Oral Irrigator Market Size, Share, Growth, and Industry Analysis, By Type (Countertop Oral Irrigator, Cordless Oral Irrigator and Others), By Application (Home Use and Dentistry) and Regional Forecast to 2032

Updated On: 08 April 2024

ORAL IRRIGATOR MARKET REPORT OVERVIEW

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The global oral irrigator market size was USD 284 million in 2019 and the market is projected to touch USD 529.18 million by 2032, exhibiting a CAGR of 5.2% during the forecast period.

An oral irrigator is a sort of dental gadget that dentists or even people at home use to clean their mouths. In order to remove any debris or plaque that has become lodged between teeth or anyplace else in the patient's mouth, the gadget uses high-pressure water jets. It is frequently utilized in a variety of dental treatments as well as as a floss substitute for home health care users. The market for oral irrigators was expanding as a result of rising oral hygiene awareness and consumer desire for practical and efficient dental care solutions. In addition to regular dental floss, oral irrigators, often called water flossers, are gadgets that clean the spaces between teeth and the gum line using a stream of water.

COVID-19 Impact: Advent of COVID-19 Increased Focus on Home Based Dental Care and the E-Commerce Growth Upgraded the Market Share

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

LATEST TRENDS

"Smart Technology and Environment Friendly Materials to Elevate the Market Share"

The use of smart technology into oral irrigators was an emerging trend. Some devices were outfitted with Bluetooth connection, accompanying applications, and features like pressure sensors and timers to improve the user experience and deliver tailored dental care recommendations. A increasing understanding of environmental sustainability influenced product design ideas. Some oral irrigator models were built of eco-friendly and recyclable materials, which appealed to environmentally aware customers.

ORAL IRRIGATOR MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into countertop oral irrigator, cordless oral irrigator and others.

Countertop Oral Irrigators: Countertop oral irrigators are usually powered by electricity and must be hooked into an electrical socket. They feature bigger water tanks than cordless ones, allowing for more continuous usage without the need for regular refills. Many countertop versions include a variety of pressure settings, allowing customers to tailor the water pressure to their comfort and dental needs. Some countertop models have complex features including several tips for different dental requirements, adjustable water pressure settings, and special modes for gum massage or sensitive teeth.

Cordless Oral Irrigators: Cordless oral irrigators are battery-powered and do not need a direct electrical connection. This increases their portability and convenience while travel. Cordless variants are often more compact and space-efficient than tabletop models. They are ideal for people who have little counter space or desire a more simple style. Cordless devices often have smaller water tanks than countertop models. This may necessitate more frequent refills during usage. The cordless design allows for simple maneuverability, and users are not hampered by a power cord. This is especially useful for people who prefer flexibility in their oral care regimen..

• By Application

Based on application the global market can be categorized into home use and dentistry.

Home Use: Oral irrigators are useful for eliminating plaque and debris from between teeth and along the gum line. They produce a stream of water that aids in the removal of particles that regular floss may not reach. Regular usage of oral irrigators at home can help to improve gum health. The pulsing water stream can stimulate the gums while also improving blood circulation, supporting overall gum health. Oral irrigators are useful for cleaning around brackets and wires in people wearing braces or other orthodontic hardware. Water pressure can help dislodge food particles and preserve oral cleanliness during orthodontic treatment. Individuals with sensitive teeth who find conventional flossing difficult might use oral irrigators to clean between teeth without creating discomfort.

Dentistry: Dental experts may recommend oral irrigators as part of their patients' preventative dental treatment. Regular usage can help to improve oral hygiene and lower the incidence of dental problems. Following some dental treatments, such as oral surgery or periodontal therapy, patients may be encouraged to use oral irrigators to maintain oral hygiene while reducing irritation to the treated regions. Individuals with periodontal disorders, such as gingivitis or mild to moderate gum disease, may benefit from utilizing oral irrigators to supplement their oral care regimen and help manage their condition. Patients having dental implants, crowns, bridges, or other prosthodontic procedures may utilize oral irrigators to provide complete cleaning around and between these structures, therefore reducing problems and increasing durability.

DRIVING FACTORS

"Growing Awareness of Oral and Orthodontic Care to Stimulate the Market Growth"

As people become more aware of the importance of oral health and preventative dental care, they look for effective ways to keep their mouths clean and healthy. mouth irrigators are marketed as an extra step in mouth hygiene regimens. People who wear braces or other orthodontic gadgets sometimes struggle to maintain good oral hygiene. Oral irrigators are popular among orthodontic patients because they provide an effective technique to clean around brackets and wires. The shift in consumer attention from treating tooth problems to avoiding them has boosted demand for preventative oral care products. Oral irrigators are viewed as instruments that help maintain excellent oral health and avoid dental disorders..

"Rising Disposable Income, Convinience and Ease of Use to Aid the Market Growth"

Improved economic conditions and increased disposable incomes in many countries have allowed customers to spend in personal care items, particularly dental care equipment such as irrigators. Oral irrigators are a handy and user-friendly alternative to conventional dental floss. Many individuals find them simpler to use, particularly those who have braces, implants, or struggle with string floss.

RESTRAINING FACTOR

"High Initial Cost  and Extensive Maintenance to Limit the Market Growth"

The high cost of the gadgets is projected to limit market expansion. The requirement for regular replacement of power sources in portable devices or frequent charging in the case of cordless devices is expected to provide a challenge to the oral irrigator market during the forecast period. To avoid bacterial development in the water reservoir and nozzle, oral irrigators must be cleaned and maintained on a regular basis. Neglecting adequate maintenance might jeopardize the device's functionality and cleanliness. Oral irrigators may be more expensive to purchase initially than regular dental floss. When considering an investment, customers should take into account the long-term rewards as well as their own preferences. However, initial cost and extensive maintenance may restrict the worldwide oral irrigator market growth.

ORAL IRRIGATOR MARKET REGIONAL INSIGHTS

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"Asia Pacific with Increased Awareness Regarding Oral Hygiene to Lead the Market Share"

Asia Pacific held the greatest oral irrigator market share in projected timeframe. Asia Pacific led the market, accounting for about half of the revenue share. Poor eating habits, especially a high intake of sugary foods, have led to an increase in periodontal disease cases. The industry is also being boosted by an expansion in the number of dental clinics and professionals in the area. The region's market is expanding due to advancements in technology, more medical tourism, and growing awareness of oral hygiene. In 2022, the 4th Chinese National Oral Health Survey found that oral health disorders were frequent among Chinese adults. Only 13.8% had a full dentition, 1.8% were edentulous, and 84.4% had dentition abnormalities. Severe tooth loss causes a significant disease burden among the Chinese people.

KEY INDUSTRY PLAYERS

"Notable Market Players Shaping the Market through Innovation and Market Expansion"

Major market actors are crucial for comprehending customer preferences and business dynamics because of their enormous market influence. The vast retail networks and online platforms of these large corporations enable shoppers to peruse a vast array of apparel options with ease. Product adoption has increased as a result of their well-known brand, strong worldwide presence, and enhanced customer confidence and loyalty. 

List of Market Players Profiled

• Water Pik (U.S.)
• Philips (The Netherlands)
• Panasonic (Japan)
• Oral-B (U.S.)
• Jetpik (U.S.)
• Aquapick (South Korea)
• Conair Corporation (U.S.)
• Hydro Floss (U.S.)
• Matwave (China).

INDUSTRIAL DEVELOPMENT

August 2022: Procter & Gamble's oral-care brand, Oral-B, has partnered with the International Association of Disability and Oral Health (iADH) to improve accessibility and benefits for individuals with impairments. The partnership's goal is to create a training program called "Positive Practices" that would teach dental practitioners how to be more inclusive and confident with their patients.

August 2020: Panasonic Holdings Corporation introduced the EW1511 ultrasonic oral irrigator, which has active water jet technology with five pressure settings and a cordless design. It also has a flexible nozzle ultrasonic water jet with small bubbles to remove food particles as well as bacteria and floating plaque from periodontal pockets, which can cause gum disease. It also gently stimulates the gums at a rate of around 1,600 pulse per minute.

REPORT COVERAGE

The research provides forecasts for future market expansion in addition to a comprehensive SWOT analysis. It examines a wide range of market classifications, potential uses, and important factors that fuel the market's expansion in order to determine how the industry develops over the next several years. By considering both historical turning points and current trends, the research offers a thorough picture of the market's components and highlights potential growth prospects.