Nursing Bras Market Size, Share, Growth, and Industry Analysis, By Type (Underwire Nursing Bras, Wireless Nursing Bras), By Application (Pregnant Women, Lactating Women) , Regional Insights and Forecast From 2025 To 2033

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NURSING BRAS MARKET OVERVIEW

global nursing bras market market size was USD 1.33 billion in 2023 and market is projected to touch USD 1.96 billion by 2032 at CAGR 4.6% during the forecast period.

Bras are custom-made bras worn by pregnant or nursing women that allow them to comfortably breastfeed without removing the bra. The flaps of the adjustable bra cups can be opened with one hand. Nursing bras are sometimes called maternity or nursing bras. Several variables influence the global bra market.

New emerging markets, achieving development through e-commerce, brand positioning and targeting the growing consumer sector are the factors expected to increase the demand for maternity bras during the forecast period. In addition, the increase in popularity of online channels is expected to have a positive impact on the bra market and growth. In addition, consumers are increasingly aware of the need to use bras according to their size and needs. During the forecast period, the increasing launch of emerging companies will offer an opportunity to boost the nursing bra market.

COVID-19 Impact: Market Growth Restrained by Pandemic due to Supply Chain Disruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Almost all industries like electronics, semiconductors, manufacturing and automobile etc. were hit hard by Covid-19. However, the turnover of several companies operating in the healthcare and life sciences sector increased due to significant consumer changes. preferences in seeking health services. In addition, the pandemic has caused a significant increase in healthcare costs in both developing and developed countries. However, the pandemic has reduced the purchase of nursing and bras from offline stores due to social distancing and restrictions.

LATEST TRENDS

Widespread Use Of Online Retailers, The Internet, And Advanced Equipment Are Helping To Expand The Industry

Widespread use of online retailers, the Internet, and advanced equipment are helping to expand the industry. Globally, the demand for nursing bras has increased with the growth of the sales channel. Online media increases the demand for bras. Consumers have easy access to an online distribution channel that offers new designs and fabric solutions for different consumer needs. Next day delivery to consumers is possible with new state-of-the-art devices. Increase sales by leveraging new technologies offered by various websites and online retailers.

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NURSING BRAS MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Underwire Nursing Bras, Wireless Nursing Bras.

Wired bras are designed for support and comfort for a nursing baby. They can be used as a replacement for regular nursing bras or as additional support when feeding in any position. The product is made of a flexible, soft material that helps maintain the user's posture and provides additional lift if needed.

Wireless bras are also known as wireless or invisible wire bras. It is a bra without visible wires and without physical presence on the outside, but it gives support and shape to the breasts thanks to its internal structure. The main purpose of these products is to support the abundant production of breast milk without negatively affecting the attitude or comfort of the user.

By Application

Based on application the global market can be categorized into Pregnant Women, Lactating Women.

The demand for bras and bras is expected to increase among pregnant women as the awareness of the benefits of breastfeeding among mothers-to-be increases. In addition, the growing popularity of seamless fashion and comfort as basic requirements for breastfeeding is increasing the demand for products in this segment.

Lactating women segment will grow the most during the forecast period. This is due to the growing awareness of the benefits of breastfeeding and the growing preference for bras that provide adequate support and comfort. Additionally, the prevalence of lactose intolerance among people in various regions is driving the demand for nursing bras in this segment.

DRIVING FACTORS

Increasing Celebrity Endorsements Combined With Technological Innovation Will Boost The Market Growth

Women have become increasingly aware of breast health and care, often prioritizing comfort over style when it comes to pregnancy and breastfeeding. Increase in disposable income, better standard of living and willingness to spend money to make breastfeeding easier and better, and proper visibility of breasts, which ultimately increases women's self-confidence, are major factors driving nursing bras market growth. Celebrity endorsements and fashion maternity bras, the increasing influence of advertisements on social media and collaborations with influencers and celebrities have led to a significant increase in sales of maternity bras. Rihanna, for example, accessorized her all-black ensemble with ruffled overalls and a black Hutch V-neck bra with gold accessories. It was a Skin-to-Skin bra and became so popular after being worn by Rihanna that it became available in more sizes. Other celebrities like Ashley Graham claimed to love Sublime hands-free bras, Katy Perry confirmed that she used the Medela Easy Expression Hands-Free Pumping bra. Consumers often feel confident and inspired when they see their favorite celebrities wearing a certain brand. This often leads to increased sales, which leads to significant revenue growth in the maternity market.

Increase In The Number Of Working Women Increases The Growth Of Industry

The increase in the number of working women led to an increase in the income level of women and ultimately in the purchasing power. Growing purchasing power and growing awareness of brands and fashion trends will positively change the overall outlook of the bra market during the forecast period.

RESTRAINING FACTORS

Number Of Health Problems Potentially Impede Market Growth

A poorly fitting bra or a maternity bra with an underwire that is too tight can cause a number of health problems. The most common is that it can cause shortness of breath in women and also prevent breastfeeding and milk production. A person who wears an ill-fitting bra may experience a deficiency. This happens because a tight bra does not allow the woman and her ribs to move freely. As a result, they begin to breathe more shallowly than deeply. Regular headaches can also be caused by bras that fit too tightly. If the brass is not suitable, the neck and top can withstand heavy loads. These factors limit the revenue of the Maternity Bras market.

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NURSING BRAS MARKET REGIONAL INSIGHTS

North America Dominating The Market Due To Well-Established Healthcare Infrastructure And High Awareness Among Women About The Benefits Of Breastfeeding

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

In 2020, the global nursing bras market share was dominated by North America in terms of revenue. Well-established healthcare infrastructure and high awareness among women about the benefits of breastfeeding are some of the factors that account for its largest market share. However, the growth of the nursing and bra market in other regions is expected to accelerate during the forecast period. Latin America is the fastest growing region for nursing and bras during the forecast period. This is due to the growing awareness of breastfeeding among women and the growing demand for products that support this practice. Additionally, growing economic indicators in Latin America are contributing to the growth of this market. In Europe, the growth rate is expected to be modest during the forecast period, due to the high penetration of nursing and bras in the region and increasing consumer demand for health-related products. Asia Pacific and the Middle East and Africa are projected to account for a smaller share of the global nursing and bra sales compared to other regions, but are expected to grow faster due to increased awareness of breastfeeding and growing demand among women for different end users such as pregnant and lactating mothers.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Innovation and Market Expansion

The nursing bras market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Top Nursing Bras Companies

• Bravado (U.S.)
• Destination (Motherhood) (U.S.)
• Triumph (U.K.)
• La Leche League (U.S.)
• Anita (Germany)
• Medela (Switzerland)
• Cake Maternity (Australia)
• Leading Lady (U.S.)
• Cantaloop (China)
• Rosemadame (U.S.)
• Senshukai (Japan)
• Wacoal (Elomi) (Japan)
• Sweet Mommy (Japan)
• Mamaway
• O.C.T. Mami (China)
• Happy House (U.S.)

INDUSTRIAL DEVELOPMENT

December 2023: Lunnie, a community-driven bra brand based in the US, has partnered with Kettering Health, a non-profit health system, to provide Dayton moms with bras.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.