Online Survey Tool Market Size, Share, Growth, and Industry Analysis, By Type (Customer Satisfaction Surveys, Event Surveys, Marketing Surveys, Human Resource, and Employee Surveys, Other), By Application (Individual, Academic, Enterprises, Government, Other), Regional Forecast to 2031

Updated On: 15 April 2024

Online Survey Tool Market Report Overview

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global online survey tool market size was USD 1576 Million in 2021 and market is projected to touch 6296.61 Million by 2031, exhibiting a CAGR of 14.7% during the forecast period.

Online survey tools are web-based software that enables users to create, conduct, and analyze surveys to gather valuable feedback and data from respondents. These tools have become an essential part of market research, customer feedback analysis, academic research, and human resource management. They offer a wide range of applications, such as customer satisfaction surveys, event surveys, marketing surveys, employee surveys, and more. The ease of use, cost-effectiveness, and ability to reach a large audience makes these tools popular across various sectors.

The market is witnessing substantial growth due to several factors. One of the key drivers is the increasing emphasis on customer feedback and market research by businesses. Companies are becoming more customer-centric, focusing on understanding their customers' needs and preferences. Online survey tools provide a convenient and efficient way to collect and analyze customer feedback, helping businesses make data-driven decisions to improve their products and services.

COVID-19 Impact: Surge in Demand Due to Sudden Transition to Remote Work

The COVID-19 pandemic had a significant impact on the market. With strict lockdowns and social distancing measures in place, businesses, academic institutions, and government agencies had to shift their operations online. This sudden transition to remote work and virtual learning environments led to an increased demand for online survey tools to maintain communication, gather feedback, and conduct assessments remotely. As a result, the market witnessed a surge in demand during the pandemic period.

Additionally, the pandemic also accelerated the adoption of these services among small and medium-sized enterprises (SMEs). With traditional means of data collection disrupted, SMEs turned to online survey tools as a cost-effective and efficient way to gather customer feedback and conduct market research. The ease of use and accessibility of these tools made them particularly appealing to businesses with limited resources and remote workforces.

Latest Trends

"Gamification and Interactive Surveys Transforming User Engagement"

In this rapidly evolving market, gamification and interactive surveys have emerged as game-changers, transforming user engagement and response rates. Gamification involves incorporating elements of game design, such as points, rewards, and challenges, into surveys to make them more interactive and enjoyable for respondents. Interactive surveys, on the other hand, use dynamic features like drag-and-drop, sliders, and multimedia elements to create a more immersive survey-taking experience.

Leading survey tool providers are now integrating gamification techniques to incentivize respondents and keep them motivated throughout the survey. By offering rewards, badges, or even sweepstakes entries for completing surveys, businesses can significantly increase response rates and obtain more accurate data. This approach not only attracts more participants but also enhances data quality, as respondents are more likely to provide thoughtful and honest answers when they are engaged and motivated.

Moreover, interactive surveys are gaining traction for their ability to capture respondents' attention and improve survey completion rates. Traditional static surveys often lead to survey fatigue, making respondents lose interest midway and abandon the survey. With interactive elements, respondents are encouraged to actively participate and are less likely to drop out, resulting in higher completion rates and more valuable data for businesses and researchers.

Online Survey Tool Market Segmentation

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•  By Type Analysis

The market can be segmented into various types, including customer satisfaction surveys, event surveys, marketing surveys, human resource and employee surveys, and others.

Among these, customer satisfaction surveys hold the largest share of the market. Companies across industries prioritize understanding their customers' satisfaction levels to continually enhance their products and services.

• By Application Analysis

Based on application, the market can be divided into individual, academic, enterprise, government, and others.

Enterprises dominate the market in terms of application. Large corporations and businesses extensively use these tools for market research, customer feedback, employee engagement, and performance evaluations.

Driving Factors

"Growing Emphasis on Market Research to Stay Competitive "

In the ever-evolving business landscape, market research has become indispensable for companies seeking to stay competitive and adapt to changing consumer preferences. Market research provides valuable insights into customer behavior, emerging trends, and competitor strategies, enabling businesses to make well-informed decisions. Online survey tools play a vital role in facilitating market research, as they offer a convenient and scalable method to gather data directly from target audiences. The ease of creating and distributing surveys allows businesses to reach a wider audience and collect feedback in real time, ensuring that decisions are based on current market conditions.

"Increase in Data-Driven Decision Making Fuels Market Growth"

Data-driven decision-making has become a cornerstone of successful business strategies. Companies are increasingly relying on data analytics to identify patterns, predict trends, and make data-backed decisions across various departments. Online survey tools play a pivotal role in this process, enabling businesses to collect quantitative and qualitative data from customers, employees, and other stakeholders.

The data collected through online surveys provide a wealth of information about customer preferences, pain points, and expectations, allowing businesses to tailor their offerings to meet customer needs effectively. Moreover, data-driven insights help companies optimize internal processes, enhance customer experiences and allocate resources more efficiently.

The real-time nature of online surveys ensures that businesses have access to up-to-date information, allowing them to adapt quickly to market changes and make agile decisions. By leveraging the power of data, businesses can stay ahead of the competition, identify emerging opportunities, and proactively address challenges, leading to sustainable growth and improved overall performance.

Restraining Factors

"Data Security Concerns Limits the Service Adoption"

While online survey tools offer various advantages, data security concerns act as a restraining factor. As surveys often involve sensitive information and personal data, organizations and individuals worry about data breaches and unauthorized access. To address this issue, leading market players are implementing robust security measures to protect survey data and ensure user privacy.

Online Survey Tool Market Regional Insights

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"North America Leads Due to Growing Emphasis on Customer-Centric Business Strategies"

North America is the leading region in the market. The region's dominance can be attributed to the high adoption of technology, the presence of major market players, and the growing emphasis on customer-centric business strategies. The United States, being a hub for technological innovations and startups, contributes significantly to the region's market share.

Europe is expected to grow at a significant rate in the market. The region's growth is driven by the increasing digitalization of businesses and the growing demand for data-driven decision-making. Countries like Germany, the United Kingdom, and France are witnessing rapid adoption of these tools across various industries.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Pollfish (Greece)
• SurveyMonkey (U.S.)
• Google (U.S.)
• Typeform (Spain)
• QuestionPro (U.S.)
• SurveyPlanet (U.S.)
• Kwik Surveys (U.K.)
• Alchemer (U.S.)
• Zoho (India)
• SoGoSurvey (U.S.)
• KeySurvey (U.S.)
• Checkbox Survey (U.S.)
• SurveySparrow (U.S.)
• SAP (Germany)
• Jotform (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.