Pet Raw Food Market Size, Share, Growth, and Industry Analysis, By Type (Kibble-plus, Frozen, Dehydrated, & Freeze-dried), By Application (Online Sales, & Offline Sales) and Regional Insights and Forecast to 2031

Updated On: 22 April 2024

pet raw food market REPORT OVERVIEW

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The global pet raw food market size was USD 2466.44 million in 2021 and is projected to touch USD 4911.53 million by 2027, exhibiting a CAGR of 12.17% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The market growth reflected by the rise in CAGR is attributable to market’s growth and demand continuing to maintain levels similar to pre-pandemic period.

The market is experiencing significant growth driven by key factors. A primary catalyst is the growing demand for natural and nutritionally balanced pet diets. Pet owners are increasingly inclined toward raw food options for their furry companions, recognizing the potential health benefits and nutritional advantages. This surge in demand has expanded the market as pet owners prioritize high-quality, unprocessed pet food, contributing to the market's positive trajectory.

Furthermore, the market is evolving due to ongoing advancements in pet nutrition and manufacturing processes. Innovations in pet food production are focusing on the creation of raw, minimally processed, and biologically appropriate diets for pets. The adoption of sustainable sourcing, organic ingredients, and advanced processing techniques is contributing to market growth. As pet owners seek healthier and more natural dietary options for their pets, the market for pet raw food continues to expand, driven by the adoption of state-of-the-art pet food production methods.

Covid-19 Impact: Market Growth Boosted by COVID-19 due to Increased Demands

The COVID-19 pandemic had a mixed impact on the pet raw food market. While initial panic buying and increased pet adoption during lockdowns led to a surge in demand for raw pet food, supply chain disruptions and economic uncertainties negatively affected production and distribution. Overall, the impact was predominantly positive as heightened awareness of pet health and a growing trend toward natural and organic pet diets contributed to market growth, despite some temporary disruptions.

LATEST TRENDS

"Surging Popularity of Personalized Pet Food Plans to Shape the Market"

In the market, a recent and noteworthy trend is the growing popularity of personalized pet raw food plans. Pet owners are increasingly seeking customized raw diets tailored to their pets' specific dietary requirements and preferences. This trend is driven by the desire to provide individualized nutrition that suits each pet's unique needs, from weight management to allergy concerns. As consumers become more health-conscious for their pets, the market is witnessing a surge in services offering personalized pet raw food plans, contributing to the market's growth and diversification.

pet raw food market SEGMENTATION

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• By Type

Based on type the market can be categorized into kibble-plus, frozen, dehydrated, & freeze-dried.

• By Application

Based on application the market can be categorized into online sales, & offline sales.

DRIVING FACTORS

"Rising Emphasis on Pet Health to Fuel the Market"

A significant driving factor in the pet raw food market growth is the increasing emphasis on pet health and well-being. Pet owners are seeking nutritionally rich and unprocessed pet food options to enhance their pets' health. Raw pet food, with its minimal processing and natural ingredients, is perceived as a healthier choice, supporting the market's growth. The demand for pet food that mirrors human food standards, free from artificial additives, aligns with the growing concern for pet health and is driving market expansion.

"Ethical Pet Parenting to Drive the Market"

Another pivotal driving factor in the market is the growing focus on ethical pet parenting. Pet owners are increasingly concerned about the environmental impact of pet food production and are choosing raw diets produced through sustainable sourcing and ethical practices. The adoption of practices like ethical animal welfare and reduced chemical usage in pet food production is contributing to market growth. As pet owners seek pet food options that align with their ethical and eco-conscious values, the market for pet raw food continues to expand, driven by the adoption of sustainable and ethical pet parenting practices.

RESTRAINING FACTORS

"Challenges in Handling and Storage to Impede Market Growth"

A notable restraining factor in the market is the complexity of handling and storage requirements. Raw pet food needs specific handling to prevent contamination and must be stored at low temperatures to maintain freshness and safety. These requirements can be cumbersome for pet owners, particularly when traveling or in homes with limited storage space. The perceived inconvenience and potential risks associated with handling and storage can deter some pet owners from adopting raw pet food, posing a hurdle to market growth.

pet raw food market REGIONAL INSIGHTS

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"North America to Leads the Market Due to the Well Established Food Industry in the Region"

North America holds the most dominant position in the pet raw food market share due to several key factors. The region's pet owners prioritize their pets' health and wellness, driving the demand for natural and unprocessed pet food. Furthermore, North America has a well-established pet food industry with numerous manufacturers and a wide variety of raw pet food products. The presence of a health-conscious and pet-loving population, coupled with a diverse range of product offerings, solidifies North America's leadership in the market share.

KEY INDUSTRY PLAYERS

"Influential Industry Players Shaping the Market through Innovation"

Prominent industry players in the market have a significant influence on market trends and pet owner preferences. These companies are known for their commitment to producing high-quality, minimally processed raw pet food that prioritizes pet health and nutrition. Their innovation in product development, sustainable sourcing, and ethical pet food production practices contributes to the growth of the market. These industry leaders set industry standards and influence market dynamics by offering a wide array of raw pet food options, catering to the evolving consumer demand for healthier and more natural pet diets, significantly impacting the market's growth and evolution.

List of Market Players Profiled

• Fresco Dog (Germany)
• Nature's Variety (U.S.)
• TruDog (U.S.)
• Stella and Chewy's (U.S.)
• Natural Instinct (U.K.)
• Sojos (U.S.)
• Primal Pet Foods (U.S.)

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.