Operation & Business Support System Market Size, Share, Growth and Industry Analysis by Type (Network Planning & Design, Service Delivery, Service Assurance, Service Fulfilment, And, Customer Care), By Application (Telecom Enterprises, Banking, Finance Services & Insurance, Retail, Government, And, Manufacturing), Regional Insights and Forecast From 2025 To 2035

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OPERATION & BUSINESS SUPPORT SYSTEM MARKET REPORT OVERVIEW

The global operation & business support system market size stood at USD 58.63 billion in 2025 and is projected to reach USD 64.62 billion in 2026, growing further to USD 156.16 billion by 2035 at an estimated CAGR of 10.2% from 2025 to 2035.

An operation & business support system is a highly important component of modern telecommunication and service provider networks. It consists of a range of software applications that help in the management, provisioning, and support of various network operations and business processes. They help in ensuring efficient network operations, enhancing customer experience. These services have high demand in many of the sectors.

OSS/BSS systems allow a lot of functions like network monitoring, service activation, customer billing, order management, and customer support. Also, these services allow the providers to deliver their services effectively in a competitive market.  All of these factors have tremendously helped in the growth and development of operation & business support system market share.

KEY FINDINGS

COVID-19 IMPACT

Increased Reliance on Digital Platforms During Pandemic Decreased Market Share

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The spike in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

The pandemic of COVID-19 had a negative impact on the growth and development of many industries. All the industries had to face severe disruption because of the social distancing norms, and travel bans imposed by the government. As a result, there was a sudden shift to remote work and the increased reliance on digital platforms. This has increased the pressure on operation & business support systems.

The surge in network traffic, driven by remote work, online learning, and digital communication, has put a strain on these systems, requiring them to handle higher volumes of data and ensure uninterrupted connectivity. During COVID all the businesses have faced operational disruptions and changes in customer behavior. Therefore, the market experienced downfall during the pandemic period.

LATEST TRENDS

Integration of Artificial Intelligence, Machine Learning, and Big Data Analytics to Propel Market Growth

A lot of new, innovative trends are creating revolutionary changes in the landscape of operation and business support systems in various industries. One important trend that can be witnessed in the market is the adoption of cloud-based OSS/BSS solutions, that offer many features such as scalability, flexibility, and cost-efficiency. Artificial intelligence (AI) and machine learning (ML) algorithms are also being incorporated into OSS/BSS systems.

This is being done to automate processes, improve decision-making, and enhance customer experience. Furthermore, the emergence of 5G technology is also increasing the demand for these systems. There is a growing need for systems capable of supporting the complex requirements of next-generation networks. All of these are considered as the latest trends in the market.

• According to the International Telecommunication Union (ITU), global mobile subscriptions reached 8.6 billion in 2023, driving telecom operators to adopt advanced operation & business support systems for seamless management.

• According to GSMA, 5G connections are projected to hit 1.5 billion by 2025, boosting demand for OSS/BSS platforms to handle high-speed network complexity.

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OPERATION & BUSINESS SUPPORT SYSTEM MARKET SEGMENTATION

By Type

The market can be divided on the basis of type into the following segments:

Network planning & design, service delivery, service assurance, service fulfilment, and, customer care. The network planning & design is anticipated to dominate the market during the forecast period.

By Application

Based on application, the market share is bifurcated into the following segments:

Telecom enterprises, banking, finance services & insurance, retail, government, and, manufacturing. The telecom enterprise segment is expected to dominate the market during the forecast period.

DRIVING FACTORS

Exponential Data Growth and Complex Networks to Amplify Market Growth

A lot of factors have become responsible for the adoption of operation and business support systems in various sectors. Recently, there is exponential growth of data and increasing complexity of networks. This necessitates efficient management and optimization, which OSS/BSS systems provide. There is high demand for personalized and seamless customer experiences. In order to provide this there is a requirement for robust OSS/BSS solutions as they can handle tasks such as order management, billing, and customer support.

Post the pandemic there has been a rise of digital transformation initiatives which compels organizations to invest in OSS/BSS systems. By adopting themselves to these systems companies can streamline operations, enhance agility, and drive innovation. Several new technologies such as 5G, IoT, and AI drives the requirement for advanced OSS/BSS capabilities to support these transformative technologies effectively. All of these are considered to be the factors driving the market growth.

Increasing Competition Among Companies to Propel Market Growth

A lot of other factors will create many lucrative growth opportunities for the growth and development of operation and business support systems. With numerous companies emerging in the market there is an increasing competition in the market, which compels businesses to improve their operational efficiency and deliver superior customer experiences. The main advantage of adopting OSS/BSS systems is that they enable streamlined processes, faster service provisioning, and accurate billing.  

Along with this, there are many regulatory requirements and compliance standards that impose the need for robust OSS/BSS systems to ensure accurate reporting, data privacy, and security. A lot of businesses are going into globalization are expanding into new markets. Also, OSS/BSS systems are modernizing their operations to keep pace with industry trends. All of the above-mentioned factors are contributing towards the operation & business support system market growth.

• According to the U.S. Federal Communications Commission (FCC), average U.S. households used 542 GB of monthly data in 2022, up from 417 GB in 2020, creating a strong need for efficient OSS/BSS solutions.

• According to the European Telecommunications Standards Institute (ETSI), over 70% of European operators have shifted towards cloud-based OSS/BSS frameworks to improve scalability and reduce operational costs.

RESTRAINING FACTOR

Complexity Involved in Setting Up Operation & Business Support System to Bring Down Market Share

Operation & business support systems provide users with numerous benefits, but they also have certain backdrops that can hinder their implementation and effectiveness. One such factor is the high cost which is associated with acquiring, implementing, and maintaining OSS/BSS systems. Initial investment, and other expenses can pose a financial burden for organizations with less capital and finances.

Implementing these systems is highly complex with existing infrastructure and legacy systems can present challenges, requiring substantial time, resources, and expertise. Some companies show resistance towards adopting these systems. All of these factors can have a negative impact on the growth and development of the market.

• According to the U.S. Cybersecurity and Infrastructure Security Agency (CISA), cyberattacks on telecom operators increased by 40% in 2022, raising security concerns that limit OSS/BSS adoption.

• According to the International Telecommunication Union (ITU), 36% of developing nations still lack reliable internet infrastructure, restricting the deployment of advanced OSS/BSS systems.

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OPERATION & BUSINESS SUPPORT SYSTEM MARKET REGIONAL INSIGHTS

North America to Dominate Market During Forecast Period

The leading region in the adoption and advancement of Operation and Business Support Systems (OSS/BSS) is North America. This region has witnessed significant growth and innovation in the telecommunications and service provider industry. Countries such as the United States and Canada have a mature telecommunications infrastructure and a large customer base, driving the demand for efficient OSS/BSS systems.

 Along with the above-mentioned factors North America is also home to many technology giants and software vendors specializing in OSS/BSS solutions. The region's emphasis on digital transformation, customer-centricity, and technological advancements positions it as a leader in the adoption and implementation of OSS/BSS systems.

KEY INDUSTRY PLAYERS

Leading Players adopt Acquisition Strategies to Stay Competitive

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

• Amdocs – According to Amdocs company reports, the firm supports 350+ service providers across 85 countries, positioning it as a leader in OSS/BSS solutions.

• Accenture – According to Accenture, the company has delivered digital transformation services to 75% of Fortune Global 500 telecom operators, enhancing OSS/BSS modernization worldwide.

List of Top Operation & Business Support System Companies

• Amdocs (U.S.)
• Accenture (Ireland)
• Hewlett-Packard (U.S.)
• IBM (U.S.)
• Oracle (U.S.)
• Tata Consultancy Services (India)
• Ericsson (Sweden)
• Tech Mahindra (India)
• Huawei Technology (China)
• Nokia Networks (Finland)

REPORT COVERAGE

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations