Online Apparel & Footwear Market Size, Share, Growth, And Industry Analysis, By Type (Apparel, Footwear), By Application (Mobile Platforms, Pc Platforms), Regional Insights, and Forecast To 2032

Updated On: 22 April 2024

Online Apparel & Footwear Market Report Overview

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The global online apparel & footwear market size was substantial in 2021. As per our research, the market is expected to reach a substantial revenue by 2028, exhibiting a robust CAGR during the forecast period.

Footwear is a subtype of clothing that covers the feet to help protect against the harsh effects of the environment, usually terrain and temperature. Shoe-like footwear essentially facilitates movement and prevents injuries. In addition, shoes are used as a fashion and accessory and to symbolize a person's position in society.

 Socks and other socks are usually worn between leggings and other footwear to increase comfort and satisfaction. Clothes and shoes are made of different materials such as leather, rubber, plastic and fabric. Among them, leather is one of the main materials used in the manufacture of footwear. Dominant players like Nike use eco-friendly raw materials in their footwear, such as recycled car tires, recycled carpet pads and plant-dyed leathers.

COVID-19 Impact: Pandemic Had a Mixed Impact on the Market

In 2020, the regional market was positively affected by the COVID-19 epidemic. However, the lockdown restrictions were lifted in the second half of 2020 when vaccination campaigns were launched in the APAC region. This led to the resumption of transport and logistics activities in the region, which ensured smooth delivery and distribution of products purchased from the online store to buyers. Additionally, most of the footwear retailers in the region have shifted to an online business model, offering their products through various online stores such as Amazon.com, Alibaba Group and Flipkart. Such factors will increase the growth of the market during the forecast period.

Latest Trends

"Personalization and Customization Trend to Foster Market Growth"

The emergence of smart and personalized shoes is a key growth trend in the global online footwear market. Smart and customized shoes are trending in the market. Personalization and customization are the main strategies that sellers have adopted to diversify their product range. The introduction of innovative and technologically advanced smart and customizable shoes will also attract and encourage consumers to invest in them. Smart footwear, such as pedometer shoes, is gaining popularity among sports and fitness consumers.

Online Apparel & Footwear Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into apparel, footwear. The apparel segment is projected to capture the maximum market share through 2028.

• By Application Analysis

Based on application, the market can be divided into mobile platforms, PC platform. The mobile platforms segment is expected to generate maximum revenue by 2028.

Driving Factors

"Rise in Online Footwear Purchase to Augment Market Share "

 The growing popularity of digital payment systems is a key driver for the growth of the e-commerce footwear market. A wide range of products, online payment options, online shipment tracking, 24/7 customer support, greater internet penetration and lower costs have increased the demand for online shopping. Nowadays, customers have several payment options like credit cards, cash on delivery (COD), online banking accounts, drafts and cash on delivery. Consumers also rely on payment providers like PayPal to allow them to pay without revealing their personal information.

"Growing Purchasing Power and Changing Preferences Are Driving Market Growth "

 The global apparel and footwear industry is witnessing continuous growth due to the growing population at the turn of the millennium, increasing disposable income, increasing influence of western culture, and increasing internet penetration, continuously. changing market. fashion at lower prices. prices support aggressive branding and the changing preferences of the younger generation. The global apparel and footwear industry is growing due to brand awareness, new targeted customer offerings, growing e-commerce channels and a strong supply chain network. The global clothing and footwear market is also significantly affected by such factors as the share of accessories and footwear in the country's gross domestic product and the arrival of new companies. Consumers are increasingly aware of issues related to environmental sustainability, and the Proliferation of online stores offering a wide range of products is expected to drive market growth. The growing importance of luxury footwear as a symbol of professionalism at work, especially in the corporate and fashion sectors, is expected to continue to drive demand for the products. These factors have boosted the growth of the global apparel and footwear industry.

Restraining Factors

"Existence of Fake Products Could Impact Market Performance "

The existence of fake products is a major challenge to the growth of the market. In recent years, counterfeits of major women's shoe brands have flooded the market. These products use original brand names and are priced lower than original products to attract customers. Because of this, counterfeit products damage the market shares of major popular brands, damaging their reputation. However, these products are not long-lasting because they are made from low-quality raw materials. Sometimes the poor quality of nylon and polyester can affect consumers with sensitive skin and allergies.

Online Apparel & Footwear Market Regional Insights

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"North America to Dominate owing to Rising Number of Market Players "

North America is an important apparel market as it gains significant demand from the United States and Canada. Canadian accessory companies focus on niche markets, creating and producing high-quality clothing such as sports and protective clothing. Some multinational companies that have moved clothing production overseas to save money are also setting up short-term fulfillment facilities in the region to keep up with rapidly changing retail trends and produce high-quality clothing. The United States is one of the leading and fastest growing regional markets due to rapidly changing fashion, low prices, customized products and speed of delivery.

 Asia Pacific, on the other hand, is the leading region in the footwear market due to the large consumer base in developing countries such as China, India and Indonesia and the growing demand for athletic and non-athletic footwear. Within the urban districts. China is one of the largest online markets for accessories and shoes in the world and is already established in developed markets. Due to the increasing purchasing power of customers in Asia, where the middle class is expanding, most of the growth in the apparel and footwear industry will come from developing economies. Clothing has now become an extension and reflection of the consumer's personality, so demand is changing and growing rapidly.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Amazon.Com
• Asos Plc
• Zalando
• Boohoo Group
• Nike
• Adidas

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.