Personal Safety Tracking Devices Market Size, Share, Growth, And Industry Analysis, By Type (GPS, Bluetooth), By Application (Children, Elderly, Adults), Regional Insights and Forecast From 2025 To 2033

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Personal Safety Tracking Devices Market Overview

The global personal safety tracking devices market size was valued at approximately USD 1.24 billion in 2024 and is expected to reach USD 2.45 billion by 2033, growing at a compound annual growth rate (CAGR) of about 7.9% from 2025 to 2033.

Personal safety tracking devices are GPS-based or Bluetooth-enabled devices designed to track and monitor the location and movement of individuals to ensure their safety and security. These devices are compact, portable, and often wearable, allowing users to carry them easily. They enable real-time tracking, providing accurate location information to authorized individuals or monitoring systems. These devices are commonly used for children, elderly individuals, and adults who may require additional safety measures. These devices offer peace of mind to users and their loved ones by allowing them to keep track of their whereabouts and respond quickly in case of emergencies.

Data security is a paramount concern in the market. Manufacturers are addressing these concerns by implementing robust encryption protocols and secure data transmission methods. They understand the importance of protecting user data and ensuring that sensitive information remains confidential. By employing advanced encryption algorithms and secure communication channels, personal safety tracking devices offer enhanced data security, safeguarding user privacy. These measures give users peace of mind, knowing that their personal information and location data are protected from unauthorized access or misuse. Manufacturers prioritize data security as a fundamental aspect of personal safety tracking devices to maintain user trust and confidence.

COVID-19 Impact: Pandemic's impact on personal safety concerns and remote monitoring needs has led to increased demand and adoption of these devices

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Initially, the market experienced disruptions in the supply chain due to factory closures, travel restrictions, and logistics challenges. This led to temporary shortages and delays in product availability. However, the pandemic also accelerated the demand as people became more concerned about their well-being and the safety of their loved ones. The need for remote monitoring and real-time tracking of individuals, especially in the context of social distancing and contact tracing, drove the adoption of these devices. As a result, the market witnessed increased sales and expanded customer base. The pandemic highlighted the importance of personal safety and created a greater awareness of these tracking devices, which is expected to have a long-lasting positive impact on the market.

Latest Trends

Increasing safety concerns have resulted in a growing demand for tracking devices

Personal safety tracking devices are becoming increasingly integrated with mobile applications, enhancing user experience and convenience. These mobile apps serve as a central hub for users to track and monitor their devices easily. Users can access real-time location information, receive notifications in case of emergencies or boundary breaches, and customize settings according to their preferences. The mobile apps also offer additional features such as historical tracking data, geofencing configuration, battery status, and health monitoring. The seamless integration between personal safety tracking devices and mobile apps allows users to have full control and access to their devices anytime, anywhere, ensuring a user-friendly and comprehensive safety solution.

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Personal Safety Tracking Devices Market Segmentation

• By Type Analysis

According to type, the market can be segmented into GPS, and Bluetooth.

• By Application Analysis

Based on application, the market can be divided into children, elderly, and adults.

Driving Factors

Integration of geofencing technology and customized alerts lead to enhanced user safety

Geofencing technology has emerged as a valuable feature in personal safety tracking devices, allowing users to define virtual boundaries or safe zones. When the tracked individual moves outside these predefined areas, the device instantly triggers alerts to notify designated contacts, ensuring prompt action in case of potential risks or emergencies. They offer the flexibility to customize alerts for specific situations, such as falls, SOS emergencies, low battery levels, or unusual activity. This advanced functionality enhances user safety and provides peace of mind. The inclusion of geofencing and customized alerts has contributed to the personal safety tracking devices market growth, as users seek more comprehensive and tailored safety solutions.

Integration with cellular networks results in enhanced connectivity, broader coverage, and increased market appeal

Personal safety tracking devices are diversifying their connectivity options to go beyond the conventional GPS and Bluetooth technologies. They are now integrating with cellular networks, such as 4G or 5G, to offer enhanced connectivity and broader coverage. This integration lets users stay connected in remote areas or during emergencies when traditional GPS or Bluetooth signals are limited. By leveraging cellular networks, these safety tracking devices can provide real-time location updates, send alerts, and establish reliable communication channels. This expanded connectivity not only improves the effectiveness but also increases their market appeal, catering to users who require seamless connectivity and reliable tracking capabilities in various situations.

Restraining Factors

High costs can lead to limited adoption, especially among price-sensitive consumers, and potentially slow down market growth

One of the restraining factors in the market is the high cost associated with these devices. They often come with a significant price tag, which can limit their adoption, especially among price-sensitive consumers or individuals on a tight budget. The higher cost may deter some potential users from investing in these devices, opting for more affordable alternatives or traditional safety measures. This cost limitation can slow down the market growth as wider adoption may be hindered by the financial barrier. Manufacturers and providers need to consider pricing strategies and options to make these devices more accessible to a broader range of consumers.

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Personal Safety Tracking Devices Market Regional Insights

North America's leading position drives continued growth and innovation in the market

The leading region in the market is North America, which holds the maximum personal safety tracking devices market share and is expected to experience the fastest growth rate. North America has been a key market due to factors such as high awareness about personal safety, technological advancements, and favorable market conditions. The region is home to several prominent manufacturers and providers of these safety tracking devices. North America has witnessed significant adoption of these devices across various segments, including children, elderly individuals, and adults. The region's strong market position is expected to drive continued growth and innovation in the market.

Key Industry Players

Key players' focus and strategic partnerships drive competition and technological advancements

Key players in the market focus on innovation, product development, and strategic partnerships to maintain their competitive edge. They invest in advanced technologies, improve data security measures, and enhance user experience to meet the evolving needs of consumers and drive market growth.

LIST OF TOP PERSONAL SAFETY TRACKING DEVICES COMPANIES

• Amber Alert GPS (North America)
• AngelSense (North America)
• BrickHouseSecurity (North America)
• Le Vise Products (North America)
• Location Based Technologies (North America)
• Trax (North America)
• KJB Security (North America)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. Detailed studies also offer a comprehensive analysis by inspecting factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.