Pet Food OEM or Private Label Market Size, Share, Growth, and Industry Analysis, By Type (Dry Pet Foods, Wet Pet Foods, Veterinary Diets, Treats/Snacks, and Organic Products), By Application (Dog Food, Cat Food, Bird Food, Fish Food and Others), and Regional Insight and Forecast to 2033

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PET FOOD OEM OR PRIVATE LABEL MARKET OVERVIEW

The pet food oem or private label market size was valued at approximately USD 45 billion in 2024 and is expected to reach USD 104.5 billion by 2033, growing at a compound annual growth rate (CAGR) of about 10% from 2025 to 2033.

Pet food OEM (Original Equipment Manufacturer) or Private Label is a business wherein manufacturers create pet food products for other pet food companies to sell in their brand. These manufacturers are involved in formulation, production, and packaging thus freeing brands to carry out marketing and distribution. Private labeling allows retailers or small businesses to put their labels on products, without having to invest in production. This model is popular for making specific pet food in response to market needs and flexibility of market penetration at a low cost.

It highlights that the current global market of Pet Food OEM or Private Label is growing rapidly with a higher growth rate with the increasing trends of pet food product customization and rising pet ownership in the world. Rising demand for more affordable pet foods of equal or superior quality to the existing brands gives private-label producers a chance to meet specific niches with specific recipes. The market is also driven by factors such as people are willing to spend more on natural organic and specialty diets for their pets, grain-free and protein-focused diets. This trend has however been splendid for retailers as it opens the market for unique brands of pet foods bringing intense competition and overall advancement in this industry.  

COVID-19 IMPACT

Pet Food OEM or Private Label Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pet food OEM or private label market around the world was also affected by the occurrences of COVID-19 in a way that affected the supply chain and consumer buying habits. COVID and border closures influenced longer lead times in the acquisition of raw materials and production of pet foods due to the shortfall of transportation and its effects; on the other hand, the increase in the number of consumers owning pets during the pandemic affected the demand for pet foods. Because of their low prices, consumers preferred products with private labels thus a boost in this sector. However, the market is threatened by the unpredictable prices of ingredients and packaging materials.  

LATEST TRENDS

Growing Demand for Pet Food Products Drive Market Growth

The most important trend that is fueling the expansion of the global Pet Food OEM or Private Label Market is the increasing need for pet food products. With the rapid increase in the pet population globally, consumer demands better quality, better tailored, and cheaper pet foods. To fulfill this demand, OEM and private label manufacturers are now providing formulations as per segments and super segments; they are also using superior quality ingredients and eco-friendly packs. Furthermore, awareness of pet wellbeing has extended opportunities for organic and grain-free, functional pet food products. These changes have led to demand increase and innovation within the market for private label products and services by retailers and brands.

PET FOOD OEM OR PRIVATE LABEL MARKET SEGMENTATION

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By Type

Based on Type, the global market can be categorized into Dry Pet Foods, Wet Pet Foods, Veterinary Diets, Treats/Snacks, and Organic Products

• Dry Pet Foods: The greater part of pet food production is made up of dry pet foods which consumers get attracted to in the market. They are cheaper and easy to store and can last for enjoyably long periods compared to wet food products.

• Wet Pet Foods: Wet pet foods contain more water and are usually appealing to pets with certain nutritional requirements or those that need plentiful water as a part of the diet. It is an improved version as it can easily be eaten by pets that may in most cases be very selective with what they consume.

• Veterinary Diets: Therapeutic diets are a type of veterinary diets that are made with a particular nutritional profile to meet the need of a particular ailment, for example; obesity, kidney diseases, or skin allergy in pets. Pets are commonly administered by veterinarians as supplements to enhance their standard state and health.  

• Treats/Snacks: Pet cookies and chips, as well as traditional biscuits and foods, provide not only entertainment services to pets but also primarily serve as functional products such as dental care, training, environmental enrichment, or chewing satisfaction. They are quickly becoming recognized products, which provide differentiation through various flavors and benefits.

• Organic Products: Premium organic pet foods appeal to an informed market with a preference for natural and Organic pet food products. These products do not contain any artificial substances that are normally included in other foods; they are free from pesticides and GMOs and therefore healthier for pets.  

By Application

Based on application, the global market can be categorized into Dog Food, Cat Food, Bird Food, Fish Food, and Others 

•  Dog Food: The greatest share is preserved by dog food and the choice of products is impressive for every category, breed, age, and size of dogs 

• Cat Food: The cat food segment has posted good growth as cat ownership soars. Including different formulations oriented towards corresponding periods of life or a selective, and often picky, pet current, this market responds to a less general, more particular need.

• Bird Food: Bird food is part of the small animal food specialized segment and refers to seeds, pellets, and treats made especially for birds. The market is liberalizing because of the growing trend in birds’ demand for companionship and the right nutrition.  

• Fish Food: Aquatic fish feeds in the form of flakes, and pellets are among the most vital goods as pet fish adoption increases. This segment addresses both: freshwater and marine fish providing health-enhancing and burn-color products.

• Others: This category has pet foods for other animals like small mammals, reptiles, and small exotic pets. These foods are calculated to satisfy the nutritional requirements of these animals and the availability of these foods has therefore added more diversity in the pet food industries.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, and challenges stating the market conditions.

Driving Factors

Preference for Customized Pet Food Boost the Market 

A factor in the Pet Food OEM or Private Label market growth is the increasing trend towards specialized pet food is a key factor in influencing a large growth in the Pet Food OEM or Private Label Market. The modern customer expects a certain type of nutrition that is fitting for the pet, taking into regard unique health requirements, diseases, and tastes. This trend has forced manufacturers to come up with UK-based formulations, utilizing private label systems to provide superior flexible products. Also, newer generations of services such as e-commerce and subscription services ensure that consumers can order and receive personalized pet food easily.

Increasing Pet Ownership Expand the Market

The sharp increase in the number of households with pets dramatically increases the Global Pet Food OEM or Private Label Market. With the greater number of households that take pets as their companions, then the need to feed them excellent quality, varied, and customized foods grows exponentially. It is in response to this growing need that private-label brands and OEMs customize their products and focus on commanding major consumer attention through affordability, nutritional value, and differentiated products. Also, the increasing trend of pet humanization makes consumers choose premium and health-related products, which could also contribute to the development of the market.  

Restraining Factor

Consumer Perception and Trust Potentially Impede Market Growth
 

Consumer perception and trust are key determinants influencing the development of the global Pet Food OEM or Private Label Market. Consumers continue to be reluctant to migrate from well-known pet food brands to private brands because they are skeptical of quality, safety, and nutritional content. Where the ingredients and preparation methods are not made apparent to the consumer, this results in disbelief, thus the latter fails to encourage consumers to take up non-branded products. Also, the customer attachment that consumers develop with their favorite brands restricts the willingness to accept private label products hence sluggish market penetration despite price advantage.  

Opportunity

Growing Demand for Sustainable and Ethically Sourced Products Create Opportunity in the Market

The increasing awareness of customers about the kind of food pets should be fed on and the skyrocketing demands for ecologically sensitive and sustainable products within the Pet Food OEM or Private Label Market space are powerful trends that will fuel this industry. There is a growing concern regarding the environment and ethical supplies of pet foods hence the involvement of consumers outlook to look for environmentally friendly supplies and ethical supplies of food supplies to the pet foods. This trend is exerting pressure on brands to employ clear supply chain approaches, and quality natural ingredients for their products that are also ethically sourced.  

Challenge

Consumer Expectations and Transparency Could Be a Potential Challenge for Consumers

The Global Pet Food OEM or Private Label Market is experiencing new issues like consumer expectation and transparency. More and more owners of pets are willing to provide them with high-quality and healthy foodstuffs, so there is a need for brands to highlight where the ingredients originate, how the products are produced, and what nutritional value they have. However, many private-label brands may fail to hit these expectations because their supply chain is not well illuminated, or they use generic formulations.

PET FOOD OEM OR PRIVATE LABEL MARKET REGIONAL INSIGHTS
 

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• North America

The market of North American pet food OEM or private label is rapidly expanding due to the higher tendency of pet ownership and the market demands for brand new generated pet food products. Pets are becoming a more significant market segment, there is a rising trend in the purchase of specific and healthy pet food, and private labels are taking advantage of price consciousness while not compromising quality. The United States Pet Food OEM and Private Label Market is strategically positioned because of a burgeoning population of pet lovers and an exigent need for higher quality, organic, and nutritional food for pets. OEMs are focused on the innovation of their products to meet the need needs of their consumers while Offering Private Label Product are cheaper thus preferred by the consumers.

• Europe

The European pet food OEM or the private label market has experienced a shift toward organic and sustainable pet products. This pressure has been with the natural and premium quality and this has seen private label brands diversify more especially in the Western and Northern Europe region. They also reveal that consumers’ concern with the usage of environmentally sustainable packaging products as well as the proliferation of ethical sourcing enhances the global market experience. The leading countries involved are Germany, France, and the UK, and the market in this region has a particular obsession with premium functional foods for pets.  

• Asia

The OEM or private label pet food market in the Asia Pacific is growing at a fast pace due to the increasing number of pet owners, especially in emerging markets such as China, Japan, and India. With growing disposable income, pet owners are demanding more and more quality pet foods at a lower price and hence suit private label brands. It is also affected by changing patterns of animal care on topics like quality food and food with little or no preservatives. Population density and an emerging working-class population create the need for various pet foods in the regions as well. 

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Some of the prominent industry leaders are contributing greatly to the Global Pet Food OEM or Private Label Market by diversifying their product portfolio & preferring strategic associations. Many companies work with private brand manufacturers depending on consumer demands in the market. As these players aim at product quality, innovation, and sustainability, they provide retailers and pet owners with client-tailored solutions. These factors combined with constant investments in research and development following the rise in demand for natural and organic ingredients also boost the market. Also, because of the current e-commerce strategies, these brands have expanded constantly to shorter supply chains, whose direct customer selling they embrace.

List Of Top Pet Food Oem Or Private Label Companies    

• Dr. Harvey's (U.S.)
• Stella And Chewy's (U.S.)
• United Valley Pet Food (U.S.)
• Carry PetFood (Poland)
• Sam's Club (U.S.)
• Walgreens (U.S.)
• Nature's Variety (U.S.)
• The Honest Kitchen (U.S.)
• Taste of the Wild (U.S.)
• Blue Buffalo (U.S.)

KEY INDUSTRY DEVELOPMENTS

December 2022: With an extensive background in canned seafood products for humans, Akraborg is hoping to leverage its operations to expand its business into pet nutrition. The company currently produces complementary pet food products but has high hopes that its sustainable operations, optimized supply chain, and high-quality formulations will pave the way for consumers seeking more sustainable and healthier pet food formulas.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Pet Food OEM or Private Label market is poised for a continued boom pushed by growing Demand for Pet Food Products, the Preference for Customized Pet Food, and Increasing Pet Ownership. Despite challenges, which include Consumer Expectations and Transparency, the demand for Growing Demand for Sustainable and Ethically Sourced Products supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Pet Food OEM or Private Label.