Online Classified Market Size, Share, Growth, and Industry Analysis, By Type (Website Classified, Social Media Classified, Search Engine Marketing), By Application (Most Popular Goods, Luxury, Fashion Goods, Motor, Real Estate, and Others), and Regional Forecast to 2027

Updated On: 22 April 2024

online classified market Report Overview

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The global online classified market size was USD 23755.89 million in 2021 and is expected to reach USD 35833.6 million by 2027, exhibiting a CAGR of 7.09% during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with the online classified market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels.

Online classifieds are digital platforms where individuals and businesses can efficiently list, search for, and engage with a wide range of products, services, and offerings. These virtual marketplaces serve as a central hub for everything from selling consumer goods, luxury items, fashion products, and real estate to promoting services like job listings and event announcements. In the digital age, these platforms have become essential tools for connecting buyers and sellers, fostering a dynamic ecosystem of online commerce and information exchange.

The online classified market growth is attributed to several factors, one of them is increased internet and smartphone penetration. The convenience of accessing and posting ads from anywhere has made it a preferred choice for businesses and individuals. Additionally, the ability to target specific audiences based on demographics and geography has significantly enhanced its effectiveness as an advertising platform. These factors, coupled with the ease of use and adaptability of online classifieds, are driving the surge in demand for this service.

COVID-19 Impact: Demand Surged Due to Growing Preference for Contactless Transactions

The COVID-19 pandemic has reshaped consumer behavior significantly, resulting in a surge in demand for various online services, including online classifieds. With lockdowns and social distancing measures in place, people increasingly turned to online platforms for their needs, such as buying and selling goods and services, job hunting, and connecting with others while avoiding physical contact. This market benefited from the growing preference for contactless transactions as physical stores faced closures and restrictions. Consumers embraced online platforms where they could conduct transactions without the need for in-person interactions.

Looking forward, the demand for this market is expected to remain strong in the post-COVID era. The convenience, user-friendliness, and accessibility of these platforms will continue to be significant drivers of market growth. Notably, during the pandemic, there was a surge in demand for used cars due to the search for more affordable transportation options, increased interest in home improvement services as people spent more time at home, and a notable uptick in personal classifieds related to pets and housing. In essence, this market is well-positioned to maintain its rapid growth trajectory in the post-pandemic landscape.

Latest Trends

"Increasing Adoption of Niche and Specialized Platforms to Gain Targeted Customers and Save Costs"

The increasing demand for niche and specialized platforms is an evolving trend gaining momentum in this market. This trend is driven by several factors. Firstly, individuals have become more specific in their needs and preferences, seeking venues that cater to their unique interests and requirements. Secondly, businesses are actively seeking ways to reach a more focused and relevant audience. By advertising on niche and specialized platforms, businesses can effectively connect with genuinely interested individuals in their products or services.

One prominent sector expected to benefit from this trend is the automotive industry, with the real estate and job sectors following closely behind. These specialized platforms offer a range of benefits for both businesses and individuals, including access to a highly targeted audience, the potential for higher sales, and cost savings on advertising. However, challenges such as lower popularity compared to general-purpose platforms and the complexity of managing smaller user bases must be considered. Despite these challenges, the growth of niche and specialized platforms presents a positive trend in the online classified market, offering valuable opportunities for more tailored and effective advertising efforts.

online classified market Segmentation

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•  By Type Analysis

The market can be segmented by type into various categories, including website classifieds, social media classifieds, and search engine marketing.

• By Application Analysis

Based on application, this market caters to a wide range of needs, from advertising popular consumer goods to luxury items, fashion products, motor vehicles, and real estate.

Driving Factors

"Expansion of Internet and Smartphone Penetration to Drive Market Growth"

The remarkable expansion of the internet and smartphone penetration has played a pivotal role in the accessibility and reach of these platforms. With the ubiquity of these digital tools, online classifieds have broken through geographical boundaries and temporal constraints, rendering them readily available to an increasingly diverse audience. In today's interconnected world, individuals can seamlessly access classifieds from virtually any location, 24/7. This heightened accessibility has transformed these platforms into a versatile and omnipresent resource, allowing businesses and individuals to connect with potential customers and audiences with unprecedented ease and efficiency.

"Leveraging Targeted Reach Properties to Maximize Advertising Impact"

Targeted reach is a fundamental advantage offered by these platforms, empowering businesses to tailor their campaigns for specific demographics, interests, and locations. Such precision ensures ads connect with the right audience, maximizing advertising effectiveness and leading to higher conversion rates and successful outcomes. This level of precision is a testament to the continuously evolving advertising landscape.

Restraining Factor

"Intense Competition from Rivalries Poses Challenges in Capturing User Attention"

The market encounters a formidable restraint in the form of intense rivalry. Numerous platforms are actively vying for user attention in this densely populated arena. This competition arises from the necessity to establish a prominent presence and capture market share. Consequently, platforms are obliged to consistently set themselves apart by offering distinct features and services. This competitive landscape drives continuous innovation and demands that platforms distinguish themselves in a marketplace where differentiation is crucial.

online classified market Regional Insights

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"North America Holds the Dominant Share Due to Its Mature Digital Infrastructure"

North America holds the dominant online classified market share due to its mature digital infrastructure, combined with pervasive internet penetration, which has crafted an exceptionally conducive ecosystem for the flourishing of this industry. With an extensive and digitally savvy population, the region presents an ideal landscape for these platforms to thrive and innovate, consistently offering users and advertisers unparalleled opportunities to connect.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Craigslist (U.S.)
• Adevinta (Norway)
• eBay (U.S.)
• Singapore Press Holdings Ltd.co. (Singapore)
• Naspers Group (South Africa)
• Mitula Group (Australia)
• Quikr (India)
• Jualo (Kenya)
• Facebook (U.S.)
• Auto Trader Group (U.K.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.