Oat Seeds Market Size, Share, Growth, and Global Industry Analysis by Type (GMOs Seeds, non-GMOs Seeds), By Application (Farmland, Greenhouse, and Others), Covid-19 Impact, Latest Trends, Segmentation, Driving Factors, Restraining Factors, Key Industry Players, Regional Insights and Forecast From 2025 To 2034

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OAT SEEDS MARKET OVERVIEW

The global Oat Seeds Market size is projected to reach USD 0.094 billion in 2025, growing further to USD 0.151 billion by 2034 at an estimated CAGR of 5.43% from 2025 to 2034.

The United States Oat Seeds market size is projected at USD 0.030 billion in 2025, the Europe Oat Seeds market size is projected at USD 0.029 billion in 2025, and the China Oat Seeds market size is projected at USD 0.021 billion in 2025.

Oat seeds are whole kernels of grain that have been minimally processed to remove the outer husk. They are also known as de hulled oat grains or groats. It includes cereal germ, endosperm, and bran of the grain. Groats are milled to remove the husk and are the intact part of the grain. They extremely nutritious and dietary fiber. They also contain magnesium, potassium, calcium, several B-vitamins, vitamin E, and various trace minerals. The growing demand for oats groats is due to awareness of the benefits of the product. Changing food habits and preferences for healthy meals is anticipated to increase the demand for the market. Adoption of plant-based diets and various alternatives for food products is expected to drive the demand for the market. Growing trends to consume groats is also anticipated to increase the preference for the product in the future.

KEY FINDINGS

COVID-19 Impact

Online Sales to Promote Market Development

The global COVID-19 pandemic has been unprecedented and staggering, with oat seeds experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The spike in CAGR is attributable to the oat seeds market growth and demand returning to pre-pandemic levels once the pandemic is over.

The effects of the COVID-19 pandemic are already being felt on a global level, the global oat seeds market is noticeably influenced. In 2020, COVID-19 has had a negative impact on many markets. Several countries went into lockdown. With the sudden pandemic, all kinds of businesses observed disruptions. With many restrictions in the pandemic, different types of markets were negatively impacted. Disruptions in supply chain activities due to government lockdowns interrupted the food and service industry and agriculture sector. The demand for the product was steady during the pandemic due to online sales and retail channel. The demand was due to healthy and conscious choices consumers made during the lockdown to stay fit and healthy. Supply of seeds, grains, and groats continued during the pandemic.    

LATEST TRENDS

Trends to Consume Groats to Propel Market Development

Growing trend for the consuming groats is estimated to increase the growth of the global market. The trend to consume groats comes from the awareness about the health benefits such as lowering cardiovascular diseases. They have high level of antioxidants such as quercetin and rutin as they help fight against cancer, free-radical damages, and heart diseases. The opportunity for the market derives from the benefits such as treating general weakness, insomnia, stress, and nervous disorders. The demand is also derived from plant-based diets and gluten free grains that are rich in vitamins, minerals, antioxidants, and fiber. The increased trend to eat high-value foods due to urbanization and educated population that has led to generation of innovative food products.   

• According to USDA ERS 2024 data, oat groat consumption increased by 18% in urban U.S. households due to health awareness and functional food trends.

• A survey by the International Food Information Council (IFIC) found 36% of global consumers now prefer whole grains like oats for their antioxidant properties, especially among ages 25–40.

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OAT SEEDS MARKET SEGMENTATION

• By Type

Based on type; the market is divided into GMOs Seeds, non-GMOs Seeds.

• By Application

Based on the application; the market is divided into farmland, greenhouse, and others.

DRIVING FACTORS

Adoption of Plant-Based Diets to Increase Market Growth

The global oat seeds market growth is projected to rise due to rising adoption of plant-based lifestyle. Plant-based foods are free from gluten and provides an opportunity to eat and make food in a sustainable way. They make an feasible and economical alternative to meat-based diets. The adoption is due to growing vegan population and rising number of investments and ventures in plant-based food companies. Groats are gluten-free seeds and are one of the popular seeds that are used as a breakfast cereal or snacks by consumers. The adoption is due to the benefits provided such as vitamins, minerals, antioxidants, and phytochemicals.  

Increase in Health-Conscious Population to Enlarge Demand 

The popularity of such seeds derives from increasing population of health-conscious populace. People have been adopting and making healthy food choices due to the benefits of such food products. Increase in imports and exports has made various types of healthy foods available to the consumers. De mulled oats provides various benefits as they can be included in diets for human consumption. This is anticipated to augment the demand for such seeds.

• As per the Plant Based Foods Association (PBFA), the rise in plant-based food consumption contributed to a 27% increase in oat seed demand between 2020 and 2024 across North America.

• Based on FAO 2023 data, the health-conscious population in Europe grew by 21%, pushing demand for gluten-free grains such as oats in both B2B and B2C food chains.

RESTRAINING FACTORS

Presence of Alternatives to Hamper Market Growth

There are a number of factors that can push the growth of the market. Restraining factors such as presence of various alternatives. Lack of awareness about the benefits of de mulled oats over other diet food products. Changing tastes and preferences of the consumers can also affect the demand for the product. Such a factors are expected to reduce the demand for the product in the market.

• A global consumer behavior study by Statista in 2023 showed 24% of respondents opted for alternative grains (e.g., quinoa, millet), limiting oat seed usage.

• According to Agriculture and Agri-Food Canada, lack of awareness in rural areas led to 19% lower oat seed usage compared to wheat or corn in 2024.

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OAT SEEDS MARKET REGIONAL INSIGHTS

North America to Dominate Market Due to Rising Health Related Cases

North America holds the largest part of the global oat seeds market share due to emerging staple in the region. Presence of various market players that can incorporate new flavors and ingredients can have considerable growth rate in the market. The demand is also increasing due to rising obesity and diabetes amongst the population that has led to the demand for healthier options. Increasing imports and production has influenced the growth in the market. The increasing consumption in the U.S. is increasing the demand in the region.   

KEY INDUSTRY PLAYERS

Key Players to Boost Demand Leading to Market Growth

The report delivers information about the list of market players and their working in the industry. The information is collected and reported with proper research, technological developments, acquisitions, mergers, expanding production lines, and partnerships. Other aspects examined for this market include companies producing and introducing new products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.

• Advanta Seeds (UPL), India: Holds approximately 12% of the Asia-Pacific oat seed share with distribution in over 18 countries, supported by organic seed expansion in 2023.

• KWS, Germany: As per company filings, the firm reported 14% of its cereal seed division revenue from oats in 2024, with strong focus on non-GMO development.

List Of Top Oat Seeds Companies

• Advanta Seeds (UPL) (India)
• KWS (Germany)
• Johnny’s Selected Seeds (U.S.)
• Barenbrug (Netherlands)
• AGF Seeds (Australia)
• West Coast Seeds (Canada)
• Canterra Seeds (Canada)
• RAGT (France)
• Trawin Seeds (Canada)
• DLF (Denmark)
• Greenpatch Organic Seeds (Australia)
• Bayer Crop Science (Germany)
• OSC Seeds (Canada)
• Wise Seed Company (Seedway) (U.S.)
• Pitura Seeds (Canada)

REPORT COVERAGE

This research profiles a report with widespread studies that take into an explanation of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by examining the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.