Personal Safety Alarm for Women Market Size, Share, Growth, and Industry Analysis, By Type (Normal Alarm Type, Bluetooth Connection Type, Network Connection) By Application (Online Sales, Offline Sales) and Regional Forecast to 2033

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PERSONAL SAFETY ALARM FOR WOMEN MARKET OVERVIEW

The Personal Safety Alarm for Women Market, worth USD 9.87 billion in 2024, is forecasted to increase to USD 10.33 billion in 2025 and surpass USD 15.08 billion by 2033, expanding at a CAGR of about 4.7% throughout the period 2025-2033.

Personal Safety Alarm for Women is a fast-growing global industry that has a high demand for hand-held devices that are mostly used by women for the safety purposes in an emergency. A personal safety alarm is a small and portable device that emits loud siren around 120–130 dB and it includes flash of the light. The main purpose of this alarm is to draw attention of the people to get saved from any kind of attacks. The driving factors of this market are government and NGO initiatives and rising concerns over women’s safety while restraining factors involves battery and maintenance charges and false alarms. Regional markets show regional peculiarities due to differences in traditions and attitudes; however, the most significant consumers and producers are in the Asia-Pacific region, North America, and Europe. Hence, the Personal Safety Alarm for Women Market is expected to continue growing.

US TARIFF IMPACT

Primary Impact on the Personal Safety Alarm for Women Market with Focus on its Relation to US Tariffs

The action has affected the Personal Safety Alarm for Women Market in many ways as the United States heavily relies on Imports of raw materials such as plastics, circuits, and electronics from China, Mexico and Vietnam. U.S. government raised tariffs on Chinese imports from 10% to 25%, affecting a large range of personal safety alarm products. The decision of tariffs has increased the operational costs of the companies that relies on the imports of the safety alarm devices. It has caused problems for revenue and profits and supply chain management, with many companies having to review their sourcing options and relocate production to other countries, which are not so affected by these tariffs. Another cost is that tariffs have created more instability in the markets hence the reduction of long term investment and innovations. On the consumer level, high retail prices can lead to low demand or people opt to use the cheaper or used products. Though the purpose of tariffs remains in safeguarding at the domestic front, the side effects have compounded challenges and pressures to an already fragile and dynamic safety alarm sector.

LATEST TRENDS

Smart & Connected Devices as One of the Leading Factors of Change

Another emerging and significant development that is currently affecting Personal Safety Alarm Market is the growth in devices. The devices can now have GPS tracking, Bluetooth, and app integration that helps to detect the real-time location or alerts that can be sent to identified contacts. People prefer to purchase smart devices over traditional devices. AI and multi-functionality increases the overall demand for the personal safety alarms for women.

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PERSONAL SAFETY ALARM FOR WOMEN MARKET SEGMENTATION

By Type

• Normal Alarm Type: It includes normal or traditional handheld devices that has a siren after pressing a button in emergency. These devices do not include bluetooth or real time tracking features. These devices have good demand as they are cost-effective and convenient for all types of users.

• Bluetooth connection type: These devices include Bluetooth connectivity through the smartphones. It also includes GPS tracking features. Thus they are costly are mostly used by urban professionals and travellers.

• Network Connection:  These devices use SIM card or WIFI to send the alerts to shared contacts. They can be used without a smartphone. They can even have audio communications. These devices are mostly used by high-security applications, solo travellers and VIPs.

By Application

• Online sales: It Includes the devices that are distributed through e-commerce platforms such as Amazon, Flipkart and others. It provides the convenience to the consumers.

• Offline sales: The devices are sold through retail stores, pharmacies, defence gear shops, electronic outlets. The devices can be inspected before purchasing in offline sales.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Government and NGO Initiatives Drives Growth

In today’s lifestyle, Government is playing an active role for the safety of women. people want things to be done without leaving the comfort of home. NGO’s are also playing a critical role in promoting and expanding the adoption of personal safety alarms specifically for the women in emergency situations. Government is providing training to the women. Also there are several initiatives such as 112 India app that supports panic alerts; promoted alongside wearable alarms. Several state police have conducted alarm distribution drives for college students and working women.  Thus it leads to the high demand for the safety alarms increasing the Personal Safety Alarm for Women Market growth.

Rising Concerns Over Women’s Safety Fuels Growth

Another major factor that drives the market is increased number of reports about sexual harassment, assaults, domestic abuse and street crime. Women are more informed about the safety tools and self-defence techniques due to the spread of awareness through mass media platforms. Also the Market is influenced by social media, influencers, and increased access to information online. Thus there has been a rise in the market growth for personal safety alarms for women.

Restraining Factor

False Alarm and Misuse Risks hinders Growth

For the Personal Safety Alarm for Women Market, there is one more significant limitation, namely the risks of misuse of the alarms. The alarms can be accidently pressed or triggered which can cause unnecessary panic among the public. Kids or prank users may misuse the device, undermining its credibility in serious situations. These risks can affect the customers demand and brand reputation which is the restraining factor in the said market.

AI & IOT-Enhanced Safety Devices Generates opportunities

Opportunity

The customers are inclines towards the smart technologies with AI and IOT integrations. The safety alarms are now coming up with the IOT features that can provide biometric, sensors and much more. It also uses AI for risk analysis and event recognition. They include real time live tracking and instant alerts by using cloud-based systems. It also supports mobile app or smartwatch integration. 

Battery and Maintenance Issues Creates Challenges

Challenge

One important factor recognized in the Personal Safety Alarm for Women Market is the maintenance of batteries. There are many alarms that works on batteries such as small coin or button-cell batteries. These batteries have less durability and drain quickly, especially in extreme temperatures or with frequent testing. Many alarms have one-time battery solutions and do not include recharge facilities. And thus the batteries are to be frequently replaced.

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PERSONAL SAFETY ALARM FOR WOMEN MARKET REGIONAL INSIGHTS

• North America 

North America have an increasing demand for Personal Safety Alarm for Women purchases. This region has the highest market share of 42% of the total market share. The United States Personal Safety Alarm for Women Market mostly shows the high preference for the safety products or devices with advances features. Consumers in North America are the fast adopters for the new technological advancements in the personal safety alarm industry. The North American region is influenced by increasing awareness of women’s safety. There are developed retail chains and e-commerce in this region which leads to the market growth in personal safety device industry. Regional aspirations demanding influences coming from North America through media and entertainment sectors are considerable in safety products demand. The presence of key market players and regulatory support for product safety contribute to North America's dominance in the personal safety devices sector.

• Europe

Europe accounts for 30% Personal Safety Alarm for Women Market share. Europe occupies a particular position in the global Personal Safety Alarm market. European region has significant and steady growing market. The people from France, Germany and UK are highly conscious about urban crime rates and public safety concerns. This region gives high preference for eco-friendly, rechargeable alarms. There is rise in the demand for compact, wearable safety devices. European customers also give value to the safety, quality and sustainability. There is a strong preference for and eco-friendly devices. The region is also well-developed when it comes to technological developments and e-commerce which can lead to rise in the market share.

• Asia

 Asia holds the great market share as the countries China, Japan, South Korea and India play a major role in the personal safety devices industry. Asia accounts for 28% market share. The region is proving to be a significant force in the said market since Asia has a large population, is experiencing an increasing urbanization rate, and has a burgeoning middle class. Consumers in these countries are increasingly turning to mobile-app connected devices in urban zones with smart technologies. Also there is increase in the e-commerce platforms such as Amazon, Flipkart and others that provide accessibility. There in increase in awareness of women’s safety devices through social media networks and influencers.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

With major corporate players ranging from international brands to local brands Personal Safety Alarm for Women Market is extremely fragmented and competitive. The largest players in the safety devices industry includes SABRE, She’s Birdie, BASU, Vigilant Personal Protection Systems, SkySaver, Kuros!, Doberman Security, Wearsafe Labs, and iMaxAlarm. These companies are meant for strong product innovation and high consumer trust. Plegium (Sweden), Safelet (Netherlands), and Blaupunkt (Germany) have advanced features such as GPS tracking and app connectivity. Kiwibird Personal Safety (China) and Roar for Good (USA) are some of the major players in the market.  These players will support innovation, sustainability, and digital transformation across the industry. Strategies such as globalization, diversification, advertising, and social and market-powered optimisation is moulding the consumer space across the many segments and geographies of the Personal Safety Alarm industry.

List of Top Personal Safety Alarm for Women Companies

• Ashley (U.S.)
• KOSIN (U.S.)
• SLFORCE (U.S.)
• Garmin (U.S.)
• Kuros (U.S.)
• VIGOROAD (China)
• Thopeb (U.S.)
• TrailSurvivor (U.S.)
• Kimfly (China)

KEY INDUSTRY DEVELOPMENTS

February 2024: UK-based startup Epowar unveiled an AI-powered safety app that integrates with smartwatches to detect signs of distress and automatically send alerts and recordings.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Personal Safety Alarm for Women Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.