ML (machine learning) by nonprofits. This is important so nonprofits can assess donor behaviour, improve offering strategies, and determine touchpoints with loyal donors. We also see organizations adapting to cloud-based solutions for scalability and reduced costs, which is important for small to mid-sized organizations. Moreover, donor engagement and outreach through mobile-friendly and social media-enabled designs are essential for use in CRMs. Finally, the adoption of AI tools is a major trend and demonstrates the transformative potential in this space, e.g., non-profits utilizing better predictive analytics and automation tools can provide them with a leaner process and more streamlined model to not only manage the operations of their organization but also contribute to clear decision-making.

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NON-PROFIT CRM SOFTWARE MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Cloud Based & Premise Based

• Cloud-Based: Cloud-based CRM services are growing in popularity among nonprofits due to their scalability, remote access, and lower total costs and upfront costs. Cloud-based CRMs allow organizations to manage donor information, fundraising campaigns, and volunteer coordination from anywhere. Many cloud CRMs provide updates, save backups of files/data, and ways to integrate with other digital tools, typically at nominal expense. This sector has experienced rapid growth, and especially small and mid-sized non-profits are going this route in search of flexible, low-cost solutions.

• Premise-Based: Premise-based CRM software is installed locally at the organization's servers and often provides a higher level of security, in terms of data, and control over customization. This is typically preferred by larger non-profits with dedicated IT infrastructure and specific compliance needs. Namely, while premise-based solutions are slow to catch on compared to cloud-based tools, there are still organizations that prefer this method of adoption for perceived long-term savings and autonomy. On the other hand, relatively high upfront costs may deter adoption, and limited remote access may be less favourable in a fast-moving digital world.

BY APPLICATION

Based on application, the global market can be categorized into Large Enterprise & SMB

• Large Enterprises: Large Not-for-Profit Organizations utilize a CRM system to tackle their immense databases of donors, run multi-channel fundraising campaigns, and execute large events effectively. These organizations require a CRM that supports advanced analytics, customized reporting, and the capability to integrate with other enterprise systems. These organizations also need a customized CRM solution that is security-aware and complies with rigorous activities necessary for large organizations. Therefore, they spend the time and money on feature-rich platforms to support international operations and depth beyond basic performance analytics.

• SMBs: Non-profit small and medium-sized businesses (SMBs) use customer relationship management (CRM) software to develop and organize donor relations, manage routine activities, and optimize engagement and fundraising capacities with limited resources. Most small and medium-sized businesses (SMB) typically prefer cloud-based solutions because they are cheaper, easy to implement in a short period of time, and generally easy to use. CRM software was used by the SMBs to stimulate donor loyalty, manage volunteers better, and organize fundraising events. The recent digital transformation has also created new ways for SMBs to onboard donors nowhere in a hurry, and they are moving towards more CRM systems that comply with their capacity and operations.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                          

DRIVING FACTORS

Market growth is fuelled by donor engagement and data centralization

A growing number of non-profit organizations are beginning to use CRM software (Customer Relationship Management) to manage their interactions with donors and support their fundraising activities. Many non-profits would have a vague relationship with their donors through various events and then would rely on administrative records; with the growth in the number of donors and campaigns over the last ten years, that was becoming ineffective. The ability of a CRM to centralize the data with a single record, track communications, and automate follow-up engagement all contribute to the vast improvements in donor engagement and retention. The environment for non-profits' adoption of CRM solutions is driven in part by this increasing demand to more precisely and systematically manage their interactions with donors.

Market growth is driven by digital transformation, cloud, analytics, and mobile solutions

Non-profits Organisations continue to seek means to implement digital strategies to improve their operational efficiencies, reach more potential supporters, and gather better information about their donors. The fallout from the pandemic, while challenging, also gave organizations opportunities to embrace technical solutions to suddenly acquire a preference for remote collaboration and digital fundraising events. CRM Software is just one element of this transition and is potentially valuable to non-profits because of the cloud-based access, analytics, and mobile capabilities. The trend of digital transformation will continue to exist, changing the ways that non-profits engage their communities and stakeholders, and therefore the demand for CRM Software will continue to grow.

RESTRAINING FACTOR

Market growth is constrained by limited budgets and adoption barriers

An integral restraining aspect of the Non-profit CRM Software Market is the limited budget and monetary constraints of Non-profits across sectors. Many a times nonprofit organizations cannot afford advanced software solutions because they operate on limited funding and without the same revenue streams as for-profit organizations. Most nonprofits depend on donations, and as such, they cannot spend their limited funding when there are no returns on investment structures in place. Implementing software, training, and ongoing maintenance costs can be a barrier to the adoption of software solutions. Consequently, the smaller the organization, the less likely an organization's management would want to change or update to a full-fledged CRM system, which would be better for them in the long run.

Market growth is driven by AI, data analytics, and expanding internet access

Opportunity

An area of opportunity for the Non-profit CRM Software Market Growth is artificial neural networks and data analytics to help non-profit organizations understand donors' behaviour, ability to predict giving patterns, and tailor messaging to donors. As organizations become more aware of the value of artificial intelligence to automate processes, this will influence the final decision, and more organizations will invest in intelligent CRM tools. The growth opportunity presented with the increasing levels of access to the internet and technological capability in developing areas is an additional area of opportunity for CRM providers interested in helping communities with undersupplied non-profit sectors.

Market growth is hindered by staff training gaps and technical challenges

Challenge

One of the major issues for the Non-profit CRM Software Market is that a lot of non-profits don't have the technical abilities amongst their staff. Many of the staff have generally had very little training on how to use complex software, including relative to data collection/organization and CRM systems like Salesforce. As a result, they fail to very adequately use the software, ultimately negating the gain of an adequate ROI. If the staff hasn't been trained adequately, or new staff haven't been, it doesn't matter how good the CRM system is; you won't be able to get value out of it anyway.

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NON-PROFIT CRM SOFTWARE MARKET REGIONAL INSIGHTS

• NORTH AMERICA

Market growth is led by North America’s strong digital infrastructure and nonprofit ecosystem

North America continues to lead the Non-profit CRM Software Market with approximately 45% of the total market share globally in 2023. The region benefits from an established nonprofit sector, extensive digital infrastructure, and a culture of philanthropy in respective countries. North America also has some of the biggest players in the CRM software market with well-established CRM brands and an emerging startup ecosystem focused on nonprofit technology. Furthermore, the United States is key in not only supporting North America being a leader in the Non-profit CRM Software Market, but the global market as well, with over 1.5 million registered nonprofit organizations and high rates of technology adoption. As a result, the United States Non-profit CRM Software Market, a highly subjective market in terms of online reports and surveys, has a huge emphasis on making decisions based on data while utilizing powerful software solutions like CRM platforms to drive donor engagement and manage operations, etc. Therefore, the United States will continue to be a significant contributor to the expansion of the Non-profit CRM Software Market in North America.

• EUROPE

Market growth in Europe is driven by GDPR, digital transformation, and cloud-based solutions

Europe represents an integral part of the global Non-profit CRM Software Market, which is expected to account for approximately 30% of the total market share in 2023. A strong focus on regulators as a response to the General Data Protection Regulation (GDPR) has increased awareness and demand for CRM solutions that are secure and transparent. The United Kingdom, Germany, and France are the primary countries using CRM solutions, and the United Kingdom is expected to represent the largest market revenue contributor in Europe’s Non-profit CRM Software Market Share. Additionally, with a shift toward digital transformation and donor management, there is increasing demand for CRM software for European non-profit organizations. Furthermore, there is also a growing number of cloud-based solutions that provide scalable and cheaper options for a wider variety of non-profits to use CRM solutions across the European bloc.

• ASIA

Market growth in Asia is driven by digital transformation, internet access, and rising social awareness

Asia is fast becoming a growth area in the Non-profit CRM Software Market as the region is undergoing rapid digital transformation and increased internet access/connectivity. Increased adoption of cloud-based CRM solutions among non-profit organizations in emerging economies such as India, China, and Southeast Asian countries is being realized, particularly in the areas of donor management, operational efficiencies, and volunteer coordination. The emergence of the new middle class in the region and the increased awareness about social issues by individuals in Asia are also fuelling demand for systems developed precisely for organizations in sectors that are non-profit. With a CAGR forecast greater than the global average, Asia is an engine for the Non-profit CRM Software Market to grow during the forecast period.

KEY INDUSTRY PLAYERS

Market growth is driven by innovation, AI, cloud platforms, and strategic partnerships

Major industry actors continue to impact the Non-profit CRM Software Market considerably by providing innovation and extension of existing capability sets to meet the demands of the non-profits. Top companies are advancing and spending extensively on the creation of accessible, scalable, and cloud-based ecosystem platforms that streamline donor management, fundraising, and volunteer management. There is attention to the integration of available technology such as AI and data analytics that can support predictive analytics and donor engagement tools. Together these services, along with acquisitions, strategic partnerships, and ongoing client development, will improve overall access and market penetration. These efforts enable non-profits to work efficiently and effectively, which would drive expansion of the overall market globally.

LIST OF TOP NON-PROFIT CRM SOFTWARE COMPANIES

• Salsa CRM (U.S)
• Kindful (U.S)
• GiftWorks (U.S)
• NeonCRM (U.S)
• DonorSnap (U.S)

KEY INDUSTRY DEVELOPMENTS

February 2025: The premier CRM application for nonprofit organizations, eonCRM, rolled out a set of automated capabilities with AI for donor engagement and for the enhancement of operational capacity within the nonprofit sector. Cutting-edge technology incorporates machine learning algorithms to automate mundane procedures such as donor segmentation, communication personalization, event management, and so forth. This advancement creates a window through which nonprofit professionals can pour their time by engaging in more proactive strategic planning and relationship-building with their supporters.

REPORT COVERAGE       

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.