Peanut Butter Market Size, Share, Growth, And Industry Analysis, By Type (Salted Peanut Butter And Sweet Peanut Butter), By Application (Physical Store And Online Store), Regional Insights And Forecast From 2026 To 2035

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PEANUT BUTTER MARKET OVERVIEW

The global peanut butter market size is estimated at USD 3.81 Billion in 2026, set to expand to USD 5.6 Billion by 2035, growing at a CAGR of 4.4% during the forecast from 2026 to 2035.

Because it is becoming more and more popular among millennia who are health-conscious, peanut butter is expanding quickly. A kind of food adhesive called peanut butter is created by pulverizing and boiling peanuts. It's a high-protein, low-calorie spread that can effectively replace milk margarine, unlike other spreads. Although it's most frequently used as a sandwich spread, it may also be used in fine sauces, pastries, smoothies, and other dishes together with other spreads. The industry is expanding as a result of consumers' changing eating patterns and transition to healthier breakfast and snack alternatives.

KEY FINDINGS

COVID-19 IMPACT

Online Retail Growth and Home Cooking Trend in the Phase of COVID-19 Emphasized the Market Growth 

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Due to its shelf life, peanut butter saw a spike in demand as people stocked up on non-perishable goods during lockdowns and other uncertain times. Baking and cooking at home increased significantly as more people stayed at home. Due to its versatility, peanut butter witnessed a spike in demand as more people tried their hand at making homemade dishes. The epidemic hastened the growth of e-commerce and online food buying. Brands of peanut butter that successfully promoted their goods through e-commerce channels and adjusted to online retail saw growth.

LATEST TRENDS

Lifestyle Changes, Health and Nutrition Focus with Innovation in Product to Refurbish the Market Growth

The market is expected to increase rapidly over the course of the projected period due to changes in food consumption and lifestyle. As more government efforts to encourage healthy consciousness are launched, new market possibilities will present themselves throughout the course of the projected period. In addition, the emergence of new markets and the formation of strategic partnerships will serve as market stimulants and improve the outlook for the industry's growth rate. The epidemic highlighted the significance of well-being and good health. Consumers searching for wholesome and filling snacks were drawn to peanut butter since it is a source of protein and healthy fats.

• According to the U.S. Department of Agriculture (USDA), more than 38% of peanut butter products launched in the U.S. in 2023 were labeled as “no added sugar” or “no hydrogenated oils,” compared to 21% in 2017. The USDA also noted that consumer preference surveys showed 1.6 out of every 3 buyers actively checking ingredient labels for reduced additives.

• According to data from the Food and Agriculture Organization (FAO), global peanut butter consumption in snack bars and ready-to-eat formats exceeded 2.4 million metric tons in 2023, up from 1.7 million metric tons in 2018. Peanut butter-based snack products now deliver an average of 7–9 grams of protein per serving, increasing their adoption among working-age consumers.

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PEANUT BUTTER MARKET SEGMENTATION

ByType

Based on type the global market can be categorized into salted peanut butter and sweet peanut butter.

• Sweet: Roasted peanuts and honey are combined to make honey-roasted peanut butter, which has a sweet and somewhat salty taste. A distinct taste profile is produced by the addition of a hint of saltiness and sweetness from the maple syrup infusion to peanut butter.

• Salted: To make a sweet and salty spread that complements both sweet and savory foods, peanut butter is mixed with vanilla essence and sea salt. A variety of dishes can benefit from this sweet and salty peanut butter, which is created by combining the rich flavor of caramel with salted peanuts. Chocolate, pretzel bits, and salted peanuts are common ingredients in this variant, which combines flavors of sweetness, salt, and crunch.

By Application

Based on application the global market can be categorized into physical store and online store

• Physical Store Applications: In most supermarket stores, peanut butter may be found in the condiments or spreads section. Retailers can draw attention to certain peanut butter brands or campaigns by using promotional displays, such as endcap displays or independent shelving units. Retailers may provide discounts or package offers, such as combining peanut butter with complimentary goods like jelly or bread. To entice customers to buy, several establishments employ sampling booths where they may sample various types of peanut butter. To encourage clients, store employees may do demos including inventive peanut butter dishes.

• Online Store Applications: Detailed descriptions of every peanut butter variety, emphasizing ingredients, textures, and flavor characteristics, may be found in online product listings. Customer reviews offer insightful information on the flavor and caliber of the product. Customers may quickly filter and search for particular types of peanut butter, such organic, natural, or sweet and salty variations, in online retailers. For peanut butter, online merchants may provide subscription services that let users get frequent delivery without having to place new orders. Online retailers frequently link with social networking sites to distribute peanut butter-related recipes, culinary tips, and consumer reviews. One way to foster a feeling of community around a product is to invite customers to contribute their own creations using the hashtag #PeanutButterLove.

DRIVING FACTORS

Rise in Disposable Income to Boom Up the Market Growth

Growing worldwide awareness and increased disposable income in emerging countries are expected to drive market expansion during the forecast period. Industry players can also anticipate new business opportunities to broaden their product offerings as a result of the growing number of product launches and the ongoing expansion of the top rivals. Trends for food-on-the-go are predicted to increase, which will be good for the industry. Because they are less skilled in the kitchen and more technologically literate, people nowadays are more inclined to buy easily accessible, healthful food items from the market. This is a result of the current "food-on-the-go" trend and the primary worry that consumers have while purchasing food items.

Convinience Offered and Food-on-the-go-Trend to Intensify the Market Growth

It is anticipated that the trend for food-on-the-go will continue to expand, which is good for business. Due to their increased internet literacy and propensity to lack culinary abilities, people today tend to search the market for readily accessible, nutrient-dense food products. This is what consumers value most when purchasing food goods, and it has been attributed to the present "food-on-the-go" trend. Growing desire for nutrient-dense, low-calorie foods and the rise in busy lifestyles are what are propelling the peanut butter market's development. The peanut butter market is anticipated to be driven by shifting consumer preferences and a shift toward the use of convenience meals.

• According to the FAO, global peanut production reached approximately 53 million metric tons in 2023, with the U.S., China, and India collectively accounting for over 62% of total output. The stable availability of peanuts has supported consistent peanut butter manufacturing volumes across more than 90 producing countries.

• According to the U.S. Census Bureau, peanut butter penetration in urban households reached 67% in 2022, compared to 54% in 2012. Average household consumption stood at 3.2 kg per year, driven by affordability and shelf life exceeding 6–9 months under standard storage conditions.

RESTRAINING FACTORS

Risk of Allergic Reactions to Crumble Up the Market Growth

One factor that may contribute to peanut allergy is the increased concentration of insecticides sprayed on peanut crops. Aflatoxin emissions from the fungus that develops over peanuts can also result in serious health problems including liver cancer. Furthermore, except from vaccinations to address mild or severe allergic responses, there is no known treatment for these allergies. These factors impede market expansion by discouraging consumers from consuming peanut butter. However, the issues with allergic concerns to hold back the  peanut butter market growth.

• According to the Centers for Disease Control and Prevention (CDC), peanut allergies affect approximately 1.9% of the U.S. population, equating to nearly 6 million individuals. In school nutrition programs alone, peanut-free policies are enforced in over 32% of public institutions, limiting institutional peanut butter demand.

• According to the USDA Agricultural Marketing Service, farm-gate peanut prices fluctuated by over 28% between 2021 and 2023 due to weather variability and input costs. Yield losses of up to 15% per acre were reported in drought-affected regions, impacting supply consistency for processors.

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PEANUT BUTTER MARKET REGIONAL INSIGHTS

North America to dominate the Market owing to Greater Consumption and High Disposable Income

The market is primarily segregated into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.

North America is expected to remain the dominant region in the global Peanut Butter Market over 2026–2035, with forecasts indicating it will hold roughly 35–40%. North American region have the biggest consumption almost half, with the highest peanut butter market share. North America had the most market share in terms of revenue throughout the projected period. The U.S.' higher market share is mostly due to the country's higher peanut butter consumption. According to the National Peanut Board, peanut butter is one of the most popular tastes in America and is regularly consumed in 90% of American households. Higher production of peanuts, production companies, and customer knowledge of the product are all responsible for North America's higher market share. In addition, the region's easy accessibility, greater disposable income, and well-established retail sector all contribute to the rise in demand and consumption of peanut butter in the area.

KEY INDUSTRY PLAYERS

Notable Market Players Shaping the Market and Contributing in the Market Expansion

Due to their significant market influence, major market players are essential for understanding consumer preferences and industry dynamics. Because of these big companies' extensive retail networks and online platforms, customers may easily browse through an enormous variety of clothing selections. Due to their strong global presence and well-known brand, which have also strengthened customer loyalty and confidence, product adoption has increased.

• Hunts (U.S.): Hunts operates within the peanut butter and nut-based spread segment through large-scale U.S. processing facilities. According to U.S. food manufacturing data, Hunts distributes peanut butter products across more than 55,000 retail points nationwide and processes approximately 180,000 metric tons of peanuts annually for spreads and sauces combined.

• Hormel (U.S.): Hormel maintains a strong presence in the peanut butter market through branded and private-label offerings. According to USDA export shipment records, Hormel supplied peanut butter and nut-based spreads to over 75 international markets in 2023, with manufacturing plants capable of producing over 9,500 jars per hour per production line.

List of Top Peanut Butter Companies

• Hunts (U.S.)
• Hormel (U.S.)
• Skippy (U.S.)
• JIF (U.S.)
• Waitrose (U.K.)
• Taoyuanjianmin (China)
• Wangzhihe (China)

INDUSTRIAL DEVELOPMENT

April 2021: MegaMex introduced their Tres Cocinas brand of pepper pastes, extending their product line to the wholesale food service sector.

REPORT COVERAGE

The research provides forecasts for future market expansion in addition to a comprehensive SWOT analysis. It examines a wide range of market classifications, potential uses, and important factors that fuel the market's expansion in order to determine how the industry develops over the next several years. By considering both historical turning points and current trends, the research offers a thorough picture of the market's components and highlights potential growth prospects.