OGS Touch Screen Market Size, Share, Growth, and Industry Growth By Type (Double Point Touch and Multi-Point Touch) By Application (Tablets, Mobile Phones, Medical Equipment, and Vehicle Electronics), Regional Insights, and Forecast To 2031

Updated On: 01 April 2024

OGS Touch Screen Market REPORT OVERVIEW

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The global OGS touch screen market size was USD million 1380.46 in 2021 and is projected to touch USD 4199.43 million by 2031,exhibiting a CAGR of 11.77% during the forecast period.

An OGS touch screen is a transparent screen with a two-dimensional sensing device. It provides a sensing feedback system and can be integrated into devices. It is a type of display screen which is sensitive to touch. The screen has various layers that track its movement, which converts it into electrical charge and sends signals. It provides essential components for the touch interface: sensor, controller, and software. Sensors hold major significance in enhancing sensitivity and user activities.

The popularity of OGS touch screens and improvements in design will drive the demand in the coming years. The increasing application of smart displays, such as smartphones, tablets, and laptops, holds a significant share of these products. The growing application of multi displays, such as vertical screens and multi-touch tablets, is aiding the market's growth. These devices benefit users to work over a single device collaboratively. Moreover, the popularity of touchscreen laptops and the preference for touch screen displays in retail stores will also drive the demand for touch screens.

COVID-19 Impact: Halt on Production and Supply Chain Disruption to Impede Sales. 

The COVID-19 epidemic has augmented in terms of amount and extended its spread globally. The delay of commercial movement due to the epidemic, combined with the travel restrictions, has created indecisions from retail companies. Moreover, the supply chain disrupts businesses of touchscreen displays as this infection spreads by interacting with the affected people. The extensive outburst of COVID-19 has caused disturbances in global supply chains, limited boundaries, and travel limitations by government organizations. Rigorous actions are causing a significant failure in international commercial events, impacting the demand from the retail, transport, hospitality, sports & showbiz", "and global economic growth", "which is hampering the development of the" market""." These factors are likely to drive the OGS touch screen market growth. 

LATEST TRENDS

"Increasing Adoption of Technologically Advanced Displays to Foster Market Growth"

OGS technology reduces the thickness by eliminating the glass screen layers from the traditional screen and is replaced by thin insulating material. The market has experienced technological advancement as the displays are slim, offer high resolutions, and consume less power than traditional displays. The increasing demand for the product is due to the reduction in the final prices of various displays in the market. Moreover, products such as monitors, smartphones, and kiosks are in demand due to improved resolution, panel size, and declining prices of touchscreen panels. These factors have improved the overall performance of the OCG touch screen.

The adoption of internet of things (IoT) devices and artificial intelligence (AI) applications by users gravitating towards OGS touch screen products for excellent experience is anticipated to fuel market growth. Manufacturers are redesigning the operating systems and software tools to aid the ideal experience for users. The reliable factor of concern among all these products is the kind of aesthetic experience. These factors are likely to bolster OGS touch screen market development during the coming years. 

OGS Touch Screen Market Segmentation

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• By Type Analysis

By type, the market is segmented into double-point touch and multi-point touch.

The market for the multi-point touch segment is predicted to increase its dominance in the OGS touch screen market due to the rapidly growing devices which require touchscreen technology supporting multi-touch features. These factors are likely to boost the market's progress. 

• By Application Analysis

Based on applications, the market is classified into tablets, mobile phones, medical equipment, and vehicle electronics.

The mobile phones segment is expected to hold the largest market share because capacitive technology is expected to maintain its dominant position throughout the analysis period. Its wide-scale adoption in smartphones, tablets, laptops and other display devices are the major factors driving the market.

DRIVING FACTORS

"Increasing Popularity in Consumer Electronics to Foster Market Growth"

Consumer electronics is one of the most essential and significant segments in the OGS touch screen market. The rising digitalization in consumer electronics is driving the demand for the market. The fast-paced demand from the segment for new and advanced products has appreciated the OGS touch screen being embraced by multiple products.

Factors such as increasing sales of electronics, growing adoption of updated technology, and reducing the cost of electronics products are anticipated to drive the market growth. Emerging countries like India and China own a high potential for market development. Whereas in developed countries such as the U.S., the U.K., and Germany, the rise in smartphone adoption is driving the market forward.

"Research & Development Activities to Boost Market Growth"

The companies have started to provide various features in OGS touch screen devices. R&D activities connected with different manufacturing companies participating in advanced technologies in conventional touch screen displays such as Kiosks, medical devices, and displays. Artificial Intelligence is one of the innovative technology that offers prospects for the OGS touch screen displays to rise. It can easily decode data from one language to another and procure definite data. Therefore, various manufacturing companies focus on incorporating AI in OGS touch screen devices to drive the market forward.

RESTRAINING FACTORS

"High Installation Costs and Lifespan of Cartridge to Impede Market Growth "

Touch screens are highly vulnerable to damage and are expensive compared to keypad systems. It means that keypad-based designs are favored for devices used in industrial or rough environments. The high damage vulnerability of touch screens is hindering the market's growth.

OGS Touch Screen Market REGIONAL INSIGHTS

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"Growing Technological Advancements to Bolster Growth in North America"

Regionally, the market is grouped into North America, Europe, Asia-Pacific, and the rest of the world. 

North America is expected to dominate the OGS touch screen market share. The industry is supposed to witness considerable development primarily because of high technology usage, combined with rising demand for superior image quality and portable and wearable equipment. The presence of significant semiconductor and microelectronics companies and a tech-savvy customer base in the region could release a considerable market share. Continual technological advances and increasing recognition of the latest technologies amongst customers are driving regional growth.

The Asia Pacific is the second-largest market shareholder during the forecast period. The increasing adoption of multi-touch screens in low-end consumer electronic products, rising sales of display devices, and flow of investment in the retail and education segment fueling the market growth. Developing economies in the region, including Japan, China, South Korea, and Vietnam, are organized to deliver substantial market prospects due to numerous electronic manufacturing businesses.

KEY INDUSTRY PLAYERS

"Product Developments and Partnerships to Improve Market Position"

OEMs are also concentrating on proposing smart automotive display systems for a cost-sensitive market. Alongside the single-touch screen platform, companies also participate in technology in the intelligent display system. Several manufacturers are also shifting their production units to developing countries because of cheap labor and raw materials. Key market players have been launching a wide range of products to take advantage of future changes. Companies expand their market presence by gaining new contracts and entering new markets due to technology improvement and product innovation.

List of Market Players Profiled

• The 3M Company (The U.S.)
• Samsung (South Korea)
• UICO (Chigao)
• LG Electronics (South Korea)
• Synaptics Incorporated (The U.S.)
• HORIZON DISPLAY INC. (The U.S.)
• Wintek Corporation (Taiwan)
• Microsoft Corporation (The U.S.)
• Freescale Gigabyte (Taiwan)
• American Industrial Systems Inc. (AIS) (The U.S.)
• Fujitsu Ltd. (Japan)
• iNEXIO CO., LTD. (Germany)
• Panasonic Corporation (Japan)
• Cypress Semiconductor Corporation (The U.S.)
• Displax (The U.S.)
• Atmel Corporation (The U.S.)

INDUSTRY DEVELOPMENT

• April 2021: Apple and Samsung reduced sales due to chip scarcity. Samsung said its display panel sales to smartphone creators have suffered, led by the absence, while Apple said the lack of chips is hampering Mac and iPad production, which could cost the company USD 3-4 billion by the end of Q2 2021.

REPORT COVERAGE

This report covers the entire scope of the market research for touch screen sales. The report's market estimations are based on extensive secondary research, primary interviews, and in-house expert reviews. These market estimations were derived by analyzing the impact of different social, political, and economic factors and current market dynamics on the growth of the OGS touch screen industry.