Pet Care Market Size, Share, Growth, and Industry Analysis, By Type (Pet Food, Pet Medical Care, Pet Accessories, Pet Grooming), By Application (Dog, Cat, Fish, Bird), and Regional Forecast to 2034

• 

  Request a Free sample to learn more about this report

PET CARE MARKET OVERVIEW

The Global Pet Care Market size is projected at USD 356.08 Billion in 2025 and is expected to reach USD 707.33 Billion in 2034, growing at a CAGR of 7.92% from 2025 to 2034.

The United States Pet Care Market size is projected at USD 124.2 Billion in 2025, the Europe Pet Care Market size is projected at USD 103.12 Billion in 2025, and the China Pet Care Market size is projected at USD 76.77 Billion in 2025.

pet care market has experienced massive growth over the past few years. It has been driven by the combination of increased pet ownership, rising disposable incomes, and heightened attention towards health and wellness among pets. As pets are considered a member of the family, humanization has increased demand for premium pet products and service offerings. Therefore, there has been increased expenditure on pet food, professional veterinary services, high-end grooming products, and premium accessories. E-commerce has revolutionized the pet care market by increasing access to the vast array of pet products for consumers. Increased accessibility to a vast array of pet products subscription-based ordering of pet food and online consultation with a veterinarian have increased demand in the market. Another trend that reflects increased awareness towards pet healthcare, as well as cost protection, is pet insurance. The industry change of the future and the necessity for sustainability in equitable sourcing force the brands toward promotion of the green pet products. The overall growth of growth of pet technology, healthcare, and nutrition also continues unabated; thus the market for pet care should continue to develop powerfully through the coming years.

KEY FINDINGS

COVID-19 IMPACT 

COVID-19 Accelerates Digital Transformation and Pet Adoption

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pet care industry was greatly affected by the COVID-19 pandemic. It disrupted supply chains, restricted access to pet services, and altered customer behavior. Lockdowns and social distancing restricted pet owners' access to veterinary care, pet accessories, and grooming, prompting them to seek digital alternatives. As physical stores had operational constraints, more individuals used online pet care services, dependent on e-commerce sites to purchase pet food, accessories, and healthcare products. Moreover, telemedicine for pets gained popularity, enabling pet owners to consult veterinarians online and ensure their pets receive necessary medical attention. Despite economic challenges, the pandemic caused increased pet adoption, as individuals and families craved companionship while isolated. Increased pet ownership created a growing demand for pet food, care, training services, and in-home pet grooming. Pet care companies responded by expanding home delivery services and subscription-based pet product services, making pets available to necessary supplies.

LATEST TRENDS

Sustainable pet care market: growth rate of organic and sustainable products.

The pet care industry is shifting very strongly toward organic and eco-friendly products as more and more pet owners become highly eco-conscious and caring about their pets' health. Consumers are highly focused on ingredients in pet food and grooming aids and shun artificial additives, preservatives, and chemicals that can be dangerous to their pets. Therefore, pet care companies are embracing the use of sustainability in their ventures by selling plant-based pet foods, recyclable packaging, and ethically sourced ingredients to come up with products for the emerging demand. Holistic pet health trends also push interest in organic treats, herbal supplements, and natural pet skin care aids. Brands focusing on sustainable innovation and transparency will make it in the rapidly changing industry as more consumers look for green products.

• According to the American Pet Products Association (APPA), 66% of U.S. households owned pets in 2024, up from 56% in 2018.

• The Japan Pet Food Association reported that dog adoption rates in Japan surged by 24.3% post-2020 due to lifestyle changes.

Request a Free sample to learn more about this report

PET CARE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Pet Food, Pet Medical Care, Pet Accessories, Pet Grooming

• Pet Food The pet food division of the industry remains the biggest, with rising demand for organic, grain-free, and high-protein choices formulated for distinct breeds and life stages. Functional pet food containing added vitamins, probiotics, and joint-sustaining nutrients is gaining traction among pet owners seeking overall good nutrition for pets. Online retailing and subscription-based pet food services have also fueled the rise in the market.

• Pet Medical Care Advances in veterinary science and the high expenditure on pet insurance are pushing up the pet medical care market. Pets are increasingly contracting chronic conditions such as obesity, diabetes, and arthritis, which require advanced treatments, tests, and prescription medication. There has also been a growth of telemedicine where more people consult their vets online.

• Pet Accessories There is growth in the market of pet accessories because of the newer smart products including GPS tracking, automated dispensers of pet food, and interactive playthings. Design patterns along with good-quality materials in the form of collars, leashes, and beds appeal to pet owners, who would love to adorn their pets with stylishly fashionable accessories. There are also growing requirements for green products like biodegradable chew toys and recyclable carriers for pets.

• Pet Grooming Premium grooming products and pet grooming services enjoy higher demand nowadays, as many pet owners find cleanliness and look more important with pets. A niche market comes in the line of organic shampoo, hypo-allergenic products for groom purposes, and no-water cleaners made for sensitive pet owners' needs.

By Application

Based on application, the global market can be categorized into Dog, Cat, Fish, Bird

• Dog Dogs come as the leading category of this pet care industry, with serious spending on gourmand-grade dog food healthcare, and more accessories. Having pets as 'family members has led to surging demand for designer pet garments, orthopedic dog bedding, and equipment for high-end training. Other factors include a rise in the adoption or rescue of dogs, requiring nutritional and other health care for various breeds, sizes, ages, and special needs.

• Cat The growth in the pet care segment on cats is rapid due to more high-protein, grain-free diets for cats by their owners and new self-cleaning litter boxes, cat trees, and laser toys for keeping cats entertained without much pet-care effort. Gaining cat insurance and health programs are also fuelling the trend.

• Fish The aquarium segment is transforming with improved filtration and temperature control systems that ensure fish remain healthy. People are looking for personalized fish tanks, accessories, decorative fish-friendly objects, and healthy fish food to improve their fish environment and keep their fish healthy. The aquascaping trend, i.e., creating beautiful underwater landscapes, is also fuelling demand in the market.

• Bird The bird care segment has products like balanced bird food, vitamin supplements, custom cages, and bird-friendly toys. Companion birds like parrots, canaries, and finches are being kept by increasing numbers of people, which raises the demand for interactive accessories, perches, and grooming kits.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, and challenges stating the market conditions.

Driving Factors

Increasing Pet Humanization Driving Market Growth

 The pet humanization trend is transforming the pet care market share, as more owners consider their pets to be family members. This trend has resulted in increased expenditure on premium pet care products like organic pet food, premium grooming services, and customized vet care. There is also an increasing demand for nutritional supplements, pet wellness programs, and premium pet products, which is propelling the pet care market to grow. As pet owners seek quality and niche products, companies are devising innovative concepts to cater to these evolving tastes, fueling pet care market growth globally.

• As per the European Pet Food Industry Federation (FEDIAF), 88 million households in Europe owned at least one pet as of 2024.

• According to USDA data, pet food exports from the U.S. rose by 28.5% in 2023, driven by global demand for premium food.

Growth in E-commerce and Subscription Services Growing Market Share

The transition to online pet care has tremendously grown the market size, with e-commerce websites making pet care products easily accessible. Subscription pet food and grooming services have added convenience, with customized options depending on pets' dietary needs, health conditions, and lifestyle. This transition has led to brands focusing on direct-to-consumer sales, personalized suggestions, and data-driven pet care optimization and pet care market growth and boosts global expansion.

Restraining Factor

High Cost of Pet Care Limiting Market Access

The pet care market is hindered by the high cost of pet food, veterinary services, and grooming. High-end services like grain-free pet food, high-end medical services, and special training services are costly, making them hard to afford for pet owners with low incomes. Pet Care Market share, especially in developed countries, is costly, with vaccination, surgical, and long-term illness management charges still on the increase. These costs may limit the growth of the market and decrease the number of individuals choosing premium pet care services.

• According to the Canadian Animal Health Institute, veterinary care costs rose by 21.4% between 2020 and 2023, limiting affordability.

• As per UK Pet Food Association, regulatory compliance costs increased by 18.2% for pet product manufacturers in 2024.

Technological Innovations in Pet Healthcare Fueling Market Growth

Opportunity

New technologies in pet care are creating new opportunities for expansion in the Pet Care Market share. New technologies such as AI pet monitoring devices, wearable health monitors, and telehealth veterinary care are transforming how we care for pets. Smart pet feeders, automated water dispensers, and real-time health analysis devices enable owners to monitor their pets' health. Furthermore, more individuals are using DNA testing kits for pets, remote diagnostic devices, and online pet pharmacies, which are transforming veterinary care. As pet owners invest in preventive care, these technologies enable the pet care market to expand.

• The Indian Ministry of Fisheries, Animal Husbandry & Dairying reported a 47.6% surge in pet adoption in urban regions since 2021.

• According to the Brazilian Pet Institute, the pet grooming services market in Brazil grew by 32.5% in 2023 alone.

Rules and Safety Concerns Affecting Market Players

Challenge

The pet care market has various rules to comply with, with strict rules regarding pet food ingredients, product safety, and approval of veterinary medications. Complying with these rules can be challenging for manufacturers, particularly those with new products, pet drugs, or alternative types of pet food. Strict labeling rules, pet nutrition testing, and import/export regulations in various regions can be challenging for market players. Keeping pets safe while continuing to launch new products to the market is a challenging balance brands have to keep up with to continue expanding in the pet care market growth.

• Based on AVMA data, there was a 23.8% shortage of certified veterinary professionals in the U.S. by end of 2024.

• The Australian Pet Industry Association revealed a 19.7% spike in counterfeit pet medicines entering the market in 2023.

• Request a Free sample to learn more about this report

•  

PET CARE MARKET REGIONAL INSIGHTS

• North America

North America dominates the global pet care market because numerous people have pets and spend a lot on them. The United States Pet Care Market, with a robust pet healthcare system, easy access to pet insurance, and growing interest in organic pet food. The demand for high-quality pet wellness products, smart pet devices, and subscription pet care services is on the rise, propelling the pet care market in this region.

• Asia-Pacific

The Asia-Pacific pet care industry is expanding rapidly due to people having more disposable income, more individuals settling in cities, and changing attitudes toward keeping pets. China, Japan, and India desire more high-quality pet care products and veterinary services, emphasizing healthy pet food and pet monitoring technology. The rapidly expanding e-commerce industry in the region has made it easier to purchase pet care products, driving the industry to expand.

• Europe

Europe remains a robust pet care market, emphasizing sustainability, pet-friendly regulations, and a large number of individuals purchasing pet insurance. The region's stringent animal welfare regulations promote the use of ethical and better-quality pet products, supporting green supplies and organic grooming supplies. Moreover, more individuals are seeking holistic pet healthcare and personalized diets, transforming pet care trends among European nations. 

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

The pet care industry is very competitive, with major companies marketing a tremendous range of products, such as premium pet food, veterinary medicine, grooming equipment, and wellness solutions. Over and above this, top brands are emphasizing scientific progress in animal nutrition, and special diets for different breeds, ages, and diseases. 

• Unicharm: According to the Japan Pet Food Association, Unicharm captured 27.4% of Japan’s pet hygiene product market in 2024.

• Heristo: As per the German Pet Trade & Industry Association (ZZF), Heristo ranked among Germany’s top three pet food suppliers with a 21.2% market share in 2024.

Moreover, pet care grooming and hygiene products are increasing as owners demand better shampoos, conditioners, and de-shedding tools for their pets. The company expands its product range and makes sustainable efforts; such activities as using biodegradable packaging and organic food for pets enhance the pet care market.

List of Top Pet Care Companies

• Unicharm
• Heristo
• JM Smucker
• Empresas Carozzi
• Nestle
• Deuerer
• Total Alimentos
• Blue Buffalo
• Mars
• Hill?s Pet Nutrition
• Thai Union Group

KEY INDUSTRY DEVELOPMENT

December 2023: Mars Petcare said it is accelerating efforts to be more sustainable in the production of pet food. The company established a new pet food packaging lineup using recyclable materials and sourced alternative pet food protein sources. In the scheme, Mars announced that it aims to make the pet care segment carbon-neutral, including solar use at key sites, by 2025. The company enhanced veterinary telemedicine services to further meet the upsurge for remote pet care services.

REPORT COVERAGE   

This report segments the market for pet care, with important subsections including market size, growth trends, and shifting consumer preferences. It looks into how global crises that involve economic shifts and pandemics affect spending on pet care and how the industry works. The report categorizes the market into segments such as pet food, medical care, grooming, and accessories. It also observes major markets in North America, Europe, and Asia-Pacific. Market dynamics, involving drivers of the market, including key ones such as the growing humanization of pets, challenges such as high expenses for pet care, and emerging opportunities in pet technology and sustainable products, were assessed. The report also delves into the competition, offering profiles of major players in the industry and their strategies. Lastly, it covers the latest trends, such as organic pet products, smart pet devices, and digital pet healthcare, giving an idea of the future of the pet care industry.