Pet Raw Food Market Size, Share, Growth, and Industry Analysis, By Type (Kibble-plus, Frozen, Dehydrated, & Freeze-dried), By Application (Online Sales, & Offline Sales), Regional Insights and Forecast From 2025 To 2035

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PET RAW FOOD MARKET OVERVIEW

The global pet raw food market, worth USD 3.9 billion in 2025, is forecasted to increase to USD 4.38 billion in 2026 and surpass USD 12.31 billion by 2035, expanding at a CAGR of 12.17% throughout the period from 2025 to 2035.

The market is experiencing significant growth driven by key factors. A primary catalyst is the growing demand for natural and nutritionally balanced pet diets. Pet owners are increasingly inclined toward raw food options for their furry companions, recognizing the potential health benefits and nutritional advantages. This surge in demand has expanded the market as pet owners prioritize high-quality, unprocessed pet food, contributing to the market's positive trajectory.

Furthermore, the market is evolving due to ongoing advancements in pet nutrition and manufacturing processes. Innovations in pet food production are focusing on the creation of raw, minimally processed, and biologically appropriate diets for pets. The adoption of sustainable sourcing, organic ingredients, and advanced processing techniques is contributing to market growth. As pet owners seek healthier and more natural dietary options for their pets, the market for pet raw food continues to expand, driven by the adoption of state-of-the-art pet food production methods.

KEY FINDINGS

COVID-19 IMPACT

Market Growth Boosted by COVID-19 due to Increased Demands

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The market growth reflected by the rise in CAGR is attributable to market’s growth and demand continuing to maintain levels similar to pre-pandemic period.

The COVID-19 pandemic had a mixed impact on the pet raw food market. While initial panic buying and increased pet adoption during lockdowns led to a surge in demand for raw pet food, supply chain disruptions and economic uncertainties negatively affected production and distribution. Overall, the impact was predominantly positive as heightened awareness of pet health and a growing trend toward natural and organic pet diets contributed to market growth, despite some temporary disruptions.

LATEST TRENDS

Surging Popularity of Personalized Pet Food Plans to Shape the Market

In the market, a recent and noteworthy trend is the growing popularity of personalized pet raw food plans. Pet owners are increasingly seeking customized raw diets tailored to their pets' specific dietary requirements and preferences. This trend is driven by the desire to provide individualized nutrition that suits each pet's unique needs, from weight management to allergy concerns. As consumers become more health-conscious for their pets, the market is witnessing a surge in services offering personalized pet raw food plans, contributing to the market's growth and diversification.

• According to the American Pet Products Association (APPA), around 32% of pet owners in the U.S. shifted to raw or minimally processed diets for dogs and cats in 2024, emphasizing higher nutritional transparency.

• According to the European Pet Food Industry Federation (FEDIAF), raw pet food product registrations grew by 21% between 2022 and 2024, driven by increased demand for frozen and freeze-dried meat-based meals.

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PET RAW FOOD MARKET SEGMENTATION

By Type

Based on type the market can be categorized into kibble-plus, frozen, dehydrated, & freeze-dried.

By Application

Based on application the market can be categorized into online sales, & offline sales.

DRIVING FACTORS

Rising Emphasis on Pet Health to Fuel the Market

A significant driving factor in the pet raw food market growth is the increasing emphasis on pet health and well-being. Pet owners are seeking nutritionally rich and unprocessed pet food options to enhance their pets' health. Raw pet food, with its minimal processing and natural ingredients, is perceived as a healthier choice, supporting the market's growth. The demand for pet food that mirrors human food standards, free from artificial additives, aligns with the growing concern for pet health and is driving market expansion.

Ethical Pet Parenting to Drive the Market

Another pivotal driving factor in the market is the growing focus on ethical pet parenting. Pet owners are increasingly concerned about the environmental impact of pet food production and are choosing raw diets produced through sustainable sourcing and ethical practices. The adoption of practices like ethical animal welfare and reduced chemical usage in pet food production is contributing to market growth. As pet owners seek pet food options that align with their ethical and eco-conscious values, the market for pet raw food continues to expand, driven by the adoption of sustainable and ethical pet parenting practices.

• According to the U.S. Department of Agriculture (USDA), pet meat ingredient approvals for raw food manufacturing increased by 27% in 2024, supporting product diversification and food safety compliance.

• According to the Canadian Food Inspection Agency (CFIA), imports of certified raw pet food ingredients rose by 18% in 2024, reflecting the growing preference for natural protein-rich pet nutrition.

RESTRAINING FACTORS

Challenges in Handling and Storage to Impede Market Growth

A notable restraining factor in the market is the complexity of handling and storage requirements. Raw pet food needs specific handling to prevent contamination and must be stored at low temperatures to maintain freshness and safety. These requirements can be cumbersome for pet owners, particularly when traveling or in homes with limited storage space. The perceived inconvenience and potential risks associated with handling and storage can deter some pet owners from adopting raw pet food, posing a hurdle to market growth.

• According to the U.S. Food and Drug Administration (FDA), nearly 14% of reported pet food recalls in 2024 involved raw formulations, primarily due to microbial contamination concerns.

• According to the UK Department for Environment, Food & Rural Affairs (DEFRA), compliance costs for raw pet food producers increased by 22% in 2024, driven by stricter hygiene and labeling regulations.

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PET RAW FOOD MARKET REGIONAL INSIGHTS

North America to Leads the Market Due to the Well Established Food Industry in the Region

North America holds the most dominant position in the pet raw food market share due to several key factors. The region's pet owners prioritize their pets' health and wellness, driving the demand for natural and unprocessed pet food. Furthermore, North America has a well-established pet food industry with numerous manufacturers and a wide variety of raw pet food products. The presence of a health-conscious and pet-loving population, coupled with a diverse range of product offerings, solidifies North America's leadership in the market share.

KEY INDUSTRY PLAYERS

Influential Industry Players Shaping the Market through Innovation

Prominent industry players in the market have a significant influence on market trends and pet owner preferences. These companies are known for their commitment to producing high-quality, minimally processed raw pet food that prioritizes pet health and nutrition. Their innovation in product development, sustainable sourcing, and ethical pet food production practices contributes to the growth of the market. These industry leaders set industry standards and influence market dynamics by offering a wide array of raw pet food options, catering to the evolving consumer demand for healthier and more natural pet diets, significantly impacting the market's growth and evolution.

• Fresco Dog: According to the German Federal Ministry of Food and Agriculture (BMEL), Fresco Dog expanded its cold-pressed raw meat product line by 24% in 2024, catering to rising domestic and EU export demand.

• Nature’s Variety: According to the U.S. Department of Agriculture (USDA), Nature’s Variety sourced over 41% of its pet protein ingredients from certified organic suppliers in 2024, strengthening its leadership in the raw pet nutrition segment.

List of Top Pet Raw Food Companies

• Fresco Dog (Germany)
• Nature's Variety (U.S.)
• TruDog (U.S.)
• Stella and Chewy's (U.S.)
• Natural Instinct (U.K.)
• Sojos (U.S.)
• Primal Pet Foods (U.S.)

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.