Pet products (except food) Market Size, Share, Growth, and Industry Analysis, By Type (Pet Toys, Pet Furniture, Pet Grooming Supplies, Pet Apparel, Pet Health Products), By Application (Pet Care, Retail, E-commerce, Veterinary Services, Pet Owners) and Regional Insights and Forecast to 2034

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PET PRODUCTS (EXCEPT FOOD) MARKET OVERVIEW

The global pet products (except food) market size was USD 8.17 billion in 2025. As per our research, the market is expected to reach USD 13.88 billion by 2034, exhibiting a CAGR of 5.46% during the forecast period 2025–2034.

The non‑food segment of the doggy merchandise market which incorporates toys, add-ons, grooming, health-care gadgets, wearable tech, and accessories presently represents a rapidly growing class. In 2024–2025, this phase is projected to achieve approximately USD 140–156 billion, developing at a 11% annual CAGR, and is expected to climb toward USD 240 billion through 2029. Key forces fuelling call for consist of the continued style of puppy humanization, with puppy proprietors more and more treating animals as own family members and making a funding in top elegance products like elegant add-ons, health-assisting grooming, well-being supplements, and clever gadgets. Emerging puppy tech including wearables, smart feeders, sensors, and diagnostic gadgets is booming as owners searching for comfort and wellness insights; products like hobby trackers, automatic gadgets, and fitness-tracking collars are taking photos interest regardless of economic pressures. Regionally, North America leads with 40–43% of ordinary market percentage, driven with the aid of high disposable earnings and sturdy premiumization; Asia-Pacific shows the quickest boom trajectory, specially in China and India, fueled via way of rising pet ownership and urban life.

COVID-19 IMPACT

Pet products (except food) market Had a Negative Effect due to Disrupted Supply Chains, Reduced Discretionary Spending, and Retail Limitations

The COVID-19 pandemic had an extremely good terrible effect on the pet products (except food) market growth, specifically in the course of the preliminary stages of lockdowns and global restrictions in 2020 and early 2021. Although the puppy company proved highly resilient every day, several disturbing situations emerged in the non-food section alongside toys, grooming objects, accessories, and pet tech. Supply chain disruptions had been most of the maximum enormous boundaries. Lockdowns in manufacturing hubs like China, India, and Southeast Asia introduced about delays in manufacturing and shipping of domestic dog add-ons and products. Many outlets faced inventory shortages, even as developing raw cloth and transport fees driven charges better, negatively affecting affordability and availability. Reduced purchaser spending additionally hit the market. Pet proprietors prioritized requirements which consist of food and veterinary care, delaying or warding off discretionary purchases like garb, toys, or clever devices. Grooming services and product income declined sharply because of confined mobility, social distancing, and transient closures of salons and domestic dog shops. Furthermore, brick-and-mortar stores, which account for a big percentage of puppy product sales, observed reduced foot visitors and closures, stalling increase. While e-commerce furnished some relief, the shift required variant, and smaller manufacturers mainly struggled with digital logistics. Overall, COVID-19 triggered transient setbacks in market growth, with restoration best beginning in overdue 2021.

LATEST TRENDS

Wearables and Health Monitors Drive Market Growth

One of the maximum impactful and state-of-the-art tendencies inside the non‑food domestic dog merchandise region in 2025 is the rise of AI-powered wearable gadgets and health tracking systems designed to music pets’ critical signs, conduct, and traditional nicely‑being in actual time. Market boom & innovation: The global puppy wearable market, really worth spherical USD 3.7–3.9billion in 2024, is poised to attain approximately USD 4.5 billion in 2025 and amplify closer to USD 8.8–10.4 billion with the aid of way of 2029–2032 thanks to growing demand for GPS tracking, behaviour monitoring, scientific diagnostics, and well-being insights. These wearables combine AI, IoT, 5G, and lengthy‑existence battery tech to deliver non‑intrusive, non-stop monitoring of coronary heart fee, sleep, hobby levels, respiratory, thermal facts, and early fitness anomaly alerts. Tractate’s modern-day-day smart collar, which released in 2025, video show devices resting coronary heart price, breathing price, interest, sleep, or even barking conduct; its capability is paired with a subscription service offering global monitoring and health analytics. This fashion is revolutionizing pet product classes with the resource of moving beyond conventional toys and grooming items, in the direction of precision fitness tech. Brands integrating AI-powered wearables are tapping into pup proprietors’ preference for preventive care, records-pushed insights, and peace of mind making this innovation a defining feature of the non‑food pet enterprise in 2025 and past.

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PET PRODUCTS (EXCEPT FOOD) MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized in to pet toys, pet furniture, pet grooming supplies, pet apparel, pet health products

• Pet Toys: Pet toys stimulate animals mentally and bodily. They encompass chunk toys, balls, squeaky toys, and puzzle feeders, supporting reduce anxiety, promote exercise, and prevent boredom. Designed for specific species and sizes, those products enhance domestic dog behaviour and are critical for playtime, bonding, and fashionable puppy enrichment.

• Pet Furniture: Pet furnishings consist of beds, crates, timber, ramps, and lounging systems tailor-made for comfort, rest, or enjoyment. Often designed to mixture with domestic décor, those gadgets provide committed areas for pets to sleep, climb, or cover mainly for cats and small puppies supporting healthful sporting activities and minimizing damage to family fixtures.

• Pet Grooming Supplies: Grooming merchandise cover brushes, combs, shampoos, nail clippers, and dental care equipment. Regular grooming keeps hygiene, controls losing, and forestalls pores and pores and skin problems. These components cater to each at-domestic and expert grooming, helping puppy health, comfort, and appearance on the same time as assisting owners stumble on any early signs and signs and symptoms of contamination or parasites.

• Pet Apparel: Liability insurance safeguards HNWIs from claims springing up due to accidents or damages they'll purpose to others. This consists of private liability, umbrella regulations, and expert liability, offering financial protection against proceedings or claims that could threaten their vast non-public assets.

• Art Insurance: Pet clothing includes sweaters, raincoats, boots, and costumes designed for protection, warmth, or style. While some quantities are beneficial like jackets for cold weather or reflective system for walks others replicate the developing humanization trend. Apparel moreover allows consolation for older or quick-haired pets in diverse climates.

• Pet Health Products: This class consists of supplements, flea and tick preventatives, dewormers, calming aids, and joint guide gadgets. Often vet-advocated, these products decorate pets' nice of life, addressing unique fitness problems proactively. Available in office work like chews, sprays, or topicals, they assist immunity, mobility, digestion, and conventional wellness.

By Application

Based on Application, the global market can be categorized in to pet care, retail, e-commerce, veterinary services, pet owners

• Pet Care: Pet care consists of every day duties like feeding, grooming, exercising, and emotional bonding. It includes services together with boarding, education, and daycare. Proper puppy care guarantees animals live wholesome, secure, and nicely-socialized. The developing human-animal bond has accelerated this region with premium services and specialised properly-being workouts.

• Retail: The retail phase includes physical pet shops and huge chains that promote pup merchandise which consist of toys, accessories, grooming tools, and fitness materials. Retail outlets provide hands-on purchasing evaluations, customer support, and brand visibility. Despite e-commerce increase, in-shop retail remains vital for impulse purchases and localized pet care solutions.

• E-commerce: E-commerce lets in customers to buy pup products on line, imparting convenience, range, and home transport. It gained strong momentum submit-COVID and keeps growing, driven via using car-transport options, subscription containers, and personalised guidelines. Major structures and emblem internet websites compete on pace, charge, and provider, reshaping how pet proprietor’s shop.

• Veterinary Services: Veterinary offerings embody scientific analysis, remedy, surgical treatment, vaccinations, and preventive care. They’re critical for managing domestic dog health throughout all existence tiers. As pets live longer, demand for specialised care like dental, orthopedic, and dermatology services is developing. Vets also manual proprietors on vitamins, health, and product pointers.

• Pet Owners: Pet proprietors are the number one client within the doggy organisation, influencing dispositions via spending behaviour and care expectancies. Modern owners increasingly more view pets as circle of relatives’ members, prioritizing first-rate, fitness, and comfort. Their behaviours pressure name for top rate, tech-enabled, and sustainable services and products at some stage in all doggy-related sectors.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Humanization of Pets Boost the Market

One of the number one driver of the non-meals pet merchandise market is the developing trend of puppy humanization. Pet proprietors increasingly deal with their animals as family individuals, main to higher spending on top class merchandise like clothing, beds, grooming kits, and tech-enabled devices. This emotional connection fuels demand for notable, elegant, and useful items that enhance pets' comfort and nicely-being. Owners are searching for merchandise that replicate their manner of lifestyles and values whether or not or no longer that’s sustainability, luxury, or wellbeing pushing manufacturers to innovate continually.

Growth of Urban Pet Ownership Expand the Market

Urbanization and the upward thrust of unmarried-individual families have contributed to greater people adopting pets for companionship. In cities, owners depend greater on puppy accessories like crates, indoor toys, and grooming substances due to constrained area and access to outside regions. This shift has extended call for smart, space-green, and multi-practical pet merchandise. Additionally, busy town lifestyles power call for comfort-targeted solutions like self-cleansing litter packing containers and automated feeders.

Restraining Factor

High Product Costs and Affordability Challenges Restraining Market Growth

One important restraining thing in the growth of the pet products (except food) market is the excessive price of top charge and specialised items, which limits accessibility for rate-touchy customers. Products inclusive of clever collars, dressmaker puppy garb, green toys, or advanced grooming device often come at a big rate. While prosperous puppy owners are willing to spend money on high-cease objects, a big part of the market particularly in growing worldwide places or amongst low- to centre-profits households finds such merchandise unaffordable. Inflation, deliver chain disruptions, and rising raw fabric and delivery expenses in addition inflate costs. This pricing barrier affects market penetration and slows down the adoption of modern merchandise. As a cease result, many clients stick to fundamental or traditional options, restricting everyday increase in segments like doggy tech, costly add-ons, and subscription-primarily based offerings. Bridging the affordability hole stays a key assignment for sustained market enlargement.

Expansion of Personalized and Tech-Enabled Pet Products Create New Opportunities in the Market

Opportunity

The non-food pet merchandise market is witnessing a surge in demand for personalised and era-driven solutions, organising new boom avenues. Consumers increasingly are searching out custom designed gadgets like engraved collars, breed-particular grooming kits, and tailor-made apparel that replicate their pet’s identity. Simultaneously, smart domestic dog gadgets along with GPS trackers, fitness-monitoring collars, and automatic toys are gaining traction among tech-savvy proprietors.

This innovation-pushed shift is in addition supported thru growing disposable earning and developing attention of pet wellbeing. As consumer picks evolve, groups imparting personalised, convenient, and related testimonies are poised to capitalize on the ones increasing opportunities throughout global markets.

Lack of Standardization and Product Quality Control Could Be a Potential Challenge for Consumers

Challenge

One substantial undertaking in the puppy products (besides food) market is the shortage of standardization and consistent great control. Unlike food and veterinary offerings, many non-food pet items which includes toys, grooming gear, and add-ons aren't strictly regulated throughout all areas. This can purpose protection concerns, including toxic substances or poorly designed products that pose choking risks or soreness.

Inconsistent nice reduces customer be given as actual with and ends in horrific evaluations or returns. Additionally, counterfeit and low-superb imports crowd the market, making it more difficult for expert manufacturers to compete and keep prolonged-time period consumer loyalty.

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PET PRODUCTS (EXCEPT FOOD) MARKET REGIONAL INSIGHTS

• North America

North America performs a dominant function in the pet products (except food) market share due to excessive pet ownership fees, sturdy client spending, and a properly-set up pet care enterprise. The place leads in innovation, with developing call for premium, tech-enabled, and properly being-centred merchandise. E-commerce penetration and emblem range similarly gasoline market growth. Millennials and Gen Z pressure traits in pet humanization, sustainability, and customization. Strong retail infrastructure and not unusual product launches additionally preserve North America’s leadership function.

The U.S. Especially bills for the biggest share of the market, pushed by using affluent doggy proprietors and a mature retail environment supporting every pricey and regular doggy product segments.

• Europe

Europe holds a large role in the worldwide puppy products (besides food) market, driven by the use of immoderate pet ownership charges, increasing urbanization, and robust consumer attention approximately doggy fitness. The region’s mature monetary machine and rising disposable incomes enable puppy proprietors to spend generously on grooming materials, accessories, clothing, and puppy furnishings. Countries like Germany, the United Kingdom, France, and Italy lead in adopting premium and revolutionary doggy care merchandise, fueled via manner of inclinations which includes pet humanization and sustainability. European consumers show a strong preference for eco-friendly, herbal, and ethically produced puppy products, encouraging producers to innovate and keep amazing necessities. Additionally, strict regulatory frameworks ensure product protection and wonderful, boosting consumer self-belief. The upward push of e-trade structures and region of understanding pup stores has additionally improved accessibility to place of hobby and luxury non-meals objects. Overall, Europe’s aggregate of customer sophistication, regulatory help, and growing call for customized and tech-enabled puppy merchandise cements its dominant role in the market’s persevered boom.

• Asia

Asia is unexpectedly emerging as a key player inside the worldwide puppy merchandise (besides food) market, pushed by means of way of growing puppy possession, developing disposable earning, and transferring cultural attitudes in the direction of pets. Countries like China, Japan, South Korea, and India are experiencing full-size increase in call for doggy add-ons, grooming substances, clothing, and toys. The vicinity’s increasing centre magnificence and concrete population an increasing number of view pets as companions, fuelling spending on premium and modern merchandise. E-change boom in Asia is particularly sturdy, providing giant access to numerous pup products, in conjunction with tech-enabled devices and personalized gadgets. Additionally, the growing recognition of domestic dog fitness and health encourages clients to spend money on grooming equipment and health-supporting accessories. Although the market continues to be developing compared to North America and Europe, rapid modernization and way of life modification’s function Asia as a essential boom engine for the non-meals domestic dog merchandise industry, with expectations for persisted double-digit increase within the coming years.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

The non-food puppy products market capabilities numerous distinguished organizations the usage of innovation and increase. Leading gamers consist of Mars Petcare (proprietor of manufacturers like JW Pet and Earth Rated), Spectrum Brands (with FURminator and Nature’s Miracle), Nestlé Purina (presenting domestic dog add-ons alongside food), and Petmate (specializing in pet companies and furniture). Other top-notch agencies are Tetra Laval, Central Garden & Pet, and Zoetis (focused on health-related products). These gamers invest carefully in R&D, growing product portfolios with smart wearables, eco-friendly materials, and top-class grooming resources, shaping the market’s future via worldwide distribution and robust emblem popularity.

List Of Top Pet Products (Except Food) Companies

• Petmate (U.S.)
• Kong Company (U.S.)
• Spectrum Brands Holdings, Inc. (U.S.)
• Central Garden & Pet Company (U.S.)
• Coastal Pet Products, Inc. (U.S.)
• Hagen Group (Canada)

KEY INDUSTRY DEVELOPMENTS

October 2024: Kong opened a brand-new office in Bengaluru, India, to satisfy the growing call for its API platform inside the Asia-Pacific region. This strategic pass objectives to useful resource industries along with financial services, prescription drugs, insurance, e-commerce, and government. The Bengaluru office will function a key hub for studies, improvement, and innovation, allowing Kong to reinforce up product development and convey present day answers to market faster. The enterprise plans to expand its headcount through 25% to bolster its competencies in AI, API control, and cloud technologies.

REPORT COVERAGE

The Pet Products (Except Food) Market is experiencing robust growth, pushed by way of numerous key factors that replicate evolving customer behaviours and worldwide trends. The growing humanization of pets is a superb catalyst, with owners treating pets as circle of relative’s individuals and worrying great, customized, and modern-day products. This fashion boosts profits across classes which includes grooming components, toys, garb, furniture, and smart wearables. Additionally, urbanization and growing disposable incomes, specially in rising markets like Asia-Pacific, are growing the consumer base and growing new opportunities. Technological advancements, specially in pet tech, which incorporates AI-powered health video display devices and GPS trackers, are revolutionizing pet care, offering comfort and extra appropriate well-being insights. Meanwhile, e-change growth enables less difficult get right of access to numerous products, in addition accelerating market enlargement. However, the market additionally faces demanding situations which includes high product charges, deliver chain disruptions, and inconsistent product first-rate requirements that would limit high-quality adoption, in particular in charge-touchy regions. Despite those hurdles, groups are making an investment in innovation, sustainability, and digital platforms to overcome obstacles and cater to cutting-edge consumers. In end, the non-food doggy products market is poised for sustained growth, driven through innovation, premiumization, and increasing puppy possession globally. As patron expectancies rise, producers that provide convenience, customization, and well-being-orientated answers will lead the market well into the destiny.