Pilates Mats Market Size, Share, Growth, And Industry Analysis By Type (PVC, Rubber, TPE, Other) By Application (Household, Yoga Club, Other), Regional Forecast To 2031

Updated On: 08 April 2024

Pilates Mats Market Report Overview

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The global Pilates Mats market size is expanded rapidly in 2021 and market is expected to generate substantial revenue by 2031, exhibiting a high compound annual growth rate (CAGR) from 2021 to 2031.

Both Pilates mats and yoga mats are cushioned surfaces intended to offer comfort and traction when performing Pilates or yoga. These may be utilised for a variety of workouts, including stretching and aerobics. Pilates mats typically come in one colour, but yoga mats come in a variety of sizes and colours (gray). The thickness and softness of both kinds of mats vary.

The rise in obesity cases is one of the key reasons anticipated to fuel the market for yoga and pilates mats during the projected period. The market for yoga and pilates mats is also expanding as a result of the customers' increased health consciousness. Also, it is predicted that the market for yoga and pilates mats would expand more slowly due to the increase in the adoption of yoga by a large number of populations.

COVID-19 Impact: COVID-19 Pandemic Driving Down Market Growth

Nearly every business has been impacted by the unmatched worldwide public health emergency known as COVID-19, and the long-term impacts are expected to have an influence on industry growth throughout the course of the projection period. In order to assure the inclusion of underlying COVID-19 concerns and potential future directions, our continuous study expands upon our research approach. The paper provides information on COVID-19 taking into account changes in consumer demand and behaviour, buying habits, supply chain rerouting, dynamics of contemporary market forces, and substantial government initiatives. Insights, analyses, projections, and predictions are provided in the revised report, which takes the market effect of COVID-19 into account. The number of new Pilates studios and fitness facilities springing up has surged as people's awareness of the importance of maintaining adequate fitness throughout the COVID-19 epidemic has grown. Sales of equipment in the residential sector have been impacted by the increase in awareness since consumers are keen to exercise in their homes to enhance their fitness. All of these elements contribute to the market for Pilates gear and equipment expanding.

Latest Trends

"Rising Awareness About Fitness Leading Market Expansion"

Traditional fitness systems are being replaced by virtual exercises, fitness programmes, wearables, and connected home solutions. Fitness and exercise are becoming more popular among consumers, mostly because of changes in technology and demographics. In addition, celebrities and influential people are promoting Pilates training, which raises demand for Pilates gear and equipment by increasing the need for Pilates equipment. Fitness studios are interacting with their customers on various social media platforms, and high-end fitness goods that are tech-enabled have solid social media credentials. Because to the virtual accessibility of online yoga and Pilates sessions, consumers are embracing this digital trend, which is causing the sector to transition from physical to digital platforms.

Pilates Mats Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into PVC, Rubber, TPE, Other. PVC Skincare is anticipated to be the leading segment.

• By Application Analysis

Based on application, the market can be divided into Household, Yoga Club, Other. Household will be the dominating segment.

Driving Factors

"Rising Fitness Consciousness In People Fuel The Market Expansion"

The number of individuals attending health clubs and exercise facilities increased as more people became health-conscious customers. There has been a notable rise in the number of health clubs, gyms, and other fitness facilities, according to the International Health, Racquet, & Sportsclub Association's (IHRSA) yearly surveys. By 2019, there will be 63,644 fitness and health clubs in Europe, up from 48,087 in 2009. Fitness activities come in a variety of forms, including the most cutting-edge gym equipment, functional fitness, outdoor fitness, group training, Pilates studios, yoga sessions, and numerous internet possibilities. There are also an increasing number of fitness fanatics. Little fitness studios are becoming more prevalent across Europe, particularly in nations like the UK, Spain, and France. As a result, the worldwide Pilates equipment and gear market is primarily driven by a growth in the number of fitness and health clubs and a rise in fitness consciousness.

The increase in disposable incomes and the drop in poverty rates show that the number of people in middle-income categories is increasing. It is anticipated that the number of middle-income groups will rise as economies in emerging nations continue to expand. Africa, the Middle East, and South America all exhibit the same pattern, as do China, India, and Indonesia in Asia-Pacific. The middle class is anticipated to increase at a pace of 0.5% yearly in established economies, whereas it is anticipated to grow at a rate of 6.0% or more annually in developing nations, according to worldbank.org. The manufacturers of Pilates equipment and accessories are adjusting their prices to make them more accessible to the middle class by taking the expansion of the middle class into consideration. As a result, the market's accessibility to affordable Pilates equipment is expected to encourage users to buy the equipment, leading to a constant increase in the number of Pilates practitioners worldwide.

Restraining Factors

"Increases In The Cost Of Pilates Equipment Hindering The Market Growth"

Increases in the cost of Pilates equipment are also predicted to restrain the market's expansion for yoga and pilates mats throughout the forecast period. The desire for mats made of natural materials and product innovation will also likely create chances for the market for yoga and pilates mats to expand in the years to come. Yet in the near future, the popularity of workouts other than yoga and pilates may make it more difficult for the market for these mats to expand.

Pilates Mats Market Regional Insights

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"Asia-Pacific Will Be The Leading Region During Forecast Period"

Asia-Pacific was the region that contributed the most to overall income and is predicted to reach $179.51 million by 2031 with the greatest CAGR of 11.3%. The main drivers of the market expansion for Pilates equipment in Asia-Pacific are population growth and increases in per capita income. A possibility to obtain a competitive edge in the market exists for makers of Pilates equipment as fitness awareness and lifestyle trends change and expand. Also, firms are utilising promotional marketing campaigns as a key strategy to increase sales and broaden their clientele. Sales of Pilates equipment are growing as individuals become more conscious of the advantages of regular physical activity. Due to the increase in government measures to raise awareness about physical well-being, China is one of the nations in the Asia-Pacific area that generates income at the quickest pace.

In terms of generating money, North America was the second-largest market in 2021. Due to the rising number of exercise enthusiasts and the rise in sales of Pilates equipment through a variety of distribution channels, the U.S. and Canadian markets stand out. As exercise has been proved to improve body form, particularly abs, buttocks, and hips, women are becoming more physically active. The most well-known and well-liked exercise in the United States and Canada is pilates. These elements are fueling market expansion in the area. Due to the surge in consumer interest in the practise, there is a significant growth in the number of studios that offer Pilates instruction. Additionally, despite the fact that women make up the majority of practitioners of yoga and Pilates, participation rates among males have grown over the past five years, contributing to the expansion of the Pilates gear and equipment market.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Adidas (Germany)
• Gaiam (U.S.)
• Hugger Mugger (U.S.)
• Jade Yoga (U.S.)
• Manduka (U.S.)
• Nike (U.S.)
• Power Systems (U.S.)
• PrAna (U.S.)
• Yoga Direct (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.