Personal Care Products Market Size, Share, Growth and Industry Analysis, By Type (Skincare, Haircare, Personal Hygiene, Make-up, Fragrance, Oral Hygiene, Others), By Application (Men, Women, Children), Regional Insights and Forecast From 2025 To 2035

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PERSONAL CARE PRODUCTS MARKET OVERVIEW

The global personal care products market stood at USD 473.33 billion in 2025 and is set to expand to USD 490.85 billion in 2026, eventually reaching USD 683.12 billion by 2035, driven by a CAGR of 3.7%.

The personal care products market is thriving due to increasing disposable income and rapid urbanization. Emerging markets are witnessing a notable shift, with consumers allocating more resources to premium and specialized personal care items. Urban dwellers, benefiting from higher awareness and accessibility, are major contributors to this trend. Simultaneously, the market is experiencing heightened demand fueled by a growing emphasis on health and wellness. Consumers seek products offering not only aesthetic benefits but also functional advantages, such as hydration and anti-aging properties. The preference for natural and organic alternatives further propels the market's upward trajectory.

KEY FINDINGS

COVID-19 IMPACT

Demand Surged Due to Increased Utilization of Hygiene Products

The COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The personal care products market faced a dynamic shift due to the COVID-19 pandemic. As hygiene awareness surged, there was a notable increase in demand for hand sanitizers, soaps, and disinfectants. Simultaneously, lockdowns prompted a heightened focus on self-care, leading to a surge in demand for skincare products like moisturizers and masks. The haircare segment witnessed a change in consumer behavior, with fewer salon visits resulting in increased demand for DIY haircare products. The pandemic not only reshaped consumer preferences but also underscored the adaptability of the personal care industry to evolving hygiene and self-care needs during challenging times.

LATEST TRENDS

Adoption of Upcycled and Recycled Packaging to Achieve Sustainable Goals

In the current trajectory of personal care product trends, a significant surge is observed in the adoption of upcycled and recycled packaging. Beyond focusing solely on ingredient sustainability, consumers are placing a growing emphasis on eco-conscious packaging choices. This trend involves utilizing recycled materials and even repurposing food waste to create packaging solutions, aligning with the broader sustainability movement. The upcycled and recycled packaging trend underscores a collective commitment within the personal care industry to address environmental concerns, reducing the ecological footprint of product packaging.

• According to the U.S. Food and Drug Administration (FDA), over 48 million consumers in 2023 preferred personal care products formulated with natural or organic ingredients, reflecting the shift toward safer and eco-friendly options.

• According to the National Retail Federation (NRF), over 62% of personal care product sales in 2023 were made through online platforms, expanding accessibility and reaching a global customer base.

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PERSONAL CARE PRODUCTS MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into skincare, haircare, personal hygiene, make-up, fragrance, oral hygiene, and others.

• Skincare: Skincare products encompass a wide range, including cleansers, moisturizers, and serums. With a focus on promoting skin health and appearance, this segment caters to various skin types and concerns, such as hydration, anti-aging, and blemish control.

• Haircare: Haircare products consist of shampoos, conditioners, and styling solutions, addressing diverse hair needs. The segment caters to concerns like hair nourishment, damage repair, and styling preferences, reflecting a consumer focus on overall hair health and aesthetics.

• Personal hygiene: Personal hygiene products, such as soaps, shower gels, and intimate care items, are designed to maintain cleanliness and freshness. This segment aligns with consumers' daily routines, emphasizing the importance of personal cleanliness and well-being.

• Make-up: Make-up products, ranging from foundations to lipsticks, contribute to enhancing facial aesthetics. This segment reflects consumer preferences for self-expression and beauty enhancement, offering a diverse array of products for different make-up styles and occasions.

• Fragrance: Fragrance products, including perfumes and colognes, are integral to the personal care routine, providing a sensory element. This segment is characterized by a variety of scents catering to individual preferences and occasions, contributing to personal grooming and expression.

• Oral hygiene: Oral hygiene products, such as toothpaste and mouthwash, play a crucial role in maintaining dental health. With a focus on preventing oral issues and ensuring freshness, this segment aligns with daily oral care practices.

By Application

Based on application, the global market can be categorized into men, women, and children.

• Men: Tailored to the specific needs and preferences of men, this segment includes grooming products such as facial cleansers, shaving creams, and colognes.

• Women: The women's segment encompasses a comprehensive range of personal care products, including skincare, haircare, make-up, and hygiene items. Reflecting diverse beauty and wellness needs, this segment caters to women seeking products for skincare routines, hairstyling, makeup application, and overall personal hygiene.

• Children: Specifically designed for the delicate needs of children, this segment includes gentle skincare products, shampoos, and oral care items. Emphasizing safety and mild formulations, these products are curated to address the unique requirements of children's skin, hair, and oral health, ensuring a nurturing and gentle approach to personal care.

DRIVING FACTORS

Rising Disposable Income and Urbanization to Fuel Market Growth

Growing economies, particularly in emerging markets, are driving an upswing in disposable income. This financial empowerment enables consumers to allocate more resources to personal care products, with a notable inclination towards premium and specialized offerings. Rapid urbanization further amplifies this trend, as urban dwellers typically exhibit higher awareness levels and greater access to a diverse range of personal care products compared to their rural counterparts.

Heightened Focus on Health and Wellness to Propel Market Expansion

Consumers are placing an increased emphasis on their health and well-being, creating a surge in demand for personal care products that transcend mere aesthetics. There is a growing preference for products offering functional benefits such as hydration, sun protection, and anti-aging properties. This shift is underscored by rising awareness regarding the adverse effects of certain ingredients, prompting a notable inclination towards natural and organic alternatives in the personal care product landscape.

• According to the Centers for Disease Control and Prevention (CDC), over 75% of U.S. households purchased personal care products like skincare, soaps, and sanitizers in 2023 to maintain hygiene and wellness.

• According to the U.S. Bureau of Economic Analysis (BEA), over 34 million consumers in 2023 allocated significant budgets for premium personal care products, boosting market demand.

RESTRAINING FACTORS

Market Saturation and Competition to Add Complexity and Hinder Market Enhancement

One of the prominent restraining factors affecting the personal care products market growth is the intense competition prevailing within the industry. The market witnesses a fierce battle for market share among both established players and numerous startups, resulting in escalated price wars and heightened marketing pressure. Additionally, the rise of private labels poses a substantial challenge, as retailers enter the arena with their own-brand personal care products offered at competitive prices, potentially squeezing the market share of well-established brands. Furthermore, the prevalence of counterfeit products in the market amplifies the restraining impact, posing a risk for consumers who may unknowingly purchase fake or adulterated personal care items. This not only jeopardizes consumer safety but also inflicts damage to brand reputations, adding a layer of complexity to the competitive landscape within the personal care products market.

• According to the FDA, over 1,500 personal care products were subjected to recalls or reformulations in 2023 due to non-compliance with ingredient safety or labeling requirements, affecting market growth.

• According to the U.S. Bureau of Labor Statistics (BLS), over 42% of consumers reported switching from premium to mid-range personal care products in 2023 due to affordability concerns.

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PERSONAL CARE PRODUCTS MARKET REGIONAL INSIGHTS

Asia Pacific to Lead Due to Region’s Massive Population and Vibrant E-Commerce Sector

The market is primarily segregated into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa.

Asia Pacific reigns supreme in the personal care products market share, driven by a potent cocktail of factors. Its massive population, particularly in its countries, is experiencing rising disposable income, fueling a hunger for self-care and premium beauty products. The region's vibrant e-commerce sector and increasingly digitized landscape further propel market growth, making it the undisputed leader in personal care products.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Unilever: According to the European Cosmetics Association (Cosmetics Europe), Unilever produced and supplied over 210 million personal care units in 2023, serving markets across Europe, Asia, and North America.

• P&G (Procter & Gamble): According to the American Cleaning Institute (ACI), P&G distributed over 265 million personal care products in 2023, including skincare, haircare, and hygiene products, reaching consumers in over 80 countries.

List of Top Personal Care Products Companies

• Unilever (U.K.)
• P&G (U.S.)
• L'Oreal (France)
• Estee Lauder (U.S.)
• Kao (Japan)
• Johnson & Johnson (U.S.)
• Colgate Palmolive (U.S.)

INDUSTRIAL DEVELOPMENT

November 2022: Procter & Gamble (P&G) marked a significant industrial development by introducing SK-II Men, expanding its premium skincare brand SK-II to address the growing demand among male consumers for high-quality skin care and anti-aging solutions. The SK-II men's product line, featuring essentials like facial treatment essence, moisturizing cleanser, and age revive essence, is formulated with PITERA™, a natural bio-ingredient derived from a yeast known for enhancing skin regeneration. This strategic move underscores P&G's commitment to innovation, market expansion, and a consumer-centric approach, catering to the evolving preferences in the personal care products market.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.