Oxidation Hair Dye Market Size, Share, Growth, and Industry Analysis, By Type (PPD based hair colors, PTD based hair colors, and other material-based hair colors), By Application (Home Use and Commercial Use), Regional Insights, and Forecast From 2022 To 2028

Updated On: 11 September 2023

oxidation hair dye market REPORT OVERVIEW

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The global oxidation hair dye market size was USD 2.599 billion in 2021. The global COVID-19 pandemic has been unprecedented & staggering, with oxidation hair dye experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. As per research, the market is expected to touch USD 4.634 billion by 2028, exhibiting a CAGR of 8.6% during the forecasted period. The sudden spike in CAGR can be attributed to demand returning to pre-pandemic levels after the pandemic is over.

Two main types of hair dye are based on chemical composition: oxidative (permanent) and additive (temporary) hair dye. With oxidative hair coloring, substances are added to open the cuticle, so the dye penetrates the hair. In this way, the color changes stay when the hair grows. Oxidation hair dye contains two components of aromatic dyes, i.e., a coupling agent and an oxidant. When hair dye is mixed, ammonia opens the cuticle to penetrate the dye. A reaction between the dye and coupling agent thus makes the dye more profound, which cannot easily be washed off the hair.

Oxidative hair dyes contain the oxidizing agent hydrogen peroxide and an intermediate dye, i.e., paraphenylenediamine (PPD) and aminophenol. PPD is an aromatic compound used in all hair-coloring formulations. Temporary hair dyes consist of azo, triphenylmethane, or indamine dyes, while semi-permanent hair dyes contain nitro-aminophenols and some azo dyes. Permanent hair dyes differ from temporary dyes as permanent hair dyes consist of two components mixed before use and generate the dye in the hair by a chemical reaction.

COVID-19 Impact: Consumer Demand due to Closure of Saloons Boosted Market Growth

With the pandemic in place worldwide and movement restrictions, saloons and beauty parlors were closed everywhere. This prompted consumers to take up hair coloring by themselves, thus boosting the demand for oxidative hair dye. The need for the product was further shot up by the ease with which consumers could apply hair color, thus making the product more desirable and increasing supply in the market despite restrictions. Therefore, these factors played a significant role in driving the market growth and share of the industry.

LATEST TRENDS

"Demand for Organic Hair Dye to Drive Market Growth"

The demand for environment-friendly oxidation hair dyes in the market that are sustainable for use will drive the market growth soon. The need for organic and vegan hair dyes is rising in the industry as consumers tackle responsibility for using sustainable products and contribute to environmental protection. Thus, leading manufacturing companies are adopting this environment-friendly approach to attract consumers and increase their revenues and market share in the industry.

oxidation hair dye market SEGMENTATION

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• By Type

The market is categorized based on types of PPD-based hair colors, PTD-based hair colors, and other material-based hair colors.

• By Application

Based on applications, the market is subcategorized into the home and commercial uses.

DRIVING FACTORS

"Removal of Ammonia in Oxidation Dyes to Spur Market Growth"

Manufacturers have recently started removing ammonia from oxidation hair dyes, which was causing environmental and allergic conditions in some cases. This will drive the oxidation hair dye market growth as consumers' preferences will increase, thus driving the industry's market share and resulting in massive company revenues and profits. Thus, the market is set to experience as the demand for the product will rise soon.

"Innovations in Technology and Production to Lead Market Growth"

Leading manufacturers and companies are introducing various innovative technologies worldwide to make it easier for consumers to dye their hair by themselves. Submitting AI and AR analyzers to the hair dye market will make the hair-dying process for consumers more efficient, as these systems will guide them with a step-by-step process. Thus, these factors will drive the product's market growth in the industry.

RESTRAINING FACTORS

"Hair Dye Allergies due to PPD may Hamper Market Growth"

PPD is a chemical that is found to cause allergies in humans due to the use of extensive chemical reactions in its production. There are several benefits of oxidation hair dye. However, this factor may impede market growth, making the product less desirable amongst consumers, thereby restricting the product demand and resulting in losses to leading manufacturers and investors worldwide. Thus, global manufacturing companies must consider these factors while bringing in innovations in the product.

oxidation hair dye market REGIONAL INSIGHTS

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"Asia Pacific to Lead Market Share due to Innovations and Increased Manufacturing"

The Asia Pacific region will lead the oxidation hair dye market share due to the expansion of manufacturing capacities of leading players in the industry and innovations in the market. Countries such as China, India, and Japan will lead the industry with the largest market share. The demand for the product will continue to rise exponentially worldwide as investors look at the region as a potential hotspot for affordable investments. Thus, these factors are driving the product's market growth.

KEY INDUSTRIAL PLAYERS

The report analyzes various market players in the industry, and the information is published after proper research, analysis of trends, key developments, new initiatives, and technological developments and innovations. The report also includes thorough research on companies, regions, technical and environmental outcomes, and newly emerging industries' impact and risks. The study considers all the points after a comprehensive analysis, thus generating future possibilities for the market. Therefore, the factors mentioned in the report are subject to change as the dynamics and situation of the market change. The Asia Pacific region will lead the industry with the highest market share.

List of Market Players Profiled

• L'Oréal (France)
• Henkel (Germany)
• Revlon (U.S.)
• HOYU (Japan)
• Kao (Japan)
• COTY (U.S.)
• Shiseido (Japan)
• YoungRace (China)
• Developlus (U.S.)
• Aroma (U.S.)
• Godrej (India)

INDUSTRY DEVELOPMENT

January 2022: L'Oreal launched two innovative hair coloring technologies, starting the year positively for the global hair dye market. According to the company, the mass-consumer market could circumvent problems associated with hair-coloring through efficient technology systems. The two technologies are named Colorsonic and Coloright. They will assist in easy hair-coloring, and AI AR-backed systems will analyze and guide consumers as they choose to dye their hair at home. This will significantly boost the market, thus driving product growth.

REPORT COVERAGE

The report examines elements that affect the demand and supply factors and estimates dynamic market forces for the forecast period. It also offers drivers, restraints, the latest trends, and critical industrial developments. After evaluating financial and technical market factors, the report provides an extensive SWOT analysis. The research is subject to alteration if leading players and analysis of market dynamics change. The information is an approximate estimation of the factors mentioned, taken into consideration after thorough research. The report also provides information on segmentation, key industry developments, and an analysis of risks in the hemoperfusion production industry.