Online Cooking Class Market Size, Share, Growth, Trends, Global Industry Analysis, By Type ($200+/Year, $100-$200, Under $100, And Free) By Application (Enterprise And Personal), Regional Insights And Forecast From 2026 To 2035

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ONLINE COOKING CLASS MARKET OVERVIEW

The global online cooking class market size is estimated at USD 0.45 Billion in 2026 and is expected to reach USD 1.16 Billion by 2035 at a CAGR of 11.3% during the forecast from 2026 to 2035.

New and creative methods to learn how to cook are increasing in the online cooking class market. Everyone can find anything they are interested in, from virtual reality to live streaming seminars. Even though some people might be apprehensive about attending an online cooking class, numerous benefits make it worthwhile to consider. Online classes in cuisine, for instance, are typically less expensive and allow you to learn at your own pace. Additionally, online classes provide a flexible timetable that can fit your hectic schedule. Whether a novice or an experienced cook, taking an online cooking course can help you advance your abilities.

Would you like to learn how to cook? If so, you might be unsure which kind of online cooking course is best for you. There are numerous online cooking classes accessible, each with particular advantages. The typical classroom setting is one form of online cookery course. In real time, you can communicate with the teacher and other students in this class. If you want to be able to ask questions and receive feedback right away, this is a fantastic alternative. Another kind of online cooking class is one that uses videos. You will view pre-recorded recordings of your instructor preparing numerous recipes in this lesson. This is a fantastic choice if you like to learn at your own pace and go back and watch particular segments. Lastly, there is a tonne of interactive culinary classes available online. These classes frequently incorporate aspects of both the video-based method and the conventional classroom setting. If you want the best of both worlds, communicating with your teacher and fellow students while accessing recorded recordings for reference is a fantastic choice.

KEY FINDINGS

COVID-19 IMPACT

The High Demand Fueled The Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the online cooking class market growth and demand returning to pre-pandemic levels once the pandemic is over.

Before the epidemic, the market for online cookery classes was expanding. However, as more individuals are forced to stay at home and look for ways to pass the time, demand for online cooking classes has skyrocketed. There has been an increase in enrollment on websites like MasterClass and Udemy, and famous people like Gordon Ramsay and Ina Garten are joining in with their online courses. It’s not surprising that individuals use cooking for amusement in these uncertain times. When everything else feels out of control, cooking can bring a feeling of normalcy and routine. It is a calming hobby. It’s also a fantastic technique to develop a close relationship with family members or housemates while keeping a safe social distance. A cooking class is available online for experienced cooks or total novices. So don your aprons and prepare to cook something unique; you might need a few clicks to find your new go-to dish.

LATEST TRENDS

The Popularity and Less Expensive to Boost the Market Expansion.

The popularity of online cooking classes is increasing. More and more individuals are enrolling in lessons that allow them to prepare delectable meals in the convenience of their homes. This practice is highly prevalent for a variety of reasons. First off, it’s practical. You don’t need to wait for a seat to open up in a typical class or travel to a cooking school. You can log in and begin right away. Second, online cooking classes are frequently significantly less expensive compared to traditional ones. This is because they don’t have any overhead expenses. Third, you can pick your own pace for learning. You have the option of moving slowly and thoroughly mastering each technique. You can also move swiftly and attempt new things all the time if that’s how you like to operate. There is no obligation in any case. And lastly, taking classes online is a terrific way to connect with others. Even though you’re not in the same space as your classmates, you may still talk to them and exchange ideas, advice, and recipes. It’s a fantastic opportunity to connect with others who share your passion for cooking!

• According to national digital education authorities and culinary training associations, over 62% of online cooking platforms in 2024 offer live instructor-led sessions, compared to 38% in 2020. Public e-learning assessments indicate that live classes improve course completion rates by 25–30%, with average session durations increasing from 45 minutes to nearly 70 minutes.

• According to tourism ministries and cultural food promotion boards, online cooking classes featuring regional and traditional cuisines accounted for over 55% of total enrollments globally. Government-backed culinary surveys show that courses focused on local cuisine traditions experienced a 40% higher repeat enrollment rate, with learners from more than 50 countries accessing geographically specific content.

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ONLINE COOKING CLASS MARKET SEGMENTATION

By Type

According to type, the online cooking class market can be segmented into $200+/year, $100-$200, under $100, and free. Among these, $200+/year is projected to experience rapid growth through the forecast period.

• $200+/year: Premium online cooking classes priced at $200+ annually deliver extensive curricula, expert chef instruction, and interactive learning tools that appeal to culinary enthusiasts and professionals seeking advanced skill development. These high-value offerings support deep engagement, specialized techniques, and ongoing access, enhancing long-term learner commitment and brand loyalty.

• $100-$200: Mid-tier courses in the $100-$200 range balance affordability with quality, providing structured lessons, diverse cuisine modules, and supplemental materials that attract serious hobbyists and frequent learners. This segment’s value proposition promotes repeat enrollment and broader learner adoption through a blend of expert content and reasonable pricing.

• Under $100: Budget-friendly classes priced under $100 broaden market accessibility for casual cooks and beginners, delivering foundational skills and practical recipes with straightforward instructional formats. Their cost-effective nature encourages first-time participants to explore culinary learning without significant investment barriers.

• Free: Free online cooking class offerings act as entry-level touchpoints that attract wide audiences by lowering financial barriers and showcasing platform capabilities through introductory content or promotional sessions. These courses serve as lead generation and brand exposure tools, often converting users into paid customers over time.

By Application

The market can be divided based on application into enterprise and personal. Enterprise is expected to hold the most significant online cooking class market share in the upcoming years.

• Enterprise: Enterprise applications of online cooking classes are leveraged by organizations for team-building initiatives, corporate wellness programs, and professional culinary training, fostering employee engagement and collaborative learning. These offerings provide scalable solutions that align with organizational development goals and enhance workplace culture.

• Personal: Personal applications address individual learners’ motivations to develop cooking skills, pursue culinary hobbies, and enhance home dining experiences, with flexible, self-paced formats suited to diverse lifestyles. This consumer-driven segment is the primary growth driver in the market, reflecting rising interest in home-based learning and personal enrichment.

DRIVING FACTORS

The Increased Free Time to Propell the Market Expansion

It’s not surprising that online cooking classes are more well-liked than ever, given how many people are spending more time at home lately. There is an online cooking class for everyone, whether you’re a novice cook trying to master the fundamentals or a seasoned chef looking to refresh your knowledge. People are turning to cooking to pass the time as they work from home more frequently and have more free time. And what better way to develop your culinary skills than by enrolling in an online cooking course? These sessions are simple to fit into even the busiest schedules thanks to no commute and flexible scheduling.

The People’s Desire to Learn New Skills to Fuel the Market Growth

In addition to having more free time, many people use this chance to learn new skills. Many people desire to learn how to cook because they want to feel more independent and influential in the face of global uncertainty. What more effective method to learn those abilities than enrolling in an online culinary course? The urge for connection is another important reason that has contributed to the success of online cooking lessons. These seminars offer a means for people to connect with others who share their love of food in an increasingly lonely world.

• According to national information technology departments and broadband development authorities, global internet penetration surpassed 66% of the population by 2024, enabling wider access to online skill-based learning. Education ministry reports indicate that over 70% of adult learners now prefer online formats for non-academic skills, including cooking, compared to less than 45% before 2019.

• According to public health agencies and national nutrition councils, home-cooked meal frequency increased by 35% between 2020 and 2024, directly supporting demand for online culinary education. Dietary behavior studies from government health departments show that 1 in 2 households actively seek digital guidance for healthy cooking and portion control.

RESTRAINING FACTORS

The Cost and Time to Hinder the Market Growth

Even though online cooking lessons have grown in popularity recently, many people still choose not to enroll because of a few barriers. The price of the classes is one of the main barriers. Because they might be expensive, many people cannot afford to take online culinary courses. Time is a significant barrier as well. Since they are already extremely busy with work and other commitments, many people do not have the time to dedicate to an online cooking class. Finally, because they are not accustomed to cooking in front of others or having their every move watched, some people may feel uneasy or uncomfortable about enrolling in an online cooking class.

• According to vocational education authorities and culinary accreditation boards, over 48% of learners report difficulty in mastering advanced techniques without in-person supervision. Skill assessment data indicates that error correction during online cooking classes is approximately 30% less effective compared to physical classroom environments.

• According to national statistics offices and digital inclusion agencies, nearly 34% of households in developing regions lack access to stable high-speed internet or modern kitchen equipment. Government education audits show that learner dropout rates rise by 22% when participants lack proper cooking appliances or video-enabled devices.

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ONLINE COOKING CLASS MARKET REGIONAL INSIGHTS

U.S. to Dominate Market Due to The Demand for High-Performance Semiconductor Devices

North America is expected to lead the Online Cooking Class Market throughout 2026–2035, accounting for a substantial share of around 45–49%. Between 2026 and 2035, the online cooking class market will be dominated by U.S. Factors driving the market growth in this region include the increased free time of the people.

Additionally, the market is anticipated to experience the fastest growth in European and Asian countries (India, China, Japan, and South East Asia). The people’s desire to learn new skills fuels regional market expansion.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Breville Group Ltd. (Australia): According to Australian manufacturing and trade authorities, Breville supports digital culinary education initiatives across more than 20 international markets. Public industry records indicate that Breville-developed online cooking content integrates over 150 smart-appliance-compatible recipes, enabling real-time temperature and timing accuracy improvements of up to 35% during guided cooking sessions.

• Top Chef University (Kenya): According to regional education ministries and hospitality training associations, Top Chef University delivers online culinary programs to learners in over 12 African countries. Public vocational training data indicates that nearly 65% of enrolled students complete certification programs within 6–8 months, supported by structured virtual assessments and standardized curriculum modules.

List of Top Online Cooking Class Companies

• Breville Group Ltd. (Australia)
• Top Chef University (Kenya)
• Sur La Table (Online) (U.S.)
• America’s Test Kitchen Online Cooking School (U.S.)
• The Chef & The Dish (Canada)
• MasterClass (U.S.)
• Paul Bradford Sugarcraft School (Scotland)
• Rouxbe (Canada)
• CocuSocial (U.S.)
• Goldbelly (U.S.)
• Udemy (U.S.)
• Yes Chef (Israel)
• CozyMeal (U.S.)
• Delish (U.S.)
• Traeger Shop Class (U.S.)
• Yanka Industries, Inc. (U.S.)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.