Online Betting Market Size, Share, Growth, and Industry Analysis, By Type (Casino, Sports Betting, Poker, Bingo & Lottery), By Application (Desktops & Mobile Devices), and Regional Insights and Forecast to 2035

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ONLINE BETTING MARKET OVERVIEW

The global online betting market size at USD 125.54 billion in 2025 and is projected to reach USD 136.34 billion in 2026, growing further to USD 284.71 billion by 2035 at an estimated CAGR of 8.6% from 2026 to 2035.

In the last ten years, we have witnessed an unprecedented growth in the online betting market. This is a result of development in technology, more people accessing the internet and most importantly, people embracing cashless payment methods. The nature and extent of online betting has opened its doors to so many players with meagre or huge amounts of betting funds. Many governments in many regions are lightening their regulatory burdens thereby promoting more growth. In addition, the swiftness of changes in the sporting, gambling and payments market due to live betting, virtual gaming, and the use of cryptocurrencies, for instance, guarantees that the market will continue growing for many years to come.

KEY FINDINGS

COVID-19 IMPACT

Silver Economy Industry Had a Positive Effect Due to the COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic, as far as the online betting market is concerned, inflicted both stress and growth. All physical betting venues, in particular, casinos, had to close down, thereby leading to a propelling growth of the market in question. For amusement, people began using the internet, which also increased the number of people participating in online gambling. Although at first the suspension of sports caused problems, they were solved quickly owing to the emergence of new markets, like betting on esports and virtual sports, which kept the players preoccupied. The situation that emerged during the crisis also made operators look for new ideas, for instance, adding the possibility of playing in games that are broadcasted over the web and placing bets while the game is in play.

LATEST TRENDS

The influence of mobile gambling drives Online Betting Market growth

Mobile gambling is arguably the most noticeable trend in today’s online betting. Since virtually every person has a smartphone these days, operators are aiming at developing mobile first experiences which comprise of dedicated applications as well as responsive websites. A large portion of the market today is directed towards mobile platforms due to live betting, personalized notifications, and bonuses which are specific to the application. More so, this particular trend is more pronounced among the youth who tend to favor mobile betting.

• According to the American Gaming Association, online gaming activities — including sports betting and iGaming — currently account for over 30% of total gaming participation in regulated markets.
• As per the Digital India Foundation, online betting websites recorded a rise of nearly 60% in user visits within just a three-month span, reflecting strong digital adoption and user engagement.

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ONLINE BETTING MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into Casino, Sports Betting, Poker, Bingo & Lottery

• Casino: Online casinos are a close mirror of the real ones, with gaming activities such as machine games, blackjack, roulette, baccarat, and so on. They incorporate stunning 3D images, live dealer games, and many ways to play in the online casinos which makes the users glued to them. In addition, playing from anywhere at any time makes online gambling even more appealing.

• Sports Betting: Betting on sports is the most popular type of gambling in the virtual world and thus many websites available have their own sporting betting options. These include group activities such as football, basketball, tennis, and cricket, just to mention but a few. The most innovative of these has been live betting, where punters place bets even when a match is in progress. This is because there is an element of involvement. This market is also growing with the introduction of different sports and events like that of athletes computer gaming.

• Poker: Online poker has a broad appeal due to its recreational as well as professional aspects. Such platforms usually carry a number of tournaments that have a large cash price geared to professional gamers, while also giving easy to access platforms for novices. Games like Texas Hold’em and Omaha have helped a lot in expanding the globe players’ reach.

• Bingo: The game of bingo order was first introduced in the internet and its more acceptance is as a result of enhancing traditional play over the internet. Features of social interaction such as chat and community board help in making bingo games all age friendly games. Filling in patterns, creative designs and pots also make it a hit.

• Lottery: Consumers are able to participate in lotteries through the internet in a way that has changed the online lottery industry. Customers can now buy tickets and participate in any syndicate in whichever part of the world they are in. Lotteries where participants can win prizes like Powerball and Mega millions are also available together with games that encourage faster turnover like instant win games.

By Application

Based on application, the global market can be categorized into Desktops & Mobile Devices.

• Desktops: More sophisticated features, extensive displays and detailed interfaces are the main reasons why desktop platforms are perfect for most if not all types of bets. These platforms are preferred for more focus-oriented and navigation-intensive betting activities like play over poker tournament tables or betting on certain sophisticated casino games.

• Mobile Devices: With the advent of mobile devices, it has been possible to intercept the market by introducing a new approach to gambling. This is supported by smart mobile devices such as mobile phones and tablet computers that allow gambling on the move. One of the new features includes one click betting, fast deposits and exclusive bonuses only available when an app is used which has contributed to the migration of users to the mobile platform to a greater extent. These platforms have simple yet effective designs for recreational gamblers and professional gamers who enjoy complex and extensive functionalities.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, and challenges stating the market conditions.

Driving Factors

Rising Live Streaming Technology and Government Regulations Fuels Growth

The application of technologies like Artificial Intelligence, Blockchain, and Live Streaming technology has revolutionized online betting. AI boosts user personalization, while the blockchain section increases transparency and security. Live streaming allows the engagement of people in action, particularly in placing sports bets. Several jurisdictions are welcoming online gambling by developing measures that protect the players and accountability of the sites. Countries like the United States of America, the United Kingdom and certain regions in Europe have experienced an increase in Online Betting market growth after the legalization of internet gaming.

• According to the Ministry of Electronics & Information Technology, around 85% of households now have smartphone access and over 86% have internet connectivity, directly driving participation in mobile-based betting platforms.
• As reported by the Parliamentary Standing Committee on Finance, online betting and gaming platforms are identified as “key enablers” in nearly 70% of digital money-movement cases under review, indicating both scale and influence.

Restraining Factor

Gambling dependency as well as its effect on society restrict growth of the market.

Nonetheless, the development of the online betting industry has received its fair share of criticism, owing to its contribution to gambling dependency as well as its effect on society. Therefore, both the regulator and the operators are forced to bear the responsibility of providing measures that will promote responsible gambling such as self-exclusion and spending limits. Such worries, however, still inhibit the geographical acceptance and growth of this phenomenon.

• According to government data, approximately 45% of active online bettors lose money regularly, contributing to estimated national losses exceeding ₹20,000 crore, which has triggered stricter regulatory scrutiny.
• As per official policy guidelines under the Promotion and Regulation of Online Gaming framework, unlicensed online betting operations face penalties up to 100% of transaction value, discouraging illegal participation and expansion.

Better accessibility to the internet boosts market growth.

Opportunity

Developing countries such as India, Brazil, and South Africa present huge potential for the growth of the online gambling market. This is due to increasing mobile phone usage, better accessibility to the internet, and higher income levels in these regions. To this end, the provision of localized content, games that are culturally appealing, and easy payment methods are aimed at addressing these virgin markets, which ultimately translates into higher returns.

• According to the Ministry of Information and Broadcasting, regulatory revisions to modernize the Public Gambling framework are expected to formalize nearly 40% of the currently unregulated betting market, unlocking new legal opportunities.
• The American Gaming Association reports that the national hold rate for online sports betting has increased by over 20%, indicating improved profitability and efficiency for operators in structured markets.

Security and privacy concerns hinders market growth potential.

Challenge

With the development of the online gambling market, there are huge concerns about security and privacy. Websites process some of the most confidential and financial details making them susceptible to cyberattacks. Business owners are faced with a dilemma of having to put in place very strong security features protection for their customers and themselves but also face the constraints of very restricting global data protection laws like European Union’s General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

• According to the International Masters of Gaming Law, illegal online gaming accounts for around 70% of total betting activity, creating significant compliance and enforcement challenges for regulators.
• As per the American Gaming Association, nearly 100% of commercial gaming jurisdictions have reported month-on-month growth, intensifying competition and raising responsible-gaming and data-security concerns.

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ONLINE BETTING MARKET REGIONAL INSIGHTS

• North America

The online betting industry is at its peak in North America, backed with advanced technology, legal frameworks, and understanding of online betting. The contribution of the United States Online Betting Market is very significant and states such as New Jersey and in particular Nevada are at the forefront of the legalization push. The association between online betting services and professional sporting leagues contributes to the expansion of the industry. Consumers in the United States spend a great deal of their income on leisure activities and this includes sports enjoying further expansion.

• Europe

Europe still has a significant share of the online gambling activity, owing to the developed audience and regulatory environment. The UK Gambling Commission as well as other markets such as Germany and Italy provide a secure and regulated market for placing bets. Young audiences are engaged in facilitating European sports content with new technologies that incorporate features, such as live dealers or betting on esports.

• Asia

Asia is also invested in this online betting craze, and it supports sports gambling with cricket and soccer, where the two are the most famous. Economies like India are benefiting a lot and are focusing on this area as a result of the sports craze and improved technologies. In China and South Korea as well, Esports betting is quite popular and so are the platforms that focus on this activity. The latter also promises growth in the online betting market share in this region thanks to localized payment systems and culturally appropriate content.

KEY INDUSTRY PLAYERS

Key industry players drive Online Betting Market growth through innovation.

Stakeholders in the market such as Bet365, Kindred Group, Entain plc, Flutter Entertainment, and William Hill are changing the competitive environment by employing new strategies and investing in technology. These companies utilize intelligent systems, blockchain among other technologies to improve user experiences. They are entering into strategic collaborations with sports leagues and media companies that help them extend their operations and attract new users to stay ahead of competition.

• Bet365 Group Ltd.: The company serves customers in over 200 countries, with an estimated 80 million+ active users, making it one of the largest platforms globally.
• Kindred Group Plc.: The group reported operational efficiencies leading to an EBITDA margin improvement of 15%, supported by strong digital transformation initiatives.

List Of Top Online Betting Companies

• Bet365 (UK)
• Kindred Group (Malta)
• Entain plc (UK)
• Flutter Entertainment (Ireland)
• William Hill (UK)

KEY INDUSTRY DEVELOPMENT

Key industry developments enhance Online Betting Market growth through innovation.

November 2021: The Tombola acquisition by Flutter Entertainment in November 2021 highlighted their efforts to diversify their portfolio. Tombola operated in the niche market of online bingo, allowing Flutter to tap into another customer base beyond sports betting and casino games. This shift was not only strategic in increasing the market share of Flutter but also showcased the importance of niche markets in the online betting business.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies, and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.