Online Smartphone and Tablet Games Market Size, Share, Growth, and Industry Analysis, By Type (Massively Multiplayer Online (MMO), Simulation Games, Action/Adventure, Strategy Games, Sports Games, Role-Playing (RPG), Educational Games), By Age (18-25 Years Old, 26-35 Years Old, 36-45 Years Old, Above 45 Years Old, Below 18 Years Old), Regional Insights, and Forecast From 2023 To 2030

Updated On: 20 November 2023

Online Smartphone and Tablet Games Market Report Overview

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The global online smartphone and tablet games market size was USD 123250 million in 2021. As per our research, the market is expected to reach USD 280200 million by 2028, exhibiting a CAGR of 12.3% during the forecast period.

Online smartphone and tablet games refer to digital games that are specifically designed and optimized for play on mobile devices such as smartphones and tablets. These games are typically downloaded and installed from app stores or online platforms dedicated to mobile gaming.

One defining feature of online smartphone and tablet games is their connectivity to the internet, allowing players to engage in multiplayer game play with other individuals from around the world. This online aspect enables players to interact, cooperate, or compete with friends and strangers alike, enhancing the social and competitive elements of gaming

COVID-19 Impact: Pandemic Increased the Market Demand

The COVID-19 pandemic has had a significant impact on the online smartphone and tablet games market share. The pandemic has led to a surge in demand for online gaming, as people have been forced to stay home and find new ways to entertain themselves. This has led to increased sales of mobile devices and gaming apps, as well as increased time spent playing games. The pandemic has also had an impact on the types of games that are being played. There has been a shift towards more social and collaborative games, as people have been looking for ways to connect with others while they are apart. There has also been an increase in the popularity of games that can be played in short bursts, as people have less time to commit to longer gaming sessions. The COVID-19 pandemic is expected to continue to have an impact on the market in the coming years. The pandemic has accelerated the shift towards online gaming, and it is likely that this trend will continue even after the pandemic is over.

Latest Trends

"The growing popularity of augmented reality (AR) and virtual reality (VR) gaming is expected to fuel the growth in the market"

The growing popularity of augmented reality (AR) and virtual reality (VR) gaming is one of the latest trends in the market. AR games allow users to interact with virtual objects in the real world, while VR games allow users to completely immerse themselves in a virtual world. Both AR and VR are still in their early stages, but they are expected to grow rapidly in the coming years. There are several reasons for the growing popularity of AR and VR gaming. First, AR and VR offer a more immersive gaming experience than traditional games. AR games allow users to interact with virtual objects in the real world, while VR games allow users to completely immerse themselves in a virtual world. This can make games more engaging and realistic, which can lead to increased enjoyment. Second, AR and VR games can be used for a variety of purposes, beyond just entertainment. As AR and VR technology continues to improve, it is likely that the popularity of AR and VR gaming will continue to grow.

Online Smartphone and Tablet Games Market Segmentation

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• By Type Analysis

According to type, the market can be segmented massively multiplayer online (mmo), simulation games, action/adventure, strategy games, sports games, role-playing (rpg), educational games.

• By Age Analysis

Based on age, the market can be divided into 18-25 Years Old, 26-35 Years Old, 36-45 Years Old, Above 45 Years Old, Below 18 Years Old.

 Driving Factors

"The increasing penetration of smartphones and tablets to foster the market growth"

The number of people who own smartphones and tablets is increasing rapidly. This is due to the falling prices of these devices, as well as the increasing availability of high-speed internet. The increasing penetration of smartphones and tablets is creating a large and growing market for online gaming. In 2022, there were over 4.5 billion smartphone users in the world, and this number is expected to grow to over 5 billion by 2025. The number of tablet users is also growing rapidly, and there were over 1.5 billion tablet users in 2022. The increasing number of smartphone and tablet users is creating a large and growing market for online gaming.

"The growing popularity of esports to result in the expansion of the market"

Esports is a form of competitive gaming that is played on video game consoles and personal computers. Esports is becoming increasingly popular, as people are watching and playing esports games more often. The growing popularity of esports is driving the growth of the online smartphone and tablet games market. The growth of esports is being driven by a number of factors, including the increasing popularity of video games, the growing availability of high-speed internet, and the increasing number of professional esports players and teams. The growing popularity of esports is a major trend in the market. Esports tournaments are becoming increasingly popular, and some of the biggest gaming companies in the world are investing in esports. This is a major trend that is expected to continue to grow in the coming years.

Restraining Factors

"Competition from alternative substrate materials to hamper the market growth"

The demand for ice pops tends to be highest during the summer months, when temperatures are high and consumers are looking for refreshing frozen treats to help beat the heat. This seasonality of demand can make it difficult for ice pops manufacturers to maintain steady sales and revenue throughout the year. Sales tend to drop during the colder months of the year, which can result in excess inventory and wasted resources adversely affecting the online smartphone and tablet games market share.

Online Smartphone and Tablet Games Market Regional Insights

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"Asia Pacific to lead the market owing to the rising popularity of mobile gaming in the region. "

The Asia Pacific region has shown the highest online smartphone and tablet games market growth. This is due to a number of factors, including the increasing penetration of smartphones and tablets in the region, the rising popularity of mobile gaming in the region, the growing investment in mobile gaming by major gaming companies in the region, and the growing popularity of esports in the region.

Key Industry Players

"Key players are employing advanced technologies in order to stimulate further growth of the market."

All the major players are motivated to offer superior and more advanced services in order to gain a competitive edge in the market. To increase their market presence, vendors are using a variety of techniques, including product launches, regional growth, strategic alliances, partnerships, mergers, and acquisitions.

List of Market Players Profiled

• Microsoft (Redmond, Washington, United States)
• Nintendo (Kyoto, Japan)
• Sony (Tokyo, Japan)
• Tencent (Shenzhen, Guangdong, China)
• Activision Blizzard (Santa Monica, California, United States)
• Sega (Tokyo, Japan)
• Electronic Arts (Redwood City, California, United States)
• Ubisoft (Montreuil, France)
• Zynga (San Francisco, California, United States)
• Square Enix (Shinjuku, Tokyo, Japan)
• NetEase Games (Hangzhou, Zhejiang, China)
• NEXON (Tokyo, Japan)
• NCSoft (Seoul, South Korea)
• Bandai Namco (Minato City, Tokyo, Japan)

Report Coverage

This report examines an understanding of the online smartphone and tablet games market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.