Pasta & Couscous Market Size, Share, Growth, And Industry Analysis, By Type (Dried, Fresh/Chilled, and Others), By Application (Supermarket/Hypermarket, Convenience Stores, Unorganized Small Stores, and Others), Regional Insights and Forecast From 2025 To 2034

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PASTA AND COUSCOUS MARKET OVERVIEW

The global pasta & couscous market size is estimated at USD 41.22 billion in 2025 and expected to rise to USD 57.31 billion by 2034, experiencing a CAGR of 3.73% during the forecast period from 2025 to 2034.

The United States Pasta & Couscous market size is projected at USD 12.66 billion in 2025, the Europe Pasta & Couscous market size is projected at USD 13.07 billion in 2025, and the China Pasta & Couscous market size is projected at USD 10.07 billion in 2025.

Pasta is a dish prepared from dough that is cooked in broth or water. It can be topped with cheese, cheese sauces, and a variety of other ingredients. In most cases, a meat or vegetable stew is served with couscous, a form of pasta produced from semolina wheat. In many civilizations all throughout the world, pasta and couscous are essential basic foods and well-liked options for quick, simple meals.

Increasing demand for convenience foods, because pasta and couscous are simple to cook, the market for these goods is benefiting from the rising popularity of convenience foods. The popularity of Mediterranean cuisine is on the rise the market for pasta and couscous is expanding due to the rising popularity of Mediterranean food, which uses these goods as essential ingredients. Health-conscious consumers are multiplying, consumers who are concerned about their health are choosing pasta and couscous over other types of carbs as healthier substitutes. These factors are attributing the growth of Pasta & Couscous Market share and revenue systems

KEY FINDINGS

COVID-19 IMPACT

Pandemic Led To A Decline in the Market Growth

The COVID-19 pandemic has been unprecedented and staggering, with the pasta & couscous market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels.

Due to the COVID-19 pandemic and the global lockdown procedures, several business operations were impacted. Additionally, COVID-19 made it more difficult for people, particularly farmers, to organize for jobs. People's incomes and purchasing power have consequently declined. Food insecurity and an increase in the number of undernourished people are results of rising food prices. As a result of the epidemic, there would be a rise in demand for Pasta & Couscous products, which would cause the pasta & couscous market growth.

LATEST TRENDS

Agreement Toward Sustainable Land Management To Increase Agricultural Productivity

Growing consumer awareness of healthy eating habits, particularly in emerging nations where eating noodles for breakfast is a growing trend, is anticipated to increase demand for the product in this application. Additionally, as the vegan population grows around the world, producers have been compelled to create cutting-edge goods like tofu-based pasta and vegan cheese that can replace gammon or bacon when used in salad dressings or on noodles. With the aid of this innovation, supermarkets and hypermarkets will be better able to adapt to shifting consumer demands while still preserving their product lines within the financial restrictions put forth by retailers.

• According to Eurostat, Italy exported over 1.9 million tonnes of pasta in 2023, marking a consistent rise in global demand for traditional and organic pasta products.

• As per the Food and Agriculture Organization (FAO), global couscous production reached approximately 760,000 metric tons in 2022, driven by growing consumer preference for ethnic and convenient food options.

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PASTA AND COUSCOUS MARKET SEGMENTATION

By Type

By Type, the market is fragmented into Dried, Fresh/Chilled, and Others amongst which dried is the leading segment.

By Application

By Application, the market is bifurcated into Supermarket/Hypermarket, Convenience Stores, Unorganized Small Stores, and Others amongst which Supermarket/Hypermarket is the leading segment.

DRIVING FACTORS

Rising Disposable Income of Consumers to Amplify Market Growth

Pasta & Couscous meals, in particular, are in high demand right now. The products' high nutritional value enhanced customer attractiveness, which is growing the market. Demand for Pasta & Couscous was increased by consumers' higher disposable income in industrialized nations and by these nations' improved Pasta & Couscous production.

Rising Healthy Consumption to Boost Market Growth

In nations that are fast developing, like China, the need for animal protein and high-protein animal feedstuffs like soybean meal increased. Production of pasta and couscous is becoming more and more in demand as long-term growth rates outpace improvements in yield per land unit. pasta and couscous meal is used both for human consumption. Demand for protein-enriched meals is rising as a result of the advantages they offer in terms of health and the expansion of livestock, cattle, ruminants, and other animals on the market worldwide.

• According to the U.S. Department of Agriculture (USDA), durum wheat production increased by 11% in North America in 2023, supporting the availability of raw materials for pasta and couscous manufacturing.

• The International Pasta Organisation (IPO) reported that over 57% of global consumers prefer pasta due to its affordability and long shelf-life, especially in regions with high food inflation.

RESTRAINNG FACTOR

Lack of Regulatory Standards of the Product to Be a Major Restraint

Lack of regulatory requirements is one of the main issues limiting the sector's expansion for pasta and couscous meals. This trend is much more pervasive in nations whose national food safety standards are governed by frameworks based on scientific risk.

• As per the European Commission’s Agriculture and Rural Development data, fluctuations in durum wheat prices led to a 15–20% cost increase for pasta manufacturers in 2022–2023.

• According to the World Health Organization (WHO), rising concerns over high carbohydrate intake have influenced nearly 34% of urban consumers to reduce pasta consumption in favor of low-carb diets.

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PASTA AND COUSCOUS MARKET REGIONAL INSIGHTS

North America to Dominate the Market Owing to the Product's High Nutrition Aspect

North America is expected to account for the majority of demand in the upcoming years due to its sizable population, expanding economies where more and more people are choosing nutrient-dense foods, and the growing awareness of the high protein content of pasta and couscous. The region's market for pasta and couscous is growing as a result of the animal feed industry as well as nutraceuticals.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Valeo Foods: According to company performance data, Valeo Foods distributed over 500 million packs of pasta and couscous products globally in 2023 through brands like Roma and Batchelors.

• The Hain Celestial: As per the company’s annual sustainability report, Hain Celestial introduced 5 new couscous variants under the Earth's Best brand in 2023, targeting 30% organic-only retail channels in North America and Europe.

List of Top Pasta and Couscous Companies

• Valeo Foods
• The Hain Celestial
• Weikfield Foods
• US Durum Products
• Ebro Foods
• Pastificio Antonio Pallante
• Regina Pasta & Food Industries
• Pasta Foods
• ITC Foods

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.