Online Brand Protection Software Market Size, Share, Growth, And Industry Analysis By Type (Cloud-based, On-premises), By Application (Small and Medium Enterprises (SMEs), Large Enterprises), Regional Insights and Forecast From 2025 To 2035

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ONLINE BRAND PROTECTION SOFTWARE MARKET OVERVIEW

The global online brand protection software market stood at USD 0.95 billion in 2025 and is expected to rise to USD 1.13 billion in 2026, maintaining a strong growth trajectory to reach USD 5.32 billion by 2035, with a CAGR of 18.89% from 2025 to 2035.

The growing development of information and communication technology has increased the need for information and data exchange, which in turn brings with it more complex information security threats. To combat these threats, a proper and effective authentication and brand protection strategy must be in place.

The market for authentication and brand protection is expected to grow significantly due to the increasing security concerns of consumers and increasing regulatory and compliance requirements imposed by the government. Globally, the authentication and brand protection market is expected to grow significantly due to growing consumer security concerns and increasing government regulatory and compliance requirements.

KEY FINDINGS

COVID-19 IMPACT

Negative Affect On Growth Of Security Solutions In The Small Businesses Declined The Market Growth

The COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The general behavior of consumers and service providers has been significantly affected by the COVID-19 pandemic. Short-term shutdowns of production facilities, job losses, resource shortages, data breaches and weakened supply chains have negatively affected business growth worldwide. Many small and medium-sized businesses around the world have faced permanent and temporary downtime. According to the study, a majority of US respondents reported temporary closures of small and medium-sized businesses. The pandemic has affected small businesses and startups around the world. This has had a significant impact on the demand for Internet security solutions and services.

LATEST TRENDS

Countries With Developing Economies Offer Opportunities For Growth 

The Internet Brand Protection Software industry players can expect several growth opportunities by exploiting the unexplored segments of developing economies such as Asia and Africa. Economic growth is rapid in these regions, especially in Asia, which has become home to millions of startups over the past five years. In addition, the emerging e-commerce market may increase the demand for effective online brand protection software to help businesses protect themselves from malicious online elements.

• According to the U.S. Trade Representative's 2023 Special 301 Report, online brand protection efforts have intensified, with numerous platforms enhancing their anti-counterfeiting measures and implementing proactive screening processes to combat the sale of counterfeit goods.

• The Anti-Phishing Working Group's Phishing Activity Trends Report for the first quarter of 2023 indicates that phishing attacks targeting financial institutions accounted for 23.5% of all phishing incidents, highlighting the increasing need for robust online brand protection solutions.

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ONLINE BRAND PROTECTION SOFTWARE MARKET SEGMENTATION

By Type

According to type, the market can be segmented into Cloud-based, On-premises.

Cloud-based is anticipated to be the leading segment.

By Application

Based on application, the market can be divided into Small and Medium Enterprises (SMEs), Large Enterprises.

Small and Medium Enterprises (SMEs) will be the dominating segment.

DRIVING FACTORS

Growing Need And Importance Of Brand Image Will Fuel The Market Growth

The global online brand protection software market is anticipated to grow due to the growing need and importance of brand image as it is known to be an important factor in business growth and consumer perception. Several companies now operate solely on the basis of a brand name, which they have managed to achieve through years of resources to provide quality products and services. In particular, it concerns companies operating in the sectors of luxury goods, pharmaceuticals and financial services. Any negative publicity resulting from malicious online activity can seriously damage a company's portfolio and reputation among consumer groups. With this software, companies can protect their reputation while maintaining consumer trust, which is a key part of business revenue models in today's highly competitive business environment. Additionally, increasing regulations imposed by national governments to protect their regional businesses from online abuse of anti-counterfeiting laws and trademark infringement regulations are also driving the online brand protection software market growth.

Growing Internet Abuse To Accelerate Market Growth

The global online brand protection software market is expected to grow due to increasing number of cyber abuses reported by various companies and enterprises. Due to the transition of companies to online spaces, the risk of related internet abuse or cyberattack has also increased over the years. With the increased use of a company's logo or brand name and other IP addresses through digital means, it has become easier for counterfeiters and other cybercriminals to exploit the brand without proper authorization. Such events cause irreparable damage to the company's name in the long run. As a result, more and more businesses, including small and large businesses, are investing in implementing online brand protection software to keep their brand safe and reduce the risk of online abuse. While there are government laws and regulations to protect businesses from such abuses, businesses are taking proactive steps to reduce the risks involved.

• The World Intellectual Property Organization's World Intellectual Property Indicators 2023 report notes that patent filings in India surged by 25% in 2022, the fastest increase since 2005, underscoring the growing importance of protecting intellectual property in the digital realm.

• The U.S. Bureau of Justice Statistics reports that in 2022, there were approximately 2.5 million incidents of identity theft, emphasizing the critical need for online brand protection software to safeguard brand integrity and consumer trust.

RESTRAINING FACTOR

Limitations Of Existing Technologies to Hamper Market Growth

Traditional authentication technologies, such as RFID barcodes and holograms, have limitations that counterfeiters can exploit. For example, 2D codes, comes with QR codes that can be easily copied. Simple replication of a QR code duplicates its full functionality, making it difficult for QR code readers to distinguish between original and copied codes. Holograms integrated into much security sensitive products such as credit cards and banknotes, they have intricate details, structures and reflective properties that are difficult to imitate. Despite the advances in hologram technology, their main function is still cosmetic. With careful examination, counterfeiters can fool non-experts because they can order branded and custom holograms in any shape, size and design, making fake holograms nearly impossible.

• According to the U.S. Department of Commerce, small and medium-sized enterprises (SMEs) face significant challenges in adopting online brand protection software due to budget constraints, with 60% of SMEs reporting limited resources for cybersecurity investments.

• The European Union Agency for Cybersecurity (ENISA) highlights that 40% of businesses in the EU lack awareness of the risks associated with online brand abuse, leading to underinvestment in protective measures.

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ONLINE BRAND PROTECTION SOFTWARE MARKET REGIONAL INSIGHTS

North America To Dominate The Market Owing To The Development Of New Authentication

North America accounted for the largest online brand protection software market share in 2033. North America is one of the most important regions in the pharmaceutical and food and beverage industries. Several North American companies are investing and focusing on developing new authentication and brand protection technology. Existence of key players in the authentication and brand protection market and a large customer base is one of the key factors driving the authentication and brand protection market in North America. In addition, the rules and regulations introduced by countries in the region to control counterfeiting have fueled the growth of the market in the region. All these factors are driving the growth of the authentication and brand protection market in the region.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios. Key industry players in the antacid tablet market have a significant impact on market dynamics. These companies are at the forefront of research and development, consistently introducing innovative formulations and product variations. Their focus on convenience and effectiveness sets industry standards and influences market growth.

• Red Points Solutions: Red Points Solutions has developed advanced algorithms that detect and remove counterfeit listings across online marketplaces, serving over 1,000 brands globally.

• PhishLabs: PhishLabs offers comprehensive threat intelligence and brand protection services, protecting more than 500 enterprises from phishing attacks and online fraud.

List of Top Online Brand Protection Software Companies

• Red Points Solutions (China)
• PhishLabs (U.S.)
• LashBack (U.S.)
• Digimarc (U.S.)
• RiskIQ (U.S.)
• ZeroFOX (U.S.)
• Pointer Brand Protection (U.S.)
• BrandShield (Israel)
• BrandVerity (U.S.)
• CounterFind (U.S.)
• MarkMonitor (U.S.)
• OpSec Security (U.S.)
• Incopro (U.K)
• AppDetex (U.S.)

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.