Online Jewellery Retail Market Size, Share, Growth, and Industry Analysis, By Type (Fine Jewelry & Fashion Jewelry), By Application (Male, Female & Kids), and Regional Insights and Forecast to 2033

•   
•   
  

  Request a Free sample to learn more about this report

    

ONLINE JEWELLERY RETAIL MARKET OVERVIEW

The Online Jewellery Retail Market, valued at approximately USD 28 billion in 2024, is forecasted to grow consistently, reaching USD 31.86 billion in 2025 and ultimately achieving USD 89.3 billion by 2033, at a steady CAGR of about 13.8%.

The globalization and changing preferences of consumers have driven the online jewelry retail business to grow bigger in recent years. Shoppers enjoy ordering jewelry from their homes, with the option to explore many different brands and styles. By shopping for jewelry online, you have access to fair prices, can check reviews, and still enjoy flexible return policies, resulting in great shopping. Shoppers can use technology to virtually test goods and customize them, which gives them more reason to trust buying products from the Internet. Jewelry sellers in the market include companies that started online and more traditional jewelers who are now joining them. As more people use the internet and smartphones, the sector continues to grow worldwide. Increased trust in online transactions has contributed to the growth in demand for certified and high-quality jewelry on websites.

COVID-19 IMPACT 

Online Jewellery Retail Industry Had a Positive Effect Due to lockdowns and social distancing during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The spike in online shopping due to COVID-19 pushed the online jewelry market to grow at a higher rate. With many stores shut down due to the pandemic, jewelry labels started selling online, made their sites better, offered online try-on services, and advertised their products digitally. The rise of remote living led people to shop for jewelry on the internet, whether for their own use or as presents for others on holidays and at weddings. The convenience, safety, and many options online caused more people to shop on the internet and attracted customers from other locations. In general, the pandemic prompted more people to shop for jewelry online, leading to the industry’s long-term growth in online sales.

LATEST TRENDS

Market growth in jewelry driven by tech, sustainability, and personalization

Key trends influencing the online jewelry market are sustainability, personalized items, lab-grown diamonds, and using several sales channels. Yet, it’s particularly notable that more companies are offering features that let customers use AR and AI to inspect products before buying them. With this technology, people can view how jewelry fits them using a digital mock-up and buy their favorite piece with more confidence. Cartier and Bulgari have begun using AR technology so customers can see products in 3D and get a clear picture of their texture and size. By using virtual try-ons, fashion companies can sell more items and use less packaging. With more people using it, this technology will likely change the way jewelry shopping is done online.

•   
•   
  

  Request a Free sample to learn more about this report

    

ONLINE JEWELLERY RETAIL MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Fine Jewelry & Fashion Jewelry

• Fine Jewelry: They usually sell online at high prices if they are made out of gold and platinum, as well as with diamonds and sapphires. Since more people are buying things online, the industry is expanding. Many brands are now making all of our lives easier over the web through new certifications, online conferences, and AR. Since fine jewelry can be customized online, a larger number of people are shopping for it through the internet.

• Fashion Jewelry: Generally known as costume jewelry, it is not expensive and usually displays the hottest trends. The top reason is that fast fashion is effortless to purchase online, and new styles are introduced every day. Fast fashion is possible with online shopping services, ads featuring Instagram influencers, and different types of subscriptions. The trend is on the rise mainly because young people who watch thrifty videos enjoy them.

By Application

Based on application, the global market can be categorized into Male, Female & Kids

• Male: More men are becoming interested in buying jewelry online, especially modern bracelets, necklaces, rings, and cufflinks. More and more men buy jewelry to express themselves, stay true to their traditions, or mark special occasions. This demand is met through curating collections and giving personalized recommendations online. The ease of shopping without being noticed and the variety of styles available have made online shopping popular with men.

• Female: Most jewelry sold online is to women, who can buy everything from inexpensive everyday items to luxury designs. Many women buy things online because they find it convenient, like the variety, and enjoy the ability to customize. Interactive shopping, influencers spreading the word, and loyalty schemes boost how engaged people are with e-commerce platforms. This part of the market keeps pushing for innovation and increases in revenue for online jewelry companies.

• Kids: Kids’ jewelry in online stores is still little known but increasing, and most of it is meant to be light, safe, and enjoyable. As a rule, when buying jewelry for someone’s birthday, religious purpose, or as a gift, many parents appreciate safety certificates and jewelry made with solid materials. Many online stores have collections featuring cartoons, initials, and birthstones just for children. The gradual expansion of this section is being driven by people learning more about kid products and shopping for them online.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Internet and smartphones boost market growth and accessibility

A rise in internet usage and the popularity of smartphones globally have greatly influenced the increase in online jewelry sales. Today, buying jewelry is easy and convenient since people can do it whenever and wherever they like. Enhanced mobile sites and applications allow people to shop easily and complete their transactions without any difficulties. Because the internet is available to many, more jewelry is now being purchased online through various websites.

AR and AI innovations drive market growth significantly

The use of AR and AI has improved the way people shop for jewelry through the internet. Individuals now have the option to try out jewelry on themselves using their phones or computers rather than shopping in a store. As a consequence, people feel comfortable and keep their things, which encourages the business to sell even more. Therefore, buying jewelry has become an interesting task, with many deciding to buy it from online retailers.

Restraining Factor

Trust issues with quality and authenticity hinder online market growth

One serious problem for the online jewelry market is that customers may worry about how authentic and good the items they buy are without seeing them firsthand. Due to their value and sentiments, many customers feel more at ease buying jewelry after checking it out in person. The threat of receiving fake or poor-quality goods can undermine trust in the market and slow its development. Even with certifications and policies, trust is hard for online jewelry retailers to achieve.

Opportunity

Sustainable practices and ethics positively impact market growth

Jewelry made in environmentally friendly and ethical ways is gaining more popularity in the online retail industry for jewelry. There is an ongoing trend toward selecting natural resources like lab-created diamonds and metal that has been recycled. Internet-based retailers should ensure that details about where goods are sourced and their certificates are all displayed for customers. Many people enjoy bespoke jewelry because it lets them choose something unique. Encouraging conscious purchases can help a business become more successful and loyal to its customers.

Challenge

Return challenges due to fit issues hinder online jewelry market growth

Returning products remains a major difficulty for the Online Jewelry Retail Market Growth, mostly because of problems with size, the way they fit, or the appearance. Unlike other stores, people shopping for jewelry online cannot try the pieces on, which could make them uncertain and unsatisfied. This means retailers must pay more for logistics and find it harder to track their stock. This issue can be dealt with by providing better virtual try-on options and allowing customers to return items more easily.

•   
•   
  Request a Free sample to learn more about this report

    

ONLINE JEWELLERY RETAIL MARKET REGIONAL INSIGHTS

• North America

Strong digital access and wealth drive North America's jewelry market growth

High digital infrastructure, wealthy individuals, and widespread online shopping have made North America the leader in the online jewelry market. It is getting more common for people in Hong Kong to shop online because it is convenient and has many brands and styles to choose from. In North America, the United States Online Jewelry Retail Market is very important thanks to a big customer population and advanced retail tools. Internet use is widespread in the U.S., and big jewelry brands are active in marketing, which drives the market. It is mainly because of these factors that North America dominates the global online jewelry market.

• Europe

Europe's luxury, ethics, and design boost market growth

The reason Europe is becoming more involved in online jewelry trade is its extensive consumer base and a long-established love for luxury goods. E-commerce markets in the UK, Germany, and France allow online jewelry sales to thrive. Since Europeans prefer genuine, environmentally friendly, and ethically made jewelry, designers are inventing new styles to serve this interest. Many people worldwide are attracted to buy jewelry from the region because of its commitment to perfection.

• Asia

Rising middle class and tech adoption drive Asia's market growth

Asia holds notable Online Jewelry Retail Market Share due to its growing middle-class population. Growing numbers of people online in China and India, thanks to improved internet access, are helping boost demand. There is also an increase in demand for traditional and modern jewelry, as it suits many types of fashion lovers. Moreover, new technological progress and online purchasing habits in Asia help drive the market’s growth.

KEY INDUSTRY PLAYERS

Top brands' innovation and focus drive market growth

‘Having well-known brands, applying new technology, and focusing on satisfying customers are the main ways significant players are influencing the online jewelry retail market.’ Top brands spend a lot on augmented reality and AI to improve the way customers shop online. They strive to use clear sources and find ways to be sustainable to fit the wishes of their customers. Building partnerships, investing heavily in digital platforms, and integrating different sales channels allow customers to trust them more and expand the players’ potential. Those who innovate often and keep up with current market trends help the industry grow, define quality, and guide what customers deserve in the market for jewelry online.

List Of Top Online Jewellery Retail Companies

• Chow Tai Fook Jewellery (Hong Kong)
• Signet Jewelers (U.K.)
• Tiffany (U.S.)
• Kering (France)
• Blue Nile (U.S.)

KEY INDUSTRY DEVELOPMENTS

May 2024: Kalyan Jewellers completed the full acquisition of Candere, an e-commerce jewellery platform, integrating it as a distinct retail brand within its portfolio. This strategic move aimed to strengthen Kalyan Jewellers' presence in the online jewellery retail market, enhancing its digital footprint and catering to the evolving preferences of modern consumers. By consolidating Candere's online capabilities with its extensive physical retail network, Kalyan Jewellers sought to offer a seamless omnichannel shopping experience. The acquisition reflects the company's commitment to adapting to the digital transformation in the jewellery industry. This development positions Kalyan Jewellers to better compete in the growing online jewellery market. The integration is expected to drive innovation and growth in Kalyan Jewellers' digital initiatives.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.